IOLLA Reviews 

2,360
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 1,375 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, making the selection process enjoyable and efficient. Many people appreciate the vast range of frames, noting their unique styles, vibrant colors, and overall quality, which often feels like a bespoke experience. The service is frequently highlighted as excellent, with consumers noting the promptness, efficiency, and genuine approach, often exceeding expectations. Reviewers are particularly impressed with the fantastic and fair pricing, which includes standard extras and often comes at a fraction of the cost compared to other providers. However, some people were dissatisfied with the service, mentioning instances where lenses were damaged during production or staff were unhelpful and dismissive regarding promised rush jobs.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality, style,... See more

Staff

Reviewers consistently express satisfaction with the staff, describing them as friendly, helpful, and... See more

Service

Customers consistently note positive experiences with service, describing it as friendly, efficient, and... See more

Quality

People report positive experiences with quality, often highlighting the excellent craftsmanship and stylish... See more

Price

Users describe positive interactions with price, consistently finding products to be very reasonable and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All staff were very helpful, smiley,and encouraging, without being in any way "sales" people. Vast range of frames to choose from...with unusual colours/styles! Ordering and collection services ar... See more

Company replied

Rated 5 out of 5 stars

As always, Iolla, is great. Staff, lovely, helpful, and the premesis, does, not feel, as if walking into a normal opticians, for your glasses, You, can try, on the frames, gorgeous, so different. And... See more

Company replied

Rated 5 out of 5 stars

I've been an IOLLA customer for 8 years now and I wouldn't consider buying glasses elsewhere. I'm really happy with the quality, range, and design, the staff are always excellent and incredibly help... See more

Company replied

Rated 5 out of 5 stars

Great customer service within the shop - friendly, approachable and efficient. The whole process was seamless with my glasses arriving in the stated time. They fit perfectly and I love the style. Than... See more

Company replied


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,360)

1,302 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ethical & local

I love an honest company and straightforward service! And they’re Scottish, no less.

June 25, 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Good service and pleased with

Good service and pleased with refurb

June 24, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Gillian! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

The staff were very helpfull

The staff were very helpfull, the price was better than anywhere else.

June 24, 2026
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Reply from IOLLA

Hey Christine, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 2 out of 5 stars

Disappointed

Long wait times were very disappointing, prices are not competitive and frames are not worth the extra effort needed to browse their stores after the opticians

June 24, 2026
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Reply from IOLLA

Hi Rebecca, we’ve looked into your order and we can see that it did take our full maximum delivery timescale of 12 working days. We usually hope to deliver our orders faster than our full delivery time but unfortunately in this case I can see the hand-dipped prescription gradient tint lenses took longer to perfect than we’d have liked. Our customer support team have reached out by email to learn more, and see if we can do anything to turn this around for you.

Rated 5 out of 5 stars

Very happy customer

Fabulous service they tracked down a frame that is no longer for sale for me and sent me my new glasses by post

June 24, 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Brilliant

Brilliant, friendly service from the team at the Bruntsfield store in Edinburgh. Needed new glasses quickly and they delivered brilliantly. Would definitely recommend.

June 23, 2026
Unprompted review
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Reply from IOLLA

Hey Hazel, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Excellent Company

Excellent products, customer service and affordability

June 24, 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

I love Iolla glasses!

I love Iolla glasses!
I have a small face and find it difficult to get nice specs at a reasonable price but not any more. I mentioned to the sales chap (Richmond store) that I had a small face and he produced a box full of different beautiful frames. I am now the proud owner of two pairs of specs that cost £85 each.

June 2, 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Judy! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great staff

Great staff, quality specs and great price

June 21, 2026
IOLLA logo

Reply from IOLLA

Hey David, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

One telephone call and I had ordered my…

One telephone call and I had ordered my vari focal sunglasses. As a previous customer with my prescription still in date it was just a matter of choosing a new frame.

June 23, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Eilish! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Always brilliant service

Always brilliant service. Went in for one pair, loved so many I’ve ended up with 2 and a sunglasses.

June 23, 2026
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Reply from IOLLA

Hey Gillian, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

The perfect mix of product and staff.

This was my first experience visiting IOLLA . The moment I walked through the door of the Glasgow city centre store. I got the impression I had found the right place to purchase my new glasses. A beautiful female employee explained the process involved in purchasing my glasses and showed me several frame options before letting me browse the rest of the store . After selecting the frame i liked the most ,I noticed that the young lady was with another customer. I spoke to Lewis who was extremely helpful, continued to assist in my purchase. After my order for varifocals . I returned to the store less than two weeks later to collect them . I can’t praise the staff highly enough for their knowledge and friendliness. IOLLA will be mine and my families provider for eye care in the furniture. 😁

June 10, 2026
IOLLA logo

Reply from IOLLA

Hey Helen, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Really helpful

Really helpful, patient staff. Glasses were delivered in good time and have worked a treat! Quality so far is good, and I appreciate the cleaning cloth and case.

June 23, 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Great experience

Lewis was a great help. Despite me being very indecisive, he was very helpful and patient!
After care service also excellent.

June 23, 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Mary! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Loved the selection of frames

Loved the selection of frames. Plus pricing clearly visible, hence no hidden costs.

Very personable consultation and prompt delivery.

June 22, 2026
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Reply from IOLLA

Hey Seema, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Helpful

Helpful, professional service.

June 23, 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

A good experienceI

I found the staff very friendly and helpful. the service quick and efficient and the glasses great and at a good price.

Andrew

June 8, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Andrew! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

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