Nova Direct Reviews 5,981

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 521 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, appreciating the personalized and understanding approach. Reviewers are particularly impressed with the quick response times and the smooth user experience. However, some customers also noted issues with the service, including difficulties with key cover assistance and being left without support during a breakdown, even with vulnerable passengers. A few other people also felt that customer service was unhelpful or rude, leading to frustrating experiences with policy renewals and rebooking with other providers.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness and efficiency.... See more

Customer service

Reviewers highlight positive aspects of customer service, often praising several helpful and professional... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the excellent, efficient, and quick service,... See more

Price

Customers had ambiguous experiences with price. Many reviewers found the prices to be very competitive,... See more

Response time

Clients share positive opinions on response time, with many praising the quick and efficient assistance... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I found it rather complicated to link my account. I have never experienced such a complicated and such a long account reference number. I nearly gave up and cancelled my insurance, but I used the chat... See more

Company replied

Rated 5 out of 5 stars

Discovered Nova Direct for breakdown cover, through a search engine. Read all the small print, as usual, and it appears to cover all the important things at a very reasonable price. There were cheaper... See more

Company replied

Rated 5 out of 5 stars

Nova Direct is a brilliant company with an unbeatable service & product. I've used them for several years now & I've never, ever, been let down. Don't just trust t, try them & see for yourself!

Company replied

Rated 5 out of 5 stars

Araya helped me today with a quick and comprehensive response - to the level of highlighting the specific sections of the Policy Wording that addressed my query when I asked for that. I think that's q... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Cycle Insurance Company
  4. Gadget Insurance Company
  5. Insurance Broker
  6. Pet Insurance Company

Written by the company

Nova Direct offer a range of insurances to offer you complete peace of mind. Whether it’s breakdown, caravan, gadget, pet, home emergency or home appliance we’ve got the right cover for you.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 60% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 5 out of 5 stars

Good customer experience

Joshua sorted me out in moments, very professional, quick and easy.

January 7, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Nahum, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Pricing is more appreciated bearing in…

Pricing is more appreciated bearing in mind I do all my own mechanics. I am more than grateful with the deal that suited me.

January 6, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi D C, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Helpful customer services

Helpful. Online customer service person, Jayla

January 6, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Rbsmcse98, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Advertisement
Rated 5 out of 5 stars

Get covered it's worth it

Think I will be using this company for my breakdown cover, it has everything I need for 2 cars and Joshua was very helpful in answering my questions definitely, but also it is one of them things you can only tell how good they are if you need to use the cover, but for less than £50 pounds a year fingers crossed you can't go wrong

January 6, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Kev, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

the company looked after me extremely well.

the company looked after me extremely well when i needed them
Joshua ( the online Chat person ) was extremely helpful, answered all my questions in a very human way that led me to finish my enquiry quickly

January 6, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Vyvyan, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Just the breakdown support I need

Easy to find the best breakdown support for yourself. Takes no time at all. Just what I need.

January 2, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi William, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 1 out of 5 stars

I have been with nova direct for 2…

I have been with nova direct for 2 years and this is the first time I've tried to use them. Unbelievable i renewed last march with a new car which they didn't change the registration from my old car that I had scrapped in October 2024..so I break down on the 2nd of January 2026 they said my claim is invalid cos it's a different car ..their fault..they made me pay £10 to change the registration..then when I tried to get them out to my breakdown they said unless I have a receipt fir the repair they won't come out ..what ..Unbelievable they try so hard not to help you ..would never use this disgraceful company again

January 5, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Allan

Thank you for taking the time to leave us a review. We reached out via Trustpilot as you provided no details to confirm if you are/were a Policyholder or had made a claim. Unfortunately you did not respond and, due to data protection, we cannot access any Policy or claim you may have had.

Please contact Customer Services if you need further assistance.

Kind Regards, Nova Direct

Advertisement
Rated 5 out of 5 stars

Prompt and sensible answer to my query

Prompt and sensible answer to my query, helped me to make the right decision

January 5, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Granville, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

Jayla was very professional and…

Jayla was very professional and helpful. She managed to resolve my issue very quickly, very pleased with her service.

January 5, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Jacqueline, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

The customer service officer Jayla had…

The customer service officer Jayla had a great excellent customer handling and service time when I was request my query. great appreciate

January 5, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Michael, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Advertisement
Rated 5 out of 5 stars

My virtual helper Jayla

My virtual helper, Jayla, was very helpful and managed to give me the support I needed. I have never had to use this kind of connection before and was having difficulty with the "Send" icon. I was afraid I might lose the connection but we managed all right.

January 2, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Robert, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua was a great help today

Joshua was a great help today. Dealt with my query professionally

January 2, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Sheila, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Gadget Policy had expired.

Gadget Policy had expired.. Kay-Lee on chat had it all sorted in 10 seconds... great service ... thank you...

December 29, 2025
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Patsy, thank you for taking the time to leave us a review. We will pass your comments on to Kay-Lee. Regards, Nova Direct

Advertisement
Rated 5 out of 5 stars

Great Value for Money…

Haven’t had need to use it yet but the sign up process was very straight forward. The policy was great value for money.

December 23, 2025
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Lyn, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Helpful customer service

Needed a question answered and this answer was provided quickly and informatively by Joshua. Well recommended

December 24, 2025
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi LXF, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Excellent customer services

Excellent customer services
Jayla answered my query quickly and efficiently. Far better than an AI bot!!

December 23, 2025
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ian, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look