Honestly what surprised me most was the…
Honestly what surprised me most was the writing. I expected technical SEO, that's what we hired him for. But when we asked him to handle some content as well, the articles were genuinely good - well researched, written for humans first, optimized without being obvious about it. No keyword stuffing, no filler paragraphs. He understood the niche quickly and the articles actually read like they were written by someone who knows the subject. That combination of technical understanding and writing ability is genuinely hard to find.



