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It was a very straightforward process and if it were not for the letter from Mayra we may never have gotten into a pre-owned 2023 Mazda CX5. Working with Moe and Hash at the dealership was a pleasure... See more
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Company details
Information provided by various external sources
Along with our partners, we help you move forward with the best loan and the best car. Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets. We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance. We find you the car you want within your financial parameters. Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service. Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.
Contact info
20251 SW ACACIA STREET, 92660, NEWPORT BEACH, United States
- 800.391.9310
- hello@lendward.com
- lendward.com
4.2
Great
365 reviews
Replied to 86% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good experience
Good experience. Told me what I needed to know and was taken care once I got in the dealership. Drove home in a new car.
January 13, 2026
Unprompted review
Reply from Lendward
Thank you for the great review! We’re glad you had a smooth experience and felt well taken care of at the dealership. Helping customers get into a new car with a clear, straightforward process is what we aim for at Lendward. Enjoy your new ride! 🚗✨. - The Lendward Team
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Lendward hacked my exsperian credit…
Lendward hacked my exsperian credit report to steal information about an existing car loan that I have lowered my exsperian credit score by 100pts and then sends me this pre-approved loan/refinance notice my scam senses are definitely tingling
January 9, 2026
Unprompted review
Reply from Lendward
Hi there, thank you for sharing your concern. We want to be very clear and transparent — Lendward does not hack credit reports or access anyone’s Experian file without permission.
We do not pull credit reports or have the ability to change credit scores. Our mailed offers are generated using legally obtained, compliant marketing data from reputable sources, similar to how many auto, insurance, and financial companies send prescreened offers.
A credit score cannot drop from a mailed offer or from speaking with our team. Score changes typically come from lender inquiries, account updates, or reporting activity from banks or dealerships — never from marketing mail.
We understand how frustrating and alarming this can feel, and we take feedback like this seriously. If you’d like to:
Be removed from future mailings
Speak with a manager for clarification
Receive documentation on how our process works
Please contact us directly at (800) 391-9310 or through www.lendward.com
so we can address this properly.
We appreciate you raising your concern and are committed to operating ethically, transparently, and in full compliance. - The Lendward Team
Pushy sales tactics
Pushy sales tactics, spam. Got a letter from.Mayra Vargas from Lenward. Be aware, stay away
January 7, 2026
Unprompted review
Reply from Lendward
Hi there, thank you for taking the time to share your feedback. We’re sorry to hear that your experience felt pushy — that’s never our intention.
Lendward reaches out by mail to inform customers of potential auto loan and vehicle upgrade options, but there is no obligation to move forward. Our team’s role is to provide information, answer questions, and coordinate with dealerships only if a customer chooses to explore options.
We take concerns about communication very seriously and continually coach our team to ensure interactions remain professional, respectful, and customer-driven. If you’d prefer not to receive future correspondence, we’re happy to remove you from our mailing list right away.
Please feel free to contact us directly at (800) 391-9310 or via www.lendward.com
so we can address this properly.
We appreciate your feedback as it helps us improve and better serve customers exploring auto financing and trade-in solutions. - The Lendward Team
Apparently years ago this was a good…
Apparently years ago this was a good company but not so much now. Sent me a letter, I contacted them, get to the dealership and not only is Lendward not a finance option, they want me to put down money, not accept my trade and give me a car with over 99,000 miles. Do I look like a clown 🤡 or something
November 29, 2025
Unprompted review
Reply from Lendward
Thank you for sharing your feedback. We’re sorry to hear about your experience and understand your frustration. Our goal is to connect customers with dealerships to explore potential upgrade or trade-in options, but final terms like vehicle availability, trade value, mileage, and down payment are determined at the dealership based on individual circumstances.
This clearly fell short of what you expected, and that’s not the experience we want anyone to have. If you’d like, please contact us at (800) 391-9310 or visit www.lendward.com
so a manager can review what happened and see if there’s a better option for you. - The Lendward Team
Overall experience was smooth
Overall experience at Cardinal Hyundai Glendora was smooth from start to finish with communication with John from Lendward and the staff and Hyundai. I was iffy about even going to my appt because I didn’t think I would get approved but I was happy I did 🥹 shoutout to Miriam who went above and beyond to make sure everything went smoothly and made sure my son was okay throughout the entire time. Javier and Art were also very helpful and the staff was all very friendly and welcoming. 10/10 recommend. Very happy with my purchase
November 21, 2025
Unprompted review
Reply from Lendward
Hi Liza, thank you so much for sharing your experience! We’re thrilled to hear that everything went smoothly at Cardinal Hyundai Glendora and that John from Lendward was able to help guide you through the process. We especially appreciate you recognizing Miriam, Javier, and Art for going above and beyond to make you and your family feel comfortable. Helping our customers feel confident and supported is always our goal. Congratulations on your new vehicle, and thank you for trusting Lendward and Cardinal Hyundai Glendora! 🚗✨. - The Lendward Team
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Very satisfied that the company has…
Very satisfied that the company has reached out to help get me the car that I actually wanted instead of just settled for so I like to appreciate and thank for the help.
