So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
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Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
Replied to 50% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Great t-shirts, fast delivery
Great t-shirts, love them.
Fast delivery, no issues, just perfect
Loow: number 1
I know Loow as from the beginning. The products are simply excellent. Expensive but exceptional on all aspects. The website is working very well and delivery is OK.
I really love the LOOW t-shirts!!
Speedy delivery
Speedy delivery, speedy return if wrong size ordered. No fuss and splendid customer support. Highly recommendable company.
You get what you want an fast…
You get what you want an fast delivered. What can I say about the clothes others than I am wearing it everyday since the first delivery
Brilliant clothes fantastic customer…
Brilliant clothes fantastic customer service. Love shopping here
Great product
Best t-shirt I have ever had💪🏽
The one t-shirt that will save you time!
I'm happy I don't need to spend time and decision fatigue deciding which t-shirts to buy in the future, because I've realised this is THE superior t-shirt a man can get.
High quality merino product: extremely comfortable, fits like it was tailored, and highlights your gains to perfection. Extremely versatile to use in any situation whether you want to sweat in the gym, shred the slopes in the snowy alps, or dress up for a fine dinner.
With something that is in direct contact with your body everyday like a t-shirt, go high class!
It might seem like a huge price for a t-shirt, but think about the time and mental fatigue you'll safe yourself, and the fact that you only need to buy half the amount of t-shirts if you just wear Loow instead of regular t-shirts.
- You don't have to wash it nearly as often as any other t-shirt: hang it up, and wear it again next morning.
- You can use it any weather and any situation, so you don't have to change during the day.
- You know you are getting the best of the best in terms of quality and no weird endocrine disrupting polyesters or chemicals.
- You know you are wearing something that highlights your gains.
Thank you guys for giving me this value that reached far beyond the more expensive price tag.
Great longlasting t-shirt
Great longlasting t-shirt. Soft, good fitting and durability. It Will never smell and it need washing No problem to do that
Great v-neck t-shirt in quality 220
Great v-neck t-shirt in quality 220 - Dark blue. It is very soft to wear. Can’t believe it’s wool. Keeps you warm 24-7. Best part - it doesn’t get smelly like synthetic fabrics do. I would definately buy another… and another… and another. Great quality and great luxury that anyone should allow themselves.
Great products
Great products. Clothing from Loow is comfortable, durable and stylish. Great for temperature regulation, and the products are light weight. I really enjoy wearing the t-shirts, both short and long sleeved, and the socks and boxers. If you need to return a purchase for some reason the customer service is also great.
Quality issues
Loow t-shirts are quite nice and fit well, however, they are vey delicate and if you wear a belt with a buckle they easily get small holes in the knit.
Loow also have quality issues, I have received t-shirts that are too long and too short and last time a t-shirt with a flawed sewing.
For the t-shirt that were too long/short I received replacements, but for the flawed sewing Loow claimed that I had tampered with the sewing to remove a wash label.
The last experience is a completely no go for a company that want to sell premium products and I will look for alternatives to Loow going forward as I will not accept being accused for lying/cheating.

Reply from LOOW
Excellent
Loow crew is prompt and helpfull, their shirts awesome and durable so I started branching out to other products, not much more that can be said. You can't go wrong with them.
I bought 1. And immediately bought 2 more!
I bought a 135 t-shirt, wore it for an entire week, and then ordered 2 more. I simply don't want to take it off -and it works great as both an undershirt and as a stylish t-shirt with a blazer. Highly recommendable!
Good costumer service. High quality clothes
They are quick to reply to mails. Very good quality and costum made clothes are spot on what I ordered.
Absolute great
Absolute great. Took an xs and it fits very tight on the arms - exactly whai i wanted for underwear under a tight sweater. So perfect for me - not too warm during office workday and keep temperature perfect
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