Normjewels Reviews 

414
TrustScore 3.5 out of 5

3.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 122 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the products, noting their beautiful appearance, excellent craftsmanship, and how well they match online descriptions. Many also appreciate the elegant packaging and the overall quality of the items, often exceeding expectations. However, some people were dissatisfied with the delivery times, which often took much longer than advertised, leading to frustration and missed deadlines for gifts. There are also mixed opinions on customer service, with some reviewers experiencing unhelpful or non-existent support, while others found the team responsive and professional. Additionally, a few customers reported issues with product quality, such as items tarnishing quickly or losing stones, and difficulties with the return and refund process.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality,... See more

Quality

Customers consistently note ambiguous experiences with quality, with many praising the exquisite attention to... See more

Customer service

Users describe ambiguous interactions with customer service, with many reviewers praising the team for being... See more

Order

People report ambiguous experiences with order, with many expressing significant frustration over delays and... See more

Delivery service

Customers had ambiguous experiences with delivery service, with many expressing significant frustration over... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Update: Both pairs of earrings have arrived and are beautifully presented with a free jewellery box. I think the company should be more upfront about delivery timescales to avoid disappointment. Del... See more

Rated 5 out of 5 stars

Ordered a ring for my wife from this unknown site and was worried that I could be taking a chance. When the ring arrived it was exactly as described. The attention to detail was exquisite, even to the... See more

Rated 5 out of 5 stars

Great customer service! I recently ordered a ring but had to return it due to sizing. The Norm team were very helpful and responsive, offering solutions including a full refund. I’ve now received my r... See more

Company replied

Rated 5 out of 5 stars

I bought a pinky signet ring in yellow gold. It’s an absolute perfect fit, and the ring itself is beautiful. Great quality, the inside is hollow but it’s not too thin at all, the edges does not feel... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

Luxury, designer jewellery made sustainable and affordable. The new norm in fine jewellery. Made with recycled gold, fairly sourced and laboured.


Contact info

3.6

Average

TrustScore 3.5 out of 5

414 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(414)

117 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This ring is pure luxury

Excellent customer experience, also my ring is even prettier in person, pictures on the website make no justice to what I actually got, so delicate and well made I just loved it.

February 12, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Just Perfect

The gold anchor was exactly what I wanted. It arrived in an elegant box. It is simple and beautiful. Not too big or small or overdone. Simplicity at its best.
I initially gave the wrong shipping address and contacted customer service. They responded immediately and corrected the address. I was very grateful they resolved the problem so quickly.

January 23, 2026
Unprompted review

Trustpilot is assessing this review in accordance with our flagging process.

Advertisement
Rated 5 out of 5 stars

Customer Service Excellence

I purchased a ring as a gift for my daughter, but unfortunately the inside design wasn’t quite right for her. I got in touch to request a refund — and that’s where this company’s customer service truly shone!

The return process (which needs to be authorised by the company, for good reason) was incredibly smooth and easy, and the team were so supportive and helpful every step of the way. Nothing felt like too much trouble, and everything was handled quickly and professionally.

Even though the item itself wasn’t suitable for the recipient, I would absolutely recommend this company without hesitation. I’ll definitely be coming back for future gifts. They’re an absolute pleasure to deal with!

December 26, 2025
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you so much for your kind words! We’re really glad to hear the return process was smooth and that our team could support you every step of the way. It truly means a lot, and we’d love to welcome you back anytime .

Rated 1 out of 5 stars

My partner purchased a ring for my…

My partner purchased a ring for my Christmas present back in November 2025. It is now end of January 2026 with still no update if the item has been shipped or will be shipped. Customer service keeps advising they will contact the warehouse but with now 5+ attempts to get an update we still are no further in knowing whether to expect the ring or not. I wish I had of seen reviews before purchasing because I definitely would have avoided. Very disappointed.

January 24, 2026
Unprompted review
Rated 1 out of 5 stars

Cheap shoddy earrings

Cheap shoddy earrings - tarnished in less than 2 weeks and hadn’t even been worn.
Norm don’t feel obligated to refund the full amount for items you couldn’t sell at a car boot sale.
I will never look at their site again let alone buy anything.

January 1, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Great product and great customer service!

