False advertising and terrible customer service. I used a promo code that the app accepted, Instead, I was charged over 10 times that amount for a ride lasting roughly 20 minutes. I raised multi... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Awful experience. App is glitchy, tried to use an expired card through Apple Pay without telling. Then takes hours to close the ride so you’re stood there like a lemon waiting for the ride to finish... See more
Company replied
Appalling customer service or should I say non existent? The chat service is a bot and the phone lines have been down "unexpectedly" for two week and is still down today. Forest charged me around £17... See more
Technical issues with bikes last week. Switching on after scanning then shutting down. Tried everything to get the app to work, deleting, installing, switching off phone - nothing is working. App ha... See more
Company replied
Company details
Written by the company
We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most affordable and most sustainable shared eBike. We give everyone 10 minutes free riding time, every day. It doesn’t stop at 10 minutes though, we offer riders a way to get even more free minutes by watching ads from our conscious-minded partners. We power our operations with 100% renewable energy (which we have done since day 1). We then offset our manufacturing emissions by growing an actual forest, through local and responsible tree planting, in Wales.
Contact info
London, United Kingdom
- 02081577491
- cs@humanforest.co.uk
- humanforest.co.uk
1.3
Bad
405 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 94% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
A bike hit my car
I would like to know who to contact regarding a Forest bike that clipped the back of my car this morning, denting and scratching it and causing potentially hundreds of pounds worth of damage. When I tried to take a photograph of the rider, he sped off hurling abuse. It is so unacceptable. Car drivers have no re-course regards damage to vehicles. You have hundreds of inexperienced, incompetent riders, who do not follow the rules of the road, park in ridiculous places; bikes strewn all over the roads and pavements. I am sick of it. All of your riders should have to pass a proficiency test, your bikes should have identifying numbers/plates and built in cameras so that footage can be reviewed of them constantly jumping red lights, speeding over zebra crossings when people are crossing, speeding down the pavements and generally driving dangerously. It is disgusting that you and other e-bike providers are getting away with this with no accountability.
July 9, 2025
Unprompted review
Reply from Forest
Hello Wendy,
Thank you for taking the time to leave your review.
We're really sorry to hear about this incident. Would it be possible if you could kindly reach out to us at cs@humanforest.co.uk regarding this and we can investigate this further.
Best wishes,
Gareth
Forest Team 🌳
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The app is so bad that I am “forced” to…
The app is so bad that I am “forced” to use the sour competition which I don’t really like….looking at the reviews, the app quality is a common theme here and it appears that nobody at Forest cares about it…
July 4, 2025
Unprompted review
Reply from Forest
Hello Bart,
Thank you for taking the time to leave your review. We're really sorry to hear about the issues you've experienced with our app. This isn’t the kind of experience we want for our users, and we completely understand how frustrating it can be.
App stability is a top priority for us, and I’ve shared your feedback with our tech team for further review.
If you’d like us to take a closer look at your account or investigate any specific ride, please don’t hesitate to reach out to us at cs@humanforest.co.uk, we’ll be more than happy to help.
Thank you again for your valuable feedback.
Best wishes,
Ashleigh
Forest Team 🌳
The worst app ever! app down again.
The worst app ever! Completely unreliable! The app is down again this evening and no one was able to unlock the bike! Can’t use the minutes bundles I already bought and it made me late to an appointment and had to spend money on Lime. Maybe I should stick with Lime bikes instead, much more reliable
July 1, 2025
Unprompted review
Reply from Forest
Hello Rose,
Thank you for taking the time to leave your review.
Unfortunately, our system experienced some technical issues on that day, and as a result, some riders were unable to use our service. We’re truly sorry for the inconvenience and completely understand how frustrating that must have been.
I’ve requested your information so I can take a look at your account.
Best wishes,
Ashleigh
Forest Team 🌳
You guys should find a perfect stinky…
You guys should find a perfect stinky place to dump the app,
July 1, 2025
Unprompted review
Reply from Forest
Hello Suman,
Thank you for taking the time to leave your review. We're really sorry to hear about the issues you've experienced with our app. This isn’t the kind of experience we want for our users, and we completely understand how frustrating it can be.
App stability is a top priority for us, and I’ve shared your feedback with our tech team for further review.
If you’d like us to take a closer look at your account or investigate any specific ride issues, please don’t hesitate to reach out to us at cs@humanforest.co.uk, we’ll be more than happy to help.
Thank you again for your valuable feedback.
Best wishes,
Ashleigh
Forest Team 🌳
Awful service
Awful service, app never works and bikes are poorly maintained.
I have sent many emails to the customer service line and they never reply. Really shocking level of service for a London brand to be honest. No wonder why Lime does not have any strong competition
July 1, 2025
Unprompted review
Reply from Forest
Hello Dexter,
Thank you for taking the time to leave your review.
