Luke was very attentive and informative. He patiently answered all our questions and made the booking very easy. We spent a long time on the phone to him but not once did he get impatient. We have boo... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Having seen our holiday advertised on Facebook, we rang up to find out more about it. Eloise was very helpful and talked us through the holiday. We booked with her and we were able to choose our cabi... See more
Company replied
Henry was excellent. Very knowledgeable about our destinations. Sorted out best flight times so no waiting about at airports. He called back within 5 minutes with quote.Everything was excellent and... See more
Company replied
I just booked another holiday with imagine cruising for March 2028 to China. I previously traveled to South Africa and Azamara cruise and had a wonderful time. The holiday went like clockwork, trans... See more
Company replied
Company details
Written by the company
Established in 2011, we are a leading travel provider with offices across the globe, specialising in exceptional cruise holidays brimming with enriching experiences that offer so much more than just a cruise.
Imagine Cruising
Written by the company
- More than just a cruise
- By taking pride in our relationships with cruise, rail and land partners, we’re able to create outstanding cruise holidays, seamlessly paired with immersive tours of the world’s most desirable natural and man-made marvels, enchanting rail journeys, exclusive events in unexpected locations, and fabulous hotel stays at hand-picked accommodations. Discover an unparalleled collection of once-in-a-lifetime experiences in some of the most spectacular destinations on Earth.
- CRUISE & RAIL
- Just like cruising, with rail travel the joy is in the journey, an opportunity to discover rather than simply visit. Combined together they offer an irresistible draw for so many. Many of our cruise holidays encompass rail travel on some of the most iconic locomotives in the world. From the exquisite carriages of the Venice Simplon-Orient-Express to the majestic Indian Pacific and the sophisticated Rocky Mountaineer, there’s a rail experience for everyone.
- CRUISE & TOURING
- Our cruises paired with exciting land tours offer you a bespoke holiday experience and take you to some of the most famous natural and man-made wonders on our planet. From the majestic phenomenon of Iguazu Falls to the opulent palaces of India and the breathtaking ruins of Machu Picchu – our fully escorted tours empower you with the confidence to explore new places that you might have believed were once out of reach.
- CRUISE & EVENT
- From lively cliff-top concerts in Bali to chartering entire ships to create an exclusive entertainment programme for our customers, our unique and exciting events are what truly sets us apart. Whether you’re interested in fast and furious Formula One® Grand Prix™ World Championship action or dazzling musical performances from world renowned singers, we create once-in-a-lifetime experiences paired with incredible cruises, curated just for you.
- CRUISE & STAY
- Our meticulously crafted luxury cruise and stay holidays are designed with your relaxation in mind. Enjoy your downtime in carefully chosen hotels, all while embarking on journeys to some of the world's most extraordinary destinations by cruise. Whether you prefer intimate vessels or grand liners, cosmopolitan city breaks or beachfront havens, your next unforgettable holiday awaits with us.
- RIVER CRUISING
- From the enchanting Danube to the mystical Mekong, a river cruise offers you the chance to relax as you glide through some of the world’s most incredible waterways. Whether you’re a history lover, a culture enthusiast, or someone with a keen eye for architecture, you’ll enjoy immersive experiences that showcase the beauty of each stop.
- CRUISE DEALS
- If you’re looking for the latest cruise deals then Imagine Cruising has everything, from great value sailings to last-minute cruise and stay holidays. Our cruise deals include the latest exclusive offers and promotions from all the leading cruise lines. From short breaks to longer adventures, you'll find the best value cruises to the most popular destinations here.
- BOOK WITH CONFIDENCE
- Your holiday is ABTA and ATOL protected when you book with Imagine Cruising. Fully protected. Exceptional service and expertise. Highly recommended. Amazing value.
Contact info
Portland House, Bincknoll Lane, Interface Business Park, SN4 8SY, Swindon, United Kingdom
- 01793 856770
- customersupport@imaginecruising.co.uk
- imaginecruising.co.uk
4.8
Excellent
15K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
This is the 3rd trip we have booked…
This is the 3rd trip we have booked with Imagine Cruising. Zoe have been extremely professional and very helpful during the booking process.
