I am currently in the process of purchasing a replacement chair and found Helen to be extremely knowledgeable and helpful in guiding me towards the right choice. She spent a considerable amount of... See more
Location
Switch location270 Hornchurch Road, Roneo Corner, RM11 1PZ Romford, GB
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See what reviewers are saying
Very good customer service- we were allowed to look around and not pressured. Helen explained what we needed to know.
Haley and Elaine at the Romford Store were ever so helpful and knowledgeable in helping us decide and purchase a new chair. They were extremely patient whilst we navigated chair designs and fabric opt... See more
Showroom was well laid out with plenty of choice. We were greated by Frances who was very friendly, attentive and knowledgeable. She was kind and patient as she guided my mother through the options.... See more
Company details
About HSL Chairs - Romford
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
270 Hornchurch Road, Roneo Corner, RM11 1PZ, Romford, United Kingdom
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Staff very helpful and informative
Staff very helpful and informative. Spent a long time explaining everything to us.
Very Helpful
Very good customer service- we were allowed to look around and not pressured.
Helen explained what we needed to know.
My Comfort Specialist guided me through the range of HSL chairs
I am currently in the process of purchasing a replacement chair and found Helen to be extremely knowledgeable and helpful in guiding me towards the right choice. She spent a considerable amount of time with me, carefully suggesting models that would best suit my comfort requirements and individual needs.
Helen and her team are highly knowledgeable, and customers are given as much time as they need to try different options and make an informed decision.
I would therefore highly recommend HSL. They offer a wide range of comfortable chairs in a variety of matching colours and styles, ensuring there is something to suit every preference.
Power assisted chair purchase
We were overall very satisfied with our choice of chair. We have previously purchased contentedly from this branch. Our only issue is that the assistant on this occasion had a very loud voice which was off-putting at times. She was however informative about the best product for my wife's needs.
Very lovely staff
Successful visit to HSL store
My son and I visited your HSL showroom in Romford Wednesday 6th May 2026 to look at recliner/riser chairs for me. We were greeted warmly by Helen, Sales Manager who looked after us very well and gave us good advice and information throughout our time with her. Her knowledge, help and courtesy was greatly appreciated, and helped us with our decision to make a purchase whilst there. I consider Helen to be an asset to HSL. The store had a wide range of chairs, sizes and materials and had a pleasant atmosphere.
I would happily recommend HSL to others to visit for professional advice.
I am now looking forward for the delivery of my chair and future comfort, which I will review then.,
Polite professional and friendly staff
I would definitely recommend HSL chairs
On the 11th May I visited the Romford branch of HSL to purchase a reclining riser chair and was served by a lovely lady named Cheryle. She was very knowledgeable and patient and took the time to answer all my questions whilst serving me tea and biscuits. The experience was stress free without any rush and i eventually purchased a very comfortable Burrows chair. I would thoroughly recommend Cheryle and the store.
All the staff I dealt with on the two…
All the staff I dealt with on the two occasions I went to the store, were very friendly and helpful, and gave me plenty of time to sit in the chair I was thinking of purchasing without any pressure. I did buy a recliner.
HSL home comfort visit
Dan and Andy did home visit for my elderly mother with dementia. The service was incredible, respectful and dignified. They listened to mum and me and offered the best opinions with explanations. Would highly recommend.
We had a warm welcome
We had a warm welcome, and were shown several recliner chairs which we said we were looking for. After making sure the recliner was the correct fit and materials were chosen, the paper work was easily done. There was no pressure on the visit to the shop and the female staff member was very helpful
A quality shop in all respects
I have bought 2 chairs from HSL Romford. HSL Romford is a shop I always like to visit. The staff are friendly and welcoming. They are knowledgeable about their products and give good advice. This time I was unable to visit the store so ordered over the phone. I found the whole process to be reassuringly easy as the assistant talked me carefully through the procedure.
Ladies at Romford branch were very helpful
Ladies at Romford branch were very knowledgeable on the products and made sure we chose the right product for our needs.
Thank you to Helen in Romford
Helen in the Romford Roneo Corner store was fantastic. She welcomed my mum into the store, listened well to what she required, suggested a number of options to try until mum found what she liked. The other girls offered help and advice too without pressure. Mum was able to take her time to ensure she was completely satisfied. Ordering was completed with all the processes explained clearly. We would like to thank Helen as despite being in the store for about three hours the experience was not stressful in any way and my mum left happy.
Excellent service.
We were really well looked after but not pressured. We were checked for which size of chair fitted us best, shown the various different recliners. The ladies gave us time to browse and choose which chairs we wanted to have and then helped us choose the fabric and provided larger swatches of material so we could see clearer how the chairs would look. They were extremely helpful and friendly without overstepping any boundaries.
Ann at Romford branch very pleasant and…
Ann at Romford branch very pleasant and helpful when we visited on Thursday 19 March. Was very thorough in taking order and making sure we had exactly what we wanted. Thank you Anne.
The two Lady staff who helped me with…
The two Lady staff who helped me with the purchase of my Recliner chair were excellent throughout the process.
A thoroughly positive experience
We visited the Romford sales room today where we were cordially welcomed by Dan. He impressed us with his knowledge and expertise and was easily able to identify requirements and guide us intelligently through the various decisions to be made regarding the order of our Stressless chair. We have been impressed with the process thus far and now look forward to taking delivery of our chair when we will again share our observations.
Super helpful staff
Staff were very helpful and extremely patient, had a nice cup of tea and biscuits
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