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Merlin Annual Pass Reviews 

1,849
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Considering 171 reviews, most reviewers were somewhat happy with their experience overall. Families frequently share that annual passes provide an economical and convenient way to enjoy multiple theme parks, historic castles, and exciting local attractions across the country. People appreciate the ease of planning memorable days out with their children while saving a significant amount of money on tickets. However, some reviewers were not happy with recent updates to the ride access pass rules that create difficulties for visitors. Customers also noted frustrating experiences regarding expensive parking fees, unexpected extra costs for additional packages, and limitations on promised perks. Visitors feel that these unexpected expenses and rule adjustments negatively impact their overall value and enjoyment of the locations.

What people talk about most

Product

Clients share ambiguous opinions on product experiences, with many reviewers praising the vast selection of... See more

Value for money

People report ambiguous experiences with value for money, with opinions sharply divided. On one hand, many... See more

Service

Customers consistently note negative experiences with service, expressing deep disappointment regarding... See more

Location

Reviewers mention ambiguous feedback about location, noting that while the booking process is easy and offers... See more

Price

Consumers find price to be ambiguous, with highly mixed feelings regarding the overall cost and value of the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Shrek.... why do you insist on making people stand in queues longer for photographs that they don't want - entering and leaving. This just causes back log, lots of waiting and frustration. Ask if peop... See more

Company replied

Rated 4 out of 5 stars

We had a great time at Alton Towers recently and before at Chessington World of Adventures. We all loved rides like ‘The Wicker Man’ and my son and I loved Galactica and Nemesis all at Alton Towers... See more

Company replied

Rated 4 out of 5 stars

We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out... See more

Company replied

Rated 3 out of 5 stars

We got the Merlin Pass through the offer for stay a night and receive the annual pass. When we bought the offer, it wasn't necessarily clear that it would be an "Essential" pass which means you rece... See more


Company details

  1. Theme Park
  2. Aquarium
  3. Historical Landmark
  4. Holiday Park
  5. Zoo

Written by the company

Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!


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3.7

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TrustScore 3.5 out of 5

2K reviews

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3.7

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Rated 5 out of 5 stars

My Merlin Annual Pass

My Merlin Annual Pass: Best Decision I’ve Ever Made – And The Epic Time I’m Having!

⭐⭐⭐⭐⭐
If you’re on the fence about getting a Merlin Annual Pass, let me save you the worry: just do it. I signed up a few months back, and it’s completely transformed my free time – here’s exactly how it’s been for me:

- Endless choice, no extra cost: I’ve already ticked off Alton Towers, Thorpe Park, LEGOLAND Windsor, Chessington World of Adventures, and Shrek’s Adventure London – all included in my pass. No scrambling for tickets every time, no hidden fees, just turn up and go!
- Pure thrill heaven: I’ve been on Nemesis Reborn three times now, ridden Hyperia at Thorpe Park from dawn till dusk, and even braved The Swarm in the front row – and I can go back whenever I want! No rushing to cram everything into one expensive day trip.
- Perfect for every mood: When I want adrenaline, I hit the big rides. When I want something more relaxed, I’ve popped into Sea Life centres, Madame Tussauds, or wandered the beautiful grounds at Warwick Castle. It works for solo trips, dates, or full days out with mates and family.
- So much more than entry: I get early access to rides on busy days, discounts on food, drink and souvenirs, plus exclusive passholder events – I even got to visit Alton Towers’ Scarefest before it opened to the public last year!
- It pays for itself so fast: I’d have spent more on two single visits to Alton Towers alone than my whole pass cost. Every extra trip since then has been effectively free – it’s easily the best value for money entertainment I’ve ever bought.

This isn’t just a ticket – it’s a licence to have fun whenever I want. I’ve had days I’ll remember forever, tried things I’d never have got round to, and still have dozens of attractions left to visit. If you love days out, you will not regret it – I’m already counting down to my next adventure!

July 24, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Mark!

I am so pleased to hear you are loving your pass! It really sounds like you have figured out how to really make the most of your benefits.

Thank you so much for your lovely feedback and I hope you enjoy your future visits!