I bought a pinky signet ring in yellow gold.
It’s an absolute perfect fit, and the ring itself is beautiful. Great quality, the inside is hollow but it’s not too thin at all, the edges does not feel uncomfortable because is very well made. I’ve also had some problems with shipping, and the customer service did and incredible job in helping me out. Highly recommend ♥️

January 22, 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you so much.We’re really happy to hear you love the fit and quality of your ring, and glad our team could help with the shipping. Your recommendation means a lot to us ♥️

Rated 5 out of 5 stars

Very nice jewellery

I ordered a solo diamond bracelet as a gift and it is truly beautiful. Delicate and feminine. I also received as a gift the birthstone necklace and it is very nice too. I would prefer if the stone would be on both sides as it turns when wearing, but that doesn’t make it less beautiful. Will defiantly order again.

December 19, 2025
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you so much! We’re really happy you loved the bracelet and the birthstone necklace. We truly appreciate the feedback.

Rated 5 out of 5 stars

The customer service is amazing

The customer service is amazing. Would definitely buy again!

January 20, 2026
Unprompted review
Normjewels logo

Reply from Normjewels

hank you so much for your kind words! We’re really happy to hear you had a great experience with our customer service. It truly means a lot to us. We’d love to welcome you back anytime 💛

Advertisement
Rated 1 out of 5 stars

So far they seem like a scam

So far they seem like a scam. I ordered a ring on 1/3, and today is 1/13, and they still didn’t ship yet. I send them and email and no reply. Please don’t buy from them.

January 3, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID AVOID

AVOID AVOID AVOID - hands down the worst 'customer service' i have ever experienced. The delivery said 3-6 days and it was over 3 weeks... now ive been trying to return it for over a week (have to request a returns note) and ive not had a reply to my 4 emails - and when i call to speak to someone on the phone they are the most clueless people i think ive ever spoken to

January 7, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Sack of lies

This company is a sack of lies. Poor customer Service.

I ordered on 5th December for "3-6 Days Delivery" in good faith it would be delivered in time for me leaving the country 19 days later. Had zero update for a week and contacted customer service via email. They responded on the 12th and informed me it had been shipped and my tracking number should update in the next 48 hours. No update happened. I called customer service a week later, who simply answered the call with somewhat rude "Hello?". Very strange. I asked the guy if he could send my order with next day delivery as I was desperate to receive it in time, he simply replied 'no, because we haven't got the product to ship yet, hoping to get it Monday (22nd)'. So either that guy was lying (unlikely), or the tracking number for a 'shipped product' I was given a week prior was a lie (likely).

I was then kindly informed if I send an email, I could get the delivery changed to Germany, where I was going. So, again, in good faith, I did so. But a day later I received another response saying my package had already shipped (but no update of the tracking number). I tried to ring again, but no one answered my calls. Now the tracking number updated (22nd) and the product is being shipped to the original address, where I am not.

This company clearly oversold their stock, or went beyond their manufacturing capability in the time frame they promised online, then proceeded to lie to me multiple times about my order, and was incapable of reorganising their chaotic process.Terrible terrible ethics and awful customer service. Yes it's the Christmas period and you will sell more, but selling beyond your capability to manage is simply scummy.

You once claimed that the delay is because 'our products are hand made'. This should be clearly indicated that it will affect delivery times. Yes you offer 3 days delivery after it's shipped, but make it clear as part of your ordering WHEN it will be shipped.

Do better.

December 5, 2025
Unprompted review
Rated 1 out of 5 stars

I ordered a bracelet as a Christmas…

I ordered a bracelet as a Christmas gift back in November. Despite stating on the website items would be shipped within 3-6 working days, it took approx. one month. On receiving the bracelet, it was not the size ordered (much smaller!), and I would struggle to see how it would fit a child's wrist not to mind an adults. Now, with only days before Christmas, I will have to search for a replacement. I have asked for a refund but have not heard back yet. My advice, stay clear of this company.

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered in good faith the website delivery time very misleading

Ordered in good faith the website states 2-5 working days with would make it to me in time for Christmas as it was a gift, once the order had gone through it added 2-3 more days delivery, I emailed this issue with no response called the number via a Google search and was met with a vet rude man who told me that’s the way it is and there’s nothing he could do about it, when I asked why the website states an incorrect deliver time he became angry and agitated and shouted “do you want me to repeat that” I will never purchase from again please save your money go elsewhere.

December 19, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look