I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
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Company details
- #1 of 3 best companies in Printing Equipment Supplier
- #19 of 59 best companies in Computer Accessories Store
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
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So easy to order right from print hub
January 14, 2026
Reply from Primera Technology
Hi Linda,
Thank you for the review. We’re glad to hear you found it easy to order through Print Hub. Making reordering simple and hassle-free is important to us, and we truly appreciate your positive feedback.
Best regards,
Primera has never fallen short with…
Primera has never fallen short with customer service or support anytime I have had to deal with the company. I have been one of the first Eddie cookie printer owners and have had success each time I have had to ask for help. I just ordered a new ink cartridge for my Eddie yesterday afternoon and I have already got a message saying that I will have it tomorrow. I live in Canada on an island. I couldn't believe it. THANK YOU PRIMERA!
January 14, 2026
Reply from Primera Technology
Hi Christina,
Thank you so much for the kind words and for being one of the original Eddie owners. It’s great to hear that our team has consistently been able to support you and that your recent ink order is already on its way — especially given your location. We truly appreciate your long-time trust in Primera and are grateful to have you as part of the Eddie community.
Best regards,
The Primera Team
Purchased two Eddy's and one Freddy and…
Purchased two Eddy's and one Freddy and had no issues. When Eddy first came out we were on a waiting list and then they alerted us when it was available. The second Eddy had shipped right away. We were also on a waiting list for the Freddy. They called when it was reddy and shipped as discussed. Like I mentioned we had zero issues. Thank you!
December 19, 2025
Reply from Primera Technology
Hi Louis,
Thank you for the great review. We appreciate you sharing your experience, especially going back to the early days of Eddie and the waitlists. I’m glad everything went smoothly with both Eddies and Freddie and that the communication and timing met your expectations. We’re so very happy to have you as an important part of the global Eddie community! Thank you for your continued trust in Primera.
Best regards,
The Primera Team
Gave additional info on my trouble…
Gave additional info on my trouble shooting question. !
January 12, 2026
Reply from Primera Technology
Dear Trade Center,
Thank you for the review. I’m glad our team was able to provide additional information to help with your troubleshooting question. We appreciate you taking the time to share your experience.
Best regards,
The Primera Team
Smooth online ordering process
Smooth online ordering process. I like the fact that the end to end price is clearly stated and I won’t have any surprise extra fees on arrival.
January 13, 2026
Reply from Primera Technology
Hi Julia,
Thank you for the review. We’re glad you found the ordering process smooth and that the pricing was clear and transparent. No surprises is exactly what we aim for. We appreciate your business.
Best regards,
The Primera Team
Love the Eddie!
Love the Eddie still getting use to it but was sold when I first saw it in action. The capabilities are endless. Decorating edibles with the Eddie is a game changer with printing and time.
January 2, 2026
Reply from Primera Technology
Hi Sandra,
Thank you for the great review. I’m glad to hear you’re enjoying Eddie and that seeing it in action made the difference. There’s definitely a learning curve at first, but once it clicks, the creative possibilities really do open up. We appreciate your business and are always here if you need help along the way.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Brooke,
We appreciate your wonderful feedback! We're so glad you love everything about our company and had a great experience.
Kind regards,
The Primera Team
Ink cartridge replacement
I had a new ink cartridge that was not working. The tech I spoke with had me do a couple of tests, determined it was the cartridge itself and had a new one overnighted to me. During the busy Christmas cookie season, it was so nice to have a company that stands by their product and takes care of an issue. Thank you!
December 9, 2025
Reply from Primera Technology
Dear Alisa,
We're happy to hear that we could resolve the issue with your ink cartridge so quickly! It's great to know that our team was able to provide a solution during your busy Christmas cookie season. Thank you for your positive feedback!
Kind regards,
The Primera Team
An amazing investment
An amazing investment! Perfect prints and fantastic customer service/sign on training help.
December 14, 2025
Reply from Primera Technology
Dear Lynn,
We're happy to hear that you find it an amazing investment! It is great to know you are enjoying the prints and the customer service. Thank you for your feedback.
Kind regards,
The Primera Team
Reply from Primera Technology
Dear Parham Pe,
We're happy to hear that your experience, from ordering to printing, was so easy! Thank you for sharing your positive feedback; we appreciate it very much.
Best regards,
The Primera Team
Love my Primera LX 910 color label printer
I love the color label printer from Primera. It’s actually my third one. I sold the other two after a business sale and a business ending. Glad to be in business again and loving how my labels look.