Kind regards

Rated 1 out of 5 stars

Abysmal family customer service – avoiding common sense over toddler pass (Order #601646659)

Purchased a "Stay for a Night and Play for a Year" family package deal on 12 March 2026. At the time, our youngest was under 2, but he turned 2 the very next month—a reality of a 12-month annual pass. Because of a rigid automated system loop, they refuse to issue his pass or offer any common-sense solution for our upcoming family trips to SEA LIFE Birmingham and Cadbury World, despite us spending over an hour being bounced between unhelpful support agents. They are hiding behind technicalities and washing their hands of young families. Disgraceful customer care. Reference: 5053537.

July 31, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Guest,

Thank you for taking the time to share your feedback. We're sorry to hear about your disappointment and apologise that you felt your experience with our customer support team was frustrating. I can assure you they would absolutely do their best to assist you as much as possible but unfortunately some things are out of their control and unfortunately this was one of those situations.

With the "Stay for a Night, Play for a Year" offer, the annual passes were included with your booking in place of day tickets, . As children under the age of 3 stay and enter the attraction free when staying on-site, they were not eligible to receive an annual pass as part of this offer at the time of booking.

We understand that, as an Annual Passholder, anyone over 90cm is required to have a valid pass for entry. We appreciate that your child has now met that requirement and we understand why this is disappointing. However, as this promotional offer was available for stays taking place between 14th March to 26th June 2026, in line with the offer terms and conditions, the decision remains unchanged and we are unfortunately unable to issue an annual pass outside of those terms and dates.

We appreciate your understanding and thank you again for sharing your feedback.

Kind regards,

Rated 3 out of 5 stars

Expensive

The carpark charge is expensive. The food is expensive on site, take a packed lunch to save the cost. Take a 1l bottle of water so you dont have to stand and wait. There is no significant perks other than the entry cost spread over multiple visits. The pass doesnt cover the RAP so you have to take a gamble on if there is availability or not. If you have additional needs and struggle the pass isnt worth the hassle that comes with the RAP. Children with additional needs cant go without RAP. If you cant get a booking you cant make use of the pass. Its mega expensive to buy fast track, the pass is only great for thrill seekers who are prepared to wait hours for a ride, or live in close proximity to the attraction. I wont be buying a merlin pass again it works out that paying for entry on a one off visit is much cheaper.

July 26, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Amy,

Thank you for taking the time to share your feedback. We're sorry to hear that your Merlin Annual Pass has not provided the value or experience you were hoping for.

The Merlin Annual Pass offers three tiers to suit different guest needs. Our Essential Pass provides entry to our attractions, whilst our Gold Pass includes additional benefits such as discounts on food and drinks and free parking. Our Platinum Pass includes all Gold Pass benefits, along with a range of exclusive Platinum-only perks.

We're sorry to hear that you feel your pass has not offered sufficient value for your circumstances, and we're disappointed to learn that you're considering not renewing. We do appreciate your feedback and will ensure your comments are shared with the relevant teams.

Kind regards,

Rated 4 out of 5 stars

Merlin passes ( :

We have used our passes several times now, including Legoland, Warwick Castle and several London attractions. It is easy to book and has saved us a lot of money.

July 29, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Guest,

Thank you for sharing your feedback!

It’s wonderful to hear how much use you’ve had from your Merlin Passes and that you find them to be great value for money. We’re also pleased to hear that you find it easy to book your attractions, that’s exactly what we strive for!

We can’t wait to welcome you back soon, so you can continue making magical memories.

Kind regards,

Rated 5 out of 5 stars

Great day out at Alton Towers

We arrived early about 9:45, by the time we got into the park it was 10 am, straight onto spinball, 10 min wait, then we made our way to x-sector, 35 min wait for the smiler, it’s definitely feeling its age now, let’s just say it’s not as smooth as it used to be, carts are looking a bit dull and are starting to rust in places, but still a great roller coaster, next up was oblivion, best drop coaster in the uk, after all these years , but the area could do with another permanent ride, we made our way to thirteen and Rita, we didn’t manage to get on Rita I don’t mind a 60 min wait but when it’s 90 that’s not for me, we moved onto the wicker man, 30 min wait then the Congo river rapids and moved onto nemesis reborn, Galactica and then some intoxicator, all in all a great day out, not to busy and used our 20% discount for some drinks , can’t wait to go back

July 24, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Guest,

Thank you for sharing your lovely feedback!

