Primeguidance Reviews 

Beware of these reviews praising their products and promptness. Don't believe it for a minute.

Can’t recommend Prime Guidance highly enough. We had been using one of the BIG agencies and got the impression that we were seen as a nuisance to them. Our Amazon business was fairly small, but we had real potential and a desire to grow. We undertook a full RFP process to find a replacement agency and spoke to a bunch of potential vendors. Prime Guidance stood out for their commitment to learning and understanding our business, and the professionalism of their team. Log story short, through Prime Guidance, our Amazon business grew strongly. We couldn’t be happier with the ROI we got from Prime Guidance.

I have had the pleasure of working with Prime Guidance over several years and multiple brands. Steve and the team, including Wes and Ben, have provided excellent strategic direction and timely execution. They have helped jumpstart small brands and increase Amazon sales on a larger brand by improving the storefront content, recommending assortment changes and through daily management of ad spending. They team is extremely knowledgeable about all things Amazon and when working with Prime Guidance you can expect detailed reporting on results, and frequent and easy communication. I would recommend this team to any brand seeking to grow their Amazon business.

Like many, I have found Amazon to be one of the more complex aspects of our companies’ ecommerce strategy. We had tried several different paths with Amazon over the years, but all came with challenges.
I had met Steve in an earlier life and had heard good things about his company, so I set up a consulting appointment with Prime Guidance.
In our meeting, I explained our company, our business model and the need for to maintain retail integrity.
Steve presented several options on how we could move forward. He explained the benefits of each option, and potential challenges so that we were informed of what to expect.
I can say that working with Steve and Prime Guidance has allowed us to execute the right strategy and realize our goals for Amazon!

I've worked with Steve Yates and Prime Guidance across multiple companies for a decade. At every stage, they have delivered, from high-level strategy to hands-on execution, with integrity, clarity, and results.

Steve is a rare talent. He blends CEO-level vision with deep operational expertise across product, P&L, digital marketing, retail, and Amazon. He doesn't just advise. He coaches, builds internal capability, and becomes a true extension of your team. Prime Guidance understands the levers and knows how to pull them.

At Stetson, Steve has been a trusted partner on retainer for several years. He is one of a very small group of professionals I hold in the highest regard. He has built a culture around him that reflects his values: honor, transparency, intelligence, and action. They operate with a clear code and high standards.

What sets Prime Guidance apart is their ability to scale with you. They contribute to executive-level decision making and also roll up their sleeves to execute. They have helped shape strategy, coach our internal team, optimize our Amazon presence, and drive profitable growth with discipline and focus.

As EVP of Digital at a global brand, and with 25-plus years of eCommerce experience, I do not offer recommendations lightly. Prime Guidance is the real deal. I am smarter for having worked with them and grateful for the partnership.

I've worked with Prime Guidance for several years and they've provided excellent support for my Amazon account. My current rep, Wes, has been diligent and competent and his expertise has helped me through numerous issues with selling on Amazon. His expertise, judgment, and capable nature is especially surprising considering he also supports the Dallas Cowboys. :)

Ive worked with Steve and the team for nearly 10 years, for a couple of brands that we have launched within that time. I have to say their depth of knowledge on Amazon is excellent. They are very good with communication and are proactive when Amazon throws a new announcement/ curveball at your business - they usually already have the answer. Top class agency!

I worked with Prime Guidance in 2023 and 2024, and I recommend them to anyone who asks me about Amazon agencies. Steve, the CEO, is very accommodating and helpful - he even attended our weekly touch bases to add another level of expertise to our meetings, giving suggestions and tips along the way.

When we started our partnership with PG, our #1 goal was to drive sales without blowing out TACoS out of the water. Steve appointed a guy named Wes, who delivered for us in a big way. Additionally, we were having trouble with our internal marketing team for help on content, so Steve asked his associate Ben to step in. Ben delivered some amazing imagery and content for us, even getting on phone calls with our photographer to coach him through the way Amazon images are to be done.

To this day, when someone asks me about agencies, I tell them to call Steve and ask for Wes and Ben - these guys are the real deal.

