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Now Pet Reviews 

2,163
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 627 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the exceptional customer service and the helpfulness of the staff, praising their professional, friendly, and knowledgeable approach. Many people appreciate the clear explanations provided by agents, who efficiently handle queries and offer a personalized experience, often resolving issues quickly without long waits. However, some customers noted concerns regarding claims, with experiences of rejections or unexpected lack of coverage, leading to frustration. A few people also mentioned delays in claim processing and unexpected deductions or costs. While many found prices reasonable, some reviewers reported unexpected price increases or high premiums.

What people talk about most

Staff

Reviewers consistently express satisfaction with the staff, highlighting their helpfulness, knowledge, and... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness and politeness... See more

Service

People report positive experiences with service, often describing it as exceptional, brilliant, and... See more

Claim

Reviewers highlight ambiguous aspects of claim, with some customers expressing satisfaction with the... See more

Price

Customers had ambiguous experiences with price, with many reporting increases in premiums and renewal costs,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Good customer service, I haven’t made a claim yet but I wanted them to talk me through my renewal quote and policy to make sure everything was covered for my frenchie in case I need to make a claim in... See more

Company replied

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

A general enquiry turned out to be a very informative conversation. I spoke to Hannah who found nothing I asked to much effort to explain very clearly and courteously. Thank you and what a refreshin... See more

Company replied

Rated 5 out of 5 stars

Rang to discuss my renewal quote. Elliot was very helpful and explained in lay man's terms the minefield that is pet insurance! Tweaked my pets cover to a more appropriate one which was also cheaper.... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Asks customers to review

    This company invites their customers to review, whether positive or negative

    Replied to 92% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    4.6

    All reviews

    (2,163)

    595 reviews in the last 12 months

    Write a review
    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 1 out of 5 stars

    Dishonest company. AVOID

    Do not insure your pet with this company. The one time i needed to claim they refused to pay out. Look at the reviews on Google, far more accurate. My guess is that the 5 star reviews on here are fake.

    April 15, 2026
    Unprompted review
    Rated 5 out of 5 stars

    Friendly

    Friendly, polite and professional service with clear explanation given around my query.

    April 15, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Miss Baines, thank you for taking the time to share your experience with us. We are so glad we were able to assist you with your query.

    Rated 5 out of 5 stars

    Policy Renewal - Excellent Customer Service

    Emily was so helpful in sorting out my policy renewal and also explained other benefits to the policy that I was not aware of being included. She matched the price I got elsewhere and sorted it out without any fuss. Thank you.

    April 15, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Natalie, thank you for taking the time to leave us a lovely review. We know renewals can feel like a moment of uncertainty, and we're really glad Emily was able to give you the confidence to stay.

    Rated 5 out of 5 stars

    very helpfull

    April 14, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Ken, thank you for taking the time to leave us a 5 star review. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    Exceptional experience

    Craig was great. Very friendly his customer service was amazing. Very helpful and professional. To add on to this, I've also just spoken to Polly who couldn't have been more helpful. She was very caring and compassionate. Totally went out her way for me and I couldn't be more grateful. Everyone I've spoken to at Nowpet have been superb.

    April 15, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Emily, thank you for taking the time to leave a lovely review. We are so glad you found Craig to be helpful. We appreciate your kind comments.

    Rated 5 out of 5 stars

    Used the live chat and Ellie was…

    Used the live chat and Ellie was perfect reassured me and give me all the information I needed to make the decision and process easy!

    April 14, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Shannon, thank you for taking the time to leave us a lovely review. We are so glad Ellie was able to provide you with the information you need. We appreciate your kind comments.

    Rated 5 out of 5 stars

    Conrad was really helpful and great…

    Conrad was really helpful and great customer service

    April 14, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sam, thank you for taking the time to leave us a lovely review. We are so glad to hear Conrad was helpful and provided great customer service.

    Rated 5 out of 5 stars

    Bit of a long wait to be connected but…

    Bit of a long wait to be connected but very helpful

    April 13, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review. I do apologise that you experienced a long wait time. We really appreciate your feedback and this will be passed over to the relevant team.

    Rated 5 out of 5 stars

    Renewal

    She was very helpful

    April 10, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Louise, thank you for taking the time to share your experience with us. We appreciate your lovely comments.

    Rated 5 out of 5 stars

    Polly was very helpful and sorted our…

    Polly was very helpful and sorted our ongoing issues out . Thank you Polly

    March 26, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Robert, we are glad Polly was able to assist you with your queries. Thank you for leaving us a lovely review.

    Rated 5 out of 5 stars

    Straightforward

    Easy, helpful and informative

    April 10, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Pam, thank you for taking the time to leave us a review. We appreciate your lovely comments.

    Rated 5 out of 5 stars

    Would recommend

    Very helpful and friendly representative - Emily. She listened to my queries and checked with a manager when she wasn’t sure. Many thanks

    April 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Jenny, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    George was very efficient

    george was very efficient. he phoned me back as he said he would once my renewal was available. George explained the increase and detailed what i could expect re: cover in the new policy. The increase was small-ish considering the claimed illness would still be covered if it should recur. very satisfied with Now pets . 👍🏻

    April 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Wendy, thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    Conrad was incredibly helpful when…

    Conrad was incredibly helpful when answering my queries about the policy I have. He also gave some really insightful advice about the additional information on the website.

    April 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Bertie, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    Ollie

    Answered the phone in person n very polite n understanding! Ollie spoke clearly and listened and provided all the information i asked for professional yet personally

    March 20, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Michaela, thank you for taking the time to share your experience with us.

    Rated 5 out of 5 stars

    Craig was so empathetic and helpful

    Craig was very polite and knowledgeable and helpful - couldn’t have been an easier experience. Even more importantly was how empathetic Craig was regarding Archie’s illness. All very much appreciated - thank you.

    April 1, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to share your experience.

    We’re really pleased to hear that Craig was able to support you in a way that felt both helpful and empathetic, especially given what you’re going through with Archie. We understand how difficult these moments can be, and it’s important to us that you feel listened to and supported throughout.

    Your feedback has been shared with Craig and the team, and it will continue to help us recognise what good looks like and where we need to keep raising our standards.

    If there’s anything further we can do to support you or Archie, please don’t hesitate to get in touch.

    Wishing Archie all the best.

    Rated 5 out of 5 stars

    Call answered very quickly

    Call answered very quickly, got the help I needed immediately. Robyn was very polite & most helpful.

    April 1, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Malcolm, thank you for taking the time to leave us your feedback.

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