It's so wonderful to hear what a great day out you had at Alton Towers! We're delighted to hear how many rides you were able to experience and that you made the most of your visit.

We appreciate your comments regarding The Smiler, and we’ll be sure to pass your feedback on to the relevant team. We understand that when the park is busy, wait times can sometimes be longer than expected, but our team members will always do their best to manage queues as effectively as possible and ensure guests have the best experience.

We're also pleased to hear you were able to make use of some of the benefits included with our Gold and Platinum Merlin Passes, that's exactly what we love to hear!

We look forward to welcoming you back to Alton Towers and our other attractions soon to create more magical memories.

Kind regards,

Rated 5 out of 5 stars

Basic pass from overnight stay offer

Received the basic pass as part of an offer on booking an overnight stay at Alton Towers. Definitely worth it as we are using it plenty to take our six year old to various of Merlin attractions over the year, saving a significant amount of money in the process.

July 27, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Tom,

Thank you for sharing your feedback!

We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion.

It's wonderful to know you find your Merlin Annual Pass great value for money and that it allows you to make the most of family days out across our attractions. 

We can't wait to continue welcoming you back to our attractions and help you create even more magical memories throughout the year!

Kind regards,

Rated 5 out of 5 stars

Absolutley brillinat

Absolutley brillinat, in every interaction, the team we're patient, helpful and proactive with their advise.
Would thoroughly recommend the Merlin Annual Pass.

July 24, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi David,

Thank you for sharing your wonderful feedback!

It is so amazing to hear how much you enjoy visiting our attractions. We’re delighted to hear you’ve had such positive interactions with our team members. They will be thrilled to receive this feedback, as they genuinely care about creating the best possible experience and ensuring every guest has a fantastic day.

Once again, thank you for sharing your kind words. We can’t wait to welcome you back soon to create even more magical memories with your Merlin Pass!

Kind regards,

Rated 5 out of 5 stars

Love Merlin

Love Merlin
Love LEGOLAND and looking forward to summer in all the parks

July 19, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Rebecca,

Thank you for sharing your feeback!

It's amazing to hear how much you love LEGOLAND! We can't wait to welcome you back throughout the summer for more fun filled days out and to help you create even more wonderful memories at our attractions.

Kind regards,

Rated 5 out of 5 stars

Great

I love my merlin pass. Great perks and allows me to visit my favourite attractions all year. The pre booking process could be slightly easier/more convenient with an app though in my opinion.

July 18, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Jo,

Thank you for taking the time to leave your review!

It's wonderful to hear how much you love your Merlin Pass and that it enables you to visit your favourite attractions throughout the year.

We also appreciate your comments about the pre-booking system. We always strive to make the booking process as simple as possible for our guests, so we'll be sure to pass your feedback on to the relevant team.

We hope to welcome you back soon for many more magical days out at our attractions!

Kind regards,

Rated 5 out of 5 stars

Annual pass = multiple days out

Since having our merlin passes days out are just easy and cheaper. We got our annual Merlin pass as part of our stay at the Chessington resort and have since visited a further 2 times and plan to visit Legoland and Warwick castle. Just so easy and great family days out. Thank you for helping us to create such fantastic memories.

July 18, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Dear Guest,

Thank you for sharing your lovely feedback!

We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion. It's fantastic to know you've already made great use of your Merlin Pass by visiting Chessington World of Adventures multiple times, and that you're planning trips to LEGOLAND and Warwick Castle in the near future.

It's wonderful that your Merlin Pass has enabled you to enjoy special family days out together. We can't wait to welcome you back to more of our attractions soon to create even more magical memories!

Kind regards,

Rated 5 out of 5 stars

Got a Merlin pass with an offer

Got a Merlin pass with an offer when we booked a nights stay at LEGOLAND. Have used it in London to go to The Shrek Experience and Sealife which were right next to each other.
Great experiences and something we’d never be able to afford to do as a family of 5 without the passes!
Would love to see a few more experiences in the South West of England that we could use our passes for but nice to do a few things in London.

July 13, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi R Smith,

Thank you for sharing your lovely feedback!

We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion. It's great to know you've already made use of your Merlin Pass by visiting Shrek's Adventure and SEA LIFE London. 

We're delighted the pass has given your family the opportunity to enjoy experiences that might not otherwise have been possible.

