Indie Reviews 

68
TrustScore 3 out of 5

2.9

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Rated 1 out of 5 stars

I don't recommend this company, the customer service is terrible and they automatically add a fee (if by chance you return the item) so you pay for the return up front before you even get the item whe... See more

Rated 3 out of 5 stars

I ordered a shampoo and conditioner set. Lovely expensive looking bottle and the shampoo smelt divine. Unfortunately the shampoo made my hair claggy and it felt coated in something. I tried a few time... See more

Rated 1 out of 5 stars

I placed my order back in July 2024 during the closing down sale. I didn't receive the products or a response to the 3 emails I sent following up on my order. I'm not sure why the company website stil... See more

Rated 5 out of 5 stars

I’ve been using this shampoo & conditioner since they launched and I can honestly say my hair has never been so healthy! It can last 4/5 days now without washing and no longer has any frizz. The eco f... See more

Company replied

Company details

  1. Hair Product Store
  2. Beauty Product Supplier
  3. Beauty Supply Store
  4. Health and Beauty Shop

About Indie

Written by the company

Scientifically developed haircare that f*cking works. Giving you the power ⚡️ to be unapologetically yourself.

Our high-performance haircare is packed with ingredients your hair will love... and none of the ones it won't.

⚡️High performance ingredients only
🧪 Scientifically developed, backed by hairdressers
🍊 100% natural fragrance
🚫 No SLS, sulphates, silicones & parabens
🌍 Vegan & cruelty-free, 99% less plastic
📦 Free delivery straight to your shower
🇬🇧 Made in the UK

Jo launched Indie to save the nation from unhealthy hair. Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her 🚀 mission to create the products she (and it turns out PLENTY of other people) needed.

"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t" - Jo, Founder

Come and join our community of hair anarchists where we're saying 🖕 f*ck you 🖕 to insecurity, to unattainable beauty standards, and unrealistic expectations.

We're saying no to mindless consumerism destroying our mind and planet and yes to refusing to compromise, not trying to fit in or conform, and real self-acceptance.

It’s not easy, and it takes work - but if you’re up for the challenge we’re here for you 💪

Indie. Be unapologetically you everyday.


Contact info

2.9

Average

TrustScore 3 out of 5

68 reviews

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2.9

All reviews

(68)

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Rated 1 out of 5 stars

I don't recommend this company

I don't recommend this company, the customer service is terrible and they automatically add a fee (if by chance you return the item) so you pay for the return up front before you even get the item when you're checking out. You have to go in and figure out how to remove. Super scammy.

May 19, 2025
Unprompted review
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Rated 1 out of 5 stars

I didn't receive my order.

I placed my order back in July 2024 during the closing down sale. I didn't receive the products or a response to the 3 emails I sent following up on my order. I'm not sure why the company website still appears to be active when they have obviously stopped trading.

July 20, 2024
Unprompted review
Rated 1 out of 5 stars

Very poor

Purchased some shampoo and conditioner bottles but never received them. Contacted seller through multiples channels without a reply. Very very poor, please avoid.

October 25, 2024
Unprompted review
Rated 1 out of 5 stars

I'm beginning to think this is a scam

Do not buy from them. They take your money and don't send the products or reply to messages. This is a definitely a scam! I ordered weeks ago, messaged twice with no reply. I just wanted the shampoo, but would prefer a refund as I've had to purchase alternative shampoo now

October 3, 2024
Unprompted review
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Rated 5 out of 5 stars

I love Indie

I love Indie, the products, the company and the service. And it's been a game changer for my hair. It's thicker and healthier and has so much body. And the loyalty scheme is fab too! I'm just grateful that I found it Xx

February 14, 2024
Rated 5 out of 5 stars

Indie refill is like magic in a pouch

Indie refill is like magic in a pouch! I honestly cannot believe the difference in my hair! I only have to wash twice a week, it's more manageable. The pouches last me 4+ months, and I've got hair down to my bra back band. A colleague actually commented that my hair smelt so good she wanted to eat it 😂😂. The customer service has always been fabulous, I won't use anything or anywhere else.

