Hi I am trying the products currently and do like them excited to see the results. Just a little feedback, the instructions for use could be better, for example how often you should use the powder is... See more
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Delivery 3-4 days so not to long 🙂. Product i choose was the powder ,do not expect turkey teeth in a week ,It did work but took a good month to notice a difference, and probably took my teeth down... See more
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Only used Icy Bear strips and powder for a few days but can already see a striking difference. I have always had tetracycline staining on my front teeth and nothing has any made any difference before.... See more
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I’ve tried lots of products, but Icy Bear has had the biggest and quickest impact of any, by far. Sceptical of all the ads I was being served on socials, I thought I’d just give it a go to brighten up... See more
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Company details
Written by the company
Created by Dentists, Icy Bear has developed a range of award winning oral care and teeth whitening products, with a mission to give people a healthier, happier & brighter smile. Products include non peroxide Teeth Whitening Strips, PAP+ Whitening Powder and the innovative Whitening Toothpaste, uniquely formulated with one carat of fine diamond dust. This natural abrasive gently polishes enamel, effectively reducing surface stains and restoring teeth to their natural whiteness.
Contact info
United Kingdom
- icybeardental.com
4.4
Excellent
3K reviews
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Great product I am sure for those…
Great product I am sure for those wishing to have whiter teeth and do not sensitivity issues .... like me....I bought products when hearing them advertised as being safe and giving you no sensitivity at all...but found this was a misrepresentation of information being advertised widely ...as my teeth and gums felt on fire with sensitivity when used twice only, so I immediately stopped using it...but to be fair, I did find them easy to return and get refund ... once I wrote telling them the products are not sensitivity free as advertised and I knew as a consumer my rights when something is advertised as sensitivity free and yet is not fit for purpose ...
April 29, 2026
Reply from Icybeardental
Hi,
Thank you for taking the time to share your feedback.
We’re sorry to hear that you experienced sensitivity when using the products and understand how uncomfortable this must have been. While many customers use our products without experiencing sensitivity, everyone’s teeth and gums can respond differently depending on factors such as existing sensitivity, dental history, and individual tolerance.
We’re pleased to hear that our team was able to assist with your return and refund. We always aim to make the process as smooth as possible and ensure our customers feel supported.
We appreciate you sharing your experience and your feedback will be taken on board.
I have not received my order
I have not received my order. Royal Mail have contacted me to say there was a problem with my order and they have returned it the sender. I have then contacted Icy Bear and had no response, product replacement or refund.
July 6, 2026
Reply from Icybeardental
Hi Sarah,
Thank you for taking the time to share your feedback.
We’re sorry to hear that your order was not delivered and that it has been returned to the sender. We understand how frustrating this must be, especially after waiting for your parcel.
Please know that we have sent you an email to assist with resolving this issue. We apologise if you did not receive a response sooner, and we kindly ask you to reply directly to our email so we can look into this further and help arrange the next steps for you.
Thank you for your patience, and we look forward to getting this resolved.
Great results.
Good delivery time. Easy to use. Results are so good that all my work colleagues are also now using icy bear.
July 8, 2026
Reply from Icybeardental
Hi Mr & Mrs Sanderson,
Thank you so much for your fantastic review.
We’re delighted to hear that you’re enjoying the results and that your order arrived quickly. It’s amazing to know that your experience with Icy Bear has been so positive that your work colleagues have started using our products too!
We truly appreciate your recommendation and support. Thank you for sharing your experience with us.
Impressed!
I am very impressed with this the strips and the powder got rid of stains on my front lower teeth by Day 4 I’m already happy with the results but will carry on. I like that it is gentle and gradual. As I have tried teeth bleaching and it really did make my teeth sensitive and it did not suit me I will carry on using this and recommend it to other people.
July 15, 2026
Unprompted review
Reply from Icybeardental
Hi Afsha,
Thank you so much for your fantastic review.
We’re delighted to hear that you’re already seeing great results from the whitening strips and powder, especially with the removal of stains in just a few days. It’s wonderful to know that you’re enjoying the gentle and gradual approach and that the products have been a better fit for you compared to other whitening treatments you’ve tried.
We really appreciate your recommendation and your kind words. Thank you for choosing Icy Bear and for sharing your experience with others.
Ordered online and was practically on…
Ordered online and was practically on my doorstep within 48 hours
July 11, 2026
Reply from Icybeardental
Hi Claire,
Thank you so much for your wonderful review.
