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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the staff for their politeness, friendliness, and helpfulness, often highlighting specific individuals for their excellent service. People also frequently mention the freshness of the food and the overall cleanliness of the restaurants. Some find the food to be delicious and satisfying, with good portion sizes. However, some people were dissatisfied with the product quality, noting that certain items were bland, had strange textures, or that recipes had changed for the worse. There were also concerns about food not being hot enough and, in a few instances, issues with food quality and preparation standards. A few customers also reported rude staff interactions and dissatisfaction with the service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. While some reviewers praise the freshness,... See more

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, friendliness, and... See more

Quality

Clients share ambiguous opinions on quality. Many customers praise the food for being fresh, delicious, and... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the service, highlighting staff members like... See more

Location

People report ambiguous experiences with location, with some customers enjoying visits to specific branches... See more

Based on these reviews

Rated 4 out of 5 stars

A always enjoy visiting Kings Rd ITSU. Staff are very polite and considerate and i just love the food. My favourite is - Thai Noodles. Very tasty and a delight. But on a recent visit i found my fa... See more

Company replied

Rated 4 out of 5 stars

We were in Bath for the day and decided to try itsu for the first time. Even though we are 77 and 80 years of age, we found the order screens easy to use. We chose Chicken Teriyaki which arrived qui... See more

Company replied

Rated 4 out of 5 stars

Our first visit to itsu. We were in Bath and thought a different lunch would be fun. We found the ordering screens very easy to use, even though we are 77 & 80 years old. The staff were friendly and... See more

Company replied

Rated 1 out of 5 stars

Tried Itsu a few times and each time I’m left disappointed. The food is bland, the portions are tiny, and it always feels like you’re paying for the packaging and branding rather than actual quality.... See more

Company replied

Rated 1 out of 5 stars

I want to make it clear that ITSU directly offers good service. But this 1-STAR is for aligning with Vitality on their STUPID and frustrating Dog game. To anyone at ITSU who may get this message, plea... See more

Company replied

Rated 1 out of 5 stars

I got stolen my bagpack in Euston station in ITSU restaurant. So far not the repsonsiblity of the restaurant of course and that is totally normal. What is not normal is that ITSU is not uploading the... See more

Company replied

Rated 1 out of 5 stars

I had the most disgusting experience ever in every aspect of it; there were two Indian guys, the one that was serving the food was touching all the surfaces around the pace and then he would go prepar... See more

Company replied

Rated 1 out of 5 stars

Absolutely disgusting teriyaki chicken and brown rice came out like slop no flavour worst £6 purchase of my life will never try another itsu product again ! Horrible vile disgusting

Company replied

Rated 1 out of 5 stars

I are with friends at the itsu next to Charing Cross Road Station, just before catching a train. I had not eaten there for a while, I ordered chicken teriyaki. It arrived in a paper pot with no... See more

Company replied

Rated 1 out of 5 stars

Today I visited itsu in Richmond Upon Thames. I really fancied vegtable so i chose a veggie noodle bowl. However I was very disepointed when I found couple of pieces pea in my bowll and one piece of... See more

Company replied

Rated 1 out of 5 stars

Really poor experience in Trafford Centre Manchester. Service I’d class as rude. Food was quick to come but we were concerned that the chicken was not cooked. We couldn’t eat it in the end as the tex... See more

Company replied

Rated 1 out of 5 stars

The Katsu Udon tasted like thick soggy noodles with the smell of raw uncooked Turmeric. I thought for the price the chicken was added but no it was some horrible soggy raw turmeric taste for that pric... See more

Company replied

Rated 1 out of 5 stars

I just stepped inside to check the menu, no staff visible then I heard a voice say, you wont get served stood there. Then 2 staff appeared i thought after a comment like that I'll leave , as I walked... See more

Company replied

Rated 1 out of 5 stars

My first experience of its ok i only went in for a coffee at Euston piazza but will be my last the woman that served me was so rude so unhelpful she needs to find another job

