Mobal Reviews 

966
•
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 59 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the network connection fast and reliable, noting that mobile data works smoothly during overseas trips. People also appreciate the straightforward setup process and the friendly assistance provided by the team when managing their accounts. Some reviewers were not happy with the complicated activation procedures and unexpected account restrictions encountered during use. Consumers additionally experienced difficulties regarding slow support response times and throttled data speeds that hindered daily navigation around cities. A few individuals also noted that the available product offerings can sometimes be confusing for non-technical users.

What people talk about most

User experience

Reviewers highlight ambiguous aspects of user experience, noting that setup is generally straightforward,... See more

Service

People report ambiguous experiences with service, as many reviewers highlight a brilliant, reliable, and... See more

Product

Customers consistently note ambiguous experiences with product, as some reviewers report that everything... See more

Customer service

Consumers find customer service to be a mixed experience, as some reviewers praised the support team for... See more

Website

Clients share ambiguous opinions on website performance, as while some reviewers report that everything... See more

Reviews shaping this summary

Rated 4 out of 5 stars

once it was installed & activated, it just worked. except it would not received texts via Apple Messages; i had to swap in my USA esim for a few minutes to get an approval code. it needs to be able t... See more

Company replied

Rated 4 out of 5 stars

Connection was great, always had service and no drop outs. Was a bit confusing to set-up but got there eventually, after that all was fine.

Rated 4 out of 5 stars

The sim arrived super fast, instructions were clear (although I haven't left my country yet so I hope it will work fine in Japan). I thought it was more straight forward and was surprised I had to ent... See more

Company replied

Rated 4 out of 5 stars

Brilliant service, prompt response. Absolutely questionable pricing. I lost my eSIM because Apple accidentally factory resetted my phone. So I needed to get a new eSIM (Same Number) and they wanted... See more

Company replied


Company details

  1. Cell Phone Store
  2. also in
  3. Electronics Store

Written by the company

Mobal is an award-winning UK/Japan-based SIM provider whose mission is to make life in Japan easier for foreign nationals, known for reliable service, and friendly English support. What makes Mobal different is that it's 100% owned by a charity, which is dedicated to building schools and feeding children in Malawi, Africa. That means that all the profits Mobal makes go straight to making the world a better place!


Contact info

3.7

Average

TrustScore 3.5 out of 5

966 reviews

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No recent history of asking for reviews

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3.7

All reviews

(966)

61 reviews in the last 12 months

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Rated 5 out of 5 stars

Perfect

Perfect! Was able to install before arrival and was connected automatically as soon as I got off the plane. Will definitely be buying again.

October 28, 2026
Unprompted review
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Rated 3 out of 5 stars

Mobal's slick Advertising campaign does not tell you the real Facts

Mobal's slick advertising campaign hides the true picture that there is not even a regonisable Mobal shop at Haneda airport! There are no smiling salesmen or saleswomen waiting to serve you. This was my first experience of using esim abroad and I,as a 78 year old,naively expected instant service when I arrived at Haneda airport, tired after a 14 hour flight to pick up my QR code from the counter. What they have is a tiny little counter where 2 men, who spoke no English, would check my passport and hand me a piece of paper listing what I had to do to get my QR code! No technical help there!!
Then when I have done that I waited over 12 hrs to get my QR code. That was a worrying time for me as I had a domestic flight to catch the following day. Eventually the QR code was emailed to me. Not only that, I had to pay more money to receive the QR code having paid to sign up for this service before leaving UK. This was not explained to me upfront and Mobal is guilty of breaching the UK trade description act for not declaring what the customer had to pay in full for purchasing this product.
The other aspect I had not realised was that I could not add more data to the Voice + esim data package until the end of the month. This was a serious shortcoming of the Mobal package, and I had no choice but to buy yet another data only package before my Voice+10 GB package was about to run out. This was extortionate! Why was there no provision to extend the data package. Instead I had to buy another package!
The other aspect that any future customers have to realise is that only a very few Japanese people speak even the basic English and so having a Japanese Mobile phone was of dubious value. I should have selected a data only package from the outset. Perhaps even a physical sim!!
I was diasspointed with Mobal, and certainly will not be buying an esm package from them for my next visit.
I do not recommend Mobal to travellers who had not used esim packages before.