October 24, 2025
Unprompted review
Reply from Lendward
Hi James, thank you for sharing your feedback! We’re very happy to hear that you didn’t have to settle and were able to get into the vehicle you truly wanted. Helping customers explore better options is exactly what we aim to do. We appreciate your trust in Lendward and wish you many great miles ahead. 🚗✨ - The Lendward Team
5 Stars
Lendward gave me the push to go to the dealership and now I have a new car for my family.
November 6, 2025
Unprompted review
Reply from Lendward
Thank you, Eljay, for the 5-star review! We’re glad Lendward could give you the confidence to visit the dealership and help you get a new vehicle for your family. Wishing you many safe and happy miles ahead—thanks for choosing Lendward! 🚗⭐️ - The Lendward Team
If it was not for Lendward i would not…
If it was not for Lendward i would not have my brand new car they gave me the push to go to the dealership
October 11, 2025
Unprompted review
Reply from Lendward
Hi Kristopher, thank you for sharing your experience! We’re happy to hear that Lendward gave you the confidence to visit the dealership and that it led to you driving home in a brand-new car. That’s exactly what we strive to do—help customers explore better options. Thanks again for choosing Lendward, and enjoy your new ride! 🚗✨ - The Lendward Team
Great help
I got a letter that sent me to a dealership where they put me into a brand new 2025 Ford truck. In an email they also sent they had me get my credit score boosted by 16 points before I went to the dealership. Very happy with the great help that they have been.
November 7, 2025
Unprompted review
Reply from Lendward
Hi Byron, thank you for sharing your experience! We’re thrilled to hear that the letter and follow-up guidance helped prepare you for the dealership visit and that you drove away in a brand-new 2025 Ford truck. We’re especially glad the credit-boosting tips made a difference before your appointment. Thank you for trusting Lendward, and enjoy every mile in your new truck! 🚙✨ - The Lendward Team
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Good Lender
They gave me a good deal versus the auto loan I had directly through a dealership. I was able to get me a newer car with a better price deal that what I was given at the dealership. If you go through the process correctly, they will give you a great deal!
October 10, 2025
Unprompted review
Reply from Lendward
Hi Zaria, thank you for sharing your experience! We’re glad to hear that going through the process helped you secure a newer vehicle with better terms than your previous auto loan. Helping customers explore better options is what we’re all about. We appreciate your trust in Lendward and wish you many happy miles ahead! 🚗✨ - The Lendward Team
Yes, it's too good to be true.
Got an unsolicited letter with big "too good to be true" promises. Decided to check it out and yep. Too good to be true. The dealership took the letter and completely ignored anything it said. They weren't interested in helping me and tried talking me in to doubling my car payment to get a new car.
Then Lendward followed up, asking how everything went. I told them it didn't and nothing had come of it. Haven't heard anything further. No idea what this company is other than a waste of time for me and the dealership.
September 27, 2025
Unprompted review
Reply from Lendward
Hi Elizabeth, thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your dealership experience did not meet expectations. Our goal is always to connect customers with participating dealers who are willing to review available options based on each individual situation, but outcomes can vary depending on credit, inventory, and lender guidelines at the time of the visit.
We do appreciate you letting us know how your visit went, and your feedback is important as we continue working to improve communication and alignment with our dealer partners. If you’d like us to review your experience further or connect you with a different participating dealership, our team would be happy to help. Thank you again for sharing your experience.
— The Lendward Team
So thankful and happy we were able to…
So thankful and happy we were able to work with Lendward.
September 26, 2025
Unprompted review
Reply from Lendward
Hi Destiny, thank you so much for your kind words! We’re truly grateful you chose to work with Lendward and are happy to hear you had a great experience. Wishing you all the best and many happy miles ahead! 🚗✨
— The Lendward Team
In my opinion as a dealer I would Stay…
In my opinion as a dealer I would Stay far away from Lendward. They make big promises, guarantee sales results, and even claim you’ll get a 100% refund if they don’t deliver. Well, I used their services back in December 2023 — and guess what? They didn’t deliver, and I’m still fighting to get my money back almost two years later.