January 6, 2026
Reply from Primera Technology
Hi Susan,
Thank you for the great review and for being such a long-time Primera customer. It’s especially nice to hear that you’re back in business and happy with how your labels look. We truly appreciate your continued trust in Primera and wish you continued success.
Best regards,
The Primera Team
The shipping policies are ridiculous
The shipping policies are ridiculous. While shipping is free in the USA, yet in Canada I must pay +/- $50 for shipping is ridiculous, when the product is already so expensive.
I'm a repeat buyer, and there is no benefit to Canadian clients.
January 7, 2026
Reply from Primera Technology
Hi Michael,
Thank you for the feedback. We understand the frustration with shipping costs to Canada, especially on smaller orders. Unfortunately, international shipping and import costs are outside of our control, and absorbing those charges on single-item orders isn’t sustainable for us as a manufacturer; we'd lose money on every shipment. That’s why we have a $250 USD free-shipping threshold in place for Canada and all other international destinations.
You also asked our sales agent about allowing third-party inks. Because Eddie is used in commercial food-service environments, our printers and edible inks must meet strict FDA, NSF, and other food-safety certifications, which do not allow for alternative ink sourcing or individual exceptions.
We take customer experiences very seriously, which is why one-star reviews are quite rare for us. With the added context above, we hope you’ll see that these policies are driven by regulatory and cost realities rather than a lack of care, and we’d appreciate it if you would reconsider your rating either now or in the future. Your trust in us means everything!
Best regards,
The Primera Team
Reply from Primera Technology
Dear Charles,
Thank you for the high marks for our customer service.
Sincerely,
The Primera Team
Reply from Primera Technology
Hi Jennifer,
Thank you for the review. We’re glad everything was quick and appreciate you taking the time to share your experience.
Best regards,
The Primera Team
Great product with ease of ordering and…
Great product with ease of ordering and rapid shipping
December 12, 2025
Reply from Primera Technology
Hi Bob,
Thank you for the review. We’re glad to hear you found the product easy to order and that it shipped quickly. We appreciate your business and your feedback.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Louis,
Thank you for your five-star review. We appreciate the kind words and are glad you had a great experience with our team. Providing exemplary customer service is always our goal.
Best regards,
The Primera Team
Dealing with Pat and his knowledge…
Dealing with Pat and his knowledge about the products was helpful in making the right choice for our business.
January 6, 2026
Reply from Primera Technology
Hi Matt,
Thank you for the review. We're pleased to hear that Pat’s product knowledge helped you choose the right solution for your business. We appreciate your trust in Primera and are always here if you have questions down the road.
Best regards,
The Primera Team
I am always so impressed when I call…
I am always so impressed when I call Primera for technical support. Everyone that I have worked with there has been professional, knowledgeable, and always go above and beyond to help me.
December 11, 2025
Reply from Primera Technology
Hi Kristen,
Thank you for the kind words. We’re glad to hear that our technical support team has consistently been professional, knowledgeable, and helpful. Going above and beyond for our customers is something we take seriously, and we truly appreciate you taking the time to share your experience.
Best regards,
The Primera Team
Delivered in time frame as stated when…
Delivered in time frame as stated when purchased. This is a gift so I'll leave operational feed back to her.
December 11, 2025
Reply from Primera Technology
Hi Daniel,
Thank you for the review. We’re glad everything was delivered within the timeframe promised, and we hope the gift is a big hit. Once it’s in use, please don’t hesitate to let us know if there’s anything we can do to earn that fifth star. Our goal is for every customer interaction to be an excellent one!
Best regards,
The Primera Team
Receiving the cartridges for our LX910…
Receiving the cartridges for our LX910 printer, but unfortunately they were shipped via FedEx. To get to us the cartridges are sent to the FedEx hub in Anchorage and then given to the US Post Office and sent Priority Mail. It would be better for both of us if they were sent Priority Mail from Primera!!
December 22, 2025
Reply from Primera Technology
Hi Mike,
This is Mark Strobel, Vice President of Sales & Marketing at Primera. Thank you for bringing this to our attention. We have tried using USPS in the past for Alaska and Hawaii, but pickup times did not align well with our production schedules. After your feedback, we revisited this and spoke again with our USPS representative, and it now appears this may be a workable option.
I have asked our MIS/IT manager to have his team look at integrating USPS into our automated shipping system so we can make this a smooth and reliable option going forward.
We appreciate the suggestion, and hopefully by the time you need supplies again, we will be able to ship them faster and at a lower cost using USPS. We're on it!
Best regards,
Mark
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