On the Beach Reviews 

1,023
TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 941 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently found the booking process easy, smooth, and straightforward, appreciating the seamless experience and user-friendly website for tailoring holiday choices. Many highlighted competitive pricing and a wide range of options, often expressing satisfaction with their holidays and recommending the service for future trips. However, some people were dissatisfied with customer service, frequently reporting difficulties reaching human support and finding automated chat systems unhelpful. Several customers also noted issues when trying to make changes to bookings, experiencing long response times or an inability to modify details. A few mentioned concerns about price fluctuations during booking or discounts not being applied.

What people talk about most

Booking process

Reviewers highlight ambiguous aspects of the booking process, with many customers finding it easy, smooth,... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many customers reporting positive experiences,... See more

Price

Clients share ambiguous opinions on price, with many reviewers appreciating the competitive and reasonable... See more

Website

Customers consistently note ambiguous experiences with the website, with many praising its ease of use, clear... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting a poor experience and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Positives Clear and concise website easily navigated and tailored to my search criteria. The €100 welcome credit was a very nice touch and swung the business your way Negatives On payment... See more

Company replied

Rated 4 out of 5 stars

It was my first time using on the beach. The initial booking was a bit slow as I made my booking and paid my money and got no confirmation for a few days but after I got that sorted everything else wa... See more

Company replied

Rated 4 out of 5 stars

We recently booked our holiday with On the Beach, and the whole experience was smooth from start to finish. The booking process was easy, and everything was well organised. The only issue we had... See more

Company replied

Rated 4 out of 5 stars

From start to finish it was a simple process. Monthly payments are great way to pay for holiday. No problems with holiday. Exactly what we expected. Highly recommend On the beach

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(1,023)

912 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had a issue with flight times been…

I had an issue with flight times been changed and On the beach sorted it out quickly plus looked after us with hotel.I would recommend to anyone wanting a good holiday .You are guaranteed great service and they are so easy to deal with .Well done 👏👏👏🙏

July 3, 2026
On the Beach logo

Reply from On the Beach

We're so glad we could quickly resolve the flight time change and ensure your hotel arrangements were well taken care of. Thank you for your kind words!

Rated 5 out of 5 stars

Very easy booking process

Very easy booking process, I booked to pay in installments and was afraid I'd spend the money before the dates so paid installments early with no penalties for that. They were very helpful answering enquiries about adding on a person to my booking midway through payment plan giving me multiple options. Non-Hotel (resort) was exactly as described and very pleasant, unfortunately for us we got burned Day 1 so although we didn't get out much we were very content in our bungalow

June 30, 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear that our booking process was easy for you and that our team was helpful with your inquiries, offering multiple options. It's wonderful to know that the non-hotel accommodation met your expectations and provided a pleasant stay, even with the unexpected sunburn! We appreciate your kind words and are glad you were content in your bungalow.

Rated 5 out of 5 stars

Very good prices

Very good prices. Great choice,
Not hassle booking excellent payment structure

July 2, 2026
On the Beach logo

Reply from On the Beach

Thank you for your fantastic review! We're thrilled to hear you found our prices very good and appreciated the excellent choice available. It's wonderful that your booking process was hassle-free and that our payment structure worked well for you.

Rated 1 out of 5 stars

Worst experience

Since I booked with ye , I regret it , no way of taking to someone when you need help , just a stupid chat to me , which is not helpful … not 1 bit helpful ..

July 2, 2026
On the Beach logo

Reply from On the Beach

We are sorry to hear about your difficulty reaching us for support. We are actively working to improve our communication channels and appreciate your feedback.

Rated 5 out of 5 stars

Booking trips is a breeze

One of the easiest booking sites to use, payment scheme if you want and so far all of our trips have gone without a hitch. Two more trips already booked for this year, one with family and another with a couple of mates, holidays to suit everyone.

