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See what reviewers are saying

Rated 1 out of 5 stars

I have been emailed by yourselves as I was about to be duped into getting a dyson hairdryer by leaving my details and paying postage and packaging only. I left the site and received an email from yo... See more

Rated 2 out of 5 stars

The reviews looked good order product January 22, no emails for the delay ... but unfortunately its February 19 still nothing. Been almost a month now not interest no more. Thanks for getting me excit... See more

Company replied

Rated 1 out of 5 stars

I order the beard kit still haven't received a response about when my items will be delivered but you took your payment

Company replied

Rated 5 out of 5 stars

Kings has a commitment to producing high quality products with a focus on healthy ingredients that aren't tested on animals. Also as we are increasingly bombarded with remnants of outdated models of... See more

Company replied

Company details

  1. Perfume Store

Information provided by various external sources

Ethical Aftershave Fragrances & Grooming Products for Men That Give Back to Mental Health - Vegan ,Cruetly Free, Made in Britain, Paraben & Palm Oil Free, Contains Natural Essential Oils.


Contact info

1.7

Bad

TrustScore 1.5 out of 5

23 reviews

5-star
4-star
3-star
2-star
1-star

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Is this legitimate?

I have been emailed by yourselves as I was about to be duped into getting a dyson hairdryer by leaving my details and paying postage and packaging only.
I left the site and received an email from your customer support team and want to know if this is legitimate.
Please advise.

February 14, 2025
Unprompted review
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Rated 5 out of 5 stars

***Wrong Company*** Ordered 4-8-21 says it shipped 4-19-21…

****I apologize for not looking closer but apparently you are not the same company I ordered the kit with. You have the same name but different product, so I apologize for that**** I appreciate your response and the manner you stated it in. Thanks, for that you I give you a 5 star review.


Ordered 4-8-21 says it shipped 4-19-21 USPS.
Tracking # HHWNO1109000705YQ. This is a fake tracking number, USPS does not use letters. This is a fake and dishonest website and to think facebook advertised them. Very disappointed will be flagging this transaction with credit card.

4-21-21

April 22, 2021
Unprompted review
KINGS logo

Reply from KINGS

Hi Leo,

I'm sorry to hear you haven't received your order. I'm afraid we don't operate or ship to the U.S. and it appears you are based in America.

It seems that a number of people like you have contacted me recently after ordering from a similar named brand in the U.S..

Can you please send me an email at hello@kings-grooming.com with the businesses details you ordered from and any other relevant information so that I can raise this fraud with Facebook and Trust Pilot.

With that in mind and considering we are a small independent brand, it would be great if you could remove your 1-star review.

Kind regards,

Blue
Director at KINGS

Rated 1 out of 5 stars

I order the beard kit still haven't…

I order the beard kit still haven't received a response about when my items will be delivered but you took your payment

April 2, 2021
Unprompted review
KINGS logo

Reply from KINGS

Hi Vernell,

I'm sorry to hear you haven't received the beard kit you ordered but I'm afraid we only sell aftershave fragrances and ethical apparel.

It seems like a number of people that have contacted me recently, you have ordered from a U.S. brand with a similar name.

I will raise this reoccurring problem with trust pilot and whoever may be able to shut down the other brand.

We sell from www.kings-grooming.com and only deliver to UK based customer.

With that in mind and considering we are a small independent brand, it would be great if you could remove your 1-star review.

I'm happy to support you finding the correct business so please email me personally at hello@kings-grooming.com and I'll get back to you immediately.

Kind regards,

Blue
Director at KINGS

Rated 5 out of 5 stars

Originally left 2 star but received the item next day

Been almost a month still haven’t received the order nor any responses to the emails I have sent. Starting to think this company is a scam.

Update, Received product and I’m loving it.

March 8, 2021
Unprompted review
KINGS logo

Reply from KINGS

Hi Javon,

Let me apologise for your issue. If you've ordered from www.kings-grooming.com then it's certainly not a scam. We are a small and independent business who value every customer.

I've checked your name in our order system and unfortunately I cannot see it.

Can you please email me at hello@kings-grooming.com and I will follow this up. This will come directly to me and I am the director of the business.

We have had a high number of customer complaints from people living in North America who have confused our website/brand with another business.

We aren't based and do not ship to North America so perhaps this is the same issue?

Either way, please get in contact with me so I can find a solution to your problem. Even if it's a case of reporting the other business to the appropriate authorities.

Kind regards,

Blue O'Connor
Director at KINGS

Rated 2 out of 5 stars

The reviews looked good order product…

The reviews looked good order product January 22, no emails for the delay ... but unfortunately its February 19 still nothing. Been almost a month now not interest no more. Thanks for getting me excited.

February 19, 2021
Unprompted review
KINGS logo

Reply from KINGS

Hi Joplin,

Firstly, please accept my apologies for this error. As a very small and independent business, we value all of our customers and this isn't something that happens often.

Secondly, I've checked my emails and I cannot see any customer service complaint from you in there. Please can you email me at hello@kings-grooming.com with your order number so I can track your product with the Royal Mail.

And lastly, I'd be happy to give you a full refund and still send you a replacement product for free to show our apologies.

Hopefully that works for you and I look forward to your email.

Kind regards,

Blue O'Connor
Director at KINGS

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Rated 5 out of 5 stars

Smells divine!