We’re delighted to hear that your order arrived so quickly and that you had such a smooth experience ordering with us. We always aim to provide a fast and reliable service for our customers.
We really appreciate your support and kind feedback.
Reply from Icybeardental
Hi Fiona,
Thank you for your lovely review.
We’re delighted to hear that you found our website easy to use. We always aim to make the ordering experience as simple and convenient as possible for our customers.
We really appreciate your support and feedback.
This is the freshest toothpaste I have…
This is the freshest toothpaste I have found. I have veneers and smoke and drink lot of tea and this is so fresh even after smoking .
July 8, 2026
Reply from Icybeardental
Hi Ceon,
Thank you so much for your fantastic review.
We’re delighted to hear that you’re loving the freshness of our toothpaste and that it has become your favourite. It’s wonderful to know you’re enjoying that clean, fresh feeling even after drinking tea and smoking.
We really appreciate you sharing your experience and your continued support.
This item did not work at all.
This item did not work at all.
Very disappointing.
I purchased the whole package.
Total waste of money.
I will not purchase again or recommend.
June 26, 2026
Unprompted review
Reply from Icybeardental
Hi,
Thank you for taking the time to share your feedback.
We’re sorry to hear that you were disappointed with your experience and that you didn’t achieve the results you were hoping for after using the products. We understand how frustrating it can be when a product does not meet your expectations.
Results can vary from person to person depending on factors such as the type of staining, natural tooth shade, and consistency of use, but we’d really like the opportunity to look into your experience further and see how we can assist.
Please check your inbox, as we have sent you an email regarding your concerns. We kindly ask that you reply directly to that email so we can continue assisting you and gather any details needed.
We appreciate your feedback and the opportunity to help.
Icy Bear Whitening Powder for teeth
I am absolutely bowled over by this product. The difference it has made in just a few days is unreal. I really didnt think it would be anywhere near as effective as it is. Definitely going back for more. Worth every penny xx
July 7, 2026
Reply from Icybeardental
Hi Catherine,
Thank you so much for your amazing review.
We’re absolutely delighted to hear how impressed you are with the Whitening Powder and that you’ve already noticed such a difference in just a few days. It’s wonderful to know the results exceeded your expectations!
Thank you for sharing your experience and for your kind recommendation. We really appreciate your support and look forward to welcoming you back for your next order.
Not great
Tried all of the whitening products in the range but sadly none of them made any difference.
Just used the teeth whitening kit but no difference, gel quite runny and leaks out and end up swallowing it. Very disappointed
July 8, 2026
Reply from Icybeardental
Hi Jules,
Thank you for taking the time to share your feedback.
We’re sorry to hear that you haven’t achieved the results you were hoping for and that the whitening kit did not meet your expectations. We understand how disappointing that can be, especially after trying several products from our range.
Regarding the gel, we’re sorry to hear you experienced issues with it being runny and leaking. We’d like to look into this further and help where we can. Could you please check your inbox, as we have sent you an email to assist with your concerns?
We appreciate your feedback and the opportunity to review your experience.
Great tooth paste that actually whitens…
Great tooth paste that actually whitens your teeth.
July 8, 2026
Reply from Icybeardental
Hi Joanna,
Thank you so much for your wonderful review.
We’re delighted to hear that you’re loving the toothpaste and that you’ve noticed it really does whiten your teeth. That’s exactly the kind of feedback we love to receive.
We really appreciate your support and kind words.
Fast results
I bought the toothpaste, powder and whitening strips. The toothpaste makes your mouth feel super clean and fresh and the whitening strips are amazing. I am only 5 days in and have had the best result so far.
10/10 fron me… 😁
July 15, 2026
Unprompted review
Reply from Icybeardental
Hi Michelle,
Thank you so much for your amazing review.
We’re absolutely delighted to hear that you’re loving the toothpaste, whitening powder, and strips. It’s fantastic to know your mouth feels super clean and fresh, and that you’ve already seen such great results after just five days.
Thank you for your 10/10 rating and for sharing your experience—we really appreciate your support!
I was sceptical about teeth whitening
I was sceptical about teeth whitening, I thought it would make my teeth sensitive and have painful gums.
Now how wrong was I, I’ve only used the powder so far but it honestly is amazing, I’ve just ordered another with the whitening strips…. So excited to see how they do. 5 stars from me.
July 14, 2026
Reply from Icybeardental
Hi Deb,
Thank you so much for your fantastic review.