July 2, 2026
On the Beach logo

Reply from On the Beach

It's fantastic to hear that our booking site has made planning your trips so easy and that everything has gone smoothly! We're thrilled you've found holidays to suit everyone, and we appreciate you choosing us for your upcoming family and friends' getaways.

Rated 5 out of 5 stars

Easy to navigate website

Easy to navigate website

June 28, 2026
On the Beach logo

Reply from On the Beach

We are so glad to hear that you found our website easy to navigate! We appreciate your positive feedback.

Rated 5 out of 5 stars

Great Value

It's my first time booking with On the Beach. First of all the prices are very competitive, in fact it was the best value, booking was straight foward , even for me, I would highly recommend On the Beach for the competitive prices, the large choices in every category and the ease with booking. I will be using On the Beach in the future.

July 2, 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear that your first booking experience with us was excellent! We appreciate your kind words about our competitive prices, wide selection, and straightforward booking process. We look forward to helping you plan future getaways!

Rated 3 out of 5 stars

I honestly cannot get in touch with on…

I honestly cannot get in touch with on the beach staff, I wanted to double check that our studio apartments are beside each other as I'll be travelling with my Husband and 3 Boys..I know you will say that I should check with the Hotel but it's very difficult too.

April 5, 2026
On the Beach logo

Reply from On the Beach

Hi,

Thanks for your review.

We're sorry to hear you've had difficulty getting in touch. If you have a request for your stay, such as having your rooms close together or requesting a higher or lower floor, this is something that the hotel allocates and is best placed to assist with directly.

While room requests can't be guaranteed, contacting the hotel before you travel gives them the best opportunity to accommodate them where possible.

We hope you and your family have a fantastic holiday.

Kind regards,

The On the Beach Team

Rated 5 out of 5 stars

Why dident I find on the beach…alot sooner amazing deals at low cost prices

Why dident I find on the beach sooner.what a low cost site.ive been to a hotel last month that ticked all the right box's for me as it was central and walking distance and right for me in comfort and style and food was lovely and peaceful setting.so I came home and came across this wonderful site on the beach did a search for the hotel I stay in previously with another travel provider and searched dates and I was so shocked with the savings on price comparison of the other provider I paid a €10 depoist and booked to go back and I can not waith.could not belive the price and savings I've made by going with on the beach.i be useing this site going forward no hassle and all on one app.

July 1, 2026
On the Beach logo

Reply from On the Beach

We are absolutely delighted to hear about your fantastic experience and the significant savings you discovered with us! It's wonderful to know that you found our site to be such a valuable resource for your travel plans. We truly appreciate you choosing us for your upcoming trip and are thrilled that you're looking forward to it. We are committed to providing hassle-free booking and great value, and we are so pleased that you plan to continue using our services. Thank you for sharing such positive feedback; it means a great deal to us.

Rated 5 out of 5 stars

Price very good

Price very good
Very easy to book
Great choice of hotels

June 30, 2026
On the Beach logo

Reply from On the Beach

We're absolutely delighted to hear that you found our prices very good and the booking process easy! It's also wonderful to know you appreciated the great selection of hotels.

Rated 5 out of 5 stars

Very good and easy to book great service

Very good and easy to book great service

June 30, 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear you found our booking process easy and our service great! It's wonderful to know we could provide a smooth experience for you.

Rated 5 out of 5 stars

Easy site to use

Easy site to use, clear and informative. Process for booking is straightforward.

June 29, 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear that you found our site easy to navigate and our booking process straightforward. Your positive feedback is greatly appreciated!

Rated 5 out of 5 stars

Very happy with on the beach

Very happy with on the beach

June 25, 2026
On the Beach logo

Reply from On the Beach

We're so glad you had a wonderful time by the sea! Thank you for sharing your positive feedback with us.

Rated 1 out of 5 stars

ZERO CUSTOMER SERVICE

ZERO CUSTOMER SERVICE, FRAUD ENABLING COMPANY!
DO NOT USE!
I AM OWED THOUSANDS OF POUNDS DUE TO THEIR ERROR! YET YOU CANOOT SPEAK TO ANYONE! DISGUSTING!

