Lonowear Reviews 60

TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the product for its high quality, comfort, and appealing design, often highlighting the spacious toe box and natural feel of the shoes. Many people appreciate the durability and versatility, using them for various activities from daily wear to hiking and running. However, some customers encountered issues with the delivery service, noting slow shipping, a lack of tracking updates, or problems with the delivery company. A few other people also felt that the return policy was not customer-friendly, citing the requirement to pay for expensive tracked shipping for returns and difficulties with the return process.

What people talk about most

Product

Clients share positive opinions on product quality and comfort. Many reviewers praise the shoes for being... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the excellent quality, design, and... See more

Delivery service

Users describe ambiguous interactions with delivery services. While some customers experienced fast delivery,... See more

Return policy

Reviewers highlight negative aspects of the return policy. Many customers express disappointment, finding the... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant frustration,... See more

Based on these reviews

Rated 4 out of 5 stars

Communication was good and thankfully, everything went smoothly. Two things to know: 1, they ship direct from China, so just be ready to wait longer than some online buys. 2, I’m not sure if I just... See more

Company replied

Rated 4 out of 5 stars

Great pair of shoes, although I did end up sizing down and very glad I did. I've done several long day hikes in them now. Found them very comfortable, no hot spots, and they're not yet showing any s... See more

Company replied

Rated 4 out of 5 stars

An organic product, natural good looking colour and good wide box for wide feet

Company replied

Rated 4 out of 5 stars

The Flow fits much better than Vivobarefoot! Very natural gait.

Company replied


Company details

  1. Shoe Store
  2. Boot Store
  3. Clothing Store
  4. Shoe Factory
  5. Sportswear Store

Written by the company

We are a boutique brand who believe in making a high quality barefoot, minimal and sustainable shoe product.


Contact info

4.0

Great

TrustScore 4 out of 5

60 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 90% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer experience and it’s an excellent product

The offline in person size fitting, online purchase and delivery experience is seemless and hustle free. Soft inner sole support and inner liner is perfect for all day activities with or without socks. It’s super space friendlu to fit in a luggage too. Super delighted with this product and highly recommend

July 10, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the great feedback on the shoe quality and ordering process :)

Advertisement
Rated 5 out of 5 stars

My feet were always eager to fit in a…

My feet were always eager to fit in a better fitting shoe, finally got the Flow S Carbon and it fit really really well after getting some guidance and advice from staff about how to go about picking your first barefoot shoe.

Been using it primarily for strength days, and every now and then would wear them for short outings.

Has opened up my world with wide toe shoes and now unable to go back to the traditional narrow sneaker toe box shapes.

An added benefit is that the Flow S is plant based and environmentally conscious!

July 10, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the in-depth feedback on the use cases about workouts J!

We just have to correct that although our shoes are not plant-based (that was one of our older models) the FLOW S is a biodegradable and vegan-friendly shoe indeed!

Rated 5 out of 5 stars

Took a chance and became a fan

I originally came across Lono during the AllBirds heyday, thought they were similar and decided to give them a try. Over time I found myself preferring the Lonos over my AllBirds. The first pair I got are still going strong after years of constant wear, they lasted through some extensive trips, hikes and runs.

Funny enough I discovered barefoot shoes and later saw that Lono started making them as well and was excited to give them a shot. I picked up the Outdoor Trail Hiking shoe and it's been awesome, perfect for the all weather hikes. Once my other barefoot pair wears out I'll be picking up the workout shoes from Lono.

Overall I've been happy with the quality and have even gifted pairs to friends who where getting into barefoot footwear and they also loved them!

June 10, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for solid feedback and the use cases Max! We've got more planned in store :)

Rated 1 out of 5 stars

WHERE ARE MY SHOES LONO? ANSWER YOUR EMAILS?

