Lily Charmed Reviews 46

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and craftsmanship of the products, frequently noting the beautiful design and attention to detail in the jewelry and charms. Many people appreciate the unique selection, finding items that are perfect for gifts or personal treats, and often mention the lovely packaging that enhances the overall experience. However, some customers also noted that the actual product size can differ from expectations based on photos, with some finding items to be very small. A few other people also felt that the reliability of the service was an issue, and some experienced allergic reactions to the jewelry, suggesting it might not be suitable for those sensitive to non-gold or silver materials.

What people talk about most

Product

Consumers find the products to be of high quality and beautifully crafted. Many reviewers praise the charms... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

Based on these reviews

Rated 5 out of 5 stars

From start to finish, my experience with Lily Charmed has been first class! The website is easy to navigate, the delivery super quick, the packaging perfect and as for the charms... Gorgeous! I have m... See more

Company replied

Rated 5 out of 5 stars

I chose to buy a turtle charm from you because you had a selection of animal charms and this is for an animal loving granddaughter. I’m sure it will be quickly added to her charm bracelet when she rec... See more

Rated 5 out of 5 stars

I have bought two charms for my Granddaughter for Birthday gifts and just ordered another for Christmas , arrived promptly and well packaged . A lovely selection of charms and Jewellery and really wel... See more

Rated 5 out of 5 stars

You can tell the jewelry is high quality. I had previously made the mistake of buying a really cheap version of the same piece I saw on lilycharmed and it broke off after the first week and I ended up... See more


Company details

  1. Jewelry Store
  2. Jewelry Designer

Written by the company

BRAND STATEMENT Lily Charmed is an independent family owned online charm jewellery boutique, with a mission to empower individuals through self-expression with our extensive range of unique sterling silver charm designs that create connections for a lifetime. We believe in building a community who value quality, authenticity, and sustainability, which is why we partner with sustainable and ethical suppliers to offer versatile and collectable demi-fine jewellery pieces that are made to last. Our commitment to originality and quality ensures that each piece we offer is a lifetime investment in authentic self-expression. We've built a reputation for creating unique and meaningful silver charm jewellery all crafted from recycled sterling silver with excellent customer service. All our charms attach with a simple universal attachment that fits all other leading jewellery brands. Our charm jewellery is great for gifting as individual charms, pendants, earrings and charm bracelets. We are a small team and customer service is hugely important to us. We don't get things right 100% of the time but we will always find a solution for any issue our customers have. Lily Charmed is not just a brand—our jewellery is lovingly designed and created to celebrate life's journey, the people, the places and things that define us, memories both big and small. So tell your story with Lily Charmed jewellery.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

46 reviews

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Replied to 100% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

A highly satisfied customer.

I chose to buy a turtle charm from you because you had a selection of animal charms and this is for an animal loving granddaughter. I’m sure it will be quickly added to her charm bracelet when she receives it on Christmas Day , I’m particularly delighted with the presentation case you have provided with the gift. Thank you!

November 11, 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful Jewellery

Delivery was swift, packaging is very pretty & the charm we have purchased for our daughters Christmas is beautiful. Highly recommend Lily Charmed!!

November 14, 2025
Unprompted review
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Rated 4 out of 5 stars

You should order directly on their website

I made my order through the marketplace Wolf & Badgers and they are not honest in the way they charged the product 40 euros more than its actual price, and I had to pay 47 euros of custom fee while they said there won't be any. Their customer service is useless, I've been in touch with 2 different agents who just said there was a problem but didn't help me at all. Fortunately someone from Lily Charmed contacted me and was very sorry for what happened, and she's willing to help me in solving at least the custom fee. Let's see how it goes but my advice would be to order directly on their website as Wolf & Badger can't be trusted at all.

August 8, 2025
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Dear Christelle,

Thank you for taking the time to share your feedback, and I sincerely apologise for the disappointing experience you've had.

After investigating your order, I can see that your purchase was made through Wolf & Badger, which is a marketplace that sells our products. This explains the pricing difference you noticed and the differing messaging regarding shipping, duties, and taxes, as marketplace partners have their own pricing structures and policies that differ from our direct website.

I've responded to you via our chatbot and offered assistance in processing a refund through Wolf & Badger. Please do follow up with me directly on email if you need any additional support navigating this process.