We're really sorry to hear about the issues you have faced recently and that you haven’t received any replies from our team, this isn’t typical from our Support and Community Champions, and we completely understand how frustrating that must be.
I’ve requested your information so I can review the communication you’ve had with us and investigate the issue further.
Best wishes,
Ashleigh
Forest Team 🌳
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Your bikes are continually dumped on…
Your bikes are continually dumped on the road outside our house blocking access to the pavement and the front door, causing an eyesore and obstructing foot traffic.
If you are going to operate this business you have a responsibility to ensure that your bikes are not causing a nuisance for residents by ensuring they are stored in a designated area.
Sort it out.
July 1, 2025
Unprompted review
Reply from Forest
Hello Tom,
Thank you for taking the time to leave your review.
We’re sorry to hear about the issues caused by our riders leaving bikes irresponsibly, this is not the standard we expect.
If you could email us at cs@humanforest.co.uk with the location details, we’ll be able to investigate further and take appropriate action.
Best wishes,
Ashleigh
Forest Team 🌳
10 minutes free is a lie
The 10 free minutes are for riding time only. Every ride you take includes a fixed £1.00 unlock fee. This fee applies no matter where you start. However, all the e-bikes say "10 minutes free daily", which is misleading and false advertising.
June 29, 2025
Unprompted review
Reply from Forest
Hello Daniel,
Thank you for taking the time to leave your review.
We’re sorry to hear that the information felt unclear. To clarify, the 10 free minutes apply to riding time only, and each ride includes a £1.00 unlock fee.
We aim to be transparent, and all pricing details, including unlock and service fees are clearly displayed in the app before you begin a ride.
Best wishes,
Ashleigh
Forest Team 🌳
Happy with my rides
I’m happy with this company. The bikes are nice — still a bit pricey, but overall they offer good value compared to other e-bikes providers in London
June 23, 2025
Unprompted review
Reply from Forest
Hello,
Thank you for taking the time to leave your review.
We're really happy to hear you've been happy riding with us. Just to let you know we also have Minute Bundles, if you are planning on taking longer rides or riding often I would advise checking them out, these are set amounts of minutes you can buy, they can be found on the Menu in the app, there are also no unlocking or service fees when using our Bundles. 😃
Best wishes,
Gareth
Forest Team 🌳
Your bikes keep getting dumped on the…
Your bikes keep getting dumped on the pavement, blocking access to my garden, blocking the way for people with prams, with mobility issues, forcing people to walk on the road.
Your website does not have a page for complaints. Why? You are making money at the expense of the people of London safety and property. Set propper parking spaces for your services at once!
June 23, 2025
Unprompted review
Reply from Forest
Hello Emil,
Thank you for taking the time to leave your review.
We're sorry to hear about the issues you’ve encountered with badly parked bikes. We fully appreciate how important it is to keep pavements and public spaces clear for all, and we sincerely apologise for any inconvenience caused.
In cases where you come across a badly parked bike you can report it to us and we can take immediate action by forwarding your request to the operations team so we can relocate the eBike as soon as possible. We will also take appropriate action against the user responsible for leaving the eBike in that location. We have a fining system in place and repeat offenders are banned.
You can report a bike using the following instructions:
1) Locate the "Report a Badly Parked eBike" QR code on the phone holder or the handlebar of the eBike.
2) Scan the QR code using your phone.
3) You will be directed to a live chat where you can submit your report and provide details about the incorrectly parked eBike.
Alternatively, please email us at cs@humanforest.co.uk with the eBike ID, location, and an image of the bike.
Best wishes,
Gareth
Forest Team 🌳
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Ongoing Obstruction from E-Bike Parking…
Ongoing Obstruction from E-Bike Parking – Unacceptable
Since an e-bike parking bay was installed next to a drop kerb leading into a private garage, we’ve had constant issues. Bikes are regularly dumped outside of the marked area — directly in front of the garage, on the pavement, and even in a nearby alley — making it extremely difficult (and sometimes impossible) to access the property.
This is causing major problems for an elderly disabled resident who relies on that access for hospital appointments and daily transport. Despite the location being clearly unsuitable, nothing has been done to stop this misuse.
We’ve had enough. If this isn’t resolved, we’ll be taking the matter further. Companies providing these bikes must take responsibility for where their parking bays are placed and how their users behave. This is causing real-world harm and needs urgent attention.
June 22, 2025
Unprompted review
Reply from Forest
Hello Jim,
Thank you for taking the time to leave your review.
We're sorry to hear that bikes are not being parked correctly in one of our bays, and we understand how frustrating this can be. This isn’t the standard we expect from our riders, and we appreciate you bringing it to our attention.
I’ve requested your information so I can review any interactions you’ve had with our Support and Community Champions to see what more we can do on our end.