October 8, 2026
Reply from Imagine Cruising UK
We are so pleased to hear about your wonderful experience with our team. Thank you for your continued loyalty in booking with us, and we hope you have an incredible journey!
Would have given 5 stars but had to…
Would have given 5 stars but had to call to book after 24hrs of waiting for a follow up. However, at 2nd attempt customer service was excellent
October 5, 2026
Reply from Imagine Cruising UK
We appreciate your review. We are happy to hear that our team provided great assistance, though we regret the initial delay in reaching out.
Customer service
October 5, 2026
Reply from Imagine Cruising UK
We are so pleased to hear that our team member provided such a helpful and efficient service. It is wonderful to know that your cruise booking went so smoothly, and we truly appreciate your kind feedback!
Reply from Imagine Cruising UK
We are delighted to hear that you found our team member so knowledgeable, welcoming, and eager to assist you. Thank you very much for taking the time to share your positive feedback with us!
Professional service!
Really helpful knowledgeable team. Managed my whole booking and answered all my queries and questions, making it a very smooth and personalised experience. 😊
October 5, 2026
Reply from Imagine Cruising UK
We're delighted to hear that our team was able to assist you with all of your inquiries. It is wonderful to know that managing your holiday arrangements went so seamlessly and resulted in such a personalized experience for you. Thank you for taking the time to share your positive feedback!
£200 for an admin fee.... what a joke!!!
Nightmare organisation who have left a sour taste before we have even taken our holiday of a lifetime!!
We booked a trip for May 2027 to China and Japan and asked for an "upgrade" to regional flights and happily paid an additional £200 per person to fly from Manchester instead of London. When we booked at the beginning of September we were told the flights had not yet been released but they would get back to us with information as soon as they were available.
During September we took another long haul flight and had major problems with our connections from / to Manchester so, on our return to the UK, we rang Imagine Cruising and, as no flight details had yet been released we asked for this "upgrade" of regional flights to be cancelled and the £400 returned so that we could instead use the money to book a train / hotel in London for May 2027 as we did not want to face the issues we had experienced earlier this month again.
Despite the fact that it was LESS THAN 4 WEEKS since we had made the original booking, and NO flights had been booked yet, Imagine Cruising advised that they could arrange this for us but only if we paid an "admin fee" of £200 as they had put us on a "holding list" for the Manchester flights????
How can any company justify £200 admin fee for altering travel plans that have not even been booked yet?
We have paid £15,000 for this holiday and this company have left a very bitter taste, for what should be a holiday of a lifetime, for the sake of £200!
We will not use them again, and if you want a personal and professional service when booking your holiday of a lifetime we suggest you don't either.
We can only hope that the holiday, when it happens next year, is better organised, by more professionally responsible staff, than the jobsworths in their UK office!
October 1, 2026
Unprompted review
Reply from Imagine Cruising UK
Thank you for taking the time to share your feedback. We are sorry to hear that your experience to date has left you feeling disappointed, particularly when you are looking forward to what should be a very special holiday.
We appreciate your concerns regarding the regional flight arrangements. Our packages are based on flights departing from London airports, and regional departures are offered as an additional arrangement at the time of booking. As such, should a customer subsequently wish to amend or remove their regional flight arrangements, an amendment fee will apply.
Having reviewed your booking, we can confirm that your full flight details are now available on file. If you could please contact our Customer Support Team, they will be able to provide you with the flight arrangements currently held on your booking and assist further with the concerns you have raised.
We are sorry that your experience so far has affected your confidence in us, and we hope that by speaking with our team we can address your concerns and provide reassurance ahead of your holiday.
Helpful sale representative
Brad Perry who was very knowledgeable, helpful and patient with us.
October 7, 2026
Reply from Imagine Cruising UK
We are delighted to hear that our team member provided such informative, supportive, and patient assistance to you. Thank you so much for taking the time to share your positive feedback with us!
Reply from Imagine Cruising UK
We're so pleased to hear that our team member was very helpful and knowledgeable during your experience. Thank you so much for taking the time to share your positive feedback with us!