The Team at Prime Guidance helped us with our needs and gave us consistent work and support. I recommend them to those needing some expertise.

Partnering with the Prime Guidance team has completely transformed Claire’s Amazon presence. What started as a challenging, unprofitable journey turned into a thriving, successful business — all thanks to their expert guidance and hands-on support.

They helped us execute highly effective Amazon campaigns, fine-tuned our product variations, and performed smart, impactful content optimizations that immediately boosted visibility and conversions. Their work on our brand store was also exceptional — clean, strategic, and perfectly aligned with our brand identity.

Beyond the technical aspects, Prime Guidance truly felt like a strategic partner. Their team is knowledgeable, responsive, and always proactive in identifying opportunities and solving challenges. Their full-service account management allowed my team to focus on product and customer experience while they handled the complex Amazon ecosystem.

If you're looking for an agency that delivers real results and treats your business like their own, Prime Guidance is the one. Highly recommended!

Prime Guidance have been the best at helping us with our Amazon account from the early stages when we were a novice, through to more complex nuanced stuff, now that we’re almost our own experts, but still need some in-depth expert opinions.

For working with Amazon, I recommend them based on my experience over several years.

Prime Guidance is a company that I have the utmost privilege to have worked with! As the weeks went on using their services I was continually blown away as the insights they were providing while also guiding me to discover new ways to look at things from elevated perspectives. We worked as a fluid team and I am and will be forever grateful for all the knowledge they openly provided, instruction they were dedicated to ensure was dialed in, and having such well rounded genuine personalities in my opinion makes Prime Guidance legendary. I always felt supported, cared for, and they always wanted to help me and the company learn and grow. Extraordinary individuals all that way that I appreciate in multiple ways. It is thanks to Prime Guidance our Amazon business is flowing so fluidly as it currently is and has been for quite some time. Thank you for everything as I would work with Prime Guidance again in a heartbeat!

If you’re looking to open up a store on Amazon, you need the help and the expertise of Prime Guidance. They are very patient with us, and worked very well with our budget. Their knowledge and expertise in this field is unmatched. We have worked with this company for over two years and we only have positive things to say. Thank you, prime guidance.

I worked with Steven Yates and the Prime Guidance team and had a genuinely positive experience. They were knowledgeable, responsive, and brought real strategic insight to the table. I always found them to be professional and high-integrity in everything they did.

It’s unfortunate to hear that they’ve received an unfair review. In my experience, they went above and beyond to support their clients and deliver results. I’d absolutely work with them again.

I worked with Prime Guidance in a previous role to optimize our marketplace strategy and improve profitability. Their insights and strategies helped us achieve double-digit increases in sales year over year and significant margin improvement. When I transitioned to a new role at a different organization and needed some support for our marketplace business, I knew right away that I wanted to partner with Prime Guidance again. Steven and his team have worked alongside my team to help us develop and execute targeted strategies based on our business objectives, resulting in double-digit growth. Additionally, they have stood beside us when things did not go as planned, jumping in quickly to help us resolve the challenges we were facing. If you are looking for a partner to help you successfully optimize your marketplace strategy, look no further than Prime Guidance.

I worked with Steve Yates, Wes Beckwith and others several years ago when I was selling party supply packages on Amazon. These guys were incredibly helpful and I always felt they were dedicated to making me more successful and educating me and helping me react to the ever changing Amazon structure. They are definetely on top of their game and very smart hard working people.

I've worked with Prime Guidance at two different companies and each time they provided a clear roadmap to grow our Amazon marketplace business. Steven showed us several opportunities within the Amazon and Walmart platform to expand our business and help drive sales. They were knowledgeable, strategic, and supportive of all our initiatives. I highly recommend hiring them.

Knowledgeable experts who deliver results while developing your team!

Steve and his team have helped me with multiple companies and helped me achieve great results with every engagement. Highly recommend!

Very helpful helping with our Amazon business especially when launching new items.

I have been working with Prime for several years. They have been extremely professional and reactive to all my comments and concerns. Our business more than tripled with their help. They are extremely reasonably priced based on the services they provide. Any small business on Amazon who needs help promoting thier brand should speak to them.