Best wishes,
Ashleigh
Forest Team 🌳
Yer app is rubbish lads
June 19, 2025
Unprompted review
Reply from Forest
Hello Andrew,
Thank you for taking the time to leave your review.
I'm sorry to hear you haven't had a good experience with the app. If you have a moment and you're able to share any feedback with us at cs@humanforest.co.uk we'd really like to hear your thoughts.
Best wishes,
Gareth
Forest Team 🌳
The app just doesn't work
The app just doesn't work. The map doesn't display and the app's access to the phone's camera is faulty.
May 31, 2025
Unprompted review
Reply from Forest
Hi there,
Thanks for your review, and we're really sorry to hear you're having trouble with the app.
Could you please email us at cs@humanforest.co.uk? We’ll be happy to go through some troubleshooting steps with you to get things sorted as quickly as possible.
Looking forward to hearing from you soon.
Best wishes,
Ashleigh
The Forest Team 🌳
Ended up paying £11 for a short ride …
Ended up paying £11 for a ride from Waterloo to Hackney !!! once I got to my destination, was told need to ride back about 5 minutes to be within the 'forest zone' which added additional cost and time ... once finished and parked additional three minutes of paid wait time were added as the bike was 'analysing itself' !!!
May 29, 2025
Unprompted review
Reply from Forest
Hello Daz,
Thank you for taking the time to leave your review.
We try to be as sustainably priced and transparent as possible with our pricing, and the prices are mentioned in the app before you start your ride.
If you’re a frequent rider or love long rides, we have another money-saving option for you: Minutes Bundles! These pre-paid packages of riding minutes are available directly in the app. They’re a great way to save money if you ride often or need longer durations, you get unlimited free unlocks and no daily service fees when using a bundle!
We also offer a 20% discount on riding minutes to students, NHS staff, pensioners, and Emergency Services.
In our Minute Builder, you can also get extra minutes every day by watching ads, further increasing your savings. 😃
Regarding our operational areas, unfortunately we're not currently operating in Hackney. We’re truly excited about the prospect of bringing Forest and parking bays to every corner of London—it's a dream we're passionate about!
However, dockless parking is subject to regulation in each borough, and the rules can vary significantly. If you find that we’re not currently operating in your specific area, it’s because we haven’t yet secured the necessary permissions from that borough. We understand how frustrating this can be, but please know that we’re tirelessly working to expand Forest’s reach!
We would always advise checking the map before setting off. Red areas are always visible, and grey No Parking Areas appear once your ride begins. To view these grey zones in advance, you can tap on a bike on the map before starting your ride.
Also, just so you know—you can use the magnifying glass icon on the app’s home screen to search for your destination directly on the map.
Best wishes,
Gareth
Forest Team 🌳
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Hazardous ebike parking
I am not a Forest bike user, but recently have been experiencing issues regarding the parking of these bikes. I now constantly find one parked outside my front drive. Now our daily visitors cannot drive through to park their car. It is not acceptable for these bikes to block residential drive ways, or to be left on footpaths. I personally don't think it is safe to see them left anywhere infront of people's homes. I think this scheme should have official parking banks to keep the bikes out of the way of residential areas and parked safely.
Please let me know when you have resolved this issue.
Many thanks
R.
June 2, 2025
Unprompted review
Reply from Forest
Hello Rose,
Thank you for taking the time to leave your review.
I'm really sorry to hear that bikes have been parked badly outside of your home and for the inconvenience caused. Could you kindly reach out to us via email at cs@humanforest.co.uk letting us know the location and we can have the bikes relocated as soon as possible and also take action against the previous users.
I've added a link to an article below on our parking guidelines and further information on how to make reports.
https://help.forest.me/en/articles/119-badly-parked-ebikes
Best wishes,
Gareth
Forest Team 🌳
I was riding along a busy road when the…
I was riding along a busy road when the bike slowed down suddenly. Massively dangerous. I parked it and got a Lime bike. The camera won’t allow a horizontal picture to end a ride. Not an issue as I won’t be using Forest again
May 24, 2025
Unprompted review
Reply from Forest
Hello Alex,
Thank you for getting in touch and taking the time to share your experience.
To help us look into this further, could you please email our team at cs@humanforest.co.uk? One of our agents will be happy to investigate and assist you.
Best wishes,
Ashleigh
Forest Team 🌳
Poor and expensive
I started using this service a few months ago, paying £35 for 1,000 minutes, and now those same 1,000 minutes cost £70. Isn't that too high? Is it legal to raise the price to this level in a matter of months? The service is very poor; the app was very slow to take a photo and send it. While doing this, the minutes continue to be charged.
May 20, 2025
Unprompted review
Reply from Forest
Hello Alonso,
Thank you for taking the time to leave your review.
