IOLLA Reviews 

2,414
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,380 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its excellent products, highlighting a vast and stylish range of frames with unique designs and vibrant colors. Many people are delighted with the quality and fit of their new glasses, often describing them as comfortable, clear, and better than expected. Reviewers frequently commend the staff for being incredibly helpful, friendly, knowledgeable, and professional, making the shopping experience pleasant and easy. The service provided is often described as efficient and superb, with many consumers appreciating the prompt communication and care received. People also find the pricing fantastic and fair, noting that standard extras like lens thinning are often included, offering great value without hidden costs.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the fantastic quality of prescription... See more

Staff

Clients share positive opinions on staff, consistently describing them as very helpful, friendly, and... See more

Service

People report positive experiences with service, often describing it as excellent, friendly, and efficient.... See more

Quality

Users describe positive interactions with quality, frequently praising the fantastic quality of prescription... See more

Price

Consumers express high satisfaction with the pricing, consistently finding products to be very reasonable and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All staff were very helpful, smiley,and encouraging, without being in any way "sales" people. Vast range of frames to choose from...with unusual colours/styles! Ordering and collection services ar... See more

Company replied

Rated 5 out of 5 stars

I was very impressed with the service I received on my initial visit to Iolla. The assistant was very helpful, friendly and I felt he was sincere in his comments when asked for his opinion. I wear var... See more

Company replied

Rated 5 out of 5 stars

I've been an IOLLA customer for 8 years now and I wouldn't consider buying glasses elsewhere. I'm really happy with the quality, range, and design, the staff are always excellent and incredibly help... See more

Company replied

Rated 5 out of 5 stars

As always, Iolla, is great. Staff, lovely, helpful, and the premesis, does, not feel, as if walking into a normal opticians, for your glasses, You, can try, on the frames, gorgeous, so different. And... See more

Company replied


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,414)

1,357 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Love Iolla

Love Iolla
I have bought numerous pairs of glasses from Iolla now and have gifted a pair to my son when he visited from Toronto
I just would not buy my glasses from anywhere else
Iolla has variety, value and fabulous customer service/experience
So all I can say is, Thank you iolla

July 10, 2026
IOLLA logo

Reply from IOLLA

Hey Brenda, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Staff are very friendly and helpful…

Staff are very friendly and helpful and provide excellent customer service.There is a huge range of glasses to choose from something for everyone at a very reasonable and affordable price

July 10, 2026
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Reply from IOLLA

Hey Linda, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Excellent service and my glasses are…

Excellent service and my glasses are better than expected. From order to delivery in 10 days at a fraction of the cost of getting them done at a local optician. Very pleased with product, service and delivery. Highly recommend Iolla.

July 9, 2026
IOLLA logo

Reply from IOLLA

Hey John, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA.

Rated 5 out of 5 stars

Fantastic quality prescription glasses

Fantastic quality prescription glasses. Easy process from start to finish and accurate delivery times.
I won’t be shopping for glasses anywhere else going forward.

July 9, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Lucy! Thanks for taking the time to write us this lovely review.

Rated 5 out of 5 stars

The member of staff was very helpful.

The member of staff was very helpful.

Did not try to force me into buying something I really did not want.

Explain
how it all worked with picking the ones I liked, picking the right colour for my tint to go with my glasses.
Told me the price which I was very happy with.
Explained
The next stage measurements put the machine at my face.
Explained.
The size was in the data base so I could just pick another pair and it would be sorted.
Explained
Time scale as I picked them to be posted out.
The whole time the person was patient and well mannered.
I will definitely be going back to pick another pair.
Thank you for making it a good experience.

July 9, 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Janette ! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Truly excellent service

Truly excellent service. Visited the Manchester store and the process was really easy and actually fun! These guys know what good customer service looks like and consistently deliver. I’ve returned several times.

July 28, 2025
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Reply from IOLLA

We’re blown away by your kind words Tony! We’d love to see you back in our showroom any time.

Rated 5 out of 5 stars

great from start to finish

great from start to finish. staff were lovely, glasses are great.

July 9, 2026
IOLLA logo

Reply from IOLLA

Hey Amelia, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 1 out of 5 stars

Was sent the wrong prescription with…

Was sent the wrong prescription with the glass now nearly a month later still waiting on the glasses

July 8, 2026
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Reply from IOLLA

We're so sorry about the error with your glasses Patrick! A member of our Customer Support Team will reach out shortly to update you and see what we can do to turn this around for you

Rated 5 out of 5 stars

Perfect pair of glasses

From start to finish, the purchase experience was perfect. I visited the location in Richmond. I got my glasses within two business days. They fit perfect, they are clear and sharp. Favorite pair I've had in ages. Will shop there again.

July 7, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

We’re blown away by your kind words Danish! We’d love to see you back in our showroom any time.

Rated 5 out of 5 stars

10/10 recommend!

So easy, really quick shipping, customer service was amazing, obsessed with my glasses!! :)

July 8, 2026
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Reply from IOLLA

We’re so pleased to hear you love your new specs Emily! The Bonnie frame is a fantastic choice.

Rated 5 out of 5 stars

Excellent price

Excellent price , beautiful glasses , good communication via email to let me know my glasses were ready ! Quick to order and pick up ! Beautiful case to put my glasses in … I will return soon , for a second pair !

July 7, 2026
IOLLA logo

Reply from IOLLA

Hey Sharon, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We look forward to seeing you again soon!

Rated 5 out of 5 stars

I had the best service ever at Iolla ST…

I had the best service ever at Iolla ST James Quarter. From the minute I entered the shop I felt welcome by the lovely staff. Staff were very helpful and took time to explain different lenses available. Lots of great designs at very reasonable prices to choose from and once ordered were very quick to complete. I will definitely use again and would recommend to anyone.

July 1, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear Louise! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Good service

Great, polite, helpful on the phone and a quality product at a good price.

July 7, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Louise! Thanks for taking the time to write us this lovely review

Rated 2 out of 5 stars

Glasses are not wearable

Glasses are not wearable, prescription seems wrong

July 6, 2026
IOLLA logo

Reply from IOLLA

We're so sorry to hear that you're struggling with your glasses Charlotte! I've just compared the photo we have of your prescription against the lenses we ordered for your glasses and everything appears to match up perfectly. Please don't worry though, we'd never see a customer stuck with a pair of glasses that aren't right for them. A member of our Customer Support Team will reach out to you directly so we can look into this and do all we can to help.

Rated 5 out of 5 stars

I was very impressed with the service I…

I was very impressed with the service I received on my initial visit to Iolla. The assistant was very helpful, friendly and I felt he was sincere in his comments when asked for his opinion. I wear varifocal specs however I’d never been measured in detail until then. Once I had chosen my frames, all I had to do was email my up to date prescription. It was easy and I was delighted with my new specs which fitted perfectly. My second visit recently (some years later) was not as successful. The assistants didn’t give the same service I had received previously. I left the shop quite disappointed. I chose the same frame I’d been measured for before and ordered on line.

July 1, 2026
IOLLA logo

Reply from IOLLA

Thanks for leaving us a 5 star review Nancy! We're really disappointed to hear that you didn't have a great experience in our showroom though. A member of our Customer Support Team will reach out shortly to ask for a bit more information and do all we can to help.

Rated 5 out of 5 stars

Great service and lovely team

Great service and lovely team! 10/10

July 2, 2026
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear Nadja! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

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