So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
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We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
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Exceptional on Every Level
Every experience i have had with I Feel Beautiful Canada has been outstanding. They are continuing to expand with more Indie brands, their website is very easy to navigate, and their customer service is the best I've ever experienced. Ig you are in the market for Indie Makeup I highly recommend ordering from here.
I've placed 5 orders since the website…
I've placed 5 orders since the website started and every time they provided a great service. Fast shipping, good packaging, and no issues.

Reply from I FEEL BEAUTIFUL
Been shopping with them for 2+ years and I don’t think I will ever stop
They always package products so well so nothing will break! On the off chance my product was defective they help you reach out to the vendor so the shade can be replaced. Great customer service and they can also offer to hold your package so you can pay for shipping later to save on shipping if you’re like me and want to save that way.
Highly Recommend!
I'm always scared to buy from smaller/lesser known online stores but I had a great experience with I feel beautiful!! Not having to pay an arm and a leg for shipping was such a relief and I received my order in less than 3 days (I live in Alberta). Packaging was good and the item was exactly how it was supposed to be :)
Quick Quality Delivery
Turn around time was 1 day and my order arrived in tact and beautifully wrapped.
Great experience shipping all the way…
Great experience shipping all the way to aus again, yes it’s pricey but the owner takes so much care in packaging and protecting fragile makeup that it makes it totally worth it! Love this store, perfect for getting indie makeup in one spot, I have ordered from them three times and have never had any issues :) big up from Aus!
Finally!
So happy this exists for Canadian beauty lovers! Service is excellent. Shipping was fast. The palette was very well protected in the package. 10/10
Great experience
Great experience, I’ll be coming back regularly. Also - amazingly quick shipping!
I Feel Beautiful is Fantastic!
I Feel Beautiful provides products that are otherwise inaccessible in Canada and I don't have to worry about unknown taxes, duties, or tariffs. The packaging is incredible and I don't have to worry about shattered pressed powders or damaged products, despite the distance my order has to travel. I have placed a number of orders and will continue to place more!
I am so happy to buy indie products
I am so happy to buy indie products and not have to worry about extra fees. I have placed a few orders and each one has been safely packaged and arrived without any casualties. I will definitely recommend and continue to use I feel beautiful. Thanks for making my makeup addiction less expensive!
Love it!
Always have a pleasant experience. The items come neatly stored and have not received a damaged product. Fast shipping too 😊
Great experience
Super fast delivery! My palette came really well packaged as well. :)
Great
Fast shipping, great packaging, pleasant service. I have had nothing but good experiences from them
very good products and service
I think I’ve made 4(?) orders now and…
I think I’ve made 4(?) orders now and there WILL be more! Great indie makeup without the surprise of duties, great packaging and quick shipping!
Best Canadian Makeup Retailer!
Not only does IFB offer an amazing selection of indie makeup brands, has fast shipping, and packages everything perfectly, they have *the best* customer service! I had questions about an upcoming makeup line and the email-turnaround-time was the fastest I've ever experienced, and they didn't miss a single question. IFB truly cares about creating a Canadian space for indie makeup.
fast delivery
I received my order much faster than I thought I would and I really appreciated the efficiency. Would definitely order from them again
IFB's services are excellent!!
IFB's customer and shipping services are excellent. I've placed 2 orders with IFB. One pre US shipping halt and one after (custom order). Both orders arrived to Florida in perfect condition. The owner is professional, nice, helpful, and replies to emails within a reasonable time.
Btw, love the color story and quality of my Kryptein Cosmetics Sunset Symphony, Kryptein Cosmetics Violet Crazy, Glaminatrix Cosmetics Rich Romantic, Barely Basic, and Bonfire palettes!
No complaints
Easy, shopping wasn't too fast or anything but decent. No custom fees. Really beautiful palettes. Love that they are making indie brands more accessible.
Great Customer Service!
I cannot thank you enough for taking such care in packing the eyeshadow palette's! Not one shadow was broken. It was a great 1st time experience! I am confident to continue purchasing from I FEEL BEAUTIFUL. Just waiting for some palette's to come in stock & I will place my 2nd order. :-).
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