Love To Be Natural Reviews 

173
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 42 reviews, most reviewers were let down by their experience overall. Consumers frequently reported that their purchases were never delivered after weeks of waiting, and trying to reach customer service through emails or online forms led to complete silence. People also shared frustrating experiences trying to cancel purchases, stating that promised refunds were never processed and they had to contact their banks for help. However, some people mentioned that product availability details were misleading, because items advertised as ready in stock actually required international shipping and faced major delays. Reviewers expressed disappointment over receiving no order confirmation numbers and being left completely in the dark regarding shipment updates.

What people talk about most

Order

Consumers express deep frustration and disappointment regarding their order experiences, highlighting severe... See more

Refund

Users describe negative interactions with refund, highlighting a widespread frustration over unresponsive... See more

Product

Reviewers mention ambiguous feedback about products, noting long delays and items not arriving for weeks or... See more

Delivery service

Reviewers highlight negative aspects of delivery service, frequently reporting missing items and severe... See more

Customer communications

Clients share profound frustration regarding contact issues, consistently highlighting a complete lack of... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received. No emails responded to and she does not post any poor reviews on her site...... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more


Company details

  1. Baby Store

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.3

Bad

TrustScore 1.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(173)

42 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I think this company has gone bust

I think this company has gone bust. Took my money and no correspondence other than acknowledgement email about order and order number. I’m now disputing this with my bank, luckily paid with credit card. Shocking. I used them in the past and they were great.

February 4, 2026
Unprompted review
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Rated 1 out of 5 stars

May as well throw money in the gutter

Avoid. Wish I had read these reviews before throwing my money down the drain. No sling delivered no response to chase emails or messenger emails no phone number thanks for wasting my money as a new mum. Professional scammers

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID

AVOID! Rip off company that take your money and don’t send the goods!

January 26, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Ordered no order number or confirmation. Waited afew days and contacted...no reply. Waited afew more and emailed...no reply. Raised a dispute with my bank.

January 27, 2026
Unprompted review
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Rated 1 out of 5 stars

Didn't process my wife's refund

Didn't process my wife's refund. Needed to get a chargeback from credit card company. Strange things also like not receiving an order number.

Makes me think any good reviews on here are from bots.

Shop somewhere else!

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Don't waste your time/ money.

Placed an order on Friday for a pre-school carrier. The website said the item was IN STOCK and offered free 48 hour postage. The website states orders are dispatched the same day they're received and it counts Saturday as a working day. It is now Wednesday and I haven't received the item. I contacted the company who said it will be 1-2 weeks before they dispatch it because they have to order it from abroad; not the definition of 'in stock'! I then found multiple other negative reviews where people waited months to receive their order, or never received it at all, and also hadn't received refunds. I need the carrier for this weekend, but that is looking extremely unlikely. I wish I had brought directly from Lenny Lamb. Don't waste your time with this company.

February 4, 2026
Unprompted review
Rated 1 out of 5 stars

Order never received, refund never received

I ordered a wrap which I needed for Christmas. I ordered it on the 4th December, as I had previously been told by the company it would take 2 weeks. 2 weeks later they said it wouldn't arrive by Christmas. I cancelled my order and was promised a full refund.

Since then I email every couple of weeks. Either there is no answer, or the answer is a very helpful version of "we've escalated this and your refund should be with you within X days". The refund has never arrived, it has been 6 weeks now.

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

Fraudulent company

Fraudulent company. Customer service strung me along for months and never sent my baby ring sling. £90 wasted and months without a carrier. Avoid at all costs!!

December 23, 2025
Unprompted review
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Rated 1 out of 5 stars

Go directly to manufacturer if possible!

Ordered and paid for baby sling 29th November 2025.
After numerous emails chasing whereabouts, and lack of response.
Placed order directly with supplier in Sweden (which was also £15.00 cheaper). Sling arrived from Sweden two weeks later.
Cancelled order and requested refund on 5th January 2026.
As of today 23.01.2026 and further emails requesting refund still no response.
NOT AN EXPERIENCE OTHER'S SHOULD HAVE TO DEAL WITH.

