Great buggy, love the easy fold and super lightweight exactly as described. Amazing value. Only issue is the black is more of a grey, definitely doesn’t look black and after contacting customer servic... See more
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Review summary
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What people talk about most
Based on these reviews
My order was late but as soon as I contacted them they delivered the next working day. I am so pleased with company and their understanding of customers concern. They have good customer service and de... See more
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The handle snapped on my Aries stroller. One email sent and the problem is being sorted. Highly recommend product buggy so handy lightweight etc. highly recommended customer support Francesca was qu... See more
Company replied
My issue was dealt with my Francesca, Lahara and Tyler who were all incredibly helpful with solving my problem. I ordered a pram bundle in July 2025 and have recently discovered that one of the items... See more
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Company details
For all parents on their journey.
Written by the company
- Parenting made affordable.
- There’s a lot to buy for baby, so your money needs to stretch as far as it can. We’ll help you boss your budget with affordable prices, product bundles and helpful advice.
- A brand you can trust.
- When it comes to baby, it’s important that you can put your trust in the things you use. That’s why our products come with a 4 Year Warranty, and we test everything rigorously.
- Styling out the everyday.
- Our range is designed to provide possibilities no matter what your budget or lifestyle. We’re committed to offering stylish parenting solutions at the right price.
- Making life easier.
- We make shopping simple, with easy to understand product information, live chat & WhatsApp assistance, plus stress-free services like Free delivery on orders over £50.
Contact info
Atlantic House, Atlantic Close, Swansea Enterprise Park, SA7 9FJ, Swansea, United Kingdom
- contact@icklebubba.com
- www.icklebubba.com
4.3
Excellent
5K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I am first time be dad in UK so don't…
I am first time be dad in UK so don't know which travel system and which car seat have to use for my baby.thats by i ordered wrong travel system but thanks to ickle bubba team . They help me to change right product. Second thing stump luxe products are good in quality wise and in reasonable price. Delivery on time.Honestly want say everything is good but need to improve only communication system.
April 13, 2026
Fantastic pram, very poor delivery service
Fantastic ordering service and wonderful pram, we love it. Easy to fold and very light.
Massively let down on the delivery - was told it was out for delivery and given a time slot, it never showed, and got an image of it back at the warehouse at 7pm despite not being given any notice that it was no longer being delivered. Then the next day given a delivery slot between 8am-10pm so had to wait in all day again! Eventually arrived at 4pm. Terrible experience from FedEx with no communication update!
April 13, 2026
Fast shipping
Fast shipping, buggy just as described, missing car seat adapters but customer service helped with that thank you ☺️
April 13, 2026
Very happy customer
Very happy customer , excellent customer service.
I had an issue with my chassis and it got sorted very quickly.
A special thank you to lahara at Ickle Bubba customer care .
April 14, 2026
Unprompted review
Fast delivery
Fast delivery
We've only just opened the box as my daughter is nearly due and the pram is lovely perfect for what she needs ..easy to fold and fit in her car ..looks the business
December 5, 2025
This is my second purchase from Ickle…
This is my second purchase from Ickle bubba, the second time round once I unpacked the package the travel system wasn’t quite what we werre looking for in terms of the function of the pram.
However, from the point of contacting customer service Lahara and her team sorted arranging for a different model to be delivered and a return of the old model, the process has been seamless and uneventful. The whole team have been extremely helpful and Courteous. I couldn’t be more thankful and recommend highly enough. The quality of the products have been of a really high standard, thank you.
April 17, 2026
Unprompted review
Just love this buggie.
Just love this buggie.
Light to carry and easy to fold up.
Ideal for traveling too.
February 27, 2026
Excellent customer service 5⭐️
April 17, 2026
Unprompted review
Reply from Ickle Bubba
Hi there,
Thank you for your lovely feedback. We’re really pleased to hear you had such a positive experience with our team and that everything met your expectations. It means a great deal to us to know you were happy with the support you received.
If you ever need anything in the future, we’re always here to help.
Best wishes,
Team Bubba
Really great customer service
April 16, 2026
Unprompted review
Reply from Ickle Bubba
Hi Liam,
Thank you for your kind feedback. We’re so pleased to hear you had a positive experience with our team. It means a lot to us to know our support made a difference.
Should you need anything in the future, we’re always here to help.
Warm regards,
Team Bubba
I experienced really great customer service!
I experienced really great communication with this company, resolved my issue very quickly and efficiently. I am really happy with the outcome, and love the products from here. Really affordable and good quality, budget friendly. As a first time mum, it was great to be able to purchase everything I need in one bundle. I would definitely be purchasing more items from here in the future :)
April 16, 2026
Unprompted review
Reply from Ickle Bubba
Hi Megan,
Thank you so much for your thoughtful review. We’re delighted to hear you had such a positive experience with our team and that your issue was resolved quickly and smoothly.
It’s especially lovely to know that as a first time mum, you found everything you needed in one bundle and that it made things a little easier for you. That means a great deal to us.
We’re so pleased you’re happy with your purchase and we look forward to supporting you again in the future.
If there’s ever anything you need, we’re always here to help.
Kind regards,
Team Bubba
After my first review
After my first review. They sent out what looked like to be my pram!!! However only came half my package…. I’m really angry with this company at how unprofessional it has been. I ordered the 12 piece stomp luxe, I should not be receiving half my items. AGAIN JUST FEELS LIKE THEY ARE ROBBING PEOPLE. Now only have half my package amazing!!
April 16, 2026
Unprompted review
Reply from Ickle Bubba
Hi Soraia,
Thank you for your updated review. We’re really sorry to hear how frustrating this situation has been, especially after your previous experience.
