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Company details
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Caramel is an AI marketing platform that helps consumer-facing businesses turn customer activity into coordinated WhatsApp, email and push journeys — without replacing the CRM they already use. Most businesses never see a first-time customer again. Acquisition costs keep climbing, and the platforms that deliver customers rarely hand over the relationship. Caramel closes that gap by helping companies capture first-party customer data and act on it automatically. It works in three steps. First, you capture leads with built-in multilingual forms, QR codes, and events from your own app or website. Every response syncs straight into the CRM you already run — HubSpot and Bitrix24 are natively supported, and Caramel sits alongside wider stacks including Salesforce, Pipedrive, Brevo and Mailchimp. Your CRM stays the system of record; Caramel runs lead capture and marketing on top of it. Second, Caramel recognises the moments that matter: incomplete onboarding, inactivity, repeat-purchase windows, abandoned actions and churn risk. Third, it launches coordinated journeys across WhatsApp, email and push, then learns which message, channel and timing improve activation, retention and repeat revenue. SMS runs through your own provider. Campaigns can be authored in multiple languages, including Arabic with full right-to-left support. Caramel is built for more than ten industries, including retail and e-commerce, consumer goods, hospitality and restaurants, real estate, healthcare and pharmaceutical, professional services, finance and insurance, and education. Caramel is made by React Motion Technologies SAS, based in Montpellier, France, and is built to GDPR requirements. To see it in action, book a 15-minute demo at joincaramel.com.
Contact info
73 Allée Kléber, 34000, Montpellier, France
- hello@joincaramel.com
- joincaramel.com
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