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NORMAL Retail Ireland Limited Reviews 110

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TrustScore 5 out of 5

4.8

Beauty Supply Store
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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the wide assortment of products available, noting that there's truly something for everyone at impressively low and affordable prices. Many people highlight the excellent value for money and the unique, refreshing shopping experience compared to other stores. The staff are frequently described as extremely helpful, friendly, and polite, contributing to a positive atmosphere. However, some customers also noted that the shop can be very crowded, with a few mentioning that too many people were let in at once. A small number of people were dissatisfied with the quality of certain products, with some expressing concerns about their authenticity.

What people talk about most

Product

Consumers find product to be positive. Many reviewers are impressed with the vast and diverse range of... See more

Retail

Customers consistently note positive experiences with retail, praising the friendly and helpful staff, as... See more

Price

Customers had positive experiences with price. Reviewers consistently praise the great and affordable prices,... See more

Staff

Clients share positive opinions on staff. Customers consistently praise the staff for being friendly,... See more

Value for money

People report positive experiences with value for money. Customers are impressed with the vast range of... See more

Based on these reviews

Rated 5 out of 5 stars

I had a great experience visiting Normal for the first time since it recently opened in Dublin. It’s a very different and refreshing shopping experience compared to regular stores. The layout is fun... See more

Rated 5 out of 5 stars

Great store with a range of products with a variety of prices. Some products like you can see on TikTok. Thankfully, the initial excitement has died down so there is no more line waiting outside. But... See more

Rated 5 out of 5 stars

Love going to this shop has all your essential suck for your hair make up and also your cleaning products omg the windows wipes are the best for cleaning your windows and smell so nice

Rated 5 out of 5 stars

I would definitely recommend as this is such a fun shop to walk around unlike any other shops here. It has anything and everything you need for such cheap prices!

Company details

  1. Beauty Supply Store

Written by the company

At NORMAL, we sell completely normal products at abnormal prices. The range includes well-known brand products in e.g. skin care, hair care, dental care, shampoo, make-up and cleaning. In short: All the things that you cannot do without in your everyday life, and that you would rather not must be missing from the shelves at home. All items are sold at fixed, low prices, which means you won't find bargains and price-breakers with us. Instead, the items cost the same every time you come.

Contact info

4.8

Excellent

TrustScore 5 out of 5

110 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Great store with a range of products…

Great store with a range of products with a variety of prices. Some products like you can see on TikTok. Thankfully, the initial excitement has died down so there is no more line waiting outside. But it can still be a little crowded inside. Can be overstimulating but I keep my headphones in the store so I don’t notice

January 18, 2026
Unprompted review
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Rated 5 out of 5 stars

Honestly favourite shop

Honestly favourite shop, love the lay out out stocks everything I love, great variety . Very dangerous for my bank account

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Wheelchair friendly

We had a great time in there looking. My friend is a wheelchair user and to our surprise they had a little lift there to get to the upper section then a ramp down the other side.the shop was perfectly laid out and has just about anything you desire

January 8, 2026
Unprompted review
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Rated 1 out of 5 stars

Fake product

This is the third time I bought Beauty of Joseon Propolis + Niacinamide serum from the store and I was sold a fake one. I will stop shopping here.

January 5, 2026
Unprompted review
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