We completely understand your concerns about receiving only part of your order, and this is not the standard of service we aim to provide. Please be assured that your remaining items are being looked into as a priority so this can be resolved as quickly as possible.
We appreciate how disappointing this must feel and thank you for your patience while we work to put this right.
Kind regards,
Team Bubba
Really good service
Really good service, resolved my issue and replacement was sent and received. Thank you
April 10, 2026
Unprompted review
Reply from Ickle Bubba
Hi there,
Thank you for your kind feedback. We’re really pleased to hear your issue was resolved smoothly and that your replacement reached you safely. It’s great to know everything has been sorted to your satisfaction.
If you need anything else in the future, just let us know.
Best wishes,
Team Bubba
This is the second time I’ve contacted…
This is the second time I’ve contacted Ickle bubba due to a problem and both times I’ve had a quick hassle free service. They have resolved my issues and been an easy process in contacting them, with a quick response. Fantastic service can’t fault them at all.
April 14, 2026
Unprompted review
Reply from Ickle Bubba
Hi Rebecca,
Thank you so much for your continued support and for taking the time to share your experience. We’re really pleased to hear that on both occasions our team was able to assist you quickly and make the process straightforward.
It’s great to know you’ve found getting in touch easy and that your concerns were resolved without any difficulty. That’s exactly the level of service we strive to provide.
We’re always here if you need anything in the future.
Kind regards,
Team Bubba
My items came incomplete and I’m still…
My items came incomplete and I’m still yet to receive the remaining
April 10, 2026
Reply from Ickle Bubba
Hi Ellen,
Thank you for your review. We’re really sorry to hear that your order arrived incomplete and that you’re still waiting for the remaining items.
This isn’t the experience we aim to provide, and we understand how frustrating this must be. We’d like to reassure you that we are looking into this and working to get the missing items to you as soon as possible.
If you haven’t already, please get in touch with our team so we can assist you further and provide an update.
Warm regards,
Team Bubba
Reply from Ickle Bubba
Hi Rebecca,
Thank you for your feedback, and we’re really sorry for the initial issue with your order.
I can see that you’ve already been in touch with our team and that this has now been resolved for you. We’re glad we were able to put things right, but we do apologise again for the inconvenience caused in the first place.
If you need anything else, please don’t hesitate to get back in touch, we’re always happy to help.
Warm regards,
Team Bubba
Very poor communication
Very poor communication as it's difficult to speak to an actual person. When you do, it's via email and takes over 24 hours for responses. When I received my order an item was missing and the car seat I ordered was not the same as the picture. I am currently in the process of organising a return which has already taken almost 5 working days as communication is so poor.
April 7, 2026
Reply from Ickle Bubba
Hi Kirsty,
Thank you for taking the time to share your feedback, and we’re really sorry to hear about your experience. We completely understand how frustrating it is when communication feels slow and when an order doesn’t arrive as expected, especially with a missing item and a discrepancy on the car seat.
We also appreciate your comments regarding response times. While our team does aim to reply as quickly as possible via email, we’re sorry this has not met your expectations on this occasion and that it has added to the delay in resolving your return.
We understand how important it is to get this sorted for you and appreciate your patience while the return is being processed. Your feedback has been noted and will be shared with the relevant teams to help us improve both communication and the overall experience.
Warm regards,
Team Bubba
Damaged packaging
The box the item was in was torn and damaged possibly due to the item being opened previously. As this was a gift it is disappointing. I have contacted the company regarding this issue and I am awaiting a reply.
April 9, 2026
Reply from Ickle Bubba
Hi there,
Thank you for taking the time to share your feedback, and we’re really sorry to hear about the condition the box arrived in. We completely understand how disappointing this must be, especially as it was intended as a gift.
We’re also sorry that you’ve needed to raise this with us and are still waiting for a response. Please rest assured your message has been noted and will be picked up as soon as possible so we can look into this properly for you.
Warm regards,
Team Bubba
Reply from Ickle Bubba
Hi Paul,
Thank you so much for your lovely review! We’re really pleased to hear that the whole process from ordering through to delivery was easy and quick for you.
If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.
Warm regards,
Team Bubba
First contacted this company via…
First contacted this company via WhatsApp on April 1st, regarding a faulty stroller. Still no resolution. WhatsApp os manned by a computer and keeps ending the chat.
Emailed to follow up. Still waiting. Stroller is useless to me, as its so hard to push. Resistance in the wheels, meaning you have to put a huge amount of effort into just pushing the stroller. I bought it for walking/running, but wouldnt be suitable for this the way it is now.
Updated to add - Lahara from Ickle bubba reached out and the issue has been resolved with a replacement being sent out.
April 1, 2026
Unprompted review
Reply from Ickle Bubba
Hi Maria,
Thank you for taking the time to share your feedback, and we’re really sorry to hear about the issue you’re experiencing with your stroller. We completely understand how frustrating this must be, especially when it’s not performing as expected for its intended use.
We’re also sorry to hear you’ve had difficulty getting through to us via WhatsApp and email. That’s not the experience we want for our customers, and we really appreciate your patience while we work through this with you.
I can see that an agent is currently working on your case, and we’ll make sure it’s followed up as quickly as possible.
Warm regards,
Team Bubba
Great customer service when I enquired…
Great customer service when I enquired about an item being out of stock
Super fast delivery
March 31, 2026
Reply from Ickle Bubba
Hi Miss Shorrock,
Thank you so much for your kind review! We’re really pleased to hear that our team could help with your enquiry about the out of stock item and that your order arrived quickly once placed.
If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.
Warm regards,
Team Bubba
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