Lil' Smilers UK Reviews 4

TrustScore 4 out of 5

4.0

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Company details

  1. Dental Supply Store
  2. Baby Store
  3. Children's Store

Written by the company

Here at Lil' Smilers UK, we're passionate about ensuring that your children have a fun and colourful way to achieve good dental hygiene! Our goal is to promote and encourage a healthy and fun outlook on dental hygiene for children and to help build confidence as well as steering your child to better, long-term, oral development. Lil' Smilers is a small family run business based in London, UK. As parents to a 6 year old (going on 16 year old 😆) and a 18 month old, our background working with children ranging in ages from 0 years to 11 years and having so many Lil' Smiler family members, we know (and boy, do we know...!) how difficult it can be sometimes to get your toddler to brush their teeth and brush them well! We have designed so many various ways to make it not only fun for your child but much, MUCH less hassle for you, Mum and Dad! We've also created a cool Lil' Smiler Teeth Brushing Chart to help encourage your Lil' Smiler to brush those pearly whites! Paired with this and our range of cool and fun toothbrushes they'll be wanting to brush their teeth all the time! We also have collaborated with our chosen charity, Water for Kids. For every Karl the Koala Toothbrush (our BESTSELLER!) we sell we donate £1.00 to Water for Kids! We are committed to providing you with the best for your child because what we want for our little ones are exactly what we want for yours! Give your Lil' Smiler Smiles for Miles! Love, The Lil' Smilers Team


Contact info

4.0

Great

TrustScore 4 out of 5

4 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Quick delivery

Quick delivery. And my daughter is brushing her teeth, with out crying! So says it all

August 18, 2025
Lil' Smilers UK logo

Reply from Lil' Smilers UK

Hi Danielle,

Thank you so much for the wonderful review! We’re over the moon to hear your daughter is brushing without tears—that’s a true victory! 🎉🪥✨ Please give her a high-five from us for being such a superstar! 💖

Love,

The Lil' Smilers Team

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Rated 5 out of 5 stars

Excellent Customer service and product

Excellent Customer service, Royal Mail lost my parcel and they responded and replaced straight away. My son usually hates brushing his teeth but he was really happy using this product and liked the taste of the peach toothpaste. I will be ordering again in the future

July 30, 2025
Lil' Smilers UK logo

Reply from Lil' Smilers UK

Hi Billie,

Thank you so much for your 5 star review! We are so grateful for your custom and really happy that you received your parcel finally! :) Your review has made us Smiles for Miles!

Love,

The Lil' Smilers Team

Rated 5 out of 5 stars

I got Lil’Smilers for my four little…

I got Lil’Smilers for my four little ones (ages 4 to 13), and let me tell you — brushing teeth has become the highlight of their mornings! Who knew toothpaste could cause so much excitement?! 😂

With a mix of fun flavours, every day feels like a mini taste-test adventure. One day it’s “Ooooh I got strawberry!” and the next it’s “I got mango!” — yep, we’ve now entered the Toothpaste Olympics 🏆

It all arrived in super cute packaging too, which made it feel like a special treat rather than just another boring bathroom essential.

Only problem is they fight over who gets what flavour... so the only solution is to get ALL flavours of toothpastes to keep the peace! 😅😁🪥

June 17, 2025
Unprompted review
Lil' Smilers UK logo

Reply from Lil' Smilers UK

Hi Kaydee Cee,

Wow — this made our day! 🥹🍓🥭 Thank you so much for sharing your Toothpaste Olympics story — we’re officially obsessed with that name 😂🏆

We're thrilled to hear that Lil’Smilers has turned your mornings into mini taste-test adventures (brushing fun? Mission accomplished! ✅).

We totally get the flavour wars — it's a common side effect of too much deliciousness 😅

Thanks again for the love and for giving your little ones something to smile about — literally! 💛

Love,

The Lil' Smilers Team

Rated 5 out of 5 stars

Electric u shaped toothbrush

Fast replies, great customer service. The packaging was absolutely beautiful. The extra freebies I got for my daughter made her very happy. Although my daughter hasn't actually used the toothbrush yet as she's slightly scared of it, she absolutely loves the toothpaste. The electric u shaped toothbrush is very well built. Would definitely recommend.

June 10, 2025
Lil' Smilers UK logo

Reply from Lil' Smilers UK

Hi Leah,

Thanks so much for your 5-star review! 💛 We're so glad you loved the packaging – we always try to make it fun and special for Lil' Smilers! We totally get your little one being a bit unsure about the electric toothbrush at first – hopefully she’ll warm up to it soon! So happy to hear she’s loving the flavoured toothpaste though – this has definitely given us Smiles for Miles! 😄🪥

Love,

The Lil' Smiler Team

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