Icerental4x4 Reviews 

1,924
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers had a great experience with this company. Customers frequently mention that the staff are very friendly, incredibly helpful, and always provide a smooth, efficient pickup process. Many people appreciate the affordable prices and find the vehicles reliable and well-maintained for their road trips. However, some customers also noted that the airport shuttle services and transfer procedures could occasionally feel chaotic, busy, and slow. Some reviewers were not happy with receiving older, heavily used vehicles that displayed significant mileage, scratches, or mechanical wear. A few consumers additionally experienced unexpected difficulties with contract conditions or extra expenses during their travels.

What people talk about most

Service

Reviewers mention ambiguous feedback about service, with opinions heavily divided on their experiences. While... See more

Product

Consumers find product experiences to be highly mixed and unpredictable. While many reviewers reported... See more

Staff

Customers had ambiguous experiences with staff, reflecting a high level of disagreement. While many reviewers... See more

Quality

Users describe ambiguous interactions with quality regarding their vehicle rentals. While many reviewers... See more

Price

Clients share ambiguous opinions on price, as experiences vary significantly. While many reviewers praised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We've been booking our car with you for 10 years now, and check-in and check-out are always straightforward. However, the pick-up transfer this year was a bit chaotic, which particularly confused your... See more

Company replied

Rated 4 out of 5 stars

Had a good experience with Icerental( Northern Lights rental). Friendly staff attended to us. Quickly got our car. Rental company is rather near airport. Car works well. Recommend full insurance for p... See more

Company replied

Rated 4 out of 5 stars

The car was brilliant and the service was good - if 4.5 was an option then I'd have given that, but there were a couple of very minor gripes. Firstly, they tried really hard to sell me insurance that... See more

Company replied

Rated 4 out of 5 stars

We loved our trip to Iceland and would recommend using Icerental4x4, the car was good and it was worth having a 4WD on the roads. We had no major issues. However, it's worth noting that Iceren... See more


Company details

  1. Car Rental Agency

Written by the company

Icerental 4x4 is an innovative car rental company specializing in 4x4 vehicles in Iceland. Founded in 2013, our family-owned business began with only 10 cars. Since then, Icerental 4x4 has grown a lot, with a big rental office near the Keflavik International Airport, where we offer a wide range of vehicles in all sizes and model years. Our passion is 4x4, and our fleet is based on quality 4x4 cars. However, we also provide vans and smaller vehicles to fulfill all your transportation needs while visiting Iceland. In 2014 we started with our Camper Jeep, offering Jeeps to camp in while exploring the highlands. This idea evolved into Roof Tent campers, and in 2017, we introduced our Roof Tent vehicles in various sizes. These are the perfect way to explore Iceland during the summertime—our 4x4 Roof Tent vehicles allow you to see the highlands and Iceland’s untouched nature. We at Icerental 4x4 are committed to offering the best quality 4x4 vehicles at reasonable rates. We believe in personal service based on building relationships with our customers.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

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Replied to 33% of negative reviews

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4.0

All reviews

(1,924)

257 reviews in the last 12 months

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Rated 4 out of 5 stars

unexpected shuttle service, parking fees depend on the seats of a car

Costs, Conditions and the car were really good.
We were not informed that we had to look for someone holding a sign in the airport so we were looking for a bus at the bus station. Finally we asked someone at the airport. The shuttle only picked up the driver of each car and let the rest wait at the airport to be picked up later by the driver.
Although we had reserved a little car they gave us one with 7 seats. We didn't know before that we would have to pay higher Parking fees for this car. If we had we would have rejected the car.