Regarding the quality concerns, I want to assure you that all our jewellery is cast from recycled sterling silver, certified by the Birmingham Assay Office. We take great pride in our materials and craftsmanship. I'm truly sorry you experienced an allergic reaction - this is extremely rare given that our products are made from sterling silver. However, we understand that individual sensitivities can vary.

Please don't hesitate to reach out directly if there's anything more I can do to resolve this matter.

Best wishes,

Customer Services Team

Lily Charmed

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Rated 2 out of 5 stars

Ignore the delivery times they mean nothing

Wouldn’t usually write a review until I’ve received the product but so annoyed and disappointed that the delivery times quoted mean nothing & left me left with nothing to give my daughter as a gift for finishing her A Levels yesterday. Quoted 1-3 days,should’ve arrived by Wednesday 18th,now Friday 20th and Royal Mail still showing as in progress. Contacted Lily Charmed yesterday,who gave the very helpful advice to contact Royal Mail if it hadn’t arrived by 27th July. Sadly even if the jewellery is lovely I won’t be using again, too unreliable.

June 20, 2025
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Hi Kathleen, we are sorry that the order was not delivered on time, occasionally Royal Mail delivery can let everyone down, we are always advised by Royal Mail to wait at least 7 working days for late deliveries and as a small independent business we do have to wait a certain amount of time before sending out replacements. As a small family run business and are always keen to help our customers but things do go wrong sometimes and are sorry that our service did not meet your expectations. We hope that your daughter appreciated her gift (and does well in her A levels) even though it wasn't available on the day you required. Following changes to Royal Mail services recently announced, We now ship in the UK, exclusively using Royal Mail Tracked 48 and Royal Mail 24 (next day) so we will always be able to track every customers shipment with more accuracy than ever before. Best wishes

Rated 2 out of 5 stars

Jewerly doesn't last

Don't buy special memories from them because it won't last. More suitable for random trinkets.

Ordered a ring 06/June/2023 and it broke 03/July/24. After I asked them to solve the issue, this was their answer: "I am very sorry this is now out of our one year warranty so we cannot replace it for you."

July 3, 2024
Unprompted review
Rated 5 out of 5 stars

Stunning silver charms

I purchased 3 silver charms, a hummingbird, a conch shell and a crocodile to commemorate a recent holiday to Jamaica. The charms came beautifully boxed and were promptly delivered. The charms were all incredibly detailed and even more beautiful than shown online. The quality of the charms is fantastic and they are excellent value. I have received many compliments on my beautiful charms and would 100% recommend this lovely company. I will definitely be buying more jewellery from them in the future.

April 17, 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service when I had to return something and I requested an extra box for my charm bracelet. Absolutely love my bracelet and charms and there’s loads of choice 😀

March 25, 2024
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Thank you for such a lovely review - much appreciated

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Rated 5 out of 5 stars

Fantastic products

I purchased the silver cowboy boot for my daughter. The item was nicely packed in the presentation box then parcelled up so no damage would occur in transit. The item was just as the picture showed & is a very nice quality. The detailing is very nice too. I will deffinately purchase again from this company.

December 25, 2023
Unprompted review
Rated 1 out of 5 stars

No Response

Order arrived, bought a Charm for 25 pounds broke within 72 hours, also had a personalised message that wasn't mine in the package...it was a sensitive message about some other customer losing a loved one. Contacted them on the business Instagram chat on the 28th Dec with pictures but no response

December 28, 2023
Unprompted review
Rated 3 out of 5 stars

The jewellery is ok

The jewelry itself is decent, but the box looks very cheap! I purchased the jewelry one week before giving it to my girlfriend, and within just a week, the box started to look worn out and the color began to fade. I had to order a separate box on Amazon because otherwise, it would have appeared very poor in quality!

June 27, 2023
Unprompted review
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Rated 5 out of 5 stars

great people to buy from

great people to buy from, the jewellery is priced right and some great bargains to be had when there is a sale on.
the service is first class and the customer service is the best i have seen. thank you Kay
overall a first class company

December 26, 2021
Unprompted review
Rated 1 out of 5 stars

Appalling company

I hate this company, they have absolutely rubbish staff and products - cheap and should be put in the bin .

July 11, 2021
Unprompted review
Lily Charmed logo

Reply from Lily Charmed

Hi. We're sorry to hear you feel this way about Lily Charmed jewellery. If you've purchased from us, please let us know your order number and we can help rectify any issues you've had. Please contact us at hello@lilycharmed.com and we'd be happy to help. Regards, The Lily Charmed Team

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