Just spent two hours in this welcoming, friendly, supportive & knowledgeable store - mainly as it's our favourite place for getting the best advice and shoes for our three SEN children from. Well w... See more
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About Precious Soles
Written by the company
About Us
Precious Soles is a unique footwear retailer committed to improving lower limb health and general physical wellbeing. We spend a huge amount of our lives on our feet, and we want to make sure you spend that time in the right shoes for you. We measure every pair of feet that walk through our doors, and stock some of the best comfort brands available in Europe to make sure you always have a choice of footwear solutions - in both kids and adult sizes. Whether you want footwear to help with a foot-health condition, to help with an activity, or just want comfy new shoes, we offer what you need.
Run by an Award-Winning Team
Coming to our shop means you are trusting us with your foot health, therefore we have very strict principles which are upheld by every member of our team - combined with high levels of knowledge, expertise, and competence. No matter who you see during your visit with us, the experience and outcome will be the same. The foundation of this experience is based on over 40 years of combined shoe-fitting experience, and tens of thousands of happy customers. Our team won the Drapers Footwear award for Independent Footwear Retailer of the Year in 2020, and have been nominated for Team of the Year at the upcoming 2022 awards.
Our Brands
We stock some of the best comfort brands available, and will not offer footwear to our customers unless we fully understand how it functions, and are confident it will help solve the issues our customers come to us for.
Some of the brands we stock;
- Asics
- Hoka
- Xsensible
- Joya
- Waldlaufer
Some of the most common conditions we help with;
- Plantar Fasciitis
- Bunions
- Footwear that accommodate orthotics
- Diabetes
- Back, knee, & ankle pain
Podiatry Services
Precious Soles offers in-house podiatry services. Jill Ferrari's clinic focuses on children's foot problems - involving issues such as foot and leg alignment, stamina, and aches & pains.
Contact info
171 Darkes Lane, EN6 1BW, Potters Bar, United Kingdom
- 01707643322
- info@precioussoles.co.uk
- precioussoles.co.uk
Exceptional service!
I visited this shop for the first time last week, and I can honestly say that the service I received was exceptional, the best in years of any kind of retail business. The gentleman who served me was extremely kind and friendly, and took a real interest in finding the correct footwear for me, as well as making a small adaptation to a pair of shoes bought elsewhere. I have no intention of going anywhere else in future!
Fabulous & knowledgeable
I had a great experience learning things about the way I stand, walk and the structure of the shoes I buy being detrimental to my foot and posture health. My lovely store assistant was friendly and knowledgeable and seemed to judge my taste and needs in shoes well enough that I ended up buying the second pair of shoes I tried on. Now I know how to wear my shoes and how to walk/stand - thankyou!!!!
Another successful visit to Precious…
Another successful visit to Precious Soles. The staff were helpful and knowledgeable, as always, and my daughter is happy with her shoes.
What an amazing find
What an amazing find, staff were amazing, learnt a lot about my shoe size no other shop seemed to help with and learnt more about a foot condition my doctor didn't help with :) ,the staff are extremely knowledgeable,helpful and amazing. Visited twice and left with happy feet. Highly recommend.
The Best Shoe Shop in the Home Counties
With my dog, I made a special expedition to Potters Bar from Primrose Hill to visit Precious Soles. It was well worth it. The sales assistant I talked to took a great deal of trouble to narrow down the range of possible shoes. After half an hour, she enlisted the aid of her boss. Together they supplied me with shoes that look attractive, are well made and fit me excellently.
Our go to place for shoes.
⭐⭐⭐⭐⭐
Although it’s still early days as I only visited today, I can’t recommend Jonathan at Precious Soles highly enough, as the experience itself was so positive. He was honestly a breath of fresh air.
I’ve been struggling for a long time with foot pain, heel pain and finding footwear that actually works for my feet, and Jonathan took a huge amount of time to properly assess my feet, explain everything clearly, and never once rushed me or tried to push a sale.
Jonathan quickly identified that I have narrow feet and talked me through why certain shoes I’d been wearing weren’t helping, as well as why others had actually flared things up. What I really appreciated was how knowledgeable and honest he was — everything he suggested was based on fit, support and long-term comfort, not what looked nice or what was most expensive.
He made careful adjustments to the footwear so it fitted my feet properly, explained what might feel strange at first and why, and even gave thoughtful advice on next steps (including recommending a physio) rather than pretending shoes alone would be a quick fix.
If the shoes do help as hoped, I can genuinely see myself becoming a customer for life — being able to come back season after season, have shoes properly fitted and adjusted, and gradually build up a small collection of footwear that actually fits me and supports my feet properly.
It’s so reassuring to find someone who genuinely understands feet and genuinely cares about getting things right. I would highly recommend Jonathan to anyone struggling with foot pain or who has been disappointed by so-called “comfort shoes” in the past
Superb shoe and trainer support!
Just spent two hours in this welcoming, friendly, supportive & knowledgeable store - mainly as it's our favourite place for getting the best advice and shoes for our three SEN children from.
Well worth booking a slot in advance as they're super popular because of their skill and recent 5 star Snowball review. Our thanks to Jonathan, Kirstie and especially Stephanie for today's visit. Always welcoming, never rushed or generically served, each visit is a welcome trip to super kind professionals. Go try out Precious Soles for yourself!
Real professionals who totally understand
Real professionals who totally understand and take time to care about the issues. Fantastic service everytime I go there. They take time to really work out what’s best for you rather just selling
Go there !!
Made appointment.
Plenty of parking outside.
The lady & gentleman there was so helpful.
Walked out with fantastic pair of shoes.
First pair of shoes I’ve been able to walk in for 5 years !!!
Ty so much
👍
Always a pleasure to visit Precious…
Always a pleasure to visit Precious Soles - attentive and knowledgeable service by professional and friendly staff. Highly recommend.
Brilliant service for my 94yr old…
Brilliant service for my 94yr old mother-in-law.
Went above and beyond to find shoes for her arthritic feet.
Left with three pairs of lovely shoes…
Left with three pairs of lovely shoes for my children. Great service and highly knowledgeable. Really recommend!
On visiting Precious Soles
On visiting Precious Soles, I was treated with the utmost attention, with curtiousness and kindness. Nothing was too much trouble and time immaterial. All the shoes were fairly expensive but worth the cost if they prove to be the answer. The only problem of course being that it’ll be some time before I’ll know and the shoes already mine.
A thoroughly enjoyable experience
Extraordinary service from knowledgeable people that really care. A really enjoyable experience.
Brilliant service backed by excellent…
Brilliant service backed by excellent podiatrist
Wish I found years ago and I travel 4 hours to go here due to past errors with different providers
Polite, professional, and friendly service
Polite, professional, and friendly service.
Knowledgeable staff.
Thorough and methodical approach to my requirements, which inspired confidence.
The customer service that Precious…
The customer service that Precious Soles provides is second to none. It's not only the original sale either. There is the follow up service that they offer. I've been back a couple of times about some shoes which I bought from them to get some follow up modifications and advice and the staff simply could not be more helpful. Plus they offer a twice yearly refresh service where you can take your footwear back to be "serviced" Marvellous!
Very patient and professional service
Very patient and professional service. My father finally found a pair of shoes which accommodates his troublesome feet. Thank you
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