£30 for a digital download you can barely preview
I understand photographers set their own prices, but who exactly are parents supposed to contact? We are not told who the photographer is or given any contact details.
We have no choice of photographer or alternative purchasing channel. Our only option is a £30 digital download or £19 print 1 photo, that we can barely preview through a tiny movable window.
If Pics4Schools is the sole platform through which parents can view and purchase the photos, surely it has some responsibility for transparency and the customer experience.
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school photo. £30 just for a digital download is already expensive, but the worst part is that you can barely preview the photo before buying — heavy watermarks and a tiny viewing window. I understand protecting the images, but customers should at least be able to see what they’re paying for. Very unpleasant sales tactic.

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