When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Received first class service from jack today at identi 👍
Very helpful and good customer service
Very helpful and professional customer service. Resolved my enquiries with no further questions.
I spoke to Charlie to transfer ownership of my dog. She was so helpful and cheerful, everything was explained in full. I can't recommend identipet highly enough.
Service was nothing like what they described so I decided to cancel . Months of telling them that I've cancelled my subscription and they still keep on trying to take money from me and emailing me
Jack whom I dealt with over the transfer of keepership was brilliant. So knowledgeable and friendly and polite. He made the whole experience fantastic. I couldn’t recommend the company more, great service and outstanding value.
Corby was brilliant and very effective in resolving a complex situation.
One of my cats is missing, and someone looked up his microchip number on Identibase last Friday. I was not contacted by phone or email, even though Identibase should redirect to PetDatabase, where my contact details are registered.
I contacted the company, but they say they cannot provide any information about the lookup event. At the very least, knowing approximately where the lookup was made would be incredibly helpful in trying to locate my cat.
What makes this particularly disappointing is that their website states that they retain IP addresses for reunification purposes.
Very sad and disappointing, especially when every bit of information could make a difference in bringing a missing pet home.
The first time I tried to contact I got answered by a bot which didn't understand my question which was frustrating. I asked to speak to a person who then did get back to me and was immediately very helpful and answered my question.
The efficiency of the young lady reassured us that our pets were registered
Really quick and helpful in processing a refund. Customer service agent, Jacob, was quick to answer emails. Very happy with service.
Chloe
From Identibase was very helpful, and sorted out our updated details. Thank you very much for helping us.
Easily accessible by phone when needed. Clear, helpful and prompt response. thank you.
I have recently changed address and rang Identibase to check I'd correctly changed my cat's details. Spoke with Carly who was extremely professional, friendly and reassuring. She checked everything to make sure it is all up to date and really put my mind at rest. Excellent service and help. Highly recommend 🤗.
Paige V was absolutely amazing so patient and understanding with me when I forget my old address, one of a kind brilliant customer service
Rang to register our new puppy after using a company PetChipGlobal proved to be a scam.
Requested a call back from the receptionist, which cams through.
Puppy registered as requested.
Easy to talk to and very helpful. Resolved my problem.
Had a very good experience with customer service. Thank you Jack W.
Lewis was very helpful and able to resolve my issue straight away without any bother.
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.