How Marketing 180 Transformed My eCommerce Business
I've been running an eCommerce brand for several years, I was primarily relying on paid media and influencer marketing for traffic. It was costly, especially with Facebook and Google draining tens of thousands from my budget every month. And influencers weren't exactly getting cheaper either. If I stopped running the ads, the only lifeline for my business I had was through our email and SMS campaigns. That approach wasn't sustainable. I was relying on ads like it was plugged into a life support machine. I needed a shift from being so heavily dependent on these ads. That’s when I was introduced to Marketing 180 from a friend I trusted who worked with them and had good things to say about them.
Initially, our SEO game was almost nonexistent, we were only ranking for our brand name related keywords, this was bringing in some traffic but hardly anything you’d call sustainable. I really needed to diversify and target new keywords. Marketing 180 came in, optimized our website, and revamped our content. I mean, they published a lot of niche relevant blogs in the first 90 days and restructured the site around a lot. We went from ranking for 172 branded keywords to 1,763 in just 8 months. By the 11th month, the revenue from organic search not only covered but also exceeded the investment I made with Marketing 180. I have to say that they managed to create a steady stream of organic revenue for my business coming from all those keywords they positioned us for.
Was it worth it the investment? For me... Absolutely. It wasn’t overnight success, but nothing truly sustainable ever is. But now, I don't have to hemorrhage cash on ads like before. Ako Stark, CEO of this company, is the real deal. He worked with me personally, walking me through every step of the way. I really felt like I was being taken care of on a personal level, vs. my previous experience with other agencies that failed at establishing a good professional relationship with me. I will tell you that he’s a straight shooter... if something is going to take a month or 12, he’ll let you know straight up. That honesty is very important for me so that I can set realistic expectations and projections for my business.
I just want to say a big thanks to this team for their hard work and their ongoing service. I am happy to write this recommendation, and I’m truly looking forward to more successful years ahead.
February 11, 2024
Unprompted review