Kaiia The LabelReviews 

1,235
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 507 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the clothing, noting that items often exceed expectations and look exactly as pictured online. Many appreciate the comfort and fit of the garments, with some highlighting that the sizing is accurate or perfectly oversized. The customer service team receives frequent commendation for being quick, efficient, helpful, and understanding in resolving queries. However, some people mentioned issues with the durability of certain items, with seams fraying or material bobbling after a few washes, leading to a worn appearance sooner than expected. A few customers also experienced problems with incorrect orders, difficulties with returns and refunds, or found the sizing to be significantly larger than anticipated, requiring them to size down considerably.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the high quality, comfort, and stylish... See more

Quality

People report positive experiences with quality, often describing the clothes as comfy, well-fitting, and... See more

Order

Users describe ambiguous interactions with order, with many customers expressing satisfaction with quick... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting its efficiency and... See more

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If you’re leaving a 5-star review for Kaiia The Label, you could write: I had a great experience shopping with Kaiia The Label. The quality of the clothing exceeded my expectations, and everythin... See more

Company replied

Rated 5 out of 5 stars

I have been ordering from Kaiia for the past couple of months and every item never fails to please me! Everything fits perfect and the quality of the clothes is beyond expectations. I love the loyalty... See more

Company replied

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,235)

503 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I’ve followed Kaiia on TT for a while…

I’ve followed Kaiia on TT for a while but never made the jump to purchase! I finally ordered 5 items on TT and these were delivered quite quickly. Love every single item and I’ve already ordered another 8 items off the website! Can’t wait to receive them, lovely quality and reasonably priced! So much selection and great being able to mix and match!

May 6, 2026
Unprompted review
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Reply from Kaiia The Label

HI Sabrina,

Thank you for sharing your feedback with us! We are thrilled to hear that you have been following Kaiia on TikTok and finally decided to make a purchase. It’s wonderful to know that your order of 5 items arrived quickly and that you love each one of them.

We appreciate your support and are delighted that you have already placed another order for 8 additional items from our website. Your enthusiasm for our selection and the quality of our products means a lot to us.

Thank you for choosing Kaiia!

Amy x

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Rated 5 out of 5 stars

came really fast

came really fast. Ordered on TikTok shop. Sizing was nice and oversized

March 17, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Madiha,

Thank you for your feedback regarding your recent order from Kaiia through TikTok Shop. We're thrilled to hear that your order arrived quickly and that you are pleased with the sizing, particularly the oversized fit.

At Kaiia, we strive to ensure our customers receive their orders promptly and are satisfied with their purchases.

Thank you once again for choosing Kaiia!

Sam x

Rated 5 out of 5 stars

Amazing clothing x

May 4, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Holly,

Thank you for your feedback regarding our clothing at Kaiia. We truly appreciate your kind words and are thrilled to hear that you find our products amazing. Your satisfaction is our top priority, and we are committed to providing high-quality clothing that meets your expectations.

Thank you once again for your support!

Laura x

Rated 5 out of 5 stars

Great quality clothing!

April 2, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Shannon,

Thank you for your feedback! We are thrilled to hear that you are enjoying the quality of our clothing at Kaiia. Our team works diligently to ensure that each piece meets high standards, and it is rewarding to know that our efforts resonate with our valued customers like you.

If you have any specific items that you particularly loved or any suggestions for improvement, we would love to hear more. Your insights are invaluable in helping us continue to enhance our offerings.

Thank you for choosing Kaiia. We look forward to serving you again soon!

Sarah x

Rated 5 out of 5 stars

I love all things kaiia!

I love all things kaiia!! I have multiple tracksuits, sweatshirts, shorts and Tshirts from Kaiia and love them all so much! The quality is really really good! Iv seen a few things online about the material bobbling but that’s honestly never happened to my pieces.
If there’s ever been anything wrong with my order Iv always emailed the team and they’ve been great with getting back to me! Brilliant customer service!! All the girls on TikTok shop lives are amazing too!

May 5, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Dorice,

Thank you for sharing your wonderful feedback! We are thrilled to hear that you love all things Kaiia and that you have built such a fantastic collection of tracksuits, sweatshirts, shorts, and T-shirts. It’s great to know that the quality of our products has met your expectations, and we appreciate you taking the time to mention your positive experience regarding the material.