I've been trying to be more ethical in my purchases and the values for this company drew me to it with their focus on supporting mens mental health and also being cruelty free. I Ordered a bottle as a gift and it smells divine! Speedy delivery as well. I'll definitely be recommending it to my friends to gift to the fellas in their life.

December 6, 2019
Unprompted review
Rated 5 out of 5 stars

Excellent customer service & super…

Excellent customer service & super quick delivery. Purchased for my boyfriends birthday present, after smelling the aftershave in the shops we both really liked it. Plus its nice to know its not tested on animals or used animal products. Also a portion of the money goes to a worthy cause.

November 4, 2019
Unprompted review
Rated 5 out of 5 stars

Empathy and Evolution

I’ve always been interested in companies that produce good products with social conscience. Some of them have great ideas then charge more than I earn in a month for a Solar powered neon beret. Others, like Kings, have kept it simple. The ethos and passion to do good for men’s mental health are evident through the story on the website but also the communication with the owner whilst only ordering a 1.7ml sample bottle (I loved it & will be buying a full size on pay day). Don’t know how to describe a smell but several people have positively commented on it. And you don’t need much to last all day. Order a sample bottle, I dare you.

September 18, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you so much for taking the time to leave such a detailed review, Steve.

As a thank you, you will get an email offering you 10% off plus free UK delivery within the next 2-weeks.

If you want to purchase a bottle before then, just drop me an email at hello@kings-grooming.com and I will send you a code.

Thanks,

Blue
Founder and Director @KINGS

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Rated 5 out of 5 stars

Great new product with ethical credentials

I absolutely love this fragrance, it's very distinctive and it's appealing (so I'm told) to others. And it's great to know that it's entirely vegan. First encountered at the veggie festival in Brighton earlier this year, I've just returned to buy a second bottle.

September 12, 2019
Unprompted review
KINGS logo

Reply from KINGS

Hi James, thanks so much for leaving a review and for ordering your second bottle. It's great to know you've come back to us. Enjoy :)

Blue
Founder & Director @KINGS

Rated 5 out of 5 stars

Love what Kings are doing!

Smells great and supporting a fantastic cause. Top ethical pick for men’s aftershave!

August 16, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you for leaving your feedback Leo. I appreciate the positive words.

Blué
Director @KINGS

Rated 5 out of 5 stars

Great service and product

Excellent product, excellent service, easy to use website and ordering system. When item was faulty a replacement was sent quickly and with a smile! :)

August 12, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you for leaving a review Rachel and apologies again for the faulty item. That's the first we've ever had with over a 1,000 bottles being manufactured so if it happens again, I'll launch an investigation.

Blué
Director @KINGS

Rated 5 out of 5 stars

Purpose-driven fragrance a positive experience

An excellent purpose-driven company. The product arrived promptly and well-packaged with literature about how they direct their profits to work around mental health projects. I chose King's because of their ethical stance and there are unfortunately not many others who are strong on this. I will continue to buy their fragrance.

July 30, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thanks so much for taking the time to leave a review Charlie. I really appreciate it and your kind words about the brand, product and cause are great to hear.

Blué
Director @KINGS

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Rated 5 out of 5 stars

Kings has a commitment to producing…

Kings has a commitment to producing high quality products with a focus on healthy ingredients that aren't tested on animals. Also as we are increasingly bombarded with remnants of outdated models of masculinity, their focus on men's mental health is refreshing. There is a way to make money, good products and invest in a better head space for guys. Solid.

July 2, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thanks so much for sharing Mike. It's always great to hear that the brand, purpose and ethics are resonating with other men :)

Blué
Director @KINGS

Rated 5 out of 5 stars

Highly recommend

A brand with a purpose and a fantastic product to match. Absaloutly love the Evolution Eau De Toilette. Having not used aftershave for a decade, I have finally found one that I love to wear because of the smell, the brand, and the social impact that King's dedicates its resources towards. Highly recommend to anyone.

June 26, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thanks so much for sharing your review and thoughts Charlie!

Blué
Director @KINGS

Rated 5 out of 5 stars

Quality Product

This was obviously going to be a sound ethical purchase. It’s vegan credentials and support for male mental health was very impressive but would this be a quality product?
Well the answer is a clear yes. The fragrance would stand up to comparison with any of the usual big names and in many cases be superior to them.
I love the smell and the ethical stance and will definitely be purchasing more and would 100% recommend to others.
Hopefully in time the range will also increase.

June 11, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you so much for your in-depth review Andrew and support for KINGS and what we are trying to build. I really appreciate you taking the time to write this. It really makes a difference.

All the best,

Blue
Director @KINGS

Rated 5 out of 5 stars

The Evolution EDT has lovely scent

The Evolution EDT has lovely scent. A mix of cedar and spice.

Also, the support of mental health and it being an ethical fragrance means it is a win win.

I'll be ordering more.

May 31, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you for the positive review Ash. I really appreciate it and it makes all the hard work worth it.

All the best,

Blue
Director @KINGS

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Rated 5 out of 5 stars

Worth its 5 🌟 rating

Worth its 5 🌟 rating. New company new rules. Excellent new product.

May 3, 2019
Unprompted review
KINGS logo

Reply from KINGS

Thank you so much for sharing your feedback Debra. We really appreciate every customer we get :)

Kind regards,

Blué O'Connor (Founder & Director @KINGS)

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