I ordered my shoes based on the guide on the website. Unfortunately, they were too big. I started a return, and it took over a week to get the exchange confirmed because you have to send them pictures of the shoes and wait for them to confirm that they will accept them. This is all done over email, with responses sometimes taking up to 2 days from the Lono customer service. While I waited for exchange approval, the size I wanted to exchange for sold out. I decided to wait for the next batch, which was about 3 weeks from the ship date that customer service told me and was on the website. I mailed the pair that didn't fit to their California warehouse, which cost $22. Once they received those, I had to pay for the $18 shipping cost for the new pair from China ($40 to exchange). A month passed (1 week more than the ship date on the website), and I received no shipping details from the company. I replied to our old email chain on July 4th and 5th and received no response. Today is July 10th, which is 16 days after the shoes should have shipped. I emailed them directly on their website yesterday and also this morning. The customer service isn't there for this company. If the shoes fit you, great, but then I'm not sure about the quality, so you have to sort that out. If your shoes do not fit, you pay the return and shipping costs, and have to deal with all the nuances of the lack of customer service. I will be reaching out to my credit card company today to seek a refund. I wanted to give this company a try, but this was a huge waste of time. It makes me skeptical of all the glowing YouTube reviews from barefoot influencers. Recap: Over a week to return a product via email. $40 to exchange and ship directly to consumer from China. No email 2 weeks after the product was anticipated to ship. The company has not answered emails from over a week ago on when the product will ship. Overall, a bad experience.

April 9, 2025
Unprompted review
Rated 1 out of 5 stars

Where to begin

Where to begin. Shoes took ages to arrive. They arrived in a package that looked like it was thrown together and like something I’d bought on eBay rather than a professional company!

I was looking for a more affordable Vivobarefoot shoe, and, you get what you pay for. The shoes were not wide as promised. The seem in the front catches on the inside on my toe nail making them uncomfortable and annoying. I tried three shoes. Not great on any.

But then we get to the customer services which was TERRIBLE. I went through the returns process and filled in the details on their website, selecting the shoes and reasons for return. I received an email saying my return request was being processed from a Lonowear email. A week went by. Nothing. I emailed them. 4 days went by. Finally got an email and they said it had appeared I’d made the return request through the shopify account. This was not true as I’d done it through their website and in any count, why should I be able to go through that process if they don’t allow you to do so with a return request submitted email? They were patronising and stated it was obvious.

I went through the returns process at the link they sent, which was weird as to submit the return I had to send a photo of the returns label rather than requesting a return. I also had to pay for returns, which in this day and age is insane. And the return address was very well hidden. It’s really like they are trying to make you give up and not return them.

Went I went through this process and paid for my return, it stated “Ship with any courier of your choice (Free)”. I don’t know how you interpret that, but I understand that if I ship with a courier of my choice, the shipping is free, right? No. On emailing them again they stated “our Return and Exchange policy is very clear on this topic. The customer is responsible for return shipping costs” “The screenshot you have shown relates to the 'Cost of Return', which is the fee that some companies apply for restocking shoes.” I’ve never incurred a restocking fee for shoes and it clearly states “ship” “courier” “free”. Nothing about restocking.

Do not waste your time on this cheap product, unprofessional, patronising, poor service, no customer care company.

June 19, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi John, thanks for summarising that experience and bringing it to our attention and sorry it took us a while to setup a Trust Pilot account to respond. Your comments do help us grow and improve as a business.

In recent weeks, we have taken steps to address some of the issues you have raised by clarifying our return and exchange policies.

For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return as stated in our Return and Exchange policy. You also pointed out that our wording was confusing with regards to the Cost of Return and we have taken steps to clarify it so that it doesn't come into conflict with our Return and Exchange policy. Appreciate your feedback on it.

Our current economics only allow for this business model and in most cases it works well, but understand that it can be frustrating for some customers who are used to another arrangement with larger companies. This is our opportunity area for improvement.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair and provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Thanks again for the feedback.

Advertisement
Rated 5 out of 5 stars

Very nice quality

Very nice quality (vs another brand of barefoot shoes I bought via IG) and super comfortable. The material of the shoes hugs my feet very well, I now wear them on daily basis after a transition period of around 2 months.

