Blown away with my recently acquired limited edition 765 Moto2. Harry made the whole process simple and straightforward when trading in my old bike. Excellent from start to finish. Great dealership wi... See more
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Professional, friendly, and knowledgeable - what more could you ask for? Harry was my main point of contact this time - he epitomised the Triumph/Lings quality of service, making sure I received... See more
Company replied
The whole thing from start to finish was a pleasure, the bike was and is exactly as described. The chap I dealt with was very helpful and sorted me a good delivery price out in with the deal.There was... See more
Company replied
Fantastic dealership, now on my third new triumph from Lings Norfolk all the staff are fantastic knowledgeable and friendly. I love triumph motorcycles and wouldn’t buy one from anywhere else. Keep u... See more
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Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Norfolk Triumph, High Street, IP25 6AH, Watton, Norfolk, United Kingdom
- 01953881285
Rider-approved Motorcycle Dealer Group
4.8
Excellent
508 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 50% of negative reviews
Typically replies within 1 week
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Reply from Lings - Norfolk Triumph
Hi Alan,
Thanks so much for taking the time to leave us a review!
We’re delighted to hear that you found the team welcoming, friendly, and patient. Taking the time to make sure you feel completely supported is what we strive for, especially when picking up a fantastic bike like the Scrambler 900.
Enjoy every single mile on your new Scrambler! Whenever you're in the area, whether it's for gear, routine servicing, or just a quick catch up, swing by Norfolk Triumph!.
Ride safe,
The Norfolk Triumph Team
Friendly staff
Friendly staff. Very accommodating. Very well organised. Great service. Great price. 10 out of 10.
July 8, 2026
Reply from Lings - Norfolk Triumph
Hi Stephen,
Thank you so much for taking the time to leave us a fantastic review!
We’re absolutely thrilled to hear that you had such a smooth, well-organised experience with our team.
The Triumph Tiger Sport 660 is an incredible bike, versatile, punchy, and a complete joy to ride. We know you're going to have an absolute blast on it!
Thank you for choosing Norfolk Triumph. Enjoy every mile.
Ride safe,
The Norfolk Triumph Team
Reply from Lings - Norfolk Triumph
Hi Jo,
Thank you so much for the 5-star review!
We pride ourselves on getting our riders back on the road as quickly and safely as possible.
It’s fantastic to hear that both our Ipswich and Watton teams could take care of you and your T120 so efficiently.
Enjoy the ride, and we’ll see you next time!
Best regards,
The Team at Lings
Moto2 765RS
Blown away with my recently acquired limited edition 765 Moto2. Harry made the whole process simple and straightforward when trading in my old bike. Excellent from start to finish. Great dealership with friendly, helpful staff.
July 17, 2026
Reply from Lings - Norfolk Triumph
Hi Stephen,
Thank you so much for the 5-star review! The Street Triple 765 Moto2 Edition is an absolute masterpiece, so we are not at all surprised to hear you've been blown away by it!
I’ll be sure to pass your kind words on to Harry—he’ll be thrilled to hear that he made the trade-in and buying process simple and straightforward for you.
Welcome to the Norfolk Triumph family, enjoy every single mile on that incredible machine, and ride safe!
Best regards,
The Team at Norfolk Triumph
The whole thing from start to finish…
The whole thing from start to finish was a pleasure, the bike was and is exactly as described. The chap I dealt with was very helpful and sorted me a good delivery price out in with the deal.There was communication throughout the whole process and I would definitely recommend Lings of Norfolk to anyone thank you very much.
June 30, 2026
Reply from Lings - Norfolk Triumph
Hi Paul,
Thank you so much for the fantastic review! We are absolutely thrilled to hear that buying your new Triumph Speed 400 was such a pleasure from start to finish.
Providing helpful service, clear communication, and finding the right deal for our customers—including sorting out the delivery—is exactly what we strive for here at Norfolk Triumph. Knowing we hit the mark for you means the world to our team.
We truly appreciate the recommendation. Enjoy every single mile on that brilliant Speed 400, and we look forward to seeing you again in the future!