It's also fantastic to hear that our customer service team has been responsive and helpful whenever you've had any concerns with your orders. We strive to ensure that our customers receive the best support possible, and your kind words reinforce our efforts.

Additionally, we are glad to know that you enjoy our TikTok shop lives and find the team engaging and helpful. We appreciate your support and enthusiasm for our brand.

Thank you for being a valued part of the Kaiia community.

Amy x

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Rated 5 out of 5 stars

lovely quality clothes

lovely quality clothes

March 8, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Becky,

Thank you for your kind feedback regarding our clothing quality. We are thrilled to hear that you find our products to be of lovely quality. At Kaiia, we strive to provide our customers with stylish and durable apparel that meets their expectations.

Thank you for choosing Kaiia. We look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing experience

Amazing experience. Description and item colour looks the exact same in photo as in person

December 1, 2025
Unprompted review
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Reply from Kaiia The Label

Hi Anna,

Thank you for sharing your feedback with us! We're thrilled to hear that you had an amazing experience with your recent purchase from Kaiia.

It's wonderful to know that the description and item colour matched your expectations perfectly, both in the photo and in person. We strive to provide accurate representations of our products so that our customers can shop with confidence.

Thank you for choosing Kaiia!

Laura x

Rated 5 out of 5 stars

Amazing

Amazing, I’m literally obsessed. I order all the time from here, quality is great and the styles are unreal.

April 24, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Shay,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying your experience with Kaiia. Your enthusiasm for our products truly motivates us to continue delivering high-quality styles that our customers love.

We appreciate your loyalty and are delighted that you find our quality and styles to be exceptional. If you have any specific favourites or suggestions for future collections, we would love to hear them! Your input is invaluable to us as we strive to enhance our offerings.

Thank you once again for being a valued customer.

Amy x

Rated 5 out of 5 stars

Cosy and they last

Had multiple items and they last really well, only wish they did petite length!

May 4, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Charlotte,

Thank you for taking the time to share your feedback with us. We are delighted to hear that you have had a positive experience with multiple items from Kaiia and that they have lasted well for you. Your satisfaction is our top priority, and we truly appreciate your insights.

We understand that finding the perfect fit is essential, and we acknowledge your wish for petite length options. We are always striving to improve our offerings and provide a wider range of sizes to accommodate all of our customers. Your feedback is invaluable in helping us make informed decisions about future product lines.

Thank you once again for your input, and we look forward to serving you in the future.

Laura x

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Rated 5 out of 5 stars

Absolutely excellent quality items

Absolutely excellent quality items! So soft and cosy inside and out! Customer service term are fab! Highly recommend

May 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Lauren,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the quality of our items at Kaiia. We take great pride in ensuring that our customers receive only the best, and it's gratifying to know that our efforts are appreciated.

We are also glad to hear that you had a positive experience with our customer service team. Providing exceptional service is a priority for us, and your recommendation means a lot.

Thank you once again for your support, and we look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

Have so many of these tracksuits…

Have so many of these tracksuits wouldn’t get them from anywhere else!!10/10 🤩🤩

May 3, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Rhiannon,

Thank you for your wonderful feedback! We are thrilled to hear that you love our tracksuits and that you choose to shop with Kaiia. Your satisfaction is our top priority, and it’s fantastic to know that we have met your expectations.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing quality

Amazing quality, and quick shipping

April 30, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you are satisfied with the amazing quality of our products and that your order arrived with quick shipping.

At Kaiia, we strive to provide our customers with the best possible experience, and your positive comments reaffirm our commitment to quality and service.

We look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

The price is so worth it the quality is…

The price is so worth it the quality is amazing

May 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Chantelle,

Thank you for taking the time to share your feedback with us. We are thrilled to hear that you find the price of our products to be incredibly worthwhile and that the quality has exceeded your expectations. At Kaiia, we strive to provide our customers with exceptional value and high-quality items that enhance their style and confidence.

We look forward to serving you again soon!