February 12, 2024
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Rated 5 out of 5 stars

In love with Indie

I came across the live on Tiktok, I noticed Jo's hair straight away how shiny and healthy it looked. I spend a fortune on expensive shampoo and conditioners so I thought I would try Indie. Best decision I made. At first I was a bit confused how it doesnt make suds as that is all I'm used to, but the results speak for themselves and I am 100% converted. My hair has never looked so shiny, I am so happy I found this brand.

December 27, 2023
Unprompted review
Rated 5 out of 5 stars

Amazing quality

Super fast delivery, cute packaging, and AMAZING products. Had so many compliments on how soft and shiny my hair was after the first wash! Thank you Indie.

November 27, 2023
Rated 5 out of 5 stars

I've finally found my Haircare go-to

I've finally found my Haircare go-to! I have really fine hair, and recently turned 40 so have be struggling with hormonal changes causing a dry scalp as well as awful hot flushes and sweats :( I find most shampoos leave my hair really flat and any conditioner I use leaves me with greasy bangs after a day! But I got samples of Indie after seeing an advert (and after receiving a lovely email from the founder, Jo!) and I'm in love! The samples are PROPER sized, resealable packets for a start, enough for several washes so you can really try them out and after just one wash my hair felt thicker, bouncy and soft and my scalp felt hydrated too! Into the third day and despite doing a full removal and sweating buckets it's still not limp and greasy!! I'm amazed :) the fact that it is an ecologically sound choice with minimal packaging, refillable bottles and free from parabens and other nasties is just such a huge bonus. Thank you Jo and Indie!!

September 27, 2023
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Rated 5 out of 5 stars

Indie is amazing - all natural and helped with hair loss

Indie is amazing! I experienced significant hair loss after a miscarriage and the Indie shampoo and conditioner are honestly the best natural, strengthening and conditioning products I have found after a long time of trying! The scalp massager is a God send too! The branding is cool and modern but doesn't sacrifice a commitment to completely natural and sustainable hair care. It smells amazing and is so gentle but effective on your hair - mine is now slowly but surely growing back and I have had comments that it looks healthy and strong. Jo the founder is incredible and I hope more people find out about Indie!

July 17, 2023
Rated 5 out of 5 stars

There was a problem with the delivery…

There was a problem with the delivery of my item but Jo sorted it out straight away. She was responsive and available. Thank you Jo.

May 24, 2023
Indie logo

Reply from Indie

Thanks so much for your review Vicki 🫶 I'm always here to help where I can, apologies again for the delayed delivery.

Hopefully we see you again soon 😘 Don't forget to sign up to our rewards programme to save money on future purchases. I've added an extra 300 points to your account as a thank you for the review

Access your points here > https://tinyurl.com/y5asd54a

Rated 5 out of 5 stars

Strange, yet Great.....🤔🫶

Fantastic! No other word than that. Bit of a delay in the order, but contacted very swiftly and apolgetically with various options. It was lovely to feel cared for. On using the shampoo, strange - no bubbles, suds, so I could not look like a 1960's shampoo ad, which I DO remember. How could this be working, well it does. One of my yoga clients even asked me if I'd had my hair highlighted! I'll keep using it because I'm desperate to put as little junk into our planet as possible. This fits the bill.

May 24, 2023
Indie logo

Reply from Indie

😂 Sadly no sudsy shower hairstyling... but I'm glad to hear the end result is worth it 💪 especially if your highlights are popping just in time for summer ☀️

When you're ready to re-purchase don't forget to sign up to our rewards programme. I've added an extra 300 points to your account as a thank you for the review 😘

Access your points here > https://tinyurl.com/y5asd54a

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Rated 5 out of 5 stars

I have bounce

I have bounce! I love this new product - it gave me bounce and body within the first two washes which Ive never had before! Dont be put off by the first lather which doesn't produce bubbles. The second lather produces loads. The scent is very delicate and natural, there is no silicon to make my hair slippery and overall it feels healthy and happy hair. Great product, ethically produced. Id like some shower gel now please!

October 24, 2022

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