September 17, 2025
Unprompted review
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Rated 2 out of 5 stars

Awareness is important to avoid troubles

We had a bad experience with this company when we rented a motorhome for our trip in Iceland last august. We did not directly choose Icerental 4x4 as a company, but we passed through an intermediary, named Motorhome Iceland.
As I could expect even before the check-in, the model that we selected during the booking was no longer available. Arrived at the desk in Keflavik, after more than an hour spent at the airport waiting for the agent to be picked up, the guy behind the desk told us the model assigned to us would have been another one. The motorhome delivered was an old model, with more than 130.000 km, and with several associated problems: the external plug of the electricity did not work, making impossible to properly charge it at the campsites; the fridge did not work, making impossible to refrigerate foods and beverages; the interiors of the motorhome were not well clean, with some elements which were dirty, such as the brown-coloured mattress. We paid for a 4000€ motorhome, but the experience with the model assigned was not worthy. Moreover, the overall interaction with the staff of the company was terrible. During the check-in they offered very hasty and inadequate explanations about motorhome functionalities, hurrying all the time and without spending the needed time. During the trip we tried to call the assistance to discuss about our problems, but we discovered that it is active just during 8-20 time slot (if someone need urgent assistance during the night, well, good luck to you!). However, the “funniest” part occurred during the check-out, when the guy behind the desk did not say anything about the motorhome conditions after the drop-off, neither about potential discounts applicable to us for the drawbacks occurred during the trip, neither it wanted me or my girlfriend to follow him to check motorhome conditions (this it’s simply not acceptable). Moreover, he was very rude with us and did not offer any kind of comments. For sake of clarity, we cleaned the overall internals of the motorhome, we filled up the gas, but the only feedback we had was “the motorhome is ok”. Terrible experience.
The only positive thing is that, after the travel and after the bad reviews about their behaviour, they refunded me with a reasonable amount, as a compensation for the issues you've encountered during your trip. However, I'm pretty sure they did not voluntarily, but just because the bad reviews on their profile.
My advice is clear. DO NOT RENT WITH THIS COMPANY TO AVOID UNPLEASEANT SURPRISES, untile they won't act seriously and won't provide an adequate service to customers.

August 16, 2025
Rated 5 out of 5 stars

We rented a motorhome and a máximum…

We rented a motorhome and a máximum platinum insurance, althought it does not incluye all problems you may have. The motorhome was right (some little issues) and the relationship with the company was fluent.
The worst was that they didnt arrive to pick us at night and had to wait almost an hour.
The best, the vehicle didnt give any problem and the final revisión was everything ok.

September 2, 2025
Unprompted review
Rated 4 out of 5 stars

The first camper had mechanical…

The first camper had mechanical problems. Icerental provided us another one, even we were on the east coast at that time.

Check in was a bit long, with many points to check (bumps, fuel, gaz, etc.). On the other side, chek took only a few minutes.

August 1, 2025
Unprompted review
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Rated 1 out of 5 stars

Unreliable service

What a horrible experience here.
We booked a car, but were delayed by one day due to bad weather. Despite our calls and emails to inform them, they gave away our car without any warning or alternative solution. When we arrived, there was no willingness to help us, no compensation offered, not even a simple apology.

Eventually, two days later, we were able to rent a car after all. The car itself was fine, but we also rented a kitchen box, which turned out to be very poorly equipped – for the price they charge, you can easily buy better and cheaper supplies yourself.

The airport pick-up is also unreliable. Even if you agree on a specific time, they let you wait or can't take you because the car is full. That's just bad planning.

Overall: Extremely unprofessional and disappointing service.

August 31, 2025
Unprompted review
Icerental4x4 logo

Reply from Icerental4x4

Hi Manon de Jong,

We’re truly sorry to hear about your experience and the frustration caused by the delay and communication issues. We understand how disappointing it must have been to arrive and not find your vehicle ready after informing us in advance. This is not the level of service we strive to provide.

We’re also sorry to hear the kitchen box did not meet expectations and that the airport pickup felt disorganized. Your feedback is very valuable, and we’ll review these points internally to make sure we improve in these areas.

Don't hesitate to get in touch with us at info@icerental4x4.is with your booking details so we can look into your case further and address your concerns directly.