Company replied

Rated 1 out of 5 stars

I ordered a chicken katsu pot with rice. The so-called normal portion came in a small container that was only half full. I paid £10 and was still hungry. The katsu sauce tasted like it was made from i... See more

Company replied

Rated 1 out of 5 stars

Mouldy seaweed thins. I've bought these numerous times . But have X2 packs exp date 26.12.25 no damage to packaging . Mouldy thins soy flavour . Have messaged ITSU but not received any info

Company replied

Rated 1 out of 5 stars

Bought crispy seaweed thins. Might have well just bought seaweed sheets thst I usually do for sushi making. Very disappointing, don't waste your money

Company replied

Rated 1 out of 5 stars

The new snacks costing “from 1.79” pounds and then charging you 2.49 because it says “from”. The shop attendant not even knowing why, but assuring me that there “some” that costed 1.79, didn’t even kn... See more

Company replied

Rated 1 out of 5 stars

Dear Itsu Team, I hope this message finds you well. I’ve been a longtime fan of Itsu’s delicious sushi trays and always look forward to enjoying your food. However, I wanted to bring an issue... See more

Company replied

Rated 1 out of 5 stars

St Albans branch, 28th Jan, I had the Chicken bowl. The taste was awful and the chicken tasted funny- pretty sure it was a left over from days ago forgotten in the fridge. Never again

Company replied

Rated 5 out of 5 stars

I picked up the Veggie Deluxe Box from Itsu at the Trafford Centre on Friday, and it was excellent. Fresh, colourful, and genuinely satisfying. The variety was spot on, with a great balance of fla... See more

Company replied

Rated 5 out of 5 stars

What a great experience here at Heathrow Itsu T5 departure lounge this Wednesday morning! It was the wonderful cheerful man who served us, Dorin was so warm and welcoming and professional, making sugg... See more

Company replied

Rated 5 out of 5 stars

Bought a Katsu Chicken Dragon Roll and although I had eaten Sushi before, many times, I am no fan. This chicken alternative was delicious. The first Sushi I really enjoyed. Loved the crunchy balls... See more

Company replied

Rated 5 out of 5 stars

I had a wonderful experience with Didi the other day. She recommended the katsu curry noodle bowl, instead of the chicken teriyaki on a bed that I usually order. I absolutely loved it — I can’t ge... See more

Company replied

Rated 5 out of 5 stars

Recently discovered Itsu, what took me so long the good is always so fresh and deli and healthy. The two shops I use is Broadmead Bristol and Cribbs Causeway in Bristol, the staff in both stores ar... See more

Company replied

Rated 5 out of 5 stars

1st time at the itsu restaurant at Oxford st. London. i met a beautiful person name Marianna, I asked her about the menu and she recommended thestirfry style noodles. It was absolutely gorgeous. Th... See more

Company replied

Rated 5 out of 5 stars

I have to start by saying that the food is always hot and fresh. Eat beautiful applies to how I feel when I am consuming the food. I find I am looking for Itsu food when I go shopping. I’m a daily con... See more

Company replied

Rated 5 out of 5 stars

I'm so glad I found Itsu in the Trafford Centre! It's my new fave place to eat. Delicious, well priced food that is so easy to order and the service from staff has been excellent. Nice chilled vibe ea... See more

Company replied

Rated 5 out of 5 stars

I love the poke bowls from itsu, it is always fresh and the portions are larger than other similar products. Their customer service team is outstanding. I forgot to scan my loyalty card and was advise... See more

Company replied

Rated 5 out of 5 stars

We had the pleasure of being served by Moses at Itsu in Heathrow a few months ago, and the experience has stuck with us ever since. He was so cheerful and friendly that the wait to board our flight fl... See more

Company replied

Rated 5 out of 5 stars

One afternoon after sightseeing I am passing ITSU (Strand) branch thinking having lunch aupon entering inside it was quite full of customers queuing for their food the most catching my eye was... See more

Company replied

Rated 5 out of 5 stars

Great experience at itsu Gatwick Airport. Moses was so friendly and welcoming. He was extremely helpful and the service was very efficient. Food and coffee was brilliant too!

