Mrkipling Reviews 3

TrustScore 3.5 out of 5

3.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more


Contact info

3.4

Average

TrustScore 3.5 out of 5

3 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Marvellous!!

I purchased a box of lemon veinnesse whirls at the weekend. I hadnt eaten one for at least twenty years, but could remember the lovely buttery meltiness!
I dont think you could get them in lemon back then - it was jam in the middle with a creamy swirl of loveliness...
I dont as a rule leave feedback/ reviews ( too lazy! 😁)
But I thought I would on this occasion. The reason being that nearly everything I used to enjoy, once revisited is generally a disappointment. Smaller, inferior ingredients, recipe alteration etc. Well hold on to your hat, these veinnesse whirls are every bit as nice as I remembered! What a refreshing change. Well done Mr Kipling for not messing with perfection!
The lemon ones are as delicious as the jam ones

March 23, 2026
Unprompted review
Rated 3 out of 5 stars

Not all products are Vegetarian - and they could be.

This year [2025] I am celebrating 50 years as a Vegetarian. Mr Kipling cakes used to be off limits to me as their products were not vegetarian. Nowadays it looks as if a lot of their products are vegetarian. But not all. This is a pity as I feel that there are alternative ingredients to such things as cochineal/carmine and Gelatin. So I still have to search ingredients on the packet to ensure they are really vegetarian which is a bind - and really means I tend to use brands I know are fully vegetarian.e.g. French Fancies I was offered to day are not veggie so I had to refuse.

June 15, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look