Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came... See more
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Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came... See more
Company replied
Went into NCF Highgate and was served by Aaron. Extremely polite and knowledgeable. Made my visit a pleasure and really supported in answering all the questions and worry I had. Absolute credit to the... See more
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Usman gave amazing customer service from start to finish. He was very helpfully ,friendly and knowledgeable when helping us choose the perfect sofa.He took his time to explain everything clearly and m... See more
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TK at the Highgate branch was incredible, he helped me pick out a sofa and made sure we knew the measurements so that it could fit into our lounge. I had my daughter with me and he was brilliant wit... See more
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Written by the company
Welcome to NCF Living. Our customer service email and phone lines are now fully open and our staff are working hard to ensure we reply to all of our customers within 2 working days (excluding weekends). We ensure our customers’ needs are met and exceeded on a daily basis.
Fast Delivery, Low Prices, Premium Quality… We Mean Furniture!
NCF Living is proud to offer premium quality sofas, dining furniture, and beds at everyday low prices, with the added benefit of immediate delivery on selected items. Since our inception, we’ve focused on making stylish, high-quality furniture more accessible, ensuring our customers receive exceptional value without compromising on service.
In 2025, we are excited to open our 22nd store in the UK, a testament to our continued growth and commitment to expanding our reach. As of March 2025, we are proud to hold a 4.8 Trustpilot rating, reflecting our dedication to customer satisfaction. We continuously enhance our range with new collections, many of which are available for delivery within as little as 7 days.
At NCF Living, we strive to provide a seamless experience — from browsing to delivery — ensuring that our customers enjoy both quality and convenience.
Written by the company

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1 John Kempe Way, Highgate, B12 0HU, Birmingham, United Kingdom
Replied to 96% of negative reviews
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TK at Highgate was patient and helpful in helping me select my chair.
Lewis was fantastic from start to finish! We spent the morning looking at sofas, and he was incredibly knowledgeable, patient, and supportive throughout. After going home to make a decision, I came back later the same day to complete the purchase, and Lewis made the whole process smooth and easy.
He was genuinely helpful and never pushy — I’d definitely recommend seeking him out if you’re browsing in store!

Reply from NCF LIVING - Highgate
Reza at Highgate. excellent advice and service , very accommodating patient, no pressure. And a pleasure to meet. Not your average salesman

Reply from NCF LIVING - Highgate
Easy TK understood what i need for my moms required easy client journey TK understanding and listened.

Reply from NCF LIVING - Highgate
Went into NCF Highgate and was served by Aaron. Extremely polite and knowledgeable. Made my visit a pleasure and really supported in answering all the questions and worry I had. Absolute credit to the company and would definately recommend talking to him for any furniture needs.

Reply from NCF LIVING - Highgate
TK from Highgate was really helpful and he took his time to explain things to us. He was very calm and supportive
Gave us good customer service and experience

Reply from NCF LIVING - Highgate
The person that attended to us was very nice and helpful, made it smooth and quite easy

Reply from NCF LIVING - Highgate
TK at the Highgate branch was incredible, he helped me pick out a sofa and made sure we knew the measurements so that it could fit into our lounge. I had my daughter with me and he was brilliant with her, even had a toy to keep her busy whilst we did the paperwork! Very pleased with the service here!

Reply from NCF LIVING - Highgate
Ordered dining table and chairs for delivery and assembly on the 1st May with a guarantee of goods receipt in 7-10 days. On the 11th May goods turned up incomplete without screws so had to refuse. It took 5 days for NCF to raise another order and 7 days in total to handover goods to a third party courier even though I was stressing how urgent the delivery was. I am now left with no table and chairs for a huge party for my daughter's 16th. Customer service has been atrocious and rude and put the phone down on me twice as they refuse to listen and are on repeat mode of what seems reading off a handbook. I actually spoke to their 3rd party carrier Furdeco and after getting further information rang NCF to advise them to what they said that would rush my delivery, however the lady cut me off and talked over me and refused to listen to me and was rude and obnoxious and put the phone down on me. Never again will I buy from NCF and I will discourage all family and friends not to.
The fault lay with NCF and they refused to do anything to help me or urgently rectify their mistake.

Reply from NCF LIVING - Highgate
Usman from HiGate, we were very impressed with his customer service. He is got good communication skills and customer handling and satisfaction as well. We wish him all the best for his future. Best Regards. Atiya Razvi.

Reply from NCF LIVING - Highgate
Usman was very professional and made us feel at home with his service. Great advice given on certain aspects on sofas.

Reply from NCF LIVING - Highgate
Bought my sofa from usman at highgate. I’m highly impressed from the service I have received, the guy was so respectful and transparent

Reply from NCF LIVING - Highgate
We recently visited NCF Living while looking for ideas for our new property, and we had a really positive experience thanks to Usman at Highgate. What stood out the most was how respectful and professional he was from the beginning. He approached us kindly, gave us plenty of time, explained everything clearly, and never once made us feel pressured or chased around the showroom.
We visited a few other places where sales staff constantly followed us, which honestly made the experience uncomfortable. At NCF Living, it felt completely different — relaxed, welcoming, and professional. Because of Usman’s approach and the friendly atmosphere from the team, we will definitely be coming back. It’s clear they have some very professional and customer-focused staff members. Highly Recommended

Reply from NCF LIVING - Highgate
Usman was amazing at sorting our sofa, was really helpful and kind.
We couldnt visualise a sofa so he and a colleague removed one of the modules for us. Showed us a range of sofas that fit our requirement.
Wr have made a purchase, the prices at this store are amazing and the sofa range is great too. Better than dfs for sure. Would recommend 10/10

Reply from NCF LIVING - Highgate

Reply from NCF LIVING - Highgate
Lewis from the Highgate branch has excellent customer service skills and is very knowledgeable about the products fabrics and design ideas. A credit to your store. Thank you

Reply from NCF LIVING - Highgate
Excellent store highly recommend , Fantastic service from Lewis Highgate

Reply from NCF LIVING - Highgate
We recently visited ncf birmingham looking for a new sofa from the time we entered we were treated with respect and professionalism by the staff who were very knowledgeable and informative about their sofas listened to our needs and pointed us in the right direction to what we needed Aaron was a pleasure to deal with and talk to can’t thank him enough for helping us

Reply from NCF LIVING - Highgate
Usman from Highgate was very helpful bough my new bed from him

Reply from NCF LIVING - Highgate
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