I first asked for my refund on March 7, 2024, followed up on July 26, 2024, and finally got an email from Frank Herman, their VP, on August 20, 2024 saying: “Working on it Mitch sir. I’ll be in contact this week sir. Just need the owner here.” That was the last time I ever heard anything useful. I followed up again on June 11, 2025, and still nothing.
This company does NOT stand by their guarantees. They dodge, delay, and ignore you until you give up. Lendward took our money, never delivered results, and refuses to honor their refund policy. Absolute scam behavior.
June 1, 2025
Unprompted review
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Very smooth and informational through…
Very smooth and informational through the whole process today . Enjoying my Ford Escape . Thank you
August 29, 2025
Unprompted review
Reply from Lendward
Thank you, Lynette! We’re glad to hear your experience was smooth and informative. Enjoy your new Ford Escape—we appreciate you choosing Lendward for your car buying journey! 🚙✨ - The Lendward Team
I received an unsolicited letter
I received an unsolicited letter. reading all these "great" reviews sounded oddly scripted and seemed odd considering , as explained by the negative reviews how it actually work or "doesn't work. Its' just the normal go in and then the customer goes to the car place like they do on their own and there is nothing special. So how does Lendward benefit? I wonder if they get paid off of our misfortune. So many companies do this.
August 23, 2025
Unprompted review
Reply from Lendward
Hi Marni, thank you for sharing your feedback. We’re sorry to hear about your concerns regarding our mail offers. Our goal at Lendward is to connect customers with trusted dealerships to explore financing and upgrade options that may not always be available on their own. While results can vary depending on credit and vehicle status, many customers have found value in the process and successfully purchased newer vehicles. We appreciate your perspective and welcome the opportunity to answer any questions directly—please reach out to our customer service team so we can provide clarity and support. - The Lendward Team
The team at Maders Ford made the entire…
The team at Maders Ford made the entire car-buying process smooth, transparent, and stress free. Their exceptional coustom service and honest approach earned my trust, and I couldn't be happier with my new car.
July 12, 2025
Unprompted review
Reply from Lendward
Thank you, Carol! We’re so glad to hear that the Madera Ford team delivered a smooth, transparent, and stress-free car buying experience. Providing exceptional customer service and honest auto financing options is always our priority, and we’re thrilled you’re happy with your new car. Enjoy every mile in your new ride! 🚗✨. - The Lendward Team
I was surprised on how this process…
I was surprised on how this process actually worked. The team was very knowledgeable and helped me every step of the way. They had a representative at the dealer that knew exactly about this program
And they were very pleasant to work with.
July 31, 2025
Unprompted review
Reply from Lendward
Thank you for sharing your experience! We're so glad to hear that you were pleasantly surprised by how smoothly everything went. At Lendward, we take pride in providing a simple, guided car buying and refinancing process. Our knowledgeable team and in-dealership representatives are always ready to walk customers through every step. We're thrilled we could make your journey into a new vehicle easy and enjoyable! - The Lendward Team
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My sales guy Johnny G was very…
My sales guy John G was very professional and went out his why to make my experience go as smooth as possible. I can say that I'am happy with my new car.
July 28, 2025
Unprompted review
Reply from Lendward
Thank you, Latricia! We're thrilled to hear that Johnny G delivered a smooth and professional car-buying experience. At Lendward, we’re committed to making the vehicle purchase process easy and stress-free. Enjoy your new car, and thank you for trusting us to help make it happen!
- The Lendward Team
Reply from Lendward
Thank you, Mishon! We're glad to hear your experience was friendly and straightforward — that's exactly what we aim for at Lendward. Clear communication and a helpful team make all the difference in the car-buying journey. We appreciate your feedback! - The Lendward Team
Misleading……..
Misleading……..
There letter stays it will help you get you out of your loan. This is not what they do. They have you go to a dealer thinking that these two business will work together and terminate your loan. This is not what they do.
The dealer paid no attention to the letter. Ran my credit looked at my car and told me the only option was to keep my current loan and get another car through them making me pay two car payment.
How on earth is that helping me terminate my loan. If you get this letter I ask that you throw it away. They make a promise to help terminate you loan in conjunction with the dealer. This is just where they get you. You’re already in the dealership. You’re approved for a car so just get another loan. They have no intention of helping anyone terminate there loan.
This is a misleading scam plain and simple
July 3, 2025
Unprompted review
Reply from Lendward
Hi there,
We’re sorry to hear about your experience and appreciate you taking the time to share your feedback. Our goal is to present real options that can include trading in a vehicle, refinancing, or upgrading to a new one—depending on what’s best for each customer’s situation. We understand your frustration, especially if your expectations didn’t match what happened at the dealership. Thank you again for your input—it helps us improve the clarity of our communication and customer experience.
– The Lendward Team
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