Novarilondon 

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Rated 1 out of 5 stars

Half a star would be for reasonably quick delivery!! No stars for anything else. Ordered a linen summer dress for £34. Extremely disappointed in the material which was more like a dish cloth and do... See more

Rated 1 out of 5 stars

The product delivered was not what I ordered It was supposed to be a linen shirt and I received a very poor quality polyester shirt. I wouldn’t clean my floors with it, it’s so awful It was a... See more

Rated 3 out of 5 stars

Fraudulent advertising. A ‘breathable cotton dress’ was actually a polyester spandex dress. Returns cost minimum £25 regardless of spend due to returns going back to China. No explanation of why it wa... See more

Rated 1 out of 5 stars

Zero stars if I could. Slick online presence, all lies: "Crafted in London", "designer couple" schtick, professional photos (don't know where they got them from), claims of linen and "soft cotton blen... See more

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(44)

26 reviews in the last 12 months

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Rated 1 out of 5 stars

Misleading advertising – poor quality, not as described

I had a very disappointing experience with this company. The items I received were completely different from what was shown on the website. They were advertised as “premium cotton blend, soft and breathable,” but turned out to be cheap polyester.

Even after asking for size advice, the clothes didn’t fit, were shapeless, and of very poor quality. Returning them would cost more than half the purchase price, so I will be donating them to charity instead.

Posting this to help others avoid the same mistake as the products are unwearable and not as described.

October 19, 2025
Unprompted review
Rated 1 out of 5 stars

UNWEARABLE

The products are unwearable and completely different from their website. I was hooked in because I received an email saying that they were sadly having to close down and were selling items at very discounted prices. my items were described as 'Material: Premium cotton blend
Soft, breathable fabric' but they are, in fact made of the cheapest, disgusting, man-made fabric. I wouldn't even give them to charity.

October 29, 2025
Unprompted review
Rated 1 out of 5 stars

This is a scam

This is a scam! The clothing they sell is nothing like in the pictures and made of polyester. Do not buy!

November 4, 2025
Unprompted review
Rated 1 out of 5 stars

start would be Zero

star rate would be Zero but don't have the option. A total scam , they are buying from ALiexpress at £5 and selling it back to you at £ 48, 8 times than original price.
The warehous is from China and the quality Horrible .
They even scam bank details ! so be very extremely careful and if you have already bought report it to your bank and ask them to block your car and give you a new one.

November 5, 2025
Unprompted review
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Rated 1 out of 5 stars

Absolutely awful DO NOT PURCHASE

Absolutely awful. AVOID AVOID AVOID. I wish I had read these reviews before purchasing a dress that was listed as "cotton/linen blend" that actually came with the label stating "polyester/spandex". It looks like a clown costume, it's not classy, the patterns have bled into one another. It's really so bad and dishonest and unethical I just don't know how they operate. They are also not based in London despite everything implying they are so you only get your money back if you send back to China. It's a disgrace. I'm really not sure why these people exist.

November 6, 2025
Unprompted review
Rated 1 out of 5 stars

This company is a scammer

Great looking website, image of hoodie looked good quality, fortunately I only ordered one. Despite advertising as London UK and items as being premium quality, the hoodie was shipped from a warehouse in China. Quality of item was terrible. I asked for a refund and was offered 20% discount or pay return postage to China for refund of remainder.
I declined both and contacted Barclaycard. Do not be fooled by website this company is a scammer

October 31, 2025
Unprompted review
Rated 1 out of 5 stars

NovariLondon is not in UK, but China, and BIG SCAM

I wish I had checked the genuity of the site before I ordered. REAL FAKE, SCAM & everything negative. Item not delivered on time and when I emailed, they replied being shipped from their warehouse..... That was when I realised something was not right, as they advertised as UK based company.
Ugly polyester/spanx item finally arrived instead of cotten/linen advertised.
They are not willing to give full refund and asked me to keep the items for 30% refund or bear the return cost to China to get 100% refund
We went back and forth, and when I realised how much it would cost to return them, it's not worth it at all.
I wish I had paid with paypal or so that I could have sought to get my full refund, but lesson learnt.

October 27, 2025
Unprompted review
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Rated 1 out of 5 stars

would give 0 if possible

would give 0 if possible. Dress arrived - it is not cotton/linen mix but a disgusting 100% polyester copy. I cannot wear it.
I want to return it but have had no response from my several emails.
Do not buy from these guys. It is a scam.
I am going to take this up with my bank

October 28, 2025
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company. When goods arrive, they are shoddy and not as depicted. Avoid!

They should not have even half a star for their flagrant fraud of consumers!

October 18, 2025
Unprompted review
Rated 3 out of 5 stars

Fraudulent advertising

Fraudulent advertising. A ‘breathable cotton dress’ was actually a polyester spandex dress. Returns cost minimum £25 regardless of spend due to returns going back to China. No explanation of why it wasn’t cotton. They advertise a lovely product but don’t deliver what they describe. No phone contact details and no initial reply to emails. After finally finding an email info novarilondon.uk I got a reply saying I could keep the dress and have a 20% refund. I couldn’t wear a dress like this unless I needed to sweat off some weight! It’s awful. When threatened with being sued I got a full refund Hope this helps future potential customers to be cautious when using this company. It’s a shame because if the product was as described I would buy a lot more from them.

September 17, 2025
Unprompted review
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Rated 1 out of 5 stars

A day ago

A day ago
This company is fake, not reputable.
This company is fake, it is not what it says it is in their website. They market themselves as being based in London but happens to be in China, I bought shoes from them which were of very poor quality and did not fit. I sent them an email requesting a return address, I was told the return will cost me £27 for shoes that cost £36, they should not be allowed to sell on line. Don’t buy from them. Quality is very bad. Shoes were delivered in a plastic bag. Not even a shoe box. To date I have not been sent a returns address.

September 27, 2025
Unprompted review
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Rated 1 out of 5 stars

Even having to put one star is too…

Even having to put one star is too high. Can’t urge anyone enough to avoid spending your money here. Delivery very slow (4+weeks), quality terrible plastic and customer service inconsistent with only option for return to china at own costs. Absolute scam! Please avoid

October 2, 2025
Unprompted review
Rated 1 out of 5 stars

Communication is dire

Communication is dire. Tracking didn’t work. It was only when I got my bank involved that I did hear from them. Item (dress) finally arrived, but it’s poor quality, and of course it costs nearly as much to return it as it cost in the first place. Lesson learned.

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Scam site

Ordered early Sept but no delivery. They use a tracking app called Shop which appears to be a scam as no delivery dates are shown. Don't waste your money buying from Novarilondon!!!!!

September 24, 2025
Unprompted review

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