Opticians Direct Reviews 13,710

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent service, highlighting the helpfulness and outstanding communication from staff. Many consumers are particularly satisfied with the product quality and the wide range of glasses available, often at significantly lower prices compared to other retailers. The delivery service is consistently described as quick and efficient, with many orders arriving earlier than expected. However, some customers also noted issues with the ordering process and delivery times. A few people experienced significant delays, with orders taking several weeks to arrive or being stuck in processing without updates. There were also instances where customers were informed of product unavailability or discontinuation after placing an order, leading to frustration and, in some cases, difficulty with refunds or exchanges.

What people talk about most

Delivery service

Clients share positive opinions on delivery service, frequently highlighting speedy and efficient deliveries,... See more

Product

Consumers generally express satisfaction with the products, often describing them as "dream glasses" and... See more

Price

Customers had positive experiences with price, consistently finding products at great prices, often much... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers found the ordering process... See more

Service

Users describe positive interactions with service, highlighting excellent and speedy delivery, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more

Rated 5 out of 5 stars

Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers o... See more

Rated 5 out of 5 stars

They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and ev... See more

Rated 5 out of 5 stars

A fantastic shopping experience from start to finish. I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my orde... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
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1-star

Replied to 87% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great experience

I have made many purchases from Opticians Direct, and I am very satisfied with both their customer service and product quality. Highly recommended.

March 17, 2026
Rated 5 out of 5 stars

Definitely would use this company…

Definitely would use this company again. I bought some RayBans and the frame was too small so I sent them back and reordered the larger size. All no trouble at all and a great price.

March 23, 2026
Rated 5 out of 5 stars

I have been getting my glasses and…

I have been getting my glasses and lenses through opticians direct for quite some time now and I must say they have been the best opticians I have a complicated prescription and I used to have problems at other opticians they could never get the lenses right in size but at opticians direct they always do an amazing job and have been absolutely impressed with my latest frame . Well done I will continue getting my glasses always with opticians direct .

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

I had seen a pair of spectacles in my usual opticians but the price seemed excessive. Checked online and found the same pair at half price at Opticians Direct.
In stock, quick tracked delivery. Excellent.
Highly recommended A+.

March 23, 2026
Rated 1 out of 5 stars

Don’t order from them!

Would never order from this company again. Ordered a pair of sunglasses mid January 2026 for my husband’s birthday also in Jan. March 28th 2026 still waiting having emailed countless times asking where they are. Quite rightly they said I was getting a good deal as glasses were on discount with them however I’ve now received an email saying the ones I originally ordered are discontinued!!!! Offering to replace with different glasses. Confirmation email says 2-5 days or most complex cases up to 14 days. I’ve been waiting almost 3
Months and now get told they’re discontinued. And I’ve had to contact them for information every time. Honestly fuming!

March 28, 2026
Unprompted review
Opticians Direct logo

Reply from Opticians Direct

Thank you for your feedback, and we’re very sorry to hear about your experience.

We sincerely apologise for the delay with your order and for the frustration caused by the lack of timely updates. This is not the level of service we aim to provide.

Unfortunately, the original frame you selected became discontinued by the manufacturer during the processing of your order. As soon as this was confirmed, we amended your order to the larger size of the same frame to ensure you still received a very similar style.

We completely understand how disappointing the delay has been, especially as this was intended as a birthday gift, and we truly regret the inconvenience caused.

Kind regards,
Customer Support Team

Rated 5 out of 5 stars

They moved mountains when I realised I…

They moved mountains when I realised I didn't select the right product I was expecting for a mother'sday present. It arrived just in time for Mother's Day but unfortunately I didn't get the colour of frames right ☹️. Got back in touch and the whole process was really smooth - customer service was exceptional. Thanks very much - can't recommend you enough!

March 27, 2026
Unprompted review

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