Laura x

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Rated 5 out of 5 stars

Marie was very efficient with my request

Marie was very helpful with my request. She was efficient with replying which helped keep everything smooth. I will be ordering again due to Marie being so kind. Thank you again!

May 2, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Megan,

Thank you for taking the time to share your feedback regarding your recent experience with us at Kaiia. We are thrilled to hear that Marie provided you with such efficient and helpful service.

Your positive remarks about her responsiveness and kindness are greatly appreciated, and we will ensure that your feedback is passed along to her. It’s wonderful to know that her assistance contributed to a smooth experience for you, and we are delighted to hear that you plan to order again.

Thank you once again for choosing Kaiia, and we look forward to serving you again soon.

Amy x

Rated 4 out of 5 stars

Incorrect size

Incorrect size sent off my coat, customer service issued a free return & full refund in a matter of days.

February 5, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Ellie,

Thank you for your feedback regarding your recent experience with Kaiia. We sincerely apologise for the inconvenience caused by receiving the incorrect size of your coat.

We are pleased to hear that our customer service team was able to assist you promptly by issuing a free return and a full refund. Your satisfaction is our top priority, and we strive to resolve any issues as quickly and efficiently as possible.

If you have any further questions or require additional assistance, please do not hesitate to reach out. We appreciate your understanding and thank you for choosing Kaiia.

Sarah x

Rated 5 out of 5 stars

Amazing quality and variety of clothing…

Amazing quality and variety of clothing items

May 1, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Alice,

Thank you for your feedback regarding our clothing items at Kaiia. We are thrilled to hear that you find the quality and variety of our products amazing.

At Kaiia, we strive to offer a diverse selection of stylish and high-quality clothing to meet the needs and preferences of our valued customers. Your positive remarks motivate us to continue delivering the best possible shopping experience.

We appreciate your input and look forward to serving you again soon.

Sam x

Rated 5 out of 5 stars

my favourite tracksuits everrrrr!!!

my favourite tracksuits everrrrr!!!! the joggers are the most comfortable i’ve ever owed there so soft. love love love

March 31, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Jess,

Thank you for your wonderful feedback! We're thrilled to hear that you love our tracksuits and find the joggers to be the most comfortable you've ever owned. Your satisfaction is our top priority, and it's great to know that our products are meeting your expectations.

Thank you for choosing Kaiia.

Sarah x

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Rated 5 out of 5 stars

Amazing company

Amazing company! Perfect quality clothes, super fast shipping and customer service is always really helpful and supportive!

April 27, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Mel,

Thank you for your wonderful feedback! We truly appreciate your kind words about Kaiia.

We are thrilled to hear that you are satisfied with the quality of our clothing, and it's fantastic to know that our shipping speed has met your expectations. Our team is dedicated to providing exceptional customer service, and your acknowledgment of their support means a lot to us.

Thank you for being a valued customer, and we look forward to serving you again soon!

Amy x

Rated 5 out of 5 stars

Great company

Great company, easy app to use, quick shipping would highly recommend

April 29, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your wonderful feedback! We are thrilled to hear that you find our company to be great and that our app is easy to use. It’s our goal to provide a seamless shopping experience, and we are delighted that our quick shipping has met your expectations.

Your recommendation means a lot to us, and we truly appreciate you taking the time to share your experience. If you have any further suggestions or if there’s anything else we can assist you with, please don’t hesitate to reach out. We are always here to help!

Thank you for choosing Kaiia. We look forward to serving you again soon!

Amy x

Rated 5 out of 5 stars

Kaiia are the comfiest tracksuits ever…

Kaiia are the comfiest tracksuits ever the variety of colours and designs now are amazing

April 29, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Rachel,

Thank you for your feedback regarding our Kaiia tracksuits! We are thrilled to hear that you find them to be the comfiest tracksuits ever.

At Kaiia, we strive to offer a wide variety of colours and designs to cater to different tastes and styles. Your satisfaction is our top priority, and we are glad that our offerings have met your expectations.

If you have any specific styles or colors you would like to see in the future, please feel free to share your thoughts. We value your input as it helps us improve and expand our product range.

For more information about our latest collections, please visit our website at www.kaiiathelabel.com. Thank you once again for your support!

Laura x

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