February 8, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

That's super good to hear Denise! Appreciate your feedback on the materials and the daily use cases. There are some new lifestyle gallery pictures on our website that you may like to check out :)

Rated 1 out of 5 stars

Poor customer service and sizing issues

The shoes itself look durable and nicely made. The customer service was horrible. I bought according to the sizing chart and my usual size, however the shoes were too big. At first when I went to the return website, it said I am not eligible for a refund even though I was in my 14 day window. Getting a response from them via email was very stressful, they responded within 2 days the least. Once I received an email from them it took another 3 emails to get through a bot that would just send me back to the same website that doesn't work or offer a discount on an exchange. Finally I was able to get to a representative via email. Most places offer you a pre-paid label when returning things, but for this one it required a photo of the shipping label to process the refund, so basically now you are paying out of pocket to return them. Maybe if they distributed to stores they would avoid upset customers and returns due to innacurate sizing.

May 22, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi Maribel, thanks for bringing this experience to our attention and sorry it took us a while to setup a Trust Pilot account to respond. Your comments do help us grow and improve as a business. We also appreciate that you think the shoe quality is solid and we will build on this positive side you remarked.

In recent months, we have taken steps to address some of the issues you have raised by expanding some of our store footprint, but we are still working on furthering this in US.

We do indeed ask our customers to wait up to 48 hours for a response, which we understand is frustrating at times but is a function of our small team growing and trying our best to keep up with the demand. We experiment with a mix of AI and human touch, still trying to get the mix right between urgency in response time vs. attention to detail and custom solutions.

For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return. Our current economics only allow for this business model and in most cases it works well, but understand that it can be frustrating for some customers who are used to another arrangement as you described.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair and provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes that you touched on :)

Thanks

Rated 1 out of 5 stars

Do not buy from them

Do not buy from them. They do not care about their customers.
I bought my first pair the wrong size. I tried to EXCHANGE them (not return!) at day 15. Returns ended at 14days which they regrettable informed me after thanking me for my support.

March 27, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Don’t waste your money

Don’t waste your money. I spent £70 on a pair that were far too big. The company agreed to an exchange as long as I covered the cost of shipping, so I sent them back to their Glasgow warehouse about five weeks ago, just before Christmas. The last email I received from them asked whether I had taken a picture of the soles, which was never requested until I was done returning the shoes. I’ve emailed them twice since but have had no response, so now I'm £70 out of pocket with no shoes to show for it. The company are clearly a bunch of cowboys with zero concern for their customers. Plenty of reputable shoe brands out there. Stick to those instead!

January 19, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi William, you are indeed right that there was a period during the holidays where we took longer than expected to get back on your size exchange request.

Based on our records we have subsequently responded to your email on 24 January 2025 with an exchange arrangement and you had been able to exchange the size successfully (order placed on 28 January 2025) and get it delivered.

Understand that this experience dragged on longer than it should have thus causing you inconvenience, however, we hope you can now re-evaluate your review based on the shoe quality and experience of using them.

Thanks!

Rated 1 out of 5 stars

Poor customer service and return policy

Extremely poor customer service.
I received the shoe and it was one size bigger, and this was after consultation with their so-called support to help you advice on best fit. Tried it on, it was too large. Wrote to them to exchange, but was told that we have to absorb the shipping fees. Asked if this can be waived. No replies from them and totally ignored this request.
I wrote another email to them to say that since they did not reply and seemingly not keen to attend to my exchange request, i'd request for a return instead to get my money back. They only replied to this email without addressing my earlier point.
I am about to return, but reading from other negative posts, I am not sure if I should do it because they might not even process it.

I would rather go for any other brands with good customer service and pay slightly more than having to deal with such poor customer service. Totally avoid Lono.

January 14, 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

In addition, we have now created more return points for major markets like US and UK, thus lowering return fees. For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair. We also provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Would appreciate any comments on the shoe quality too for providing feedback for other customers who could potentially use it! Thanks

Rated 2 out of 5 stars

Great Shoes - Zero Happy Returns

Nice comfy shoes - horrible returns/exchange policy that ends up feeling like a scam :(

Bought three pairs. Wanted to exchange one for a larger size and return the other two. Followed the various complicated steps for a return (which was a hassle).

