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  1. Software Company
  2. Software Vendor

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Our admin support platform enables group leaders everywhere to build thriving programs for themselves and their participants. In 2014, our founder Cole Morgan was a high school football quarterback-turned-cookie dough salesman and, in his own words, “That’s just not who I wanted to be in the world.” He saw that administrators, coaches, athletic directors, and group leaders across the country could use some extra help, which is exactly what drove him to start Snap! Mobile. “Listen, my kids don’t want to sell the crap you’re making them sell. My coaches don’t want to be responsible for it. My parents don’t want to buy it. It’s a burden for all of us. There’s got to be a better way.” This desire to better help group leaders lead to the creation of our first product: Snap! Raise, our group-based digital fundraising platform that has helped raise over $502 million for 90,000 teams, clubs, and organizations across the country. Raise connects campaigns to potential donors from coast-to-coast, allowing for programs to not only reach their goals, but to do it faster and easier than ever before. Raise provided much needed help to group leaders, and inspired us to go further beyond; to find other areas in need of support, and address them. From working with group leaders, we learned of the different pain points that they deal with. This pursuit led us to Groundwork, another group that was aiming to uplift and support group leaders. Our goals aligned in bringing financial ease and transparency to families, teams, and clubs everywhere, and we welcomed them into our family as Snap! Spend. As programs evolve, new solutions are needed. To better meet the needs of group leaders, we recently welcomed 8to18 and SchoolCNXT into the Snap! Mobile family. Both tools help streamline and improve communications, and will further help teams, schools, and their communities. With us, group leaders and families alike can rest assured knowing that we will do our part everyday, and offer the support, understanding, and security that kids need to grow and live the fulfilled lives we do. And we’re not finished. As our leader Cole Morgan says, “I’m trying to be at least two moves ahead of everybody, always with the mentality of winning the game but not winning every moment. You don’t have to score a touchdown every play, but you’ve got to win the game. I believe there’s a strategy in building that.”


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