October 2, 2026
Unprompted review
Rated 1 out of 5 stars

Very very poor customer support

I got one of their Wi-Fi sticks and it stopped working and I went through the Diagnostics and everything but they didn't provide any support . Just disappeared . Don't use these guys they're scammers

October 23, 2026
Unprompted review
Rated 4 out of 5 stars

Despite a rather bad start, their customer service department resolved my complaint and treated me with respect.

I paid for an data only esim. They sent me an email telling me to access the QR code to instal the esim by logging into my account and clicking on the esim portal.

I clicked on the esim portal and got a message saying 'under maintenance'.

I contacted support. Support sent me an email saying "We have checked your account and can confirm that your eSIM has been successfully activated.
We have also sent a confirmation email to your registered email address with the subject line "Your Mobal eSIM is Ready!". This email contains instructions for installing your eSIM."

They completely ignore what I had told them about their esim portal not allowing me to access my QR code.

A couple of hours later I received an email from their Customer Service Manager. Mobal refunded my payment and allowed me to use the esim too. Despite the bad start, I have to say that they did treat me professionally and corrected the mistake, so I have amended my review from 1 start to 4 stars

October 22, 2026
Unprompted review
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Reply from Mobal

Hello Joe! Thank you for your feedback, and we're sorry for the frustration this caused you.

I have managed to locate your ticket and I want to again thank you for reporting the issue with the eSIM Portal in your account displaying an "Under Maintenance" message,

I appreciate that our initial response did not clearly address this point.

To clarify, the eSIM Portal found in your account is managed by our service provider and is currently temporarily unavailable while maintenance is being carried out following the recent PHP issues reported in the news globally. However, your eSIM installation details are still available through the "Your Mobal eSIM is Ready!" email sent to your registered email address, which contains the information needed to install the eSIM. This is because this page is managed by ourselves.

Following your feedback, we have also updated MyAccount so all customers can retrieve their eSIM using a "Download eSIM" button, instead of using the eSIM portal which is down for maintenance.

We appreciate you bringing this issue to our attention, as it helped us identify an area where both our systems and communication could be improved. We apologize again for the confusion and inconvenience caused but I do hope this clears things up for you and you do still choose to use our services!

Ben
Customer Relations Manager

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Rated 4 out of 5 stars

On time and clear instructions

October 19, 2026
Unprompted review
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Reply from Mobal

Thank you for your review! We're delighted to hear everything arrived on time and that the instructions were clear and easy to follow. We really appreciate your support and hope you enjoy using our service.

Rated 5 out of 5 stars

I have lived for longer stretches of…

I have lived for longer stretches of time in Japan more than once. And Mobal has been a reliable and consistent (e)SIM provider time and time again. It is easy to acquire, no hassle while setting up, and the staff is kind, able, and cooperative. Additionally, all the proceeds go to charity, but this doesn't show in the price you pay. Do you want consistent and ethical data? Mobal is there for you!

August 25, 2026
Unprompted review
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Reply from Mobal

Thank you so much for your continued support over the years. It means a lot to hear that you've chosen Mobal each time you've visited Japan and that you've consistently found our service reliable and easy to use.

We're especially grateful for your kind words about our charitable mission. By choosing Mobal, you're helping to support worthwhile causes and make a positive difference in people's lives, so thank you for being part of that journey. We truly appreciate your loyalty and look forward to supporting your future trips to Japan for many years to come.

Rated 5 out of 5 stars

order

Straitghforward.

September 24, 2026
Unprompted review
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Reply from Mobal

Straight to the point, we love it! Thank you for your support and for taking the time to leave us a review.

Rated 1 out of 5 stars

Seasoned traveller gives up on Mobal

Have been travelling over 50 years. Using physical country sims but new phone does esims so did research & came up with Mobal for Japan. What a mistake. At every turn another hiccup. Now 4 days in spending over $100 in cab fares trying to get the esim qr code then getting it installed I'm into day 4 with nothing achieved. Threw in the towel & got Unami online & working in 7 minutes no help needed. Admittedly no local number which is an inconveniece, but I gave up exasperated with Mobal.
Mobal is not inexpensive, cost me a lot of lost time & money to achieve absolutely zilch. Definitely not recommended.
FYI: Added 2 days later, Mobal indicated they would refund money paid in 7 to 10 days, understanding my terrible experience in this situation & how I was & still am out of pocket.

