IOLLA Reviews 

2,422
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,380 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its excellent products, highlighting a vast and stylish range of frames with unique designs and vibrant colors. Many people are delighted with the quality and fit of their new glasses, often describing them as comfortable, clear, and better than expected. Reviewers frequently commend the staff for being incredibly helpful, friendly, knowledgeable, and professional, making the shopping experience pleasant and easy. The service provided is often described as efficient and superb, with many consumers appreciating the prompt communication and care received. People also find the pricing fantastic and fair, noting that standard extras like lens thinning are often included, offering great value without hidden costs.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the fantastic quality of prescription... See more

Staff

Clients share positive opinions on staff, consistently describing them as very helpful, friendly, and... See more

Service

People report positive experiences with service, often describing it as excellent, friendly, and efficient.... See more

Quality

Users describe positive interactions with quality, frequently praising the fantastic quality of prescription... See more

Price

Consumers express high satisfaction with the pricing, consistently finding products to be very reasonable and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All staff were very helpful, smiley,and encouraging, without being in any way "sales" people. Vast range of frames to choose from...with unusual colours/styles! Ordering and collection services ar... See more

Company replied

Rated 5 out of 5 stars

I was very impressed with the service I received on my initial visit to Iolla. The assistant was very helpful, friendly and I felt he was sincere in his comments when asked for his opinion. I wear var... See more

Company replied

Rated 5 out of 5 stars

I've been an IOLLA customer for 8 years now and I wouldn't consider buying glasses elsewhere. I'm really happy with the quality, range, and design, the staff are always excellent and incredibly help... See more

Company replied

Rated 5 out of 5 stars

As always, Iolla, is great. Staff, lovely, helpful, and the premesis, does, not feel, as if walking into a normal opticians, for your glasses, You, can try, on the frames, gorgeous, so different. And... See more

Company replied


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,422)

1,359 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My experience with IOLLA (1313 Argyle…

My experience with IOLLA (1313 Argyle street) was Excellent. I have been shopping at IOLLA for a few years now. The staff are very knowledgeable, professional and friendly. They are always happy to help and nothing is a bother to them. I am very undecided person 😂 but the staff are very patient with me and always advise me what suits me. Thank you ☺️ x

July 13, 2026
Rated 5 out of 5 stars

I can't recommned Iolla enough

I can't recommned Iolla enough! Great choices of loads of styles to pick from. The service in the Richmond shop was great - very personal and friendly. Both my frames and lens were a fraction of the cost from the high-street Opticians that only stock known designers...of which you pay a HUGE mark-up! Honestly, save your self the trouble...and the £££ and visit Iolla!

July 18, 2026
Unprompted review
Rated 2 out of 5 stars

Bad customer service

When I went to collect the order, the reading glasses were made in sunglasses lenses instead of clear glasses. That all ok, mistakes happen but I was kept waiting for about 15 mins before the supervisor came. And that's where it all went a bit pear shaped. She gave me good news that the glasses can be fixed for me 'free of cost'. It felt like they were doing me a favour which I found very strange. So I said what exactly do you mean and again there was no apology, no appreciation of waiting time, nor that I waited for my glasses, made the effort to back in the store etc. Then I asked when will I get my glasses and she told me that it could be upto 12 days - again no offer to help further. I ended up cancelling my order which is shame since I am a long standing customer of Iolla.

July 26, 2026
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, high quality and great value for money.

July 13, 2026
IOLLA logo

Reply from IOLLA

Thanks for this lovely review! We’re so glad you have had a great experience with us

Rated 5 out of 5 stars

Fantastic customer service and speedy service

Fantastic customer service and speedy service. I personally think it is great that IOLLA does lens thinning at no extra cost. I am tired of being punished for having a stronger prescription! IOLLA makes quality glasses at a fraction of the price of competitors. Will definitely be getting more going forward!

July 8, 2026
IOLLA logo

Reply from IOLLA

Hey Nic, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Great value frames

Great value frames, quality lens work and excellent service with responsive aftercare.

July 10, 2026
IOLLA logo

Reply from IOLLA

Hey Janette, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Very helpful and knowledgeable staff

Very helpful and knowledgeable staff, not to mention brilliant product, price and quality.
I definitely will buy again!
Ps; please let me know if/when you issue Ramsay in black.
All the best,
Paul.

July 5, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Paul! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great glasses

Great glasses. Found my frames instantly. Love them. Quick and friendly service. 10/10

July 10, 2026
IOLLA logo

Reply from IOLLA

Hey Melanie, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Love Iolla

Love Iolla
I have bought numerous pairs of glasses from Iolla now and have gifted a pair to my son when he visited from Toronto
I just would not buy my glasses from anywhere else
Iolla has variety, value and fabulous customer service/experience
So all I can say is, Thank you iolla

July 10, 2026
IOLLA logo

Reply from IOLLA

Hey Brenda, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Staff are very friendly and helpful…

Staff are very friendly and helpful and provide excellent customer service.There is a huge range of glasses to choose from something for everyone at a very reasonable and affordable price

July 10, 2026
IOLLA logo

Reply from IOLLA

Hey Linda, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Excellent service and my glasses are…

Excellent service and my glasses are better than expected. From order to delivery in 10 days at a fraction of the cost of getting them done at a local optician. Very pleased with product, service and delivery. Highly recommend Iolla.

July 9, 2026
IOLLA logo

Reply from IOLLA

Hey John, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA.

Rated 5 out of 5 stars

Fantastic quality prescription glasses

Fantastic quality prescription glasses. Easy process from start to finish and accurate delivery times.
I won’t be shopping for glasses anywhere else going forward.

July 9, 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Lucy! Thanks for taking the time to write us this lovely review.

Rated 5 out of 5 stars

The member of staff was very helpful.

The member of staff was very helpful.

Did not try to force me into buying something I really did not want.

Explain
how it all worked with picking the ones I liked, picking the right colour for my tint to go with my glasses.
Told me the price which I was very happy with.
Explained
The next stage measurements put the machine at my face.
Explained.
The size was in the data base so I could just pick another pair and it would be sorted.
Explained
Time scale as I picked them to be posted out.
The whole time the person was patient and well mannered.
I will definitely be going back to pick another pair.
Thank you for making it a good experience.

July 9, 2026
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear Janette ! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Truly excellent service

Truly excellent service. Visited the Manchester store and the process was really easy and actually fun! These guys know what good customer service looks like and consistently deliver. I’ve returned several times.

July 28, 2025
IOLLA logo

Reply from IOLLA

We’re blown away by your kind words Tony! We’d love to see you back in our showroom any time.

Rated 5 out of 5 stars

great from start to finish

great from start to finish. staff were lovely, glasses are great.

July 9, 2026
IOLLA logo

Reply from IOLLA

Hey Amelia, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 1 out of 5 stars

Was sent the wrong prescription with…

Was sent the wrong prescription with the glass now nearly a month later still waiting on the glasses

July 8, 2026
IOLLA logo

Reply from IOLLA

We're so sorry about the error with your glasses Patrick! A member of our Customer Support Team will reach out shortly to update you and see what we can do to turn this around for you

Rated 5 out of 5 stars

Perfect pair of glasses

From start to finish, the purchase experience was perfect. I visited the location in Richmond. I got my glasses within two business days. They fit perfect, they are clear and sharp. Favorite pair I've had in ages. Will shop there again.

July 7, 2026
Unprompted review
IOLLA logo

Reply from IOLLA

We’re blown away by your kind words Danish! We’d love to see you back in our showroom any time.

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