Kind regards,
Icerental4x4

Rated 1 out of 5 stars

The camper is in terrible condition

The camper is in terrible condition, very old, dirty, and has various damage: fuel cap, manual lock, curtains, refrigerator handle, broken waste water tank, etc.
I purchased full coverage against any damage, but unfortunately, upon return, they extorted me, demanding an extra €830 for a door that had blown open in the wind. When I protested, they said, "Your country is Italy, here you are in Iceland, and we do as we say..." and they told me to go to hell in Italian!
ICERENTAL 4X4 NOT RECOMMENDED

August 16, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience!!!

Great experience with Icerental 4x4!!!
We rented a car for a roadtrip. Sadly our rooftent got broken on the way... However the assistance was so helpful and fast, that we could have continue on our way real quick! Thanks for human attitude.

K.

August 24, 2025
Unprompted review
Rated 5 out of 5 stars

Good Car to drive

From the Airport and back to it was good. Fast Service to get the car. Car was also good to drive, we didnt have problems.

August 19, 2025
Unprompted review
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Rated 5 out of 5 stars

Perfect experience. I do recommend this company.

We had a great shuttle experience. Back and forth it was smooth, a friendly driver and an acceptable waiting time.
The car itself was clean and had no issues.
The negative points I read upfront were nowhere to be seen in my experience.
Be wise and take the platinum insurance. Even if you stay on route 1, the are stones on the road that can cause damage. Iceland is a country with special conditions so in each case you will need the best insurance there is.
We will come back to Iceland and to Icerental 4x4.

August 29, 2025
Unprompted review
Rated 4 out of 5 stars

Duster

Check out and back in were efficient; airport service was acceptable. The car itself was old (295000km), noisy, gear box was crunchy, steering was noisy at full lock, and the (new) tyres were over inflated to the point that the warning light came on. It was reliable enough for our trip but not a great car, unfortunately.

August 28, 2025
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Rated 2 out of 5 stars

Very bad fleet condition

Very bad fleet condition. Some of the cars have >350.000km and are pretty worn and in very bad overall shape. We din‘t felt save with our car and asked for another one. But the employees told us, if there is nothing broken, we cannot get another car.

We‘ve had a Suzuki Vitara with a rooftent. The car was approx. 15 years old and had 390 thousand kilometers on the odometer. It was in horrible condition. The doors were not closing and half of the buttons didn‘t work. The rooftent had holes, was leaking and rusty. Luckily, we didn’t had a technical breakdown during out trip. But this was probably pure luck.

In our opinion, it is not worth any money. Definitely no recommendation! It seems like they have a few newer cars, but don‘t care about the others.

August 15, 2025
Unprompted review
Rated 5 out of 5 stars

Overall great experience

Shuttle was hard to locate at first, but the whole experience was much more pleasant than what the in-airport rental places looked like. Total chaos. But Icerental 4x4 was quick and easy once the shuttle driver arrived.

August 20, 2025
Unprompted review
Rated 5 out of 5 stars

Good car. Helpful team

We had a good car (fia tipo unleaded), all good, running well. We have done 3000 Km in 10 days without any issue. The team was very helpful : we returned the car a little bit late for our flight and the team was very nice and managed to get a schuttle for us very quickly.

August 26, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service, good communication, pick up and drop off on time and efficient, even at 4am! Camper van was in good condition and well equipped.

August 8, 2025
Unprompted review
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Rated 1 out of 5 stars

I rented a car in Icerental 4x4 …

I rented a car in Icerental 4x4 unfortunately the experience was very negative. They gave me a 2014 vehicle with more than 220,000 km, in terrible mechanical and aesthetic condition. The car had obvious issues and was clearly not safe for long-distance driving in Iceland.
I asked to change the car, but was told that “it was the only one available”, leaving me with no alternatives. This shows a clear lack of professionalism and responsibility from the company.
I recommend future travelers to be very careful when booking with this company:
Always check the age and mileage of the vehicle before accepting it.
In Iceland, having a reliable car is essential, especially for long drives and challenging roads. This experience left me very disappointed and with the feeling of being misled.

August 19, 2025
Unprompted review

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