Kellogg’s UK & IRE Reviews 

Disgusting move by Kelloggs .. not only have you delivered shrinkflation, you have added tasteflation !! .. without doubt this change is to save money dressed up as "To avoid Food waste" ... who exactly was complaining before ? I have been using Allbran for 30 years and feel my loyalty has been totally betrayed. If something is getting expensive to make, put the prices up and let the customers decide if they want to pay it. Don't hide behind lies and replace with a cheap alternative. I tried the new recipe and it was a pasty chalky disgusting experience. I will never buy it again.

Massive step backwards. The bigger cruchier sticks try to dig holes in your gums; it's difficult to get on the spoon and doesn't even taste as nice never mind better!
My advice would be to check fibre and sugar content v oppositoin. I have moved to either Aldi or Waitrose Bran Flakes at a fraction of the cost and improved taste and ease of use

The new recipe All Bran is absolutely awful. Tastes like cardboard. Won't be buying anymore.

Albran ruined. They say that the new shredded cardboard saves on waste being thrown away ie the dust left at the end. Well that was the best bit I don't think anyone threw the dust away. There is waste now because I've jut thrown a box full away into cardboard recycling

The new 'improved' recipe for All Bran is a fundamental mistake. The new formulation does not absorb milk and stays crunchy and dry. I'm sure that sounds great on paper but that's not what All Bran is. Original All Bran was great at absorbing the milk and becoming soft; that's what people liked about it. One can only assume that changing the fundamental design of All Bran is more financially advantageous for Kellogs.
In a nutshell, it now tastes like undercooked pasta. I won't be buying again until the recipe is changed back.

The new recipe is terrible. Kelloggs needs to bring back the original recipe.

Awful, binned the contents as not fit for consumption

Have had all bran for breakfast for many years and was sceptical when it was announced a change in production etc. The new All Bran is awful both in taste and texture. I have thrown the rest of the box in the bin, I just cannot eat it.

LIke most food manufacturers Kelloggs, to cut costs ,have ruined this product . Gone is that nutty flavour and crispy texture which reduced to a hearty mush with hot milk . Now we have sickly sweet wooden sticks which refuse to break down however hot the milk is. (Have they added araldite to the recipe?) Pack went straight in the bin.

Kellogg's, What The Heck have you done, ?😖
I was looking forward to a nice bowl of soggy tasty all bran,
they are horrid!
I wanted all bran, and didn't get all bran, instead, I got tasteless crunchy hard sticks, please change it back..I'm binning the box after one bowl, won't be buying them again, sorry
It's a NO from me .

Kellooggs. Please take note of the feedback & bring back old All Bran. The New Recipe All bran is absolutely disgusting. I actually nearly choked on it today. It’s solid. It doesn’t melt like the normal one. It tastes awful
Thoroughly terrible.

The "new" All Bran "Fiber Plus" is the most disgusting thing I've ever put into my mouth! Like little twigs that goes slimy when milk is added. I've used All Bran for 30 years as it helped my 'bowel problem' but now it's absolutely useless to me. This change of product is another example of the Yankee owners putting profits above people's health by making the cereal cheaper to produce. Once again, trying to fix something that wasn't broken! My whole box of that disgusting, "new" All Bran went straight into the trash bin. Wake up Kelloggs! Hopefully you'll lose billions of £$€ on such folly...

I have enjoyed eating the original Kelloggs All Bran for about 40yrs and have now been forced into looking for an alternative brand. How a company can change a winning cereal recipe into one that becomes totally inedible is mind boggling!!….Kelloggs I have only two words to describe this new cereal…ABSOLUTE GARBAGE!!!!!!🤢

Oh no what did you do? I have been eating all bran since my teens and go to a lot of trouble to find it in the Netherlands. You have ruined it. The only person that is happy with the change is my personal trainer. He wanted me to give it up for something richer in protein, you have made that very easy!

Shocking ....like eating twigs off our tree. Dry and hard. Even the birds wouldn't eat it. Bring back the original all bran. Do not change a good product.

Devastated that kelloggs are still pushing the awful "high fibre" all bran on customers when nearly everyone who has tried it finds it virtually inedible and completely inferior to the original cereal in taste and texture. The new all bran is sold in a very similar package to the old one, which i feel misleads customers into thinking thry are about to tuck into something very similar to the original - thereby adding to the shock and disappointment of the 1st mouthful. I hasten to add that perseverance doesnt improve the experience. I have been enjoying this cereal for morw than 50 years, ny parents ate it, my children like it.... this is a terrible move by kelloggs... and shame on them for ignoring the views of their loyal customers. If original all bran doesnt return i fully expect this line to be discontinued as the target audience all hate this awful new version 😭😩🤮

My experience is very much the same as others! I've been eating the original for years. Bought a box of All Bran (I thought).......went to eat some and thought this doesn't look the same!
Doesn't look as fibrous or the same! Doesn't taste the same! Doesn't have same texture or same experience to eat!
I will be looking for my receipt and returning the box!
I won't buy again and will look for an alternative!

Looking into Kellogg's reasoning behind the change which is to save energy in their manufacturing facility and to save on food waste.
Kellogg's have always had funny ideas!

I have never written into a forum like this before, but the new All Bran recipe is disgusting - it is crunchy and tasteless, weirdly tasting of Cheerios not like All Bran is supposed to taste at all. I will never buy it again, until they revert to the old recipe. How sad that Kelloggs have put profit before people.

Kellogg's new recipe All Bran is absolutely disgusting, nothing like the original tried it for 4 days couldn't stomach any more. Now I'm left with 2 unopened boxes and 1 started I'd put the unopened boxes in the charity food bin at the store but I don't think the recipient of them would thank me for it. It's that bad. Anyone rating this product higher than one star is probably being paid to do so.

It's just horrible. I thought the new recipe was optional and spent weeks trying to find All Bran original. No such luck. You have lost my business. Been buying supermarket own brands. Not as good but acceptable.