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Company details

  1. Investment Service

Written by the company

Mia is a family investment app that makes it easy for parents, grandparents and friends to put something aside for a child over time. Money is invested in a Junior Stocks & Shares ISA, held in the child’s name.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

16 reviews

5-star
4-star
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1-star

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Rated 5 out of 5 stars

We are one of the earliest users

We are one of the earliest users, so we’re told straight away that the app is still wip. But what made a big difference is how supportive the support team is, how responsive they are, so I didn’t find the whole onboarding difficult at all - if anything I wanted all the features straight away. We moved 3 JISAs seamlessly, set up regulars quickly, and have paid for a gifting feature - which is sooo worth it. Almost instantly the loved ones wanted to contribute to kids accounts, something they’ve not done before - so I feel being able to do it directly, so easily online is genius! We could review the gift messages but once we’ve done it, they were gone, so kids could only be able to access them once they access the money - how beautiful is that!

April 12, 2026
Unprompted review
Mia Wealth logo

Reply from Mia Wealth

Hi Max,

Thank you so much for being with us from the very beginning! We know being an early user comes with a bit of a 'work in progress' journey, so we’re thrilled to hear our support team made your onboarding so smooth.

It’s wonderful to know that the gifting feature is already bringing your family together, that’s exactly why we built it! We especially love that you caught onto the 'magic' of the hidden messages; we can't wait for the kids to discover them one day. Thanks for the 5 stars and for trusting us with your family’s JISAs!

We are so excited to have you onboard with us!

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Rated 5 out of 5 stars

A great app!

I downloaded the Mia app to start saving for our daughter’s future. I am so impressed with how user friendly the whole experience has been, and the app is so intuitive and easy to use! Most importantly, it is so reassuring to know that we now have a dedicated space for family to gift money towards her future, and can’t wait to continue using the app and watching this grow.

March 31, 2026
Unprompted review
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Reply from Mia Wealth

Hi Ruth,

Thank you so much for your kind words! We are thrilled to hear that you’ve had such a smooth and intuitive experience with the Mia app.

It is wonderful to know that having a dedicated space for family to gift has given you that extra bit of reassurance. We really wanted to make it as simple as possible for those closest to your daughter to help build her foundation, and we can’t wait to help you watch those savings grow over the years.

We are so glad to have you and your family with us!

Rated 5 out of 5 stars

I’m so pleased to have found Mia to…

I’m so pleased to have found Mia to support investing for our sons future - I love how easy it is for family and friends to send money to his account and also how clear it is to see where the investments are headed and what they can look like in the future! Great app!!

April 2, 2026
Unprompted review
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Reply from Mia Wealth

Hi Liz,

Thank you so much for your wonderful review! We are so pleased that you found Mia to help you invest for your son’s future.

It is lovely to hear that you’re enjoying the gifting feature. We really wanted to make it as easy as possible for friends and family to contribute, as we know it takes a village to build that foundation for a child. It is also great to know that the projections are helping you stay motivated by showing just what those contributions can grow into.

Thank you for being such a valued part of the Mia community!

Rated 5 out of 5 stars

So glad I found Mia!

I’ve been looking for something like this for ages and so glad to have found Mia - it’s been amazing to see how easy it is to create something so much more meaningful than just a bank note in a card for the kids!

March 16, 2026
Unprompted review
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Reply from Mia Wealth

Hi Millie,

We are so glad you found us, and so grateful you are part of the Mia community!

It’s wonderful to hear that Mia is helping you create something more meaningful than a traditional gift. We believe that building a foundation for a child's future is one of the most impactful things you can do, and we’re happy to make that process easy for you.

Rated 5 out of 5 stars

A truly remarkable app

A truly remarkable app! Smooth, easy and such an enjoyable experience! It’s extremely clear and I love the supportive videos throughout!

April 1, 2026
Unprompted review
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Reply from Mia Wealth

Hi Leonora,

Thank you for your fantastic review! We are so pleased that you are finding the app easy and enjoyable to use.