May 19, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We are truly sorry to hear about the significant issues you've encountered and the frustration this has caused. We are actively investigating your concerns.

Rated 1 out of 5 stars

On the beach has as put my family in financial difficulty

On the beach has taken the best part of £3000 out of my account over cancelled holidays that I did not cancel. And they are impossible to actually talk to unless to want to talk to ai. I have been trying for 4 days now. If you are thinking of booking with on the beach as I have been for a few years please don’t they might be cheap but as soon as you need human help because they have put you in financial difficulty. You ain’t getting help. All I wanted to do was talk my family on holiday thank you so much on the beach

June 26, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for sharing your feedback. We understand your frustration regarding the cancelled holidays and the difficulty you've experienced reaching a team member. We sincerely apologize for the distress this situation has caused you and your family. We want to assure you that we are here to help resolve this. Please reach out to us through our official support channels so we can investigate this matter thoroughly and provide the assistance you need. We value your past custom and want to ensure you have a positive experience with us.

Rated 3 out of 5 stars

Hotel was lovely but had no view from…

Hotel was lovely but had no view from the room and breakfast wasn't great and ask for stuff and they were not helpful.

June 26, 2026
On the Beach logo

Reply from On the Beach

We appreciate your feedback regarding your recent stay. We are truly sorry to hear that your room view and breakfast did not meet your expectations, and that our team was unhelpful. We are addressing these concerns internally to improve our service.

Rated 5 out of 5 stars

Very good service

Very good service. Highly recommended.

June 29, 2026
On the Beach logo

Reply from On the Beach

We are so happy to hear you had such a positive experience with our service. We truly appreciate your kind words and recommendation!

Rated 5 out of 5 stars

Superb Family Fun

As a family with two children we were very happy with the Kids Club in particular. Eva, Silvia, Christina, Elia, Samantha & Amber kept our daughters busy with art, crafts and games. The Teens Club was also useful for older children who want to entertain themselves in the afternoon and evenings. Overall the hotel was compact but beautifully maintained. The food was excellent and there were a variety of restaurants that offered variation for a stay of one week. The evening entertainment was also very good offering acrobatics, magic, dance and live band performances. It's possible to walk to Paphos Harbour in about 20 minutes along the promenade.

June 28, 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear that your family had such a wonderful time with us, especially enjoying the Kids Club and the dedicated team members. It brings us great joy to know that the Teens Club also provided entertainment for your older children. We are delighted that you appreciated the hotel's maintenance, the excellent variety of food, and the engaging evening entertainment. We are also glad you enjoyed the pleasant walk to Paphos Harbour. Thank you for your kind words!

Rated 5 out of 5 stars

Very easy to book a holiday

Very easy to book a holiday. Easy payment options great.

June 28, 2026
On the Beach logo

Reply from On the Beach

Thanks for your feedback! We're so glad you found booking your holiday straightforward and appreciated the flexible payment options. We hope you have a fantastic trip!

Rated 1 out of 5 stars

I booked a holiday on the 8th of May

I booked a holiday on the 8th of May, deposit was paid and the first payment for the holiday has been taken.

I have not received a booking confirmation from on the beach and I can’t use the online chat system to speak with anyone as it will not let me proceed without a booking reference which I obviously am yet to receive.

There is no other contact method for on the beach.

I am now stuck paying for a holiday that has not been confirmed, cant see it on my bookings on the app or online.

I cant even fully remember what days i booked or what airport i am flying from and i have no way of getting this information from on the beach.

DO NOT BOOK WITH ON THE BEACH!!

May 8, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We are very sorry to hear of the difficulties you've experienced in receiving your booking confirmation and accessing your holiday details. We understand how frustrating it must be to not have this information, especially after payments have been made. Please can you contact us via our chat service and we can help you

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look