We also really appreciate your suggestion about adding more attractions in the South West. We love hearing feedback from our guests.

We hope you continue making lots of magical memories with your Merlin Pass, and we look forward to welcoming you back to London and many more of our attractions in the future!

Kind regards,

Rated 3 out of 5 stars

Booking could not be more difficult!

Merlin have managed to make the simplest thing hair-pullingly complicated!
To stay at a hotel all you have to do is go to the website and book the hotel. Then go to a different website and get the entry ticket for the passholder and then go to a different website and get the "friends and family" ticket for the non passholder and then go to a different website to get the access card for the passholder. 4 website, 3 payments - batshit crazy and takes forever
You can phone their booking desk but they can only book the hotel
If you are not a passholder you can go to one website, book the room and all the tickets. there is a huge discount for the tickets making it impossible to know if being a member is a saving
It is worth the effort but......

July 14, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Charles,

Thank you for taking the time to share your feedback!

We apologise you feel the process of booking a Short break, along with the park tickets, is not as simple as you feel it should be.

We understand that booking through the Merlin Holiday Club requires you to visit a more than one website. This is because the Merlin Holiday Club is an exclusive benefit for our Gold and Platinum Passholders.

Day tickets are not included with Holiday Club bookings, as most, if not all, guests staying through the Holiday Club already hold a Merlin Annual Pass. Therefore, any passholder tickets will need to be pre-booked through the pre-book portal, as they normally would. Likewise, Family & Friends tickets and Ride access slots should be booked through the usual booking process. 

Your comments are appreciated and we thank you again for taking the time to share your feedback.

Kind regards,

Rated 5 out of 5 stars

Enjoyed the London eye & Shrek

Enjoyed the London eye, lovely clear day could see 360° view. Queuing was not to bad, but stopping everyone to take a photo made it slower. Shrek experience was lovely both for kids and adults. You enter and the queue for a lift but hot waiting. Then you queue again before you get to the experience. Waited about 30 plus to get there. Again things were slowed by picture taking.

July 15, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Dear Guest,

Thank you for taking the time to share your feedback.

I'm so pleased to hear you enjoyed your visit to the London Eye and Shrek's Adventure! It's wonderful to know you loved the views from the London Eye as much as we do.

I'm sorry to hear the queues were a little longer than you expected. On our busier days, some guests like to take their time capturing photos to remember their visit, which can occasionally slow the queue. We really appreciate your patience and your understanding.

We hope to welcome you back to enjoy more of our amazing attractions again soon!

Kind regards,

Rated 1 out of 5 stars

Cancelled my gold passes

Cancelled my gold passes, had them for 5 years can't seem to get the dates I want now especially with ride access, ride access should be included with the gold pass if you are disabled and not book separately on a different app as most of the time you can't book the same day

July 16, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Kurt,

We’re sorry to hear that you have made the decision to cancel your Gold Passes due to the availability of Ride Access Pass slots.

Following guest feedback that our busiest and most popular days were reaching capacity too quickly, Ride Access Pass allocations for the 2026 season will now be released three months at a time. We will also continue to offer alternative allocation waves, and we are extending the release window from 24 hours to 48 hours for guests who may have been unable to secure a pre-booking.

We appreciate that it can be frustrating when you’re unable to secure the dates you are hoping for. However, to ensure the process remains as fair as possible for all guests, including day ticket visitors, we’re unable to automatically provide a Ride Access Pass slot.

We will continue working with our teams to help as many guests as possible access Ride Access Pass availability on their preferred dates. The health and safety of our guests remains our highest priority, and we need to ensure the system is managed safely while keeping queue times as manageable as possible for all guests who require additional support.

Thank you for sharing your feedback and for your understanding as we continue to review and improve the experience for our guests.

Best wishes,

Rated 4 out of 5 stars

Must do trip for the rollercoaster fanatics!

First time at Alton Towers. It's a great place for the brave. We went on a very hot Friday in July. We knew it would be busy but were date restricted. The park was inundated with school trips (as we expected) which in turn forces your hand to buy a FastTrack pass to make sure you get the best of your day. Even with a FastTrack pass there was a fair amount of queuing. The queue times for the big rides were often over 1 hour with frequent closing of rides which can be frustrating when you have waited a long time.