We’re absolutely delighted to hear that we’ve exceeded your expectations! It’s wonderful to know that, despite your initial scepticism, you’ve had such a positive experience with the whitening powder and experienced no sensitivity or gum discomfort.
We’re so pleased you’ve already placed another order with the whitening strips, and we hope you love the results just as much.
Thank you for your support and for your 5-star recommendation!
Great products gets rid of stains
The strips certainly got rid of my staining but my teeth haven’t gotten as white as I had hoped. They do look better though. I have started using the powder so i’ll see if that improves them more over time. The toothpaste has helped with the staining as well. Overall great product and no sensitivity and it was all delivered quickly.
July 7, 2026
Reply from Icybeardental
Hi Rebecca,
Thank you so much for taking the time to leave such a thoughtful review.
We’re delighted to hear that the whitening strips helped remove your staining and that both the toothpaste and powder are helping improve the appearance of your teeth. It’s also great to know you experienced no sensitivity and that your order arrived quickly.
We hope you continue to see even more improvement as you keep using the whitening powder, and we really appreciate your honest feedback and support.
Really made a difference to my teeth…
Really made a difference to my teeth after using the tooth powder & strips
July 7, 2026
Reply from Icybeardental
Hi Dawn,
Thank you so much for your wonderful review.
We’re delighted to hear that the whitening powder and strips have made such a noticeable difference to your teeth. It’s fantastic to know you’re seeing great results.
We really appreciate your support and kind feedback.
Excellent service and fantastic…
Excellent service and fantastic products. Wouldn’t use anything else 🙌
July 14, 2026
Reply from Icybeardental
Hi Lisa,
Thank you so much for your wonderful review.
We’re absolutely delighted to hear that you’re so happy with both our service and products. Knowing that you wouldn’t use anything else is the highest compliment we could receive!
We really appreciate your continued support and kind feedback.
The powder and strips are brilliant!
I purchased the powder and the strips, they were really quick to be delivered. I’ve used them for only 3 days yet I can see a massive difference in how white my teeth are now, it’s amazing stuff which I would recommend 100%!
July 7, 2026
Reply from Icybeardental
Hi Karen,
Thank you so much for your amazing review.
We’re absolutely delighted to hear that you're already seeing such a massive difference in your teeth after only 3 days of using the powder and strips. We're also thrilled to know that your order was delivered quickly.
We really appreciate your 100% recommendation and kind feedback!
Brilliant products that actually work…
Brilliant products that actually work snd I've tired so many not just on Tiktok, but also high street products which are extremely expensive, even more so when they do not work and feel snd look cheap.
With the Icy Bears products I have been using the, teeth whitening stripes, teeth whitening powder, and the teeth whitening 3D kit. And it works. Took me about 3 months or so so actually see the difference, but its something I feel with personal experience that you need to keep at it and not just for a short term solution.
The delivery had always been next day, even if I order late at night which is amazing. I can't fsukt in anything. Oh, and the customer service team are good as well. Really people not a bot.
My smile is almost to where I have always wanted it, snd this is now my daily ritual and routine to use without fail.
July 14, 2026
Reply from Icybeardental
Hi Helius,
We are so happy to hear that our products have made such a positive difference for you, especially after trying so many others! It's wonderful to know that our teeth whitening stripes, powder, and 3D kit are helping you achieve the smile you've always wanted as part of your daily ritual. We truly appreciate your understanding that consistency is key for the best results. We are also very pleased that our next-day delivery and customer service have met your expectations. Thank you for your kind words and for choosing us!
I absolutely love Icy Bear
I absolutely love Icy Bear. The combination of powder, toothpaste and whitening strips are phenomenal. I have smoked for years and have some staining, which icy bear is removing each time i brush.
June 24, 2026
Reply from Icybeardental
Hi Hayley,
Thank you so much for your wonderful 5-star review! We're absolutely thrilled to hear how much you love the combination of our powder, toothpaste, and whitening strips. It's fantastic to know that Icy Bear is helping to remove staining and making a difference each time you brush. We truly appreciate your feedback!
Love the product and it works!!the…
Love the product and it works!!the flash sales makes it affordable x
July 10, 2026
Reply from Icybeardental
Hi Alison,
Thank you so much for your wonderful 5-star review! We're absolutely thrilled to hear that you love the product and that it's working well for you. We're also delighted that our flash sales make it more affordable.
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