Ride safe,
The Team at Norfolk Triumph
Excellent - as usual!
Professional, friendly, and knowledgeable - what more could you ask for?
Harry was my main point of contact this time - he epitomised the Triumph/Lings quality of service, making sure I received the best care and the best deal.
I have been using Lings Watton for many years (and many bikes!), and that says it all!
My go-to for all things Triumph.
June 27, 2026
Reply from Lings - Norfolk Triumph
Hi David,
Thank you so much for the brilliant review!
There is truly no higher compliment than a returning customer, and knowing that we have been your go-to for many years and many bikes means the absolute world to the whole team here.
The Triumph Speedmaster is a magnificent choice. We know you're going to love every single mile on it.
Thank you again for your continued loyalty and trust in Norfolk Triumph. Enjoy the new Speedmaster, and we look forward to seeing you for the next one!
Warm regards,
The Team at Norfolk Triumph
good display of bikes good price parts…
good display of bikes good price parts mr got us some panniers to look at
July 7, 2026
Reply from Lings - Norfolk Triumph
Thanks so much for the feedback!
We're glad we could help with the panniers and that you enjoyed our display.
Please let us know if there’s anything else we can do for you. Ride safe!
The service was exceptional
The service was exceptional. James was very helpful and very knowledgeable. Would definitely recommend Lings Triumph
June 20, 2026
Reply from Lings - Norfolk Triumph
Hi Ian,
Thank you so much for the fantastic review! We are thrilled to hear that you received exceptional service and that James’s knowledge helped make your experience a great one.
The Bonneville T120 is an absolute icon—congratulations on the new bike! Thank you for recommending us, and welcome to the Norfolk Triumph family.
Ride safe,
The Team at Lings Norfolk Triumph
Customer focussed
Both Lings stores, Harleston and Watton worked together for a very smooth p/x.
Great service, and follow up from Harry to make sure that I was happy.
This is the second bike I have bought from Lings, I recommend them for their attention to detail.
June 20, 2026
Reply from Lings - Norfolk Triumph
Hi Howard,
Thank you so much for taking the time to share your experience! We are absolutely delighted to hear that our Harleston and Watton teams worked together seamlessly to make your part-exchange as smooth as possible.
Welcoming you back for your second bike means the world to us, and we're glad Harry's follow-up and our attention to detail hit the mark. Enjoy the ride on your fantastic new Sportster 883!
Best regards,
The Team at Lings
Really good communication
Really good communication, excellent to deal with. I bought a GS from the other side of the country, I received a call with the salesperson and a detailed personal video going over the bike .
Excellent customer service so far.
July 2, 2026
Reply from Lings - Norfolk Triumph
Hi Neil,
Thank you so much for taking the time to leave such a fantastic review!
We know that buying a bike from the other side of the country can feel like a big leap, so we always aim to make the process as seamless and transparent as possible. We are thrilled to hear that the personalized video and communication gave you the confidence and peace of mind you needed.
Enjoy every single mile on that incredible BMW F850GS—it’s a phenomenal machine.
Ride safe,
The Team at Norfolk Triumph
Excellent helpful service from the…
Excellent helpful service from the sales team. Great communication, always kept up to date.
June 24, 2026
Reply from Lings - Norfolk Triumph
Hi Shaun, thank you so much for the fantastic review!
The Street Triple Moto2 is an absolute weapon of a bike—we're thrilled we could help you get your hands on one.
Enjoy every mile, and welcome to the family. Ride safe!
Superb Experience from ordering the…
Superb Experience from ordering the motorcycle over the phone to collection on a couple of days later. Excellent Friendly staff made the purchase easy and enjoyable.
July 1, 2026
Reply from Lings - Norfolk Triumph
Hi Robert, thank you so much for the superb review!
We're thrilled we could make the over-the-phone ordering and quick collection such a smooth and enjoyable process for you.
The Speed 400 is an incredible machine—perfect for the Norfolk roads. Welcome to the Norfolk Triumph family and ride safe!