More shaded areas and water fountains would help on really hot days. The water coming out the fountains is very slow which creates long queues. Park was super clean and the grounds are stunning. All staff we encountered were really helpful and friendly. We didn't stay over at the park hotels as I couldn't justify the price against the reviews.

July 10, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Lisa,

Thank you for sharing your feedback!

It’s great to hear you made your first visit to Alton Towers. We understand that it can be frustrating when queue times are impacted, especially on hot days. Please be assured that our teams work hard to manage queues as effectively as possible and ensure guests have the best experience during their visit.

We also appreciate how disappointing it can be when a ride closes unexpectedly after you have been waiting for a long time. These decisions are never made lightly, but the health and safety of our guests and team members is always our highest priority to ensure everyone can enjoy our attractions safely.

It’s lovely to hear you found the park clean and the grounds well maintained. Our teams work hard to create a welcoming environment for all guests, so they’ll be thrilled to hear your kind comments, and to know that you found them helpful and friendly.

Thank you again for sharing your experience, and we hope to welcome you back to Alton Towers for another fantastic day out in the future.


Kind regards,

Rated 5 out of 5 stars

Annual pass and Merlin attractions

So far this year we’ve been to Thorpe Park and Chessington world of adventure, both have been great. We went to the London eye, the Dungeons and Madam Tussauds two days ago. I am disabled and have used the access pass which in the theme parks is basically a virtual queue so that you can rest before rejoining the real queue. The annual pass is great and a very economical way of doing all of the Merlin attractions.
The only downside was the state of some of the restrooms mostly because some people are mingers but also trying to get the automated hand washing machines in Chessington to work was impossible.

July 7, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Edward,

Thank you for sharing your lovely feedback.

It's amazing to hear how many attractions you've visited so far this year and that you've found the Annual Pass to be such great value, that's exactly what we strive for!

I'm also pleased to hear the ride access pass has helped make your visits more comfortable, We strive to make our attractions as accessible as possible, so we're pleased it has made a positive difference to your experience.

Regarding your comments about the Bathrooms, your feedback is appareciated, and will be passed onto the relevant teams so they can review these areas.

We hope you continue to enjoy many more fantastic days out with your Annual Pass, and we look forward to welcoming you back again soon.

Kind regards,

Rated 5 out of 5 stars

Great way to save money

Never had an annual pass before but since Feb I’ve gone from being an essential pass holder to a Gold pass holder. Loving the freedom of being able to go in parks for however long I like without having the feeling of wasting a day ticket & with the Gold pass the discounts of food/drinks & merchandise is brilliant & the free parking is great too. Plus the discount on hotel stays is great too. Would recommend for anyone who loves the parks.

June 21, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Sarah,

Thank you for sharing your lovely review!

We're so pleased to hear that not only did you purchase an Annual Pass, but you also upgraded to our Gold Pass – that's amazing!

It's fantastic to know that your pass gives you the flexibility to visit whenever you'd like, whether that's for a full day out or just a couple of hours.

We're also delighted that you're making the most of the Gold Pass benefits, from discounts on food, drinks and merchandise to free parking and savings on hotel stays.

We can't wait to welcome you back for more amazing adventures and magical memories soon!

Rated 1 out of 5 stars

I have been trying to purchase Merlin…

I have been trying to purchase Merlin Annual Passes for my family of three through my work's Rewards Gateway scheme for over two weeks now, and the whole experience has been incredibly frustrating.

Initially, the Rewards Gateway link to the Merlin website worked. I was able to select the passes, enter all the pass holder details, upload photos, and complete every step right up until payment. Every single time, however, the website failed when I clicked to pay. I repeated the entire process countless times, wasting a huge amount of time re-entering details and uploading photos.

A few days later, the problem became even worse. Now, whenever I access Merlin through the Rewards Gateway link, I receive the message: "Unable to load data required to view." This has been happening consistently for the past six days.

Rewards Gateway confirmed to me that Merlin is aware of the issue and is working on it. Today I also contacted Merlin directly, and the adviser confirmed the same thing. Unfortunately, they couldn't provide any timeframe for a fix and couldn't help me purchase the passes at the discounted rate because they said it must be done through the Rewards Gateway link.

