NCF LIVING - Highgate Reviews 538

TrustScore 4.5 out of 5

4.6

1 John Kempe Way, Highgate, B12 0HU Birmingham, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came... See more

Company replied

Rated 5 out of 5 stars

Went into NCF Highgate and was served by Aaron. Extremely polite and knowledgeable. Made my visit a pleasure and really supported in answering all the questions and worry I had. Absolute credit to the... See more

Company replied

Rated 5 out of 5 stars

Usman gave amazing customer service from start to finish. He was very helpfully ,friendly and knowledgeable when helping us choose the perfect sofa.He took his time to explain everything clearly and m... See more

Company replied

Rated 5 out of 5 stars

TK at the Highgate branch was incredible, he helped me pick out a sofa and made sure we knew the measurements so that it could fit into our lounge. I had my daughter with me and he was brilliant wit... See more

Company replied


Company details

  1. Furniture Store
  2. Bedroom Furniture Store
  3. Furniture Accessories
  4. Garden Furniture Shop
  5. Living Room Furniture Store
  6. Mattress Store

About NCF LIVING - Highgate

Written by the company

Welcome to NCF Living. Our customer service email and phone lines are now fully open and our staff are working hard to ensure we reply to all of our customers within 2 working days (excluding weekends). We ensure our customers’ needs are met and exceeded on a daily basis.

Fast Delivery, Low Prices, Premium Quality… We Mean Furniture!

NCF Living is proud to offer premium quality sofas, dining furniture, and beds at everyday low prices, with the added benefit of immediate delivery on selected items. Since our inception, we’ve focused on making stylish, high-quality furniture more accessible, ensuring our customers receive exceptional value without compromising on service.

In 2025, we are excited to open our 22nd store in the UK, a testament to our continued growth and commitment to expanding our reach. As of March 2025, we are proud to hold a 4.8 Trustpilot rating, reflecting our dedication to customer satisfaction. We continuously enhance our range with new collections, many of which are available for delivery within as little as 7 days.

At NCF Living, we strive to provide a seamless experience — from browsing to delivery — ensuring that our customers enjoy both quality and convenience.

NCF Living Details:

Written by the company

Lowest price guaranteed:
We offer a wide range of products to suit all budgets.
Nearly everything is in-stock:
We hold nearly all of our stock in our central warehouse.
Immediate delivery:
Our in-store items are delivered within 5-7 days.
Finance available:
0% interest FREE credit available for in-store purchases.

Customer Query

Have a query to raise?

If you have a query, please head to https://ncf.co.uk/pages/customer-queries and fill out as much information as possible. Our customer service team will be in touch within 72 hours.

Contact info

  • 1 John Kempe Way, Highgate, B12 0HU, Birmingham, United Kingdom

  • 0121 356 5698

4.6

Excellent

TrustScore 4.5 out of 5

538 reviews

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1-star

Replied to 96% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Lewis was brilliant!

Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came back later the same day to complete the purchase, and Lewis made the whole process smooth and easy.

He was genuinely helpful and never pushy — I’d definitely recommend seeking him out if you’re browsing in store!

May 25, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're grateful to receive such a detailed review of your time with us over the Bank Holiday. Thank you for your recommendation of Lewis, too!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Reza at Highgate

Reza at Highgate. excellent advice and service , very accommodating patient, no pressure. And a pleasure to meet. Not your average salesman

May 25, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're grateful for your charming review, Stephanie!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

TK from highgate

Easy TK understood what i need for my moms required easy client journey TK understanding and listened.

May 24, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

Thank you for taking the time to provide us with an excellent five-star review, Noorin.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

NCF Highgate - Aaron

Went into NCF Highgate and was served by Aaron. Extremely polite and knowledgeable. Made my visit a pleasure and really supported in answering all the questions and worry I had. Absolute credit to the company and would definately recommend talking to him for any furniture needs.

May 23, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

Thank you for this delightful recommendation, Jake!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

TK from Highgate was really helpful and…

TK from Highgate was really helpful and he took his time to explain things to us. He was very calm and supportive
Gave us good customer service and experience

May 23, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We'll make sure to forward this lovely feedback to TK - thank you for your kind feedback.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

TK at the Highgate branch was…

TK at the Highgate branch was incredible, he helped me pick out a sofa and made sure we knew the measurements so that it could fit into our lounge. I had my daughter with me and he was brilliant with her, even had a toy to keep her busy whilst we did the paperwork! Very pleased with the service here!