We put a lot of thought into those supportive videos to make sure everything feels clear and grounded, so it’s great to know they’ve been helpful for you.

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Rated 5 out of 5 stars

User-friendly and so meaningful

Such a user-friendly and aesthetic experience and the supportive videos are incredibly helpful. I love how easy it is to use and that I can gift the special children in my life in a such meaningful and impactful way.

March 31, 2026
Unprompted review
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Reply from Mia Wealth

Hi Laura,

Thank you so much for your kind words. We’re thrilled that you’re enjoying the look and feel of the app and finding the videos helpful.

It’s lovely to hear that you’re using Mia to gift the special children in your life in such a meaningful way. Making that impact simple and straightforward is exactly what we set out to do.

Rated 5 out of 5 stars

A seamless experience

From logging on to creating an account it’s been super easy and straightforward. Who knew saving/gifting for our goddaughter would be so seamless.

The app is also super authentic and thought about. I also love that it is so atheistically pleasing - not like the other banking apps out there.

April 1, 2026
Unprompted review
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Reply from Mia Wealth

Hi Anna,

Thank you for the wonderful feedback! We are so glad you found gifting so seamless for your goddaughter, this is exactly what we are aiming to do.

We really wanted to build something that feels authentic and looks different from traditional banking apps, so it’s lovely to know that the design and feel of Mia resonate with you. We are so happy to have you with us!

Rated 5 out of 5 stars

Takes the stress out of future planning

Such a needed addition to the fintech space! I love how user-friendly it is, and being able to see predicted projections for your contributions makes it so motivating. It’s empowering to watch how small, regular contributions can grow over time, and it really takes the stress out of planning for the future.

March 10, 2026
Unprompted review
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Reply from Mia Wealth

Hi Victoria,

Thank you so much for your kind review. We are thrilled to hear that Mia is helping to take the stress out of your future planning.

It’s wonderful that you’re finding the projections motivating; we believe that seeing how those small, regular steps can grow over time is key to feeling empowered. We are so glad to have you with us on this journey.

Rated 5 out of 5 stars

A great app to support saving for my little girls future

I’ve been using the Mia app for around a month now and great to be able to have a place where I can start building savings for my child’s future but also amazing educational articles to read to support my knowledge around investing. I also can’t thank the customer services team enough, so quick to respond and help me set up my account.

March 31, 2026
Unprompted review
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Reply from Mia Wealth

Hi Jenna,

Thank you for such a lovely review! It’s great to hear that you’ve been enjoying the app over the last month and finding the articles helpful for your investing knowledge.

I will be sure to share your kind words with the rest of the team, we always aim to make setting up an account as smooth as possible for busy parents. We are so happy to be helping you build that bright future for your little girl.

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Rated 5 out of 5 stars

A great user experience!

Fantastic customer support from Sajni when I’ve needed it. The user experience in the app is great - really easy to use, clean design and a few features such as being able to upload a photo of your child that make it feel personal.

April 1, 2026
Unprompted review
Mia Wealth logo

Reply from Mia Wealth

Hi Abigail,

Thank you so much for the 5-star review! We’re thrilled to hear that Sajni provided you with such fantastic support. We’ll be sure to pass your kind words along to her.

I’m so glad you’re enjoying the clean design and those personal touches, like being able to upload a photo of your child. We really wanted the app to feel like a meaningful space for families, not just another financial tool.

Thank you for being part of the Mia community.

Rated 5 out of 5 stars

An incredible app …

Such an incredible and user friendly app! Has left me feeling so empowered knowing I am supporting a child’s future.

April 1, 2026
Unprompted review
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Reply from Mia Wealth

Hi Lucy,

Thank you so much for your kind words! We are thrilled to hear that the Mia app has been easy for you to use.

More importantly, it’s wonderful to know that you’re feeling empowered. That sense of confidence and control is exactly what we hope to give every parent and supporter. There is truly no better feeling than knowing you’ve taken a tangible step toward a child’s future.

We are so glad to have you as part of the Mia family.

