Love To Be Natural Reviews 199

TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Evaluating 35 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with their orders, frequently not receiving items or experiencing extensive delays, even when fast delivery was promised. People also faced considerable difficulties obtaining refunds, with many waiting weeks or even months, and some only receiving their money back after initiating disputes with their banks or credit card companies. Reviewers consistently found it challenging to contact the company, often receiving no responses to emails or messages across various platforms, and noted that the provided phone number was unresponsive. While some customers were satisfied with the product itself once it eventually arrived, the overall sentiment points to widespread dissatisfaction with the purchasing and post-purchase processes.

What people talk about most

Order

Consumers consistently express strong dissatisfaction with their orders. Many report not receiving their... See more

Refund

Users describe negative interactions with refund processes. Many customers report significant delays or... See more

Product

Reviewers mention ambiguous feedback about product. Many customers report significant delays in receiving... See more

Delivery service

People report negative experiences with delivery service, citing significant delays and unfulfilled promises.... See more

Customer communications

Customers had negative experiences with contact. Many reviewers report a complete lack of response from the... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more

Rated 1 out of 5 stars

Absolutely shockingly incompetent level of customer service. In August I placed an order for a little frog woven wrap, an expensive item for me whilst on maternity leave. Weeks went by and I had not r... See more


Company details

  1. Baby Store

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.8

Poor

TrustScore 2 out of 5

199 reviews

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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Scam - report them ASAP

I don't understand how this website is still legally allowed to operate. Like so many others on this page, I ordered something from this website, received a confirmation email, was never sent the item.
I paid with my debit card but after raising the circumstances with my bank I should hopefully receive the money back. I've also called Citizens Advice Trading Standards to report the company - which I recommend everyone does - and I also passed the details onto BBC Moneybox, Which? to report a scam and Guardian Consumer Champions although I doubt anything will come of it.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

Really disappointing

Really disappointing. Did not dispatch order despite paying for next day delivery, did not reply to emails or the contact form on website. Will try to reclaim money via the card company as it doesn't look likely I will hear from them. Avoid, seems like a scam.

May 7, 2026
Unprompted review
Rated 1 out of 5 stars

Placed an order 14 days ago

Placed an order 14 days ago, no email of dispatch, and so many emails to chase I couldn’t even count, tried to call the business number, it doesn’t connect, sent Instagram messages and messages under nearly every Instagram post, not one response. I have sent a final email today as I will be requesting a chargeback on my card, business is still running but seems to be a complete scam

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

Really disappointed

Really disappointed, I ordered a sling months ago and I still haven't received my order and no response to emails when asked for a refund. I have tried to email, contact through their website and Instagram!

April 16, 2026
Unprompted review
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Rated 1 out of 5 stars

DO NOT order from this company.

DO NOT order from this company.
I have not received my order from weeks ago and they do not reply to any emails.
They will take your money and you will never hear from them again.
How they sleep at night I do not know!!

April 10, 2026
Unprompted review
Rated 1 out of 5 stars

Took my money, order never arrived, ghosted.

Placed an order for a woven wrap in mid December 2025. The order never showed up, I didn't get a dispatch notification. I emailed them mid January and was told there were delivery delays. I was told this for weeks. I never heard from the company again after January, they have completely ghosted me. I've emailed every couple weeks, I've requested to cancel, I've asked for a refund, no response. I've submitted contact requests through the website, no response. I submitted a complaint review on their website, got an email through to validate the review, but it never went up and I was never contacted again. They owe me £116, they've clearly just stolen my money at this point. Never had anything like it, insanely unprofessional, not convinced its a legitimate business. Avoid completely.

March 29, 2026
Unprompted review
Rated 1 out of 5 stars

Scamming company

Failed to update me about my order. No response through contacting the company online, no response on instagram. No item delivered after almost 2 weeks after it said “free 48 hour delivery service”. Now having to go through my bank to see if I can claim the money back. AVOID AT ALL COSTS.

March 29, 2026
Unprompted review
Rated 1 out of 5 stars

No refund

I cancelled my order due to lack of dispatch info. The company agreed to refund my money but didn't. I sent lots of emails asking for my money and in the end reported the company to my bank who claimed the money back on my behalf.

January 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Avoid this company

I would avoid this company. I had terrible experience twice. Originally I have ordered baby sling beginning of December, the order wasn’t delivered so I have contacted the shop and was informed that the item is delayed and they can refund me. I have accepted the refund option and was told that the refund was processed. Unfortunately I didn’t check my bank statement at that time to make sure as I was trusting the refund was sent. A few months later in March I have placed another order, again the order was not delivered so I have contacted the shop again but didn’t receive any response this time. This made me worried so I started to read all reviews here on Trustpilot only to find out that this shop does take customers money, never sends anything and never refunds money back. That made me check my bank statement for my original order from December only to find out that the seller never refunded anything. I had to open dispute through my bank to get my original payment back and just waiting to open another dispute for the second order. It is really sad that people like that are able to run business and take other people money. Please avoid this company

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid!

Avoid!! Be warned that they are scammers. They'll take your money, never send your items and never refund you.
I wish I had read the reviews before I gave them my money.

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

I think this company has gone bust

I think this company has gone bust. Took my money and no correspondence other than acknowledgement email about order and order number. I’m now disputing this with my bank, luckily paid with credit card. Shocking. I used them in the past and they were great.

February 4, 2026
Unprompted review
Rated 1 out of 5 stars

May as well throw money in the gutter

Avoid. Wish I had read these reviews before throwing my money down the drain. No sling delivered no response to chase emails or messenger emails no phone number thanks for wasting my money as a new mum. Professional scammers

January 23, 2026
Unprompted review
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Rated 1 out of 5 stars

AVOID

AVOID! Rip off company that take your money and don’t send the goods!

January 26, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Ordered no order number or confirmation. Waited afew days and contacted...no reply. Waited afew more and emailed...no reply. Raised a dispute with my bank.

January 27, 2026
Unprompted review
Rated 1 out of 5 stars

Didn't process my wife's refund

Didn't process my wife's refund. Needed to get a chargeback from credit card company. Strange things also like not receiving an order number.

Makes me think any good reviews on here are from bots.

Shop somewhere else!

February 5, 2026
Unprompted review
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Rated 1 out of 5 stars

Don't waste your time/ money.

Placed an order on Friday for a pre-school carrier. The website said the item was IN STOCK and offered free 48 hour postage. The website states orders are dispatched the same day they're received and it counts Saturday as a working day. It is now Wednesday and I haven't received the item. I contacted the company who said it will be 1-2 weeks before they dispatch it because they have to order it from abroad; not the definition of 'in stock'! I then found multiple other negative reviews where people waited months to receive their order, or never received it at all, and also hadn't received refunds. I need the carrier for this weekend, but that is looking extremely unlikely. I wish I had brought directly from Lenny Lamb. Don't waste your time with this company.

February 4, 2026
Unprompted review
Rated 1 out of 5 stars

Order never received, refund never received

I ordered a wrap which I needed for Christmas. I ordered it on the 4th December, as I had previously been told by the company it would take 2 weeks. 2 weeks later they said it wouldn't arrive by Christmas. I cancelled my order and was promised a full refund.

Since then I email every couple of weeks. Either there is no answer, or the answer is a very helpful version of "we've escalated this and your refund should be with you within X days". The refund has never arrived, it has been 6 weeks now.

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

Fraudulent company

Fraudulent company. Customer service strung me along for months and never sent my baby ring sling. £90 wasted and months without a carrier. Avoid at all costs!!

December 23, 2025
Unprompted review

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