Merchant of Magic Reviews 

521
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 199 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for providing knowledgeable advice and taking time to demonstrate tricks during shop visits. People love the huge variety of available products, noting that online demo videos and accurate descriptions make it easy to choose suitable magic tricks and collectibles. Buyers also highlight the prompt shipping services, mentioning that items arrive quickly and are always exceptionally well packaged. Though some people mentioned occasional delivery delays or slow dispatch times that extended beyond expected dates. A few reviewers also experienced product-related concerns, such as receiving incorrect item variations or unreadable markings on specialty cards.

What people talk about most

Product

People report positive experiences with product, highlighting the high standard and great value for money of... See more

Service

Users describe positive interactions with service, highlighting attention to detail, speedy delivery times,... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt delivery times... See more

Staff

Customers had positive experiences with staff, consistently describing team members as exceptionally... See more

Quality

Clients share positive opinions on quality, consistently finding magic equipment, cards, and tricks to be of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just come back to Magic after many years away and just discovered Merchant of Magic. What a Fantastic shop always friendly and helpful offering a great service. Any thing you want in Magic th... See more

Rated 5 out of 5 stars

This review is regarding the PDF guidebook “Approaching Magic Practice; How to Practice Magic Tricks Effectively By Dominic Reyes.” This 100 page book is brilliant, “spot on,”incredibly apt. I... See more

Rated 5 out of 5 stars

What an amazing shop. They have everything for any magician of any age whether you’re starting out or already a professional. Lee,one of the staff members, showed off magical talents by showing as a... See more

Rated 5 out of 5 stars

I signed up for the mystery card plan, and I haven't been disappointed yet. I have received 4 different packs of cards so far, and they look great in display cases. I also purchased the display cases... See more


Company details

  1. Magic Store
  2. Toy Store

Written by the company

The Merchant of Magic supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide. Our magic shop offers over 20,000 magic tricks, mind reading magic tricks and illusions. The bricks and mortar magic shop, based in Hampshire, offers Personal Tuition and workshop sessions to take you from beginner to expert! All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UK Magic Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.


Contact info

4.8

Excellent

TrustScore 5 out of 5

521 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 35% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(521)

197 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fabulous Shop, highly recommend.

We went into the shop to have a look about and the service was excellent. Friendly staff who took time out to show us some magic which the kids loved, and myself! Will definitely be back and also have some great ideas for Christmas presents 🎁

November 10, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic purchase

Great place to purchase products from, items were shipped and delivered efficiently. Also I needed technical support and they were available over the phone and email. Highly recommended

October 27, 2025
Rated 5 out of 5 stars

Fantastic shop!

Fantastic shop!! My son had been looking forward to his visit and he wasn’t disappointed! He was shown tricks and came away with a couple of his own. Thank you!! 🤩

October 15, 2025
Unprompted review
Rated 3 out of 5 stars

The product's inner box was damaged…

The product's inner box was damaged even though the outer box was not. It was also a different version than used in the demo video. Merchant of Magic organised credit for a replacement but didn't follow up on a final request I had to resolve the issue with fastest shipping for thee replacement. More detailed vetting of what's being sold would help customers avoid both issues.

September 24, 2025
Rated 5 out of 5 stars

What an amazing shop.

What an amazing shop.
They have everything for any magician of any age whether you’re starting out or already a professional. Lee,one of the staff members, showed off magical talents by showing as a few tricks. Highly highly recommend this shop.

October 8, 2025
Unprompted review
Rated 5 out of 5 stars

Went to Bishops Waltham to have a look…

Went to Bishops Waltham to have a look around a came across this magic shop. A staff member named Lee was absolutely amazing. He shows us some magic tricks that wowed us. Thank you so much
The shop is absolutely stunning recommend for any budding magician of any age

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

25 GBP in my currency is a fortune --…

25 GBP in my currency is a fortune -- that's what I paid for a 3-7 day tracked delivery service international...... nothing -- a month later -- refusal of management to manage the problem,

September 28, 2025
Merchant of Magic logo

Reply from Merchant of Magic

Hi Sean

Sorry to hear you are unhappy with the cost and speed of shipping your order to South Africa. Unfortunately it is not a 3-7 day service to your country and your package is currently held by customs awaiting their clearance and your action.

As you know, we have been updating you through the whole shipping process via our support ticket system and have provided you with full tracking.

I do understand that £25 shipping is more than you would like for this order. The actual shipping cost by the courier was £37.56 however we capped the shipping and paid the rest for you as goodwill.

Rated 5 out of 5 stars

Highly recommended!

Highly recommended!

I have rediscovered my love of magic recently and I find Dominic and co exceptionally helpful. Great products, great comms, and speedy delivery. Brilliant!

September 24, 2025
Rated 2 out of 5 stars

Really disappointing service

I ordered several gaff decks in red and some magic coins. The order was sent with a handwritten note saying 'Coins to follow' and one of the decks was blue not red.
I waited several days for the coins to show up (still not arrived at time of review) and contacted customer service about the wrong deck. I used the contact form on the website but heard nothing back.

After chasing again via email I was told they didn't have red so the sent blue and if I didn't like it I would have to return the item.

I've had great experiences with this company in the past so it's a shame to see they've fallen so far in terms of customer service lately. I'd advise taking your money elsewhere until things improve.

September 22, 2025
Unprompted review

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