Fantastic dealership
Fantastic dealership, now on my third new triumph from Lings Norfolk all the staff are fantastic knowledgeable and friendly. I love triumph motorcycles and wouldn’t buy one from anywhere else.
Keep up the good work fellas .
June 27, 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Hi Darren,
Wow, three Triumphs from us! Thank you so much for your incredible loyalty and for taking the time to share your kind words.
It's an absolute pleasure helping a proper Triumph enthusiast like yourself. The team at Norfolk will be over the moon to hear your compliments about their knowledge and friendliness.
We will absolutely keep up the good work. Enjoy the new bike, ride safe, and we’ll see you down at the dealership when you're ready for number four!
Best regards,
The Team at Lings Norfolk Triumph
Amazing dealership
What a dealership. I dealt with Harry Spilman who is, hands down, the best sales executive a company could have. He was fast, efficient, very communicative, and a pleasure to deal with. Both him and the dealership are absolutely recommended. You can't go wrong with them.
June 26, 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Hi Sergio,
Thank you so much for taking the time to leave such a fantastic review! We are absolutely thrilled to hear about your experience with us.
We look forward to welcoming you back to Norfolk Triumph in the future. Ride safe!
Easy purchase of my new triumph…
Easy purchase of my new triumph motorcycle everything explained and arranged as it should be this is the 4th bike I have purchased from Lings
June 27, 2026
Reply from Lings - Norfolk Triumph
Hi Jeffrey,
Thank you so much for the fantastic review! A huge congratulations on your brand-new Tiger Sport 800—that is an absolute machine of a bike, and we know you're going to love every mile on it.
Knowing this is your fourth motorcycle from Lings means the world to us. Loyalty like yours is exactly why we do what we do, and we’re thrilled to hear that the handover was seamless and up to the standard you expect from us.
Thank you for choosing Lings yet again, Jeffrey. Enjoy the new Tiger, and we’ll see you on the road!
Reply from Lings - Norfolk Triumph
Hi Gary,
Thank you so much for the fantastic review! We are thrilled to hear you had such a great experience with us.
Enjoy every minute on your new Tiger Sport 800—it's an incredible machine. Ride safe!
as always great atmosphere
as always great atmosphere, great service and always a pleasure to deal with Lings, especially Harry with whom I mainly deal with
June 12, 2026
Reply from Lings - Norfolk Triumph
Hi Peter,
Thank you for being such a great part of the Lings community! We always strive to keep the atmosphere welcoming, so it means a lot to hear this.
That Tiger 900 Alpine Edition is a phenomenal choice—enjoy every mile on it, and we’ll see you down at the showroom again soon!
Best regards,
Lings Norfolk Triumph
From the minute I saw the add on market…
From the minute I saw the add on market place and applied I the service brilliant with knowledgeable staff and excellent communication throughout the purchase I just like to thank Harry and delivery driver Clive.
June 26, 2026
Reply from Lings - Norfolk Triumph
Hi Stephen,
Thank you for sharing your experience! It’s wonderful to know our team’s knowledge and communication kept things running smoothly from your first message to the final drop-off.
Harry and our delivery driver, Clive, always go the extra mile, so we'll be sure to share your kind words with them. Congratulations on the BMW R1200RT, wishing you many long, comfortable miles of riding!
Best regards,
Lings Norfolk Triumph
Great new Triumph
New bike presented well for handover
Great Triumph knowledge
Friendly helpful team
Would definitely recommend the Norfolk Triumph branch
June 20, 2026
Reply from Lings - Norfolk Triumph
Thanks for the recommendation, David!
We’re delighted you enjoyed the handover and found our team helpful. Have a brilliant time out on the road with your new Scrambler 900!
1st of all I will state that I am happy…
1st of all I will state that I am happy with the bike it goes well and is a pleasure to ride. The big disappointment for me was the fact that when I 1st viewed the bike it was the day it had been traded in on picking up the bike it was in the same state as it had been traded in not been cleaned or valeted chain still covered in old grease. I would have thought that a major Triumph dealer would present a bike in a lot better manner wither it be new or used shame
June 8, 2026
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