Sent two pairs back, waiting for permission to send back a third - zero response for over a month.

Like another reviewer on here I feel like I have paid for shoes but have none.

I would avoid.

October 21, 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

Firstly we appreciate that you liked the shoes, but also understood your feedback on improving the exchange / return process.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

We hope these changes are a step in the right direction for our growing company and we hope that it won't overshadow the quality of our shoes.

Rated 5 out of 5 stars

So far I've bought 6 pairs of Lono's

So far I've bought 6 pairs of Lono's. 2 for myself, 3 for others and 1 pair that didn't fit and needed refunding or exchanging.
I'll try and keep this review simple but useful!

First 2 pairs - Perfect. From measuring feet to ordering to receiving, everything went really well for us.

Second 2 pairs - Almost perfect, the ONLY issue was my sisters didn't fit so we needed to exchange them.
After contacting Lono and already understanding there would be return shipping fees etc they came up with, for me, a great solution.
"Sell or gift the pair that don't fit to spread the Lono word and here's a code for discount of the next pair and free shipping."

Now I get it, some people would want something more or different but I was stoked with that.

So I sold the other pair for basically what I bought them for and then used the discount code to get 2 more pairs with free shipping.

All in all, great communication and for me, awesome result.

The shoes themselves fit incredibly well with or without socks and the knit sides means my wide shrek feet can open out properly!

I really do rate these shoes and for the money they blow others out of the water, especially in comparison with Vivo's, yes they're awesome BUT ridiculously expensive for what they are - just my opinion don't have a cry about it ;).

So there you go.
Buy Lono's.
They're mad.
Comfy as F and the service for me, has been great across every order so far.

Love 'em.

December 5, 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks so much for that great feedback and sorry it took us a while to get back to this review. Really appreciate that you're supporting our small and growing brand and also taking advantage of the Green Return option, which is absolutely helping us save on shipping fees and also converting new people to the barefoot community!

Advertisement
Rated 1 out of 5 stars

Cheaper than Vivo but terrible exchange / return policy

Shoes are cheaper than Vivo but not worth it:
1) terrible customer service. The shoes I ordered are one size too big and I haven’t been able to exchange them.
2) exchange requires a complicated series of sending photos and shipping slips so the company can send an exchange code. I’ve shipped the shoes back and haven’t received an exchange code. They’ve basically taken my money and I’ve got no shoes. I’ll probably have to file a dispute with my credit card.
3) because shipping isn’t covered, I’ve paid $30 for extra shipping costs including the return. Shipping costs add up plus the headache of dealing with a non-responsive customer service.

Thought these might be a good, cost effective alternative to Vivo but the lower price point also comes with bad customer service so not worth it at all.

October 27, 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Hi there, thanks for bringing this to our attention and sorry it took us a while to setup a Trust Pilot account to respond.

In recent months, we have taken steps to setup an official Exchange and Returns portal using AfterShip as a provider, which allows for quicker and smoother experience. Also allowing customers some choices to exchange for certain models without having to wait for a reply.

In addition, we have now created more return channels for major markets like US and UK, thus lowering return fees. For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair. We also provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Would appreciate any comments on the shoe quality too for providing feedback for other customers who could potentially use it! Thanks

Rated 5 out of 5 stars

One of the best shoes I have ever tried…

One of the best shoes I have tried ever. Bought these shoes, 7 days ago, and they are just great for both running, and training in the gym.

At first you can feel your feet having to get used to the fact that you aren't getting as much support, but it feels more strengthening than painfull.

All in all great product would recommend, especially if you have bunions like me, then the wide toebox helps a lot and they are so comfortable as well.

August 5, 2024
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the great feedback and being our first Trust Pilot reviewer to get the whole thing going!!

Show reviews in all languages. (60 reviews)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look