Company replied

Rated 5 out of 5 stars

The food is always great. Do have the miso soup with whatever you order. Special shout out to Georgia in the Euston station restaurant. She is amazing - so helpful, friendly and quick!

Company replied

Rated 5 out of 5 stars

The way they respond when something goes wrong is the mark of a company. Itsu is exceptional in this regard. I had an issue scanning the app to collect butterflies, and the customer service I received... See more

Company replied

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ I had a fantastic experience at itsu Copthall Avenue London thanks to Andreea. She was incredibly helpful and knowledgeable about the menu, clearly explaining the ingredients and making... See more

Company replied

Rated 5 out of 5 stars

While walking along Charing Cross I saw the board beside ITSU advertised Thai King Prawn Curry a must to try it went in crowded with customers and the cold food was limited taken mostly by hungry... See more

Company replied

Rated 5 out of 5 stars

I was hungry and wanted something to eat . I fancy hot soup. I spotted Itsu strand with beautiful orchids flowers. I went in the queue was long. I heard a lovely lady serving a customer sp... See more

Company replied

Rated 2 out of 5 stars

Until yesterday, I was having the salmon tartare poké bowl several times a month but this new recipe isn't right. The sort of green seaweed is vile and the tahini is missing (replaced by a simple cit... See more

Company replied

Rated 2 out of 5 stars

We used to buy Itsu seaweed in bulk. We happened to get a bad batch where the supposedly Sriracha seaweed had no seasoning at all. No salt, definitely no sriracha . I got in touch with customer supp... See more

Company replied

Rated 3 out of 5 stars

Customer Service has been in touch and they are looking into the problem! Great to have a company committed and working to be the best. *I will keep you posted* Cut finger again, food ok, but the al... See more

Company replied

Rated 1 out of 5 stars

ITSU NOODLES & BROTH Is simple water with 2 little spring onions rubish, 64 grams for 2.10 pounds. My fault. soooo ridiculous and over priced only for the 2 rrubish chef pics on the box. ROBERY... See more

Company replied

Rated 3 out of 5 stars

I measured a 500ml carton of ramen broth. They are not 500ml. They are 480ml. I'm off to report to my local council now. I can't call them. They don't provide a number.

Company replied

Rated 2 out of 5 stars

Used to be my Friday treat, but quality gone down hill. Miso soup was more like hot water ! Not great

Company replied


Company details

  1. Asian Fusion Restaurant

Written by the company

Delicious, healthy, Asian inspired food, freshly made everyday in 70 beautifully designed shops


Contact info

  • King's Road 47, SW3, London, United Kingdom

  • itsu.com

2.9

Average

TrustScore 3 out of 5

306 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 1 out of 5 stars

Choosing, paying and food delivery is tedious.

The food is fantastic.
They have changed their really efficient and organised menu, paying and delivery system to a multi queue mess. Queuing twice to get product marked at takeaway prices. The staff member must have been asked a lot to inspire the patronising reply.
Turned this regular lunch spot to an irritating trial.

March 21, 2026
Unprompted review
Rated 1 out of 5 stars

My first experience of its ok i only…

My first experience of its ok i only went in for a coffee at Euston piazza but will be my last the woman that served me was so rude so unhelpful she needs to find another job

March 6, 2026
Unprompted review
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Reply from itsu

Thank you for your review Donald, and I’m really sorry to read your comments about your visit to our Euston Piazza store. We’ve sent you a ‘request for information’ via Trustpilot and have also replied to you by email so we can arrange a call. We’d really appreciate the chance to discuss this with you and resolve what happened.

