I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

Exceptional on Every Level

Every experience i have had with I Feel Beautiful Canada has been outstanding. They are continuing to expand with more Indie brands, their website is very easy to navigate, and their customer service is the best I've ever experienced. Ig you are in the market for Indie Makeup I highly recommend ordering from here.

September 29, 2025
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Rated 5 out of 5 stars

I've placed 5 orders since the website…

I've placed 5 orders since the website started and every time they provided a great service. Fast shipping, good packaging, and no issues.

September 22, 2025
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Thank you for your kind words!

Rated 5 out of 5 stars

Highly Recommend!

I'm always scared to buy from smaller/lesser known online stores but I had a great experience with I feel beautiful!! Not having to pay an arm and a leg for shipping was such a relief and I received my order in less than 3 days (I live in Alberta). Packaging was good and the item was exactly how it was supposed to be :)

October 1, 2025
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Rated 5 out of 5 stars

Great experience shipping all the way…

Great experience shipping all the way to aus again, yes it’s pricey but the owner takes so much care in packaging and protecting fragile makeup that it makes it totally worth it! Love this store, perfect for getting indie makeup in one spot, I have ordered from them three times and have never had any issues :) big up from Aus!

September 15, 2025
Rated 5 out of 5 stars

Finally!

So happy this exists for Canadian beauty lovers! Service is excellent. Shipping was fast. The palette was very well protected in the package. 10/10

September 22, 2025
Rated 5 out of 5 stars

I Feel Beautiful is Fantastic!

I Feel Beautiful provides products that are otherwise inaccessible in Canada and I don't have to worry about unknown taxes, duties, or tariffs. The packaging is incredible and I don't have to worry about shattered pressed powders or damaged products, despite the distance my order has to travel. I have placed a number of orders and will continue to place more!

September 16, 2025
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Rated 5 out of 5 stars

I am so happy to buy indie products

I am so happy to buy indie products and not have to worry about extra fees. I have placed a few orders and each one has been safely packaged and arrived without any casualties. I will definitely recommend and continue to use I feel beautiful. Thanks for making my makeup addiction less expensive!

September 16, 2025
Rated 5 out of 5 stars

Love it!

Always have a pleasant experience. The items come neatly stored and have not received a damaged product. Fast shipping too 😊

September 16, 2025
Rated 5 out of 5 stars

Great

Fast shipping, great packaging, pleasant service. I have had nothing but good experiences from them

September 11, 2025
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Rated 5 out of 5 stars

Best Canadian Makeup Retailer!

Not only does IFB offer an amazing selection of indie makeup brands, has fast shipping, and packages everything perfectly, they have *the best* customer service! I had questions about an upcoming makeup line and the email-turnaround-time was the fastest I've ever experienced, and they didn't miss a single question. IFB truly cares about creating a Canadian space for indie makeup.

May 29, 2025
Rated 5 out of 5 stars

fast delivery

I received my order much faster than I thought I would and I really appreciated the efficiency. Would definitely order from them again

August 5, 2025
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Rated 5 out of 5 stars

IFB's services are excellent!!

IFB's customer and shipping services are excellent. I've placed 2 orders with IFB. One pre US shipping halt and one after (custom order). Both orders arrived to Florida in perfect condition. The owner is professional, nice, helpful, and replies to emails within a reasonable time.

Btw, love the color story and quality of my Kryptein Cosmetics Sunset Symphony, Kryptein Cosmetics Violet Crazy, Glaminatrix Cosmetics Rich Romantic, Barely Basic, and Bonfire palettes!

April 22, 2025
Rated 5 out of 5 stars

No complaints

Easy, shopping wasn't too fast or anything but decent. No custom fees. Really beautiful palettes. Love that they are making indie brands more accessible.

July 29, 2025
Rated 5 out of 5 stars

Great Customer Service!

I cannot thank you enough for taking such care in packing the eyeshadow palette's! Not one shadow was broken. It was a great 1st time experience! I am confident to continue purchasing from I FEEL BEAUTIFUL. Just waiting for some palette's to come in stock & I will place my 2nd order. :-).

July 12, 2025

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