October 8, 2026
Unprompted review
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Reply from Mobal

Thank you for taking the time to share your experience. We're very sorry to hear how frustrating this situation was, especially when you were already travelling and expecting to be connected quickly.

After reviewing your account, it appears there was an issue completing the payment for your plan, which is separate to the initial fee you paid on our website, due to additional verification requested by your bank. Unfortunately, this verification step is handled by the card issuer and is not something we can override. However, we completely appreciate that this distinction matters little when you're simply trying to get connected during your trip.

We also note your comments regarding collection and activation, and we'll be reviewing this feedback carefully to see where we can make the process clearer and easier for future customers. We never want customers to spend valuable travel time resolving connectivity issues.

Thank you again for your feedback, and we're pleased we're pleased we were able to come to an amicable conclusion with regards to your refund following your experience. We wish you all the best with the remainder of your travels.

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Rated 1 out of 5 stars

Terrible activation and support

Doesn’t work for me. When I picked up at pickup location that gave me a piece of small paper that contains activation key.
They don’t help for installation because the location isn’t Mobal blanch. Just giving paper work. And it’s not activate after pickup they take a request activation. Actual activation should be 5-6 hours later or longer. Terrible service and support. I strongly not recommend this company.

October 8, 2026
Unprompted review
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Reply from Mobal

Thank you for sharing your feedback. We're sorry to hear that your experience did not meet your expectations.

Our collection locations are intended for collecting SIMs and activation details, but they're unfortunately unable to provide account or technical support. We understand this can be disappointing when assistance is needed immediately, and we just want to note that our staff are available via whatsapp, Line and Live Chat should a more immediate response be required.

We also appreciate your comments regarding activation times. Activation is performed by our network provider, and while many activations are completed quickly, the activation window is not always 24 hours, and so some activation can take slightly longer than expected. We do try and explain these windows during the activation process however we understand how frustrating it can be to wait when you're eager to start using your service.

Thank you for helping us identify areas where we can improve both our communication and customer experience.

Rated 1 out of 5 stars

International Roaming doesnt work, a huge scam!

Their international roaming 5G Voice+Data eSIM does NOT work on my samsung galaxy s26 ultra. I needed a Japanese phone number while still abroad that could receive calls and texts, so I purchased this eSIM and paid for roaming. I activated the eSIM without any issues while in New Zealand. The claim is that roaming should work for voice calls and SMS regardless of country you are in. However, I couldn't even register to the local mobile networks here so there was absolutely no way to make or receive calls despite the "roaming" feature. Their Support team tried to help but after plenty back and forth, and trying all their recommendations, still nothing worked. I was still willing to give this a chance so I asked to transfer the eSim to another device in case it might just be a Samsung issue. The re-issue of an eSIM costs money but their support team said they were willing to waive the fee. To re-issue the eSIM to my iphone, I wanted to be careful when putting in the EID number so I made sure to carry out the whole process on the iphone itself and there was NO WAY I would have put it in wrongly since it was copied directly from the iPhone's settings. After paying for it (thinking the payment will be returned afterwards), the website then states the old eSIM account had been disconnected from the Samsung EID and it will take at least 24 hours to re-issue the eSIM to the newly registered device (my iphone). But to my surprise the next day, I get a push notification to my Samsung that the eSIM was reissued to the Samsung!?!! When I logged back in to my account, the EID listed was definitely NOT what I had put in using my iphone and scanning the QR results in an error since it says the eSIM has already been activated. I emailed Mobal support about this but it has suddenly been radio silent since they claimed they would waive the transfer/re-issue fee. This is despite them being very responsive when I initially reached out for help. Clearly they want you to spend more money and will not respond once you demand for money to be returned.
What a huge scam!

The only way forward is to file a dispute claim to reverse the charges.

October 1, 2026
Unprompted review
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Reply from Mobal

Thank you for taking the time to share your experience. We're very sorry to hear about the difficulties you encountered, both with roaming and during the eSIM transfer process.