At Forest, we aim to keep our pricing as sustainable as possible, balancing affordability with the need to ensure the viability of our service. When we do make adjustments to our bundles or pricing, it's only when the previous structure is no longer sustainable for us as a business. We understand how valuable the balance between competitive pricing and accessibility is to our users, and your feedback on this topic is genuinely appreciated.
I'm also very sorry to hear you've had issues ending your rides and we'll pass this feedback onto our app team. In future, if you encounter any difficulties ending a ride, please do not hesitate to contact our Support & Community team right away. We’re here to help, and can assist you in ending the ride promptly. You can reach us via:
Email: cs@humanforest.co.uk
Live Chat: Available from 8am to midnight through the support icon on the app homepage
Phone: 020 8157 7491 (Mon–Fri, 9am–5pm)
Best wishes,
Gareth
Forest Team 🌳
I only use Forest if I absolutely have…
I only use Forest if I absolutely have to. Apart from parking issues, what irks me most are their patronising messages about how to park properly, even when the bike was positioned perfectly. So annoying and patronising in tone. Just communicate normally - preferably after you’ve sorted the numerous issues you have with coverage, the quality of the bikes and the glitchy app.
May 17, 2025
Unprompted review
Reply from Forest
Hello Michaela,
Thank you for taking the time to leave your review.
I'm really sorry the parking message comes across like that, that certainly isn't our intention, especially when you are parking perfectly. We'll pass this feedback onto the app team so that we can review and improve this messaging.
Best wishes,
Gareth
Forest Team 🌳
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Poorly Maintained Fleet
The fleet is extremely poorly maintained. In one single day I approached 3 different bikes that were available but infact had flat tyres. Batteries are more often close to being drained. Wrote a complaint to customer service and received a textbook response and zero accountablity or explanation on steps being taken by then. The app is a compelte disaster, constantly bugging out, or saying its a no parking zone when its not, bikes failing to lock. Lime is a far superior product and alternative.
May 16, 2025
Unprompted review
Reply from Forest
Hello Marcello,
Thank you for taking the time to leave your review.
We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧 Just to let you know, you can also create a damage report in the app when you come across an issue. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.
Best wishes,
Gareth
Forest Team 🌳
Pricing is obscure and complicated and…
Pricing is obscure and complicated and they pretend it's just "x per minute" but then there's service fee and unlock fee. At this point itemise the employee salaries and the rental of their office...
Basically, not really cheap. I get that they have costs and have to pay salaries, but unfortunately is just not cheap enough for me to count on it. Only by exception.
Bikes are often a bit damaged which I would accept if it was cheap - but hey.
They are most popular option where I live hence why I still unlock them here and there, but only by exception.
May 15, 2025
Unprompted review
Reply from Forest
Hello Gustavo,
Thank you for taking the time to leave your review.
The Daily 10 applies to riding time, and we can confirm that this riding time is added to your account every day you ride. The minutes are activated when you take your first ride and can be found in the Credit section of the app.
If you don't have an active Bundle or subscription, there is a £1 unlock fee before each ride and a daily service fee of 90p that is applied to your first ride of the day.
We apologise for any confusion caused. We strive to be as transparent as possible with our pricing, and this information is mentioned in the app when you first sign up, in the welcome email, and also in the app before each ride.
Just to let you know we also have Minute Bundles, if you are planning on taking longer rides or riding often I would advise checking them out, these are set amounts of minutes you can buy, they can be found on the Menu in the app, there are also no unlocking or service fees when using our Bundles. 😃
We're really sorry to hear you've encountered issues with bikes. We understand how important it is for our eBikes to be reliable. That's why we now ensure all eBikes receive a service at least every 3 weeks to keep them in tip-top shape. We’ll take your feedback on board to improve further. Please do get in touch ASAP if you experience any problems, and our Support Team will be happy to help. 🚴🔧 Just to let you know, you can also create a damage report in the app when you come across an issue. We then go over the reports manually and ensure the bikes are taken offline and any necessary refunds or minute returns are carried out.
Best wishes,
Gareth
Forest Team 🌳
You need docking stations
There are some works on the pavement outside my building and even with the narrow path there are 4 bikes randomly parked, I noticed a blind person struggling to get around. I tried to write to Forest Bike and they want me to download the app to report the issue which I'm not going to do. I'm reporting it to the council instead.
May 14, 2025
Unprompted review
Reply from Forest
Hello Domenico,
Thank you for taking the time to leave your review.
I'm really sorry to hear that bikes have been parked badly outside of your office and for the inconvenience caused. Could you kindly reach out to us via email at cs@humanforest.co.uk letting us know the location and we can have the bikes relocated as soon as possible and also take action against the previous users.
I can confirm you can report bikes to us without being a user. I've added a link to an article below on our parking guidelines and further information on how to make reports.
https://help.forest.me/en/articles/119-badly-parked-ebikes
Best wishes,
Gareth
Forest Team 🌳
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