At this point, I honestly struggle to believe that a genuine technical issue would take over two weeks to resolve, especially when it completely prevents customers from making a purchase. While I have no proof, it does make me wonder whether this is more than just a bug and whether Merlin has deliberately allowed the issue to continue during one of the busiest times of the year to limit the number of discounted annual passes being sold. If that isn't the case, the lack of urgency in resolving the problem certainly gives that impression.

For my family, the difference is almost £100. That saving is the only reason we were planning to buy the annual passes in the first place. Paying full price simply isn't something we can afford right now, so we've missed out entirely.

What makes this even more disappointing is seeing reports from other customers that Merlin has honoured discounted prices or refunded the difference for some employee benefit schemes, while those of us using Rewards Gateway have simply been told to wait indefinitely with no solution and no alternative way to purchase the passes. Whether there is a valid reason for this or not, it feels inconsistent and unfair from a customer's perspective.

Please don't advertise discounted annual passes through employee benefit schemes if customers are unable to buy them when they need them. You've wasted hours of my time with repeated booking attempts, entering the same details over and over again, only to be met with errors every time. The whole experience has been extremely disappointing, and sadly my family has now missed out because we simply cannot afford to pay the extra £100 for the passes.

July 8, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi G Buko,

Thank you for taking the time to share your feedback. We're very sorry to hear about the difficulties you've encountered while trying to purchase your Merlin Annual Passes through the Rewards Gateway scheme. We appreciate how frustrating and disappointing this has been.

As you've been advised, we are aware of the issue affecting Rewards Gateway customers, and we would like to reassure you that this is a genuine technical issue. Our teams are working as quickly as possible to investigate and resolve the problem so customers can once again purchase their passes without experiencing these errors. At this stage, we do not want to provide a timeframe for resolution as we would not want to set expectations that we may be unable to meet or cause further disappointment. However, please be assured that resolving this issue remains a priority for our teams.

We recognise that these employee benefit schemes can provide significant savings for families, and we understand how disappointing it is when you are unable to access those discounts. We kindly ask for your patience and understanding while we work to resolve the issue.

While we appreciate your concerns regarding how other discount schemes may have been handled, we're unable to comment on or match offers that may have been provided in individual cases

Once again we are sorry for the frustration and inconvenience this situation has caused.


Kind regards,

Rated 5 out of 5 stars

It's very easy to use and book…

It's very easy to use and book attractions

July 5, 2026
Unprompted review
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Reply from Merlin Annual Pass

Hi Chris,

Thank you for sharing your feedback!

I am pleased to hear you find our booking system easy to use, that is always the aim!

We can't wait to welcome you back to our attractions soon!

Kind regards,

Rated 1 out of 5 stars

I was tryng to book merlin annual pass…

I was tryng to book merlin annual pass through my work portal and due to merlin dumb team the site is currently crashed for every work portal. Customer service team is horrible and no help at all. They are doing descrimination and giving the difference back to blue light card people belongs to NHS. But totally refused to pay other work portals like reward gateways or perks to work. This is highly un professional that one of their colleagues agreed to pay the difference and given that in written to my NHS friend. But playing totally dumb with others and refusing to help at all. For the family of 5 or 6 its like 200 pounds extra to pay for essential pass. Very very unhappy with their behaviour.

July 7, 2026
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Guest,

Thank you for taking the time to share your feedback.

We appreciate how frustrating it is to encounter issues when trying to purchase a Merlin Annual Pass through Blue Light Card or any other employee benefits scheme.

We're sorry to hear that you felt our Customer Service team were not as helpful as you had expected. We can assure you that our advisors always strive to provide the best possible service and do everything they can to assist our guests. Unfortunately, in this instance, the technical issue is outside of their control.

Please be assured that the issue has been raised with the relevant team, who are working hard to resolve it as quickly as possible so that guests can purchase their passes without experiencing any further difficulties.

While we appreciate your concerns regarding how other discount schemes may have been handled, we're unable to comment on or match offers that may have been provided in individual cases

We understand that a Merlin Annual Pass is a significant purchase and that the Blue Light Card discount offers great savings. While we're currently unable to apply these discounts due to the ongoing technical issues, we kindly ask for your patience and understanding while we work to restore the service.

Thank you for your feedback, and we sincerely apologise for the inconvenience this situation has caused.

Kind regards,

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