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Company details

  1. Pet Supply Store

Written by the company

British manufacturer of top class fish foods, fish medicines and water care treatments.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

6 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Turns the tank water orange

Always bought the sinking pellets for my goldfish(one now 11years old) -and always been happy with purchase, my last purchase i noticed the formula has changed, fish tank water turned orange eithin a week, why change a product when no need, now looking for another brand, wont be buying again and this is going in the bin, sure orange water is not good for the fish plus orange water looks awful.

November 18, 2025
Unprompted review
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Rated 2 out of 5 stars

Why change a product that was good

I used to like buying the catfish little pellets & other KB feeds. That have changed to tall thin tubs (harder to get food out of) & they have changed the pellets, they are now hard flat small discs (like a chunky hole punch). I much preferred the smaller ones as could ensure all fish had some & sprinkled nicely through your fingers. Difficult to judge if enough. Now they fight over same bit of food. I tried crumbling them & they are very hard. I'm afraid I will now source the smaller grain like pellets from other suppliers. Why did you change something that was good as it was?

October 9, 2025
Unprompted review
Rated 1 out of 5 stars

KING BRITISH,,,,,,,,,aaarrgghhh

Hi. SO. I usually buy Aquarian Pellets which sink, for goldfish. Brilliant but unavailable for some reason.
Bought the equivalent KING BRITISH sinkers for goldfish
DONT TOUCH IT..... I had cleaned my 235 litre aquarium and it looked pristine ( 50 per cent water change )
After this I noticed the whole tank which was spotless had turned a grotesque brown colour. The smell was like nothing I can describe without my review being rejected .....Dont touch this rubbish.
Thanks to Amazon, they have refunded my money
C x

November 2, 2024
Unprompted review
Rated 1 out of 5 stars

Change of recipe, now fish won't eat it

After 8 years of using the goldfish food, the recipe has been completely changed, with no warning on the container. My fish used to love the food, now he won't touch it. I will not be buying this feed again.

August 1, 2024
Unprompted review
Rated 1 out of 5 stars

I have been buying from King British…

I have been buying from King British for many years and have always been satisfied but not now they have changed the sinking pellets to a smaller orangy colour my goldfish don't really like them it has turned the water an orange colour not happy!!!
King British fobbed me off saying they are nutritious and the same pellets and my fish will get used to them I don't think so
Not a good way to run a business bought 3 packs so guess I am stuck with them 😭😭also Amazon were not helpful because they were bought from a seller on their platform Avoid avoid avoid

July 12, 2024
Unprompted review
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Rated 1 out of 5 stars

If I could I would not give any…

If I could I would not give any stars….. I treated my goldfish with this product for a very mild condition. Within a week he had died.
I have read other reviews for this product and they had experienced the same….

September 4, 2023
Unprompted review

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