Looking at your account I can see our team worked closely with you to try and resolve the roaming issue on your device. While we were unfortunately unable to restore service, it looks like there may have been a compatibility issue between the device and the Docomo roaming service. We appreciate how frustrating this was, particularly given the importance of having a working phone number while overseas.

We're also sorry for the confusion surrounding the eSIM reissue.It looks like the eSIM was ultimately reissued to the original device. While we appreciate that you entered the new device information directly from your iPhone, our records do not show the updated EID being received by our system. We appreciate this experience was frustrating and will be reviewing the process internally to better understand how this occurred and whether improvements can be made.

Most importantly, we're pleased that we were able to reach a resolution regarding the associated charges. While we regret that we were unable to deliver the experience you expected on this occasion, we do appreciate the opportunity to investigate the issues raised and learn from your feedback.

Thank you again for taking the time to share your experience, and we wish you all the best moving forward.

Rated 2 out of 5 stars

Your product offerings are confusing to…

Your product offerings are confusing to a non-tech oriented person like myself, causing me to place double orders and also to order features I don’t need. There is still a ticket I sent in that hasn’t been answered yet.

September 13, 2026
Unprompted review
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Reply from Mobal

Thank you for your feedback, and we're sorry that our product range was confusing to navigate.

We understand that with several SIM and eSIM options available, it isn't always obvious which service best suits a particular need or what features you require. Making our products easier to understand is something we're continually working on, and feedback like yours is extremely valuable.

We can see that our support team has since responded and updated your account in accordance with your requests, and we hope the matter has now been resolved to your satisfaction.

Thank you again for bringing these concerns to our attention.

Rated 1 out of 5 stars

Unusable "Unlimited" Data — Don't Be Fooled

I'm extremely disappointed with Mobal's service. First, 5G simply didn't work even within central Tokyo.

But the bigger issue is what happens after you hit the 10GB threshold on the "unlimited" plan. The throttled speed afterward is essentially non-functional. I could barely send or receive a WhatsApp message. Every other app — Instagram, LINE, KakaoTalk, Google Maps, weather — was completely unusable.

On top of that, the payment structure is confusing and feels deliberately set up to extract more money: you pay once for "registration" and then separately again for the actual service. I was already uneasy that the eSIM wasn't even sent over by email at that point, and looking back at the whole process, it feels less like an oversight and more like a pattern.

Calling this plan "unlimited" is misleading at best. A connection that can't load a map or send a photo isn't "data". Any other travel eSIM I've used has been more reliable and more transparent about what you're actually paying for. I wouldn't recommend Mobal.

August 24, 2026
Unprompted review
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Reply from Mobal

Thank you for taking the time to share your experience. We're sorry to hear the service fell short of your expectations.

After reviewing your account, we can see that the 10GB high-speed allowance on your Voice + Data plan was fully used during your stay, after which speeds were reduced in line with the plan terms. We appreciate that the reduced speeds may not have been sufficient for the way you needed to use the service.

We appreciate your feedback regarding the unlimited phrase and how our plan fees work, and we'll be sharing this internally as part of our ongoing website reviews.

Thank you again for your feedback

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Rated 5 out of 5 stars

Help made easy.

The Mobal Support Team made it very easy to resolve my issue. The replies were prompt and the solution was very fair. I will be back next time we visit Japan.

September 28, 2026
Unprompted review
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Reply from Mobal

Thank you for your kind words. We're delighted to hear that our support team was able to resolve your issue quickly and fairly. Providing prompt and helpful assistance is something we take great pride in, so your feedback means a lot to us. We appreciate your support and look forward to helping you again on your next visit to Japan!

Rated 5 out of 5 stars

I have used Mobal previously

I have used Mobal previously, and have never had an issue with service.

October 30, 2025
Unprompted review
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Reply from Mobal

Thank you for continuing to choose Mobal. It's wonderful to hear that you've used our services before and have consistently had a positive experience. We truly appreciate your trust in us and look forward to supporting your future trips to Japan.