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER FROM THIS COMPANY

Ordered a mamalila jacket from them nov 19th, 2-3weeks delivery. I contacted them giving them more than 3 weeks. Colin was emailing me saying it didn't arrive on time, after countless weeks of being told that it would come in the next weeks’ delivery.
I messaged them for a refund, no reply, its been a week now and no update. PLEASE DO NOT BUY FROM THIS COMPANY!! Save yourself the hassle and all the stress. I will email them again next week and will take the legal way of doing things.

November 19, 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous, fraudulent company

Horrendous! Fraudulent company.
Ordered a coat. Received no confirmation email. I sent an email asking when it would arrive after waiting 10 days. I received a response saying the coats are imported and usually arrive within 1-2 weeks and it would be sent to me within 24 hours, tracked. It was not. 6 weeks later, no coat and no refund. I was told I would receive a refund 3 weeks ago.

Order straight from Germany if you’re after the Mamalia coat.

January 9, 2026
Unprompted review
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Rated 1 out of 5 stars

Avoid avoid avoid!

ordered a baby carrier on 23rd November. The following day, I received an email saying they were waiting for it to come back into stock. They offered an alternative model, but as I was told it would only be around two weeks until it was available, I chose to wait.
I received update emails up until the week before Christmas. Since then, they have completely stopped responding to any correspondence, despite me trying every available contact channel. The item now appears to be in stock on their website, yet I have received no response, dispatch confirmation, or tracking information.
I have now raised the issue with my bank, as it seems unlikely I will hear from them again.

I did my research and chose this carrier specifically for my new baby. It is extremely disappointing and upsetting that a company would treat customers—particularly new parents—in this way.

January 8, 2026
Unprompted review
Rated 1 out of 5 stars

Poor experience overall. Avoid.

Ordered a mamalia jacket a month ago, stated as in stock and 1-2 weeks for delivery. 2 weeks passed and it took 2 emails to get a response which was that there had been delays in getting the jacket (so not in stock). Another 2 weeks and no further contact. Unfortunately I didn't read the reviews before buying from this company as it looks like I'll have to try and get my money back via my credit card company.

December 31, 2025
Unprompted review
Rated 1 out of 5 stars

Please don't buy form this company

Wish I had read these reviews before ordering. I ordered a baby wearing coat with attachments for a maternity and baby carrier. The item appeared as in stock and estimeted delivery was 5-7 working days. I ordered well in advance at around 5 months pregnant to allow the item to arrive in plenty of time for use throughout the third trimester. The item didn't arrive for two weeks and when I chased I was told it would arrive in their depot by the end of the week. This happened 3 times and after over a month with no sign of delivery I requested a refund and purchased the same coat direct from the manufacturer which arrived within a week. More than 14 days later and despite chasing there is no sign of a refund so I am more than £200 out of pocket with a baby arriving in just over 2 months and Christmas looming. I have raised a dispute with my bank and just glad I paid with a credit card. Shame on this company for scamming expectant parents who have enough on their plate already

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

Order never received

Order never received. Customer service kept promising it would be in the next order. Ended up cancelling PayPal payment. Awful customer service and never got product.

December 15, 2025
Unprompted review
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Rated 1 out of 5 stars

I feel scammed they have stollen my money!

I would give the company naught stars if I could. I feel scammed! I ordered a baby carrier in Sep which stated in stock. Then I waited and waited nothing came. So I emailed and they said it wasn't in stock it would be a couple of weeks. Long story short I cancelled the order for a refund. But I still haven't not my money back even now and it's December! I've reported them to Klarna so hopefully I'll get my money. Please dont buy from them, it's been so stressful.

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Just don’t use these people.

Just don’t use these people.
We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks trying to get an answer and refund.

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

Item never arrived as apparently out of…

Item never arrived as apparently out of stock. Emailed several times but unfortunately the company has stopped replying after they said they would refund in full. I still have not got my money back for an item I paid for more than four weeks ago. I raised a dispute with my bank.

September 21, 2025
Unprompted review

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