Booking experience
I spoke with 3 members of your team at various times whilst looking for the cruise I wanted to book, each one was helpful, professional and helpful, especially Brad who I made my booking through
October 7, 2026
Reply from Imagine Cruising UK
We are delighted to hear that every team member you interacted with was polite, professional, and knowledgeable during your search. It is wonderful to know you received exceptional support when finalizing your holiday booking. Thank you for taking the time to share your positive experience with us!
So pleased we changed to Imagine Cruising
After a bad experience with different travel company, Zoe was extremely helpful in talking us through our itinerary, drawing on her own personal experience and knowledge of the trips and areas we plan to be visiting.
October 5, 2026
Reply from Imagine Cruising UK
We are delighted to hear that our team member was so helpful in turning your experience around. It is wonderful that her personal insights and knowledge of the destinations gave you confidence while planning your upcoming itinerary.
Very straightforward process to book
Very straightforward process to book. Sean explained everything in detail and was very helpful and courteous .
October 7, 2026
Reply from Imagine Cruising UK
We're so pleased to hear that your booking process was simple and that our team member took the time to explain all the details thoroughly while providing friendly service. Thank you for your wonderful feedback!
Timely,informative and relevant
October 7, 2026
Reply from Imagine Cruising UK
Thank you for your fantastic five-star review! We are delighted to hear that our service provided you with helpful details in a prompt and useful manner.
the ease of booking and the very…
the ease of booking and the very helpfull Kiki on the phone
October 7, 2026
Reply from Imagine Cruising UK
We're delighted to hear that you enjoyed an effortless booking experience and received such wonderful, helpful assistance on the phone. Thank you for taking the time to share your positive feedback!
It's always a pleasure to do business…
It's always a pleasure to do business with Imagine Cruise especially with Shannon she always goes that extra mile to sort everything out 11-10.
October 7, 2026
Reply from Imagine Cruising UK
We are glad you enjoyed your experience. Thank you for your review. We are delighted that our dedicated team member consistently provided outstanding assistance.
Enquired about a holiday
Enquired about a holiday. Zoe was very informative and helpful. Gave us time to think about it and decide. We booked the holiday, very happy.
October 7, 2026
Reply from Imagine Cruising UK
We are so pleased to hear that our team member provided such helpful and informative assistance without any pressure. It is wonderful to know you had time to make your decision and are happy with your booking. Thank you so much for sharing your positive feedback!
Morgan was superb and we would definitely use you again
Morgan definitely helped so much and made the process so easy
October 6, 2026
Reply from Imagine Cruising UK
We are so pleased to hear that our team member provided such great assistance and made the entire experience seamless for you. Thank you for taking the time to share your wonderful feedback; we truly appreciate it!
Romy was really helpful and very…
Romy was really helpful and very efficient. Great inter personal skills. Nothing was too much trouble.
Very professional and I felt all my fears and queries were totally answered.
Thanks Romy 👍
October 6, 2026
Reply from Imagine Cruising UK
We are so pleased to hear that our team member was efficient and possessed such great interpersonal skills. It is wonderful that they were so professional and able to put your mind at ease by addressing all of your concerns and questions completely.
Excellent service
Excellent service. Had to negotiate the price which should be unnecessary as we are returning customers.
October 6, 2026
Reply from Imagine Cruising UK
We are glad you enjoyed our service. We appreciate your loyalty and hear your thoughts on pricing for return visits.
Excellent customer service
Romi was so helpful and efficient. A really exceptional experience booking our cruise. Thank you
October 6, 2026
Reply from Imagine Cruising UK
We are so pleased to hear that our team member provided such a helpful and efficient service. It is wonderful to know that your cruise booking went so smoothly, and we truly appreciate your kind feedback!
Great customer service whilst booking
Our agent, Harvey was very knowledgeable and helpful and made booking an easy process.
October 6, 2026
Reply from Imagine Cruising UK
We're so pleased to hear that your agent was very knowledgeable and helpful, making the entire reservation effortless for you. Thank you for taking the time to share your wonderful feedback with us!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.