Rated 5 out of 5 stars

I can’t recommend Mia Wealth enough

I can’t recommend Mia Wealth enough. It feels like something different - not just another finance company, but a mission-led business built with real purpose behind it.

I've followed the founder Sophia for years as she is incredibly knowledgeable, but what stands out even more is why she’s launching Mia. You can feel that everything she’s building is rooted in creating a better future for her twin daughters, which makes the whole experience feel so much more human and meaningful.

As someone who has just had a baby myself, this really resonated. It’s completely shifted the way I think about money and the future. Because of Mia Wealth, I’ve started investing for my daughter now. That feeling of taking control and doing something tangible for her future is priceless.

I am really looking forward to seeing where Sophia and the team take the product, no doubt they will do big things with it!

March 24, 2026
Unprompted review
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Reply from Mia Wealth

Hi Gaby,

Thank you so much for such a thoughtful and personal review. It truly means the world to the entire team here at Mia.

Knowing that Sophia’s journey with her twin daughters resonated with you as a new parent is exactly why we do what we do. We believe that finance should feel human, especially when it involves the people we care about most. There is no better feeling than that sense of control you get when you start building a tangible future for your daughter, it really is priceless!

We are so glad to have you and your little one as part of the Mia family from these early stages. We’ve got big plans for the future, and it’s feedback like yours that keeps us inspired to keep building.

Rated 5 out of 5 stars

Mia has been a breath of fresh air

Mia has been a breath of fresh air, working in Financial Services myself I am fully aware of the pain that is inflicted on us with paper work/ wet signature requests. In Branch appointments etc, it's 2026 we are all tech savvy & shouldn't be expected to live in a world that some retired people still expect. We need FS to keep up & service clients in a way that helps them. I personally didn't open an account recently as they told me I would need to come back for an appointment

February 25, 2026
Unprompted review
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Reply from Mia Wealth

Hi Serena,

Thank you so much for your 5-star review. It is incredibly rewarding to hear that Mia has been a breath of fresh air for you.

Coming from a Financial Services background yourself, your feedback carries even more weight. We completely agree that in 2026, parents shouldn't be held back by paperwork, wet signatures, or the need for physical branch appointments. Life is busy enough without those unnecessary hurdles, and being told to "come back for an appointment" is exactly the kind of friction we are determined to remove.

We believe that financial services should work around your schedule, not the other way around. Our goal is to keep using technology to give parents their time back, rather than taking it away with outdated processes.

Thank you for your support and for being part of the Mia community. It is wonderful to have you with us.

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Rated 5 out of 5 stars

Super quick

Super quick, seamless, easy onboarding experience. Can't wait to start investing!

February 20, 2026
Unprompted review
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Reply from Mia Wealth

Hi Emma,

Thank you so much for the five-star review. It is wonderful to hear that you found the onboarding experience so quick and seamless.

We know how precious time is when you are balancing family life, so we have worked hard to make getting started as easy as possible. We are just as excited as you are to help you begin your investing journey.

If you have any questions at all as you explore the app, please don't hesitate to reach out. We are here to help whenever you need us.

Rated 5 out of 5 stars

I have just onboarded to Mia and the…

I have just onboarded to Mia and the whole process was quick, easy and simple. I had onboarded and made the application to transfer a JISA within 10 minutes which is an incredible user experience and then instantly received feedback from a customer care officer to keep me updated on next steps.

February 13, 2026
Unprompted review
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Reply from Mia Wealth

Thank you Rachel, we're so pleased to hear the process to transfer a JISA was quick and easy! As busy parents ourselves, we understand that time is of the essence and we can't be faffing around with paper forms. We're so happy your family is part of Mia!

Rated 5 out of 5 stars

An app like this has been needed for so…

An app like this has been needed for so long - a simple way to encourage family to contribute to my childs future. I have seen a sneak preview and it looks amazing! I cannot wait for it to launch!

October 31, 2025
Unprompted review
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Reply from Mia Wealth

Thank you so much for your kind review Eleanor - we're so pleased you're enjoying the app experience for your child ahead of our public launch as one of our first families!

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