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LV= Reviews 84,846

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 6,301 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent pricing, often finding competitive rates and significant savings compared to other providers. The service is consistently praised for being efficient, professional, and helpful, with many appreciating the smooth and easy user experience, especially when dealing with claims. The website is also noted for its user-friendly design and straightforward navigation. However, some customers expressed dissatisfaction with the claims process, citing issues like slow action on claims or disputes regarding damage assessments. A few other people also felt that renewal prices were unexpectedly high, leading them to seek better deals elsewhere, and some encountered difficulties with online account access or policy adjustments.

What people talk about most

Price

Clients share positive opinions on price, frequently highlighting competitive quotes and significant savings... See more

Service

Reviewers mention positive feedback about service. Many customers praise the efficiency and professionalism... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the easy-to-navigate and... See more

Website

Consumers generally express satisfaction with the website, finding it easy to navigate and use for purchasing... See more

Claim

Customers consistently note ambiguous experiences with claim. While many reviewers praise the smooth, quick,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I like LV but rather than accept the increased renewal I went online and bought the same policy for last years price (well £3 cheaper). Why don't companies learn and reward 'loyal' consumers with a fa... See more

Company replied

Rated 5 out of 5 stars

No going round the issues, each question direct and to the point. This makes filling out forms easier, once paid documents directly to you. Rang up following day to check I was talking to a human, a... See more

Company replied

Rated 5 out of 5 stars

Third party reversed into me. Thankfully third party was honest and admitted it. LV handled my claim extremely well. My car was collected by Britannia Rescue and a replacement car delivered by Enterpr... See more

Company replied

Rated 5 out of 5 stars

Was happy with the renewal but checked on line got a better quote again by yourselves on line rang your agent to inform you to price match it but for some reason not familiar with it was told could n... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

85K reviews

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Rated 5 out of 5 stars

Rejoined Britannia Rescue

Rejoined Britannia Rescue . The process was quick and easy. Britannia provides a first class breakdown
service at an attractive and affordable price.
Highly recommended.

May 15, 2026
Rated 5 out of 5 stars

Great Value for money

The price quoted to renew my car insurance was £80 cheaper than renewing with the current insurer. A fair price and I'm delighted.
Thank you

May 15, 2026
LV= logo

Reply from LV=

Thanks for leaving us a review Keith, it's good to hear we were competitive for you. ^Joe

Rated 1 out of 5 stars

Useless customer service rip off renewal

we got our home insurance renewal quote, it had doubled from lat year. contacted LV numerous times, told this was due to a unclosed claim, informed them that it was sorted, said they cannot take our word would have to contact their contractor. Promised would call back. 2 weeks on and numerous phone calls and been passed from pillar to post still not sorted, as we had aorted the repair and paid it ourselves, Lv would not take our word for it. afer another round of phone calls agve up all hope. Cancelled renewal, and obtained insurance at same level of cover £700 cheaper. GoodbyeLV
Tip Never let them put you on auto renewal, shop around.

May 15, 2026
Unprompted review
LV= logo

Reply from LV=

Hi John, we're sorry things haven't gone smoothly for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Joe

Rated 5 out of 5 stars

As expected

October 3, 2025
LV= logo

Reply from LV=

Thank you for taking the time to leave us a review :) ^Lisa

Rated 5 out of 5 stars

Easy and quick process from start to…

Easy and quick process from start to finish. Very competitive price for the level of cover.

May 14, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Dennis, it's good to hear we were competitive for you.^Lisa

Rated 5 out of 5 stars

When looking for a new competitive car…

When looking for a new competitive car insurance there were a lot of cheaper options but once you delve into them, all is not as they seem.This is a company we have used previously over the years and although a bit more expensive than some there was more meat and bones to it overall.

May 14, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Alex, we want to do all we can to help our customers. ^Lisa

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