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Company details

  1. Coaching Center

Written by the company

UKs biggest network of open water swimming venues.


Contact info

3.6

Average

TrustScore 3.5 out of 5

13 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

I have been a proud NOWCA Member for…

I have been a proud NOWCA Member for over three and a half incredible years, and my experience has been nothing short of extraordinary. This organisation is truly exceptional—full of passionate people dedicated to our water safety, well-being, and enjoyment. I’ve had the privilege of swimming in 35 different locations, and 20 of these unforgettable moments have been with NOWCA by my side. Their relentless commitment to improving water quality and expanding stunning venues fills me with hope and admiration. Along the way, I’ve had the honour of meeting some truly inspiring individuals who light up my journey. As an OWL myself, I can say with all my heart that NOWCA is a genuinely inspiring organisation that fuels my passion and rekindles my spirit every time I dive in.

December 22, 2024
Unprompted review
Rated 5 out of 5 stars

Great for regular swimmers at NOWCA venues

Once set up with the Actio app, which was a bit of a faff, it is simple to use, bookings are instant and it has never let me down. However, from all the 1 star reviews I could only recommend it for regular swimmers at NOWCA venues(which I thought that it was what it was intended for). It saves money on session costs and there are good kit deals through NOWCA

December 22, 2025
Unprompted review
Rated 4 out of 5 stars

Great open water swimming network

Have been a member for a few years now. Love the venues and the staff. The wristband system and booking are simple and good venue if you swim regularly. Looking forward to becoming a member of the sub 10 club this winter!

Would be a five star review if communications were better - in particular forcing us to use a separate and pointless app "Nowca wild" for the latest venue news. Often find out about session cancellations and additions far too late.

December 22, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid using Nowca

Avoid using Nowca, very long winded process for 1 swim which I did last year, no correspondence or communication at all for 12 months and another payment taken from my bank, of which I did not sign up to direct debit as I knew this was a 1 time swim.
Impossible to contact the company and no customer service.

July 23, 2025
Unprompted review
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Reply from nowca

Hi Harry,

Thanks for your review.

We’ve looked into your account and can confirm that while the usual renewal reminder email did not send correct, something we’re now investigating, all other emails, including your renewal confirmation, were delivered successfully. In fact, we can see that the confirmation email was opened this morning.

You submitted a support ticket around midday today, and our system immediately acknowledged it with a 24–48 hour response window. We understand you expected a quicker reply, and we’re always looking at ways to improve, but our small team does respond to every query personally and as quickly as we can.

Your membership has since been cancelled, so good to know you were able to navigate the system, and a full refund is being processed, as your request falls within the 14-day window. For clarity, the recurring payment was authorised when you signed up and is stated both during the sign-up process and in our terms.

We appreciate feedback that helps us improve. That said, describing something as “impossible to contact” while actively communicating with us and receiving a refund the same day may be a little unfair.

Best wishes,
The NOWCA Team

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Rated 5 out of 5 stars

Excellent organisation and efficient customer support

Excellent organisation. Brings a sense of continuity and consistency to open water swimming. Great way to get Stats updates after each swim and the check in check out system brings peace of mind. No problems at all managing my account; customer support very efficient and prompt sorting out queries.

June 30, 2025
Unprompted review
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Reply from nowca

Thank you James. We are trying very hard to make the sport more safe, for more people. We give all of our systems for free to our venues and our small team really values positive feedback. Thanks again.

Rated 1 out of 5 stars

Its impossible to cancel the standing…

Its impossible to cancel the standing order. Ive tried everything

June 3, 2025
Unprompted review
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Reply from nowca

Hi Ad,

You can email us. Check our wesbite for contact details. Lodging a ticket will result in a response within 48 hours.

NOWCA Team.

Rated 1 out of 5 stars

Just Awful, try to avoid at all costs

Such a long winded process just to go for a couple of swims!! First you need the app (or two, still not figured it out) then a membership. Once you’ve made it through that you need to try and book your swim, with several locations of the same name having two vendors you will likely book the wrong one. A refund is seemingly impossible as you can’t do it through any of the many NOWCA or ACTiO platforms, you can only go direct to the venues, who you can’t directly book with. I wouldn’t recommend. I’m hoping the swims themselves aren’t so atrocious.

July 30, 2024
Unprompted review
Rated 1 out of 5 stars

Avoid this company at all cost

Avoid this company at all cost, there service is non existent and cancelling your annual payment has so far been impossible. I have even tried by downloading the ACTIO app. When I try to get a code to activate. No code is ever sent out. CROOKS.

February 9, 2024
Unprompted review
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Rated 1 out of 5 stars

Most expensive swim ever!

Most expensive swim ever!
We signed onto NOWCA in order to swim in the Thames I about 2019. We thought we might doore swims. We didn't, so a year later we tried to cancel membership.
That didn't work. A year later NOWCA thanked us for an annual subscription. We tried to cancel and it happened again
Cancelling NOWCA is complex because it operates via a rat's nest of sites, apps and so forth (ACTIO? KSCAN?) and your payment goes via Stripe, PayPal or some other thing.
Finally we hope it's done. But three years of subs makes that the most expensive swim ever.

September 2, 2023
Unprompted review
Rated 1 out of 5 stars

NOWCA subscription payment issue

NOWCA needs to update its annual subscription payment system. The only way to cancel the annual subscription is by going through an app called ATICO. It’s not very clear and the annual payments are automatically processed.

July 25, 2023
Unprompted review
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Reply from nowca

Hi Mr Bowles,

Yes thats right. All of our bookings are managed via the ACTiO App however if you ever have an issue you can lodge a ticket through our contact information on the website.

We do state in our terms and conditions that the subscription will be reviewed and you should have received a notification 7 days in advance of this being done. We also allow 14 days for you to cancel and we will of course refund you.

Rated 5 out of 5 stars

Attended my first open water session…

Attended my first open water session with NOWCA Luxborough Lake organised by Dermot. Susan our teacher was absolutely amazing, wish I had attended sooner to help me with my triathlon training. This is where I will really improve my open water. Look forward to attending future sessions. Becky the life guard on the paddle board is a diamond. Very encouraging. Thank you to all.

June 7, 2023
Unprompted review
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Reply from nowca

Dermott and Susan are absolute legends. Their venue is one of the best. Glad they could help you on your journey.

Rated 5 out of 5 stars

Access to safe, supervised, open water swimming

I joined NOWCA in order to swim at my local lake. Clocking in and out with my wristband provides me with reassurance that the safety staff know when I'm in the water and that they have all my details to hand in an emergency. Their Cold Water education has been a huge bonus and has meant I've swum right through the winter! I feel I have a new confidence when it comes to swimming outdoors thanks to the information I have learnt from NOWCA as to how to stay safe in the water. It's a wonderful community to be a part of!

November 10, 2021
Unprompted review
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Reply from nowca

Glad you were able to benefit from what we do. Thats all we are after! Thank you.

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