Rated 5 out of 5 stars

This will be my third trip using Mobal…

This will be my third trip using Mobal SIM cards for internet while touring Japan. I have never had any issues with connectivity anywhere in Japan while using Mobal regardless as to whether I was in an urban setting such as Tokyo or Osaka or rural areas such as Iga and Takayama. I've shared my experiences with your product and have recommended it to friends and co-workers for their travels. I have always received my cards quickly, having them well in advance of my travels, taking the last minute panic out of the small details that impact day to day activities. Being connected while abroad means being available should colleagues need to get in touch as well as sharing my experiences with family and friends back home.

September 22, 2026
Unprompted review
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Reply from Mobal

Thank you so much for your continued support and recommendation of Mobal to your friends and colleagues.

We're delighted to hear that this is now your third trip using our service and that you've enjoyed reliable connectivity across both major cities and more rural parts of Japan. We know how important staying connected can be, whether that's keeping in touch with family and friends or remaining reachable for work while travelling!

It's also great to hear that your SIM cards arrived well before your travels, helping to remove some of the stress that can come with trip planning. Thank you again for your loyalty, and we look forward to supporting many more adventures in Japan to come.

Rated 4 out of 5 stars

Brilliant service... BUT.....

Brilliant service, prompt response. Absolutely questionable pricing. I lost my eSIM because Apple accidentally factory resetted my phone. So I needed to get a new eSIM (Same Number) and they wanted to charge me the price of a new eSIM. How the hell do they justify this when eSIM's hardly costs any money to re-generate. Absolutely predatory pricing. Beware of this!

Edited to 4 stars: Mobal have reivewed the charge of the esim replacement and have out of goodwill waived the charge, Whilst I still believe this should be a permanent free replacement, this is great customer service feedback. I was so close to changing to Sakura, but, as I said, Mobal's service offering has been great and their network excellent. So for me. Mobal for now!

September 21, 2026
Unprompted review
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Reply from Mobal

Thank you for your balanced and thoughtful review.

We're pleased to hear that you've been happy with both our service and network coverage, and we appreciate you updating your review following our conversation.

Regarding the eSIM reissue fee, we completely understand your perspective. While we'd love to offer free replacements in every case, we are charged each time an eSIM is reissued, and as Mobal's profits support charitable causes, this is unfortunately a cost we cannot currently absorb ourselves. That said, we're always working with our partners to reduce these costs wherever possible and improve the experience for our customers.

We're glad we were able to find a solution in this instance and truly appreciate your continued support. We look forward to supporting your future trips to Japan.

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Rated 5 out of 5 stars

Couldn't be easier

Couldn't be easier, top!

September 5, 2026
Unprompted review
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Reply from Mobal

Thank you for the fantastic review! We're thrilled to hear everything was easy to set up and that you had a great experience. We appreciate your support and hope to assist you again on your next trip to Japan.

Rated 2 out of 5 stars

Very poor slow support

Mobal charged my credit card. I uploaded my passport, my driving license and bank details showing my address and all details required. Yet Mobal sent another remail (with a NO REPLY ADDRESS) that I need to upload ID. I emailed their support, told them I have uploaded all the details and asked for their help. NO REPLY. Next day I receive another email (NO REPLY ADDRESS) that this is final notice to upload ID. They need Humans to read requests, and help customers, not spam them with Bot emails. Order Confirmation (212339258)

September 12, 2026
Unprompted review
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Reply from Mobal

Thank you for your feedback. We're sorry to hear the verification process caused frustration.

We appreciate that from your perspective it appeared the requested documentation had already been provided, so receiving additional verification requests would naturally have been confusing. I can see that after further discussions with our team, we were able to clarify the issue and you were able to provide the correct documents needed to complete the verification process, allowing your order to be approved.

That said, we recognize there is room to make our verification communications clearer so customers better understand exactly what is required and why. We'll take your comments on board as we continue refining the process.

Thank you for your patience, and we hope you enjoy using our services.

Rated 5 out of 5 stars

Easy & straight forward set-up

Set up was straight forward and my esim has worked well here in Japan.

September 6, 2026
Unprompted review
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Reply from Mobal

Thank you for your review! We're delighted to hear that the setup process was straightforward and that your eSIM has been working well during your time in Japan. We appreciate your support and hope you continue to enjoy reliable connectivity throughout your trip.

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