Magnum Reviews 

150
TrustScore 1.5 out of 5

1.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 30 reviews, most reviewers were let down by their experience overall. Consumers frequently mention that the ice cream tastes gritty, overly artificial, and significantly too sweet when compared directly to the classic original recipes they once loved. Shoppers also note noticeably smaller product portions, extremely poor overall value for money, and a frustrating lack of proper filling or expected flavor profiles. The minority of people were satisfied with specific chocolate elements or previously enjoyed product varieties. Some customers noted that certain parts of the treats still delivered a pleasant crunch or a reasonably enjoyable taste despite widespread disappointment across the frozen dessert market.

What people talk about most

Product

Consumers find product to be a major disappointment, noting a significant downfall from what they used to be.... See more

Quality

Clients share negative opinions on quality, expressing deep disappointment with recent recipe changes that... See more

Price

Reviewers highlight negative aspects of price, stating that it is currently just not worth the money.... See more

Value for money

Users describe profound disappointment regarding value for money, consistently stating that it is not worth... See more

Reviews shaping this summary

Rated 1 out of 5 stars

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to e... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

150 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.4

All reviews

(150)

69 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

This wretched company The Magnum ice…

This wretched company The Magnum ice cream company have absolutely ruined the Feast ice cream & I hate them for it! I’ve eaten that ice cream since I was a kid 40 odd years it’s always been my favourite, chocolate ice cream with a chunk of hard chocolate in the middle. Had one of the so called improved ones the other day and it was the worst generic rubbish no more choc ice cream no more hard chocolate in the middle and it tastes sicklier. Literally destroyed a British staple. I’m livid I’m boycotting all their products for now on. Feasts are dead after half a century. Gutted

March 6, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

Agnum quality changed for worse

I used to buy magnum ice creams air time, but for some health issues stopped it for almost six months. Last week I bought Utopia Almond from Aldi in Melbourne. It looks like everything has changed. The thickness of chocolate coating reduced, the amount of almond pieces less and there was no creamy rich texture and taste. Just wast of money and disappointment.

March 2, 2026
Unprompted review
Rated 1 out of 5 stars

Scam

The QR code clearly states that "Scan the code to find out more about our sustainabilty programme" and when i scanned it it cleary went stright to advertisment... ill be staying away frim Magnum from now on. Deciving. Trully...

February 22, 2026
Unprompted review
Rated 1 out of 5 stars

Trash product at best

Trash product at best. Absolute garbage. And this company wasted its efforts not on actually crafting a quality product but to mess with a long-standing and quality competitor. Disgusting, in both quality and well.. quality.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

What in the actual

What in the actual, was that garbage. Oh yeah Unilever subsidiary. Time to not buy anything connected. Pure poison

January 6, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

What the heck is wrong with Magnum?

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum again. Ben and Jerry's yes. Magnum never never ever again. The board at aunilver should fire the CEO, President and all board members of Magnum. Then sell Ben and Jerry's back to the original owners. I still hold many shares in Unilever stock. When they sell their ice cream division the sock price will double at the very least. A disgruntled shareholder. Thomas J Richards

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Magnum Almond ain’t what it used to be 🤮

Bought Magnum Almond packet with 3 ice creams. Used to love these. WHAT HAS HAPPENED? The ice cream was cheap tasting, not creamy as it used to be and had a strange plastic like texture. Equally, the chocolate was poor quality. Wont be recipe buy this old favourite ever again!

December 5, 2025
Unprompted review
Rated 1 out of 5 stars

Ice milk instead of ice cream

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to enroll in Medicare or buy an alert for seniors. ?? There is NO Corp office number listed anywhere to get in touch with anyone to file a complaint. I will NEVER buy this garbage again!

October 22, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Horrendous quality control

Horrendous quality control, especially in the UK. Absolutely atrocious. Multiple unsealed packaging, inconsistent batches (broken chocolate shells, ice crystals indicating quality issues etc.). Major downfall from what Magnum used to be.

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely devastated by the taste of…

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly tastes like air! Bring back the delicious creamy, melt in your mouth ice creams!!!

September 25, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Traces of peanuts

That I have allergy to peanuts. I believe this ice cream has traces of peanuts in it (or more) as I ended up with a very painful and huge cyst on my chin which slowly developed after eating 3 over a week, when I had never ate them before (not for years). Other products from different brands have done the same over the years and if I don’t eat them, I won’t get these cysts. So this is another product that I can’t consume on the list. Even a slight trace of peanut will cause this for me. Due to the size of this cyst, I know there was more than just a trace of peanut in this ice cream due to my long time experience of testing different foods for 20 years. People don’t realise how sensitive they are to peanuts until they have done a check or have become observant as I have. I had to write this review, as the cyst, due to the level of pain and discomfort the ice cream caused, has had on my life the last 7 days. It’s very embarrassing.

June 26, 2025
Unprompted review
Rated 1 out of 5 stars

We bought 4 boxes of Magnums and 3 were…

We bought 4 boxes of Magnums and 3 were in bad shape. It was like someone stomped and played soccer with them. I called the number on the box and it's the wrong friggin number! I had to look the real number up. After that I talked to a lady for 20 minutes explaining it to her and then she wanted me to take pictures of the boxes, send a receipt and then she said they might give me reimbursement coupons! Will never buy this over priced bs again.

June 17, 2025
Unprompted review
Rated 1 out of 5 stars

I partnered with Magnum for some time

I partnered with Magnum for some time. I have recently run into major issues. After about 5 calls to support and hours on hold, we were told that we had to email an email address and would be hearing back within 5-10 minutes. I requested for withdrawal, and my request was denied until syndicate on my DP came through for me. I have access to my funds now.

February 11, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Magnum Classic Ice Cream. Not classy anymore.

Been a fan of Magnum classic ice creams for years but noticed last year the quality was poor. This year it's got even worse. It's as though there's more water in the mix because the ice cream has lost it's creaminess and it's full of icy lumps. We won't be buying them any more. I hate cost cutting when it affects the quality.

April 29, 2025
Unprompted review
Rated 1 out of 5 stars

Magnum's Mint chocolate icecream on the stick is YUKKKK

Magnum's Mint chocolate ice-cream on a stick is the worst ice cream I have ever tasted!!
On the outside the chocolate coating has burnt sugar crystals and when you bite into it YUKKKK it like chewing glass in mouth. There is enough sugar in the icecream and chocolate so WHY PUT THOSE SUGAR CRYSTALS??? I got my refund but in future will certainly not buy Magnum's mint icecream on a stick.

April 23, 2025
Unprompted review
Rated 1 out of 5 stars

Magnum what have you done ….

Magnum what have you done ….. the adverts are all about the crunch of the chocolate but now in reality half the chocolate there used to be. the embossed “M” has disappeared because the chocolate is too thin and broken in every ice cream in the pack. Tasted like standard choc ice. I’d rather pay more and keep the original so disappointed

April 12, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look