We visited Loaf in Guildford three times in eight days to make a decision about our new sofa (Squisharoo, Large) which we finally ordered yesterday. Tabitha and Seren were patient and helpful without... See more
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We were seen to by Michelle in the Guildford store, she was fantastic and talked us through the whole process but let us get on and choose the sofa and colour and fabric but she checked in multipl... See more
Company replied
I was first attracted to Loaf because of their great choice of sofas and the wide range of colours and fabrics. Being someone who loves colour, I didn't want to end up with just a generic navy sofa!... See more
Company replied
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.8
Excellent
152 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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V relaxing experience with no pressure…
V relaxing experience with no pressure to buy felt at all.
August 9, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Anne,
Thank you so much for leaving us a review.
We're thrilled to hear that you had a relaxing experience with us. We know that choosing the perfect piece of Loaf for your home is an exciting journey, and we want you to feel completely at ease while making your decision. Take all the time you need there's absolutely no rush
Keep Loafing on!
Warm regards
Sofa Purchase
Good to have the ability to see the product and ask in store whilst following up with an order online / via email
August 16, 2025
Reply from Loaf - Guildford
Hi David,
Thank you for your feedback!
We're glad you found it helpful to view the product in-store and then complete your order online or by email. We aim to make the process as convenient and flexible as possible.
Enjoy your new sofa!
Warmest Regards,
Paris
Can't get through to anyone no one can…
Can't get through to anyone no one can give me any information and what information I get is conflicting. I am regreatring having ordered from Loaf and won't be ordering again I am afraid
July 12, 2025
Reply from Loaf - Guildford
Hi Leigh,
Thank you for reaching out, and I'm truly sorry to hear about the difficulties you've been facing.
It’s completely understandable to feel frustrated when you’re unable to get clear information, and I sincerely apologise for the confusion and lack of communication you’ve experienced. This is not the standard of service we aim to provide at Loaf.
I can see that you’ve already spoken with one of our agents, who is currently working to get this resolved for you. However, I completely understand how frustrating this situation must be, and I’d like to personally step in and chase this up on your behalf.
It’s simply not fair for you to be left without clear answers, and I want to make sure you feel supported and informed every step of the way. I’ll do everything I can to move things along and keep you updated as soon as I have more information.
Again, I’m sorry that your experience has led you to feel this way, and I genuinely hope we can resolve things to your satisfaction.
Kind regards,
Paris
Great service
Friendly, knowledgeable staff who were patient and helpful throughout the process.
August 7, 2025
Reply from Loaf - Guildford
Hi Claire,
Thank you so much for your wonderful review!
We’re thrilled to hear that our friendly and knowledgeable staff were patient and helpful throughout your ordering process.
Providing great service is our goal, and it’s fantastic to know we achieved that for you!
If you need anything else, just let us know—we’re here to help!
Best Regards,
Jasmin
Fantastic service
Beautifully laid out shack at Guildford we felt very comfortable we were first helped by a very nice young lady and Joe The shack manager their knowledge and understanding of what we were looking to achieve was so helpful. We were able to take our time to make sure colour, sizes and comfort (especially the mattress) was just right so a huge thank you I am looking forward to having my new bed and mattress.
August 3, 2025
Reply from Loaf - Guildford
Hi LindyLou,
Thank you so much for your wonderful feedback!
We're thrilled to hear that you had such a positive experience at our Guildford location. It’s fantastic to know that you felt comfortable and well taken care of by our team, especially by the shack assistants. We’re committed to making sure every detail is perfect for you, from colour to size to comfort and it’s great to hear we were able to help you find the ideal mattress and bed.
We truly appreciate you taking the time to share your thoughts and can’t wait for you to enjoy your new bed! If you have any more questions or need further assistance, don’t hesitate to reach out.
Wishing you many restful nights ahead!
Best regards,
Paris
Thank you Chloe
My wife and I dropped into the Guildford Branch to purchase some linen bedding. We were looked after by Chloe who was engaging, informative and incredibly helpful - all in all a great credit to your company.
July 28, 2025
Unprompted review
Reply from Loaf - Guildford
HI Richard,
Thank you so much for your wonderful review!
We are so happy to hear that Chloe was helpful and informative. It truly warms our hearts to know that she took great care of you and contributed to your satisfaction.
Keep Loafing on!
Warm regards,
Cynthia
Fantastic shopping experience
Used the website to explore options then visited the Guildford store
Didn’t want to buy without feeling the comfort, quality and colours
Well worth a visit the staff could not have been more helpful and informative
There was no pressure to buy and they helpfully set up my order for me so that I could check it all at home before confirming my order
August 2, 2025
Reply from Loaf - Guildford
Hi Cathy,
Thank you so much for taking the time to leave us a review!
We’re absolutely thrilled to hear that you had such a fantastic experience at our Guildford shack. Adding a lovely piece of Loaf to your home is a wonderful investment, and we completely understand how important it is to make the right choice. That’s why our friendly staff is always here to provide you with the information you need
We hope you enjoy your lovely Squisharoo sofa when it arrives!
Keep on Loafing!
Warm regards,
Cynthia
We had the best experience in loaf
We had the best experience in loaf today. Looking to purchase a bed, sofa and mattress. Tabitha was beyond helpful and so knowledgable with her suggestions. It was such a seamless experience and couldn’t recommend loaf guildford enough. Thank you to Joe for his help also! Such a happy customer!
August 3, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Beth,
Thank you so much for taking the time to leave us a review!
We’re absolutely delighted to hear that you had a wonderful experience at our Guildford shack, and that Tabitha was helpful and knowledgeable with her suggestions. At Loaf, we truly love ensuring our customers have the best and most seamless experience with us, and it brings us such joy to know you were a part of this journey.
Keep Loafing On!!
Warm Regards,
Cynthia
Lady who helped me was very willing to…
Lady who helped me was very willing to discuss the pros and cons of the size of the beds, which is a big decision, she made some good points, and I decided on the king size which I’m sure I will be very pleased with. She was charming and very kind, it made a real difference
July 31, 2025
Reply from Loaf - Guildford
Hi Gennie,
Thank you so much for your kind words!
We're delighted to hear that our team member was able to help you thoughtfully consider your options and that her kindness and insight made a difference in your decision. We're confident you'll love your new king-size bed.
Wishing you many restful nights ahead!
Warmest Regards,
Paris
Really helpful and friendly staff at…
Really helpful and friendly staff at your Guildford Branch.
July 21, 2025
Reply from Loaf - Guildford
Hi Adrian,
Thank you for taking the time to leave us a review,
We are delighted to hear that our staff were helpful and friendly to you at our Guildford shack,
It brings us great joy to ensure our customers feel comfortable and have a wonderful time visiting us.
Keep loafing on!
Warm wishes
Cynthia
Beautiful products and great staff
Beautiful products, welcoming showrooms and friendly and helpful staff. Thank you to Seren and Joe for your exceptional customer service.
July 13, 2025
Reply from Loaf - Guildford
Hi Linda,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Wonderful to hear your experience was friendly and helpful. Our Loafers at our Shacks are a lovely and welcoming bunch.
We take pride and care in all of our service's, to deliver a premium standard
Hope to hear from you soon.
Kind regards,
Manny.
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