May 22, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

Thank you for taking the time to write such a lovely review about you and your daughter's time with us, Asha! We wish you all the best with your new sofa.

Many thanks,
NCF Living, Marketing Team

Rated 1 out of 5 stars

Bad customer service and delivery

Ordered dining table and chairs for delivery and assembly on the 1st May with a guarantee of goods receipt in 7-10 days. On the 11th May goods turned up incomplete without screws so had to refuse. It took 5 days for NCF to raise another order and 7 days in total to handover goods to a third party courier even though I was stressing how urgent the delivery was. I am now left with no table and chairs for a huge party for my daughter's 16th. Customer service has been atrocious and rude and put the phone down on me twice as they refuse to listen and are on repeat mode of what seems reading off a handbook. I actually spoke to their 3rd party carrier Furdeco and after getting further information rang NCF to advise them to what they said that would rush my delivery, however the lady cut me off and talked over me and refused to listen to me and was rude and obnoxious and put the phone down on me. Never again will I buy from NCF and I will discourage all family and friends not to.
The fault lay with NCF and they refused to do anything to help me or urgently rectify their mistake.

May 19, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

Hello Eram, thank you for providing us with a review.

We're very sorry to hear about this experience, as this doesn't reflect our standards for an exceptional customer journey. In the rare situation that issues occur, there are procedures that must be followed to correctly address and rectify the matter, which can sometimes take longer than desired.

We do not however condone rudeness towards our customers, and will ensure that your feedback is raised internally for improvements going forward. Thank you for your time and continued patience, and our apologies again for the inconvenience caused.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Usman from HiGate

Usman from HiGate, we were very impressed with his customer service. He is got good communication skills and customer handling and satisfaction as well. We wish him all the best for his future. Best Regards. Atiya Razvi.

May 18, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

Thank you for taking the time to leave such a thoughtful review of your experience with us! We will be sure to pass this along to Usman.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Usman was very professional and made us…

Usman was very professional and made us feel at home with his service. Great advice given on certain aspects on sofas.

May 17, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're delighted to hear about your experience at our Highgate store, Usama.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Bought my sofa from usman at highgate

Bought my sofa from usman at highgate. I’m highly impressed from the service I have received, the guy was so respectful and transparent

May 16, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're happy to hear that you found an ideal sofa and will be sure to pass the compliments along to Usman.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

visited NCF Living

We recently visited NCF Living while looking for ideas for our new property, and we had a really positive experience thanks to Usman at Highgate. What stood out the most was how respectful and professional he was from the beginning. He approached us kindly, gave us plenty of time, explained everything clearly, and never once made us feel pressured or chased around the showroom.

We visited a few other places where sales staff constantly followed us, which honestly made the experience uncomfortable. At NCF Living, it felt completely different — relaxed, welcoming, and professional. Because of Usman’s approach and the friendly atmosphere from the team, we will definitely be coming back. It’s clear they have some very professional and customer-focused staff members. Highly Recommended

May 16, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're delighted to receive such a thoughtful review about your experience with us, Israh. We'll be sure to pass along the feedback about your time with Usman, and hope to see you again in the future.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Usman was amazing at sorting our sofa

Usman was amazing at sorting our sofa, was really helpful and kind.
We couldnt visualise a sofa so he and a colleague removed one of the modules for us. Showed us a range of sofas that fit our requirement.
Wr have made a purchase, the prices at this store are amazing and the sofa range is great too. Better than dfs for sure. Would recommend 10/10

May 16, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're pleased that Usman provided such an excellent customer experience and thank you for your recommendation.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Lewis from the Highgate branch has…

Lewis from the Highgate branch has excellent customer service skills and is very knowledgeable about the products fabrics and design ideas. A credit to your store. Thank you

May 14, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're very grateful for your charming feedback about Lewis, Brina.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Excellent store highly recommend

Excellent store highly recommend , Fantastic service from Lewis Highgate

May 13, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We appreciate the delightful recommendation, Hashim.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

We recently visited ncf birmingham…

We recently visited ncf birmingham looking for a new sofa from the time we entered we were treated with respect and professionalism by the staff who were very knowledgeable and informative about their sofas listened to our needs and pointed us in the right direction to what we needed Aaron was a pleasure to deal with and talk to can’t thank him enough for helping us

May 10, 2026
Unprompted review
NCF LIVING - Highgate logo

Reply from NCF LIVING - Highgate

We're truly grateful to receive such pleasant feedback about your experience, Mark - we'll be sure to pass this along to Aaron.

Many thanks,
NCF Living, Marketing Team

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