Rated 5 out of 5 stars

Malvis, excellent customer service...

I picked up the Veggie Deluxe Box from Itsu at the Trafford Centre on Friday, and it was excellent. Fresh, colourful, and genuinely satisfying. The variety was spot on, with a great balance of flavours and textures throughout. Light enough not to feel heavy, but substantial enough to keep me going through a busy afternoon.

What really elevated the visit, though, was the service. Malvis was an absolute credit to the branch, a lovely guy, incredibly helpful, and with a genuinely warm manner. Nothing felt rushed, and he went out of his way to assist with a smile that felt completely natural.

Great food is important. Great people make it memorable. I’ll definitely be returning.

February 13, 2026
Unprompted review
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Reply from itsu

Hi Darren, we’re really grateful you took the time to share your experience and thank you so much for reaching out to let us know about this wonerful customer service! We’ll share your message with the team and ensure this person is recognised. This is exactly what we teach our teams good hospitality looks like. See you soon!

Rated 5 out of 5 stars

delicious fresh food and nice staff

delicious fresh food and nice staff. I visited in Cribbs Causeway

February 12, 2026
Unprompted review
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Reply from itsu

Hi Anett, thank you for your lovely review!
We're so pleased you enjoyed our delicious fresh food and found the team nice and welcoming.
We've contacted you directly as we'd love to know which itsu location you visited so we can share your kind words with the right team.
Hope to see you again soon 💗

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Rated 1 out of 5 stars

The portion sizes are laughable!

I ordered a chicken katsu pot with rice. The so-called normal portion came in a small container that was only half full. I paid £10 and was still hungry. The katsu sauce tasted like it was made from instant powder. Absolutely robbery.

January 30, 2026
Unprompted review
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Reply from itsu

Hi Kenzo, thank you for letting us know. We’re really sorry to hear about this experience and that’s definitely not what we expect in our shops. The best way to flag issues like this is through our https://www.itsu.com/contact-us, as it allows our food team to investigate and follow up directly. Could you please share the details there? We’ll make sure this is looked into and resolved. Thanks.

Rated 1 out of 5 stars

St Albans branch

St Albans branch, 28th Jan, I had the Chicken bowl. The taste was awful and the chicken tasted funny- pretty sure it was a left over from days ago forgotten in the fridge.
Never again

January 28, 2026
Unprompted review
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Reply from itsu

Thank you for your review Angela, and we’re really sorry to hear about your experience at our St Albans branch. We’ve already reached out to you directly so we can look into this properly with the team and offer a resolution. Thanks again for letting us know, and we really appreciate you taking the time to tell us.

Rated 2 out of 5 stars

salmon tartare poké bowl - new recipe awful

Until yesterday, I was having the salmon tartare poké bowl several times a month but this new recipe isn't right. The sort of green seaweed is vile and the tahini is missing (replaced by a simple citrus & soy sauce-clearly as it's cheaper).
Until the recipe changes back to what it was, I am not having this meal again, which means not going to Itsu anymore.

January 17, 2026
Unprompted review
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Reply from itsu

Thanks for your feedback, and we’re really sorry the new salmon tartare poké bowl wasn’t to your taste. We’ve passed your comments to our Food Team so they can review what’s gone wrong here. We’d love to make it up to you please feel free to get in touch at customercare@itsu.com so we can help.

Rated 1 out of 5 stars

I had the most disgusting experience…

I had the most disgusting experience ever in every aspect of it; there were two Indian guys, the one that was serving the food was touching all the surfaces around the pace and then he would go prepare the food for the customers without bothering to wash his hands. He thought it was totally fine to put his hand on the food and give it to someone to eat….the other guy started to clean the place with about 40 minutes before the closing time and was raising all the dust in the air that I had to actually talk him to stop. Than they both (and another Indian lady) started to make comments and laugh about me complaining like we were the ones in the wrong. It was an absolute joke and unacceptable behaviour. Someone should go and inspect the place as they are certainly not serving food in a clean and customer safe manner. Not going to that place ever again.

December 20, 2025
Unprompted review
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Reply from itsu

Thank you for sharing your feedback, Anca. If you haven’t already, the best way to report issues like this is via the contact us section on our website. This allows both our Operations and internal Safety teams to review the matter thoroughly and clarify any concerns you might have. We take hygiene and customer safety extremely seriously, and your report will help us investigate and take corrective action. Thank you again for bringing this to our attention.

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Rated 2 out of 5 stars

Miso Sad

Used to be my Friday treat, but quality gone down hill. Miso soup was more like hot water ! Not great

December 12, 2025
Unprompted review
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Reply from itsu

Thanks for sharing your feedback, Steven. We’re really sorry to hear the quality wasn’t what you expected, especially as it used to be your Friday treat. Could you please write to us via the itsu contact us page and include which itsu locations you usually visit? This will help us look into it and make things right.

Rated 2 out of 5 stars

Drop in quality

We used to buy Itsu seaweed in bulk. We happened to get a bad batch where the supposedly Sriracha seaweed had no seasoning at all. No salt, definitely no sriracha . I got in touch with customer support who told me they would be sending a coupon as compensation. 3 months later I messaged them again saying nothing ever arrived. They said they would send it straight away. Again, never arrived, I don't think anything gets sent as they could simply email you the code and save costs.

Really disappointing as it used to be our go to snack, but we were left with hundreds of flavourless/soft seaweed and won't be buying again after the way support handled it.

October 1, 2025
Unprompted review
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Reply from itsu

Thank you for sharing this with us and we’re really sorry you’ve had such a frustrating experience. We completely understand how disappointing this must feel, especially when you’ve been a loyal fan of our seaweed snacks.
Please email customerservice@itsugrocery.com and we’ll make this right for you straight away. We’d love the chance to turn this around and restore your trust in us.
Your feedback matters a lot, and we’ll make sure it’s acted on so this doesn’t happen again.

Rated 1 out of 5 stars

They claim they accept you without…

They claim they accept you without experience then reject you

November 4, 2025
Unprompted review
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Reply from itsu

Hi Hanna, we're sorry to hear this. Please send us an email at customercare@itsu.com, we would love to assist. Thank you.

Rated 1 out of 5 stars

Really poor experience in Trafford…

Really poor experience in Trafford Centre Manchester. Service I’d class as rude. Food was quick to come but we were concerned that the chicken was not cooked. We couldn’t eat it in the end as the texture was slimey. Will not be going back. Didn’t feel able to address issues with staff as they were rude, we are 16 and 17 but should still get decent service and an edible meal

December 5, 2025
Unprompted review
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Reply from itsu

Hi Nicola, we're sorry to hear this and can confirm that your feedback has been shared with the Operations team. Could you please share this information via https://itsu.com/contact-us/ so we can get back to you to confirm the corrective actions our Operations team have put in place to ensure that this does not happen again and to offer you a resolution. Alternatively email us at customercare@itsu.com. Thanks.

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Rated 5 out of 5 stars

I had a wonderful experience with Didi…

I had a wonderful experience with Didi the other day. She recommended the katsu curry noodle bowl, instead of the chicken teriyaki on a bed that I usually order. I absolutely loved it — I can’t get enough of it, and being served hot makes it perfect for winter.

Didi was incredibly patient and took the time to explain everything in the dish to make sure I would enjoy it. Thank you for your patience, care, and passion — it truly made my experience special.
Thank you,
Viorica

October 31, 2025
Unprompted review
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Reply from itsu

Thank you so much for your kind words, Viorica and for sharing this with us. Viorica will be so pleased! Hope to see you again very soon!

Rated 1 out of 5 stars

The Katsu Udon tasted like thick soggy…

The Katsu Udon tasted like thick soggy noodles with the smell of raw uncooked Turmeric. I thought for the price the chicken was added but no it was some horrible soggy raw turmeric taste for that price. Went straight in the bin.

November 30, 2025
Unprompted review
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Reply from itsu

Hello Izekiel, we're sorry to hear you didn enjoy the katsu udon'noodles. Indeed it doesn't include chicken and we're disappointed it wasn't to your taste. Please can you email us at customerservice@itsugrocery.com so we can investigate this. The noodle pot should definetely not smell of tumeric.

Rated 1 out of 5 stars

Disappointing meal with friends.

I are with friends at the itsu next to Charing Cross Road Station, just before catching a train. I had not eaten there for a while, I ordered chicken teriyaki.
It arrived in a paper pot with noodles bits and pieces of chopped vegetables a sweet sticky sauce and chopped pieces of dry chicken, I could not finish it.
It was the most bland meal I had in a long time.
It’s not good value for money, and was just bits and pieces of sad food in a paper pot.
So disappointed the low part of my day.
Definitely not what I remembered.
A great disappointment.

November 29, 2025
Unprompted review
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Reply from itsu

Thank you for your feedback and we're really sorry
to hear about your experience at our Strand store. We’d love for you to contact us so we can discuss this further and find a way to make it up to you. Please email us at customercare@itsu.com or send us a message via our contact us page. Our Customer Care team has already raised this internally and we’re waiting on your response so we can discuss this and follow up with a resolution.

Rated 1 out of 5 stars

ITSU NOODLES & BROTH

ITSU NOODLES & BROTH
Is simple water with 2 little spring onions rubish, 64 grams for 2.10 pounds.

My fault. soooo ridiculous and over priced only for the 2 rrubish chef pics on the box.

ROBERY

November 25, 2025
Unprompted review
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Reply from itsu

Thanks for sharing your feedback. We’re really sorry to hear you felt the product wasn’t good value and that’s never what we want for our customers. We’ll share your comments with our team to review. If you’d like to chat further or give us more details, please email customeservice@itsugrocery.com so we can make this right.

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Rated 1 out of 5 stars

Avoid

I just stepped inside to check the menu, no staff visible then I heard a voice say, you wont get served stood there. Then 2 staff appeared i thought after a comment like that I'll leave , as I walked out one staff said yeh f off. Oxford branch. Cornmarket

November 20, 2025
Unprompted review
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Reply from itsu

Thank you for your review and for sharing your experience. We're very concerned to hear about what happened at our Oxford Cornmarket branch, as this is not the service we expect from our teams. We'd really appreciate the opportunity to speak with you directly to understand more and address this properly. Please can you get in touch with us via our customercare@itsu.com inbox or our contact us page https://www.itsu.com/contact-us/ so we can investigate and make this right.

Rated 1 out of 5 stars

I saw guy grabbing the foodstuffs with…

I saw guy grabbing the foodstuffs with bare hands when preparing for take away , no utensils used just hand putting stuffs into the bowl , I had written to the customer service mentioning that however they didn't reply at all,

November 17, 2025
Unprompted review
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Reply from itsu

Hi Tomas, we're really sorry you had to write this message, and thank you for bringing this to our attention. We’ve asked our Customer Communication Manager to check our system and get back to you as soon as possible, as we normally would.
We take hygiene very seriously, and your feedback is being reviewed by our Safety and Operations team to ensure all food handling protocols are strictly followed. Please feel free to reach out to us directly at customercare@itsu.com so we can resolve this quickly for you and offer a resolution.

Rated 1 out of 5 stars

The sushi gave me food poisoning lol

November 7, 2025
Unprompted review
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Reply from itsu

Hi Esha, the best way to report a case of food poisoning is through our website https://www.itsu.com/contact-us/. This ensures your message is sent directly to our Safety team, who will contact you to begin an investigation at the store level. We’ve raised this with our Safety